The AIR MILES Reward Program An introduction to Canada’s premier loyalty program

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All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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Proprietary Partner Coalition

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Loyalty Program Models

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Benefits of a Coalition

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Coalition examples around the world6

United KingdomNetherlands

SpainMiddle East

Germany

United KingdomItaly

New ZealandBrazil

Australia

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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Only one card to carry and earn across all payment methods.

Everyday shopping in key categories.

Fastest time to redeem, with over 1200 reward options.

Frequent, relevant communicationsmake it easy to participate in all channels

Canada’s AIR MILES Reward Program

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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AIR MILES - Quick Facts

98% aided awareness

1,000 swipes a minute, 24/7

28 million visits and 300 million page views

on www.airmiles.ca

Canada’s largest permission-based email database

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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AIR MILES - Quick Facts

Over 38.0 billion AIR MILES reward miles issued to date

Over 1200 Reward options from hundreds of Rewards Suppliers

More than 9.0 million AIR MILES reward redemptions in 2009

Customer Care Centre receives 15,000-20,000 calls daily

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

Increased Sales from Existing Customers

Multiplier Effect:

The more Sponsors shopped by a collector,

the more that is spent at each Sponsor.

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Acquisition of New Customers

Sustained acquisition gains

Close to double digits even after 15+ years of participation

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Collector Profiles

Family

• Focused on their kids

• Time-starved, value conscious

• Active across grocery, gas, pharmacy, credit card. 

• Redeem for family activities, gift certificates, day trips

Boomer• Focused on health and wellness

• Enriching life experiences

• Active use of credit card shopping at pharmacy,

hardware, grocery

• Reward priority is travel and luxury goods

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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1:1 Direct Mail

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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Rewards Enticement

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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Online Community

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In Store

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Integrated Promotions

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Benefits of the AIR MILES Reward Program

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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Loyalty Lessons Learned

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All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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“Many thanks to the 2009 AIR MILES Mile-ionaire contest!! My wife and I enjoyed a trip to Indonesia in March and April where we visited our daughter, son-in-law, and only grandchild. It was a trip of a lifetime!”

Barry & Margaret

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited.

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© 2010 LoyaltyOne, Inc. All rights reserved. No part of this material may be produced in any form without the written permission of the owner. No representation or warranty of any kind is made with respect to the content hereof and no liability is assumed for errors contained herein or for incidental or consequential damages in connection with the furnishing, performance or use of this publication or its contents.