The A.I.S.E. Product Stewardship Programme(PSP) for Liquid Detergent Capsules

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www.aise.eu

ObjECTIVE & SCOPEJJ Reduce accidental exposure to children by promoting the safe use and storage

of liquid detergent products.

JJ Voluntary initiative of A.I.S.E. - first launched in December 2012 for liquid laundry detergent capsules, and expanded in March 2015 to cover any liquid-containing detergent capsules.

JJ Open to all companies (manufacturers and retailers) placing liquid detergent capsules on the European market, whether A.I.S.E. member or not.

ImPLEmEnTATIOnLAunDRy (PSP-2012) :

JJ Signed by 6 companies ; large majority of Eu market.

J◆ Implemented since mid-2013, ± full compliance on shelf.

J◆ Additional communication requirements since April 2014 on all brands advertising + campaign.

ExPAnSIOn bEyOnD LAunDRy (PSP-2015) :JJ Currently being signed.

JJ Implementation over 2015 and 2016.

COmmITmEnTSCOnSumER InfORmATIOn : SAfE uSE AnD STORAgE

JJ Mandatory on pack communication (yellow patch, icons)

JJ Additional consumer communication (by brands and by industry e.g. leaflets, TV advertising, websites etc.)

JJ Since April 2014 : mandatory safety message on all laundry detergent capsules advertising (e.g. all TV commercials : oral message with ‘keep away from children’ icon)

JJ www.keepcapsfromkids.eu multi-lingual website and digital campaign since Fall 2014

PACkAgIng AnD PRODuCTJJ Reduced visibility of the capsules by using obscure or opaque or any equivalent

packaging.

JJ Closure which discourages, delays or otherwise impedes the ability of small children to open the pack.

JJ Requirement for resistance to children’s grip added in PSP-2015 expansion, for products not covered by CLP amendment.

EngAgEmEnT wITh POISOn COnTROL CEnTRESJJ Information exchange on product composition and monitoring of accidents :

JJ Incident statistics (> 30% reduction since PSP introduction)

JJ Incident circumstances (‘accidentology’ project 2014-’15)

A.I.S.E. : ThE ExPERT VOICE Of ThE CLEAnIng AnD mAInTEnAnCE PRODuCTS InDuSTRy In EuROPE A.I.S.E. is the official representative body of this industry in Europe since 1952. Its strong network of national associations spans across Europe and beyond and represents over 900 companies supplying either household or professional cleaning and maintenance products services (total market value = 35 bn Euros).

A.I.S.E. works together with its members to ensure and maintain an open dialogue with EU institutions, international organisations, NGOs, industry partners and other stakeholders - specifically on topics related to :

JJ Product safety and innovation

JJ Sustainability and end-user engagement

Keep out of reach of children

Close the lidproperly

www.keepcapsfromkids.eu

HANDLE AND STORE SAFELY

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TAKE ACTION TODAY, PUT THEM AWAY

TAKE ACTION TODAY, PUT THEM AWAY

KEEP YOUR CHILD SAFE

Store household cleaning products out of reach,a secure cupboard is bestLook out for and follow safety instructionsAlways store chemicals in original containersNever pierce or break laundry capsules or tabletsAlways close the lid of any productIn the event of an incident, follow advice on the product pack and seek medical attention

bEfORE AfTER

Examples of implementation on shelves and consumer engagement campaigns

Use with dry hands.

Do not pierce,break or cut.

InDuSTRy VISIOn

“we benefit society by contributing to the sustainable improvement of the quality of life through hygiene and cleanliness in a constructive, competitive and innovative way.”