the all candy expo
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Caileen Farrell. The All Candy Expo. The Largest Confectionery and Snack Trade Show in the Americas!. What: The NCA All Candy Expo-the 12 th annual expo The National Confectioners Association sponsors the whole expo - PowerPoint PPT PresentationTRANSCRIPT
The All Candy Expo
Caileen Farrell
The Largest Confectionery and Snack Trade Show in the Americas!
What: The NCA All Candy Expo-the 12th annual expo The National Confectioners Association sponsors the whole
expo Purpose of expo is to represent all of the distribution and trade
channels in the confectionery and snack industry in ONE location.
Promoted to be the largest confectionery and snack trade show in the Americas
Introduces the newest products and trends in the industryWho: Attendees come from all classes of trade
buyers/buying teams, merchandisers, category managers, operations managers, store owners, importers, exporters, suppliers and brokers
The Largest Confectionery and Snack Trade Show in the Americas!
Where: The McCormick Place Chicago, Illinois Chicago has much to offer fine dining, world-famous attractions &
legendary entertainment McCormick Place renown facility that provides optimal
accommodations for mega trade showsWhen: May 19-21st, 2009
Timing is ideal for attendees: mid-week, day hoursWhy: The largest confectionery and snack trade show in
the Americas Find sales and profit solutions The only show in the U.S. representing all the major distribution
and trade channels in the confectionery and snack industry Stay informed of the latest trends in the industry and be one of the
first to see thousands of new products before they hit store shelves!
5 P’s: Product
The All Candy Expo Product sold to brokers, suppliers, exhibitors,
distributors, suppliers, and other industry professionals in the confectionery, snack, and cookie industry.
Specialized, unique event: only opened to confectionery, cookie and snack professionals and their spouses
All about candy and snacks candy is always something to be excited about.
Value: informs attendees of the latest trends in the field Educational value: learn ways to increase productivity
and maximize profits in the industry
5 P’s: Price
Registration fee varies depending on role as an attendee. Attendees receive 3 full days of access to the expo
500 exhibitor booths, 12,000 confectionary and snack professionals, 4 featured showcases displaying the latest products, trends, and merchandising solutions in the field.
9 complimentary educational sessions featuring industry experts.
Register before April 3rd: discounted early bird rates
NCA members have discounted rates
Registration before April 3rd
Registration after April 3rd
Buyer- $75 Broker - NCA Member (5
complimentary per company)-$75
Broker - Non-Member- $300 Exhibitor (5 complimentary
per 100 sq. ft.) - $30 Supplier -NCA Member (5
complimentary per company) - $75
Supplier - Non-Member $300 Spouse/Significant Other (non-
company personnel) -$75
Buyer -$35 Broker - NCA Member (5
complimentary per company) -$35
Broker - Non-Member -$250 Exhibitor (5 complimentary per
100 sq. ft.)- $20 Supplier-NCA Member (5
complimentary per company)-$35
Supplier - Non-Member- $250 Spouse/Significant Other (non-
company personnel)-$35
5 P’s: Price
5 P’s: Place
McCormick Place Chicago, IL: 12 years central location, surrounding attractions Website: option to view all the hotel accommodations in
Chicago that are housing attendees and exhibitors over 18 hotels that range from mid-market to upscale hotels.
Complimentary bus shuttle transportation airport shuttle to O’Hare and Midway Airports on Thursday
May 22 used to entice attendees to stay for entire expoParking:$16/dayPartnered with the Chicago CVB on website, link
called “All About Chicago” information about attractions and places to visit while in
Chicago
5 P’s: Public Relations
Website has 2 sections pertaining to PR 1st section: form for the press to register 2nd section: “Press Room” -posts both the 2008 and
2009 press releases for the exposition. Lists contact information for those requesting more
information on media coverage of the Expo. Lists all the 500 exhibitors that attend the expo shows
each exhibitors press release, booth number, and contact information
Exhibitor's Press Releases
5 P’s: Positioning
Only confectionery and snack trade show in the U.S. largest represents $150 billion of worldwide buying power in the confectionery,
snack and cookie categories hosts over 12,000 confectionery and snack professionals 1,000 International visitors from more than 60 countries
New additions to the show annually, thousands of new product launches, over 500 snack, cookie and confectionery exhibitors
Opportunity to network with other buyers Merchandising solutions, New Product Solutions, Seasonal
Planning solutions, convenience solutions, gourmet solutions, knowledge solutions
Positions industry successful in current economy Under 1 roof, attendees receive access to the most
manufacturers and products in the industry
Allcandyexpo.com Homepage
All Candy ExpoGrabs reader’s attention immediately
great graphic design Bold headline “The largest confectionary, cookie
and snack trade show in the Americas”Bold Sub headline “The only show you need”
highlighted features and benefits of attendingVideo giving viewers a sneak peek at the 2009
showTestimonials from the pleased 2008 attendees
and live footage from 2008 expo
Brochure: History
Graphs about confection and snack sales throughout the years
New additions to 2009 showNCA hosts annual trade show and event for brokers,
buyers, manufacturers and others: 12th yearJune 10, 1997 : National Confectioners Association
(NCA) hosted the first All Candy Expo at Chicago's Navy Pier. Conclusion of years of study by the NCA win-win situation for
confectionery manufacturers and buyers. Designed to provide buyers and manufacturers with a centrally
located, expo for everything they need to know about candy.
Keynote Speakers
Better for You Snacking Michael Season •President of Natural Snacks, LLC, a company committed to using all-natural ingredients whenever possible
New Item Trends Joan Steuer• One of America's foremost authorities on
the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate-loving consumer
Keynote Speakers
Chocolate- Beyond Dessert Fritz Knipschildt •One of America's foremost authorities on the chocolate market, and the leading expert on chocolate trends, innovations and the chocolate-loving consumer
Eating Patterns in America ->Harry Balzer • VP of the NPD Group •Expert in food consulting and eating behaviors and a national expert on food and diet trends•One of 25 people in the United States who has changed the way the nation eats, cooks and thinks about food
Events
General session: 8am on the opening day: 5/19 Complimentary session Focused on New Item Trends in the Industry Features keynote speaker, Richard J. George. Panelists at the session review new items being
introduced at the 2009 Expo Reviews trends identified by the National Confectioner
AssociationNCA Industry Awards Breakfast: 7am-8:45 am
on closing day: 5/21 Reception for all attendees Honors those who have received awards in the industry
Schedule
Expo planner Tuesday, May 19th:
7am: registration begins 8-2:45pm: Education sessions 9am-5pm: Expo open
Wednesday, May 20th
7am: registration begins 8-2:45pm: Education sessions 9am-5pm: Expo open
Thursday, May 21st
7am: Registration 7-8:45am: NCA Industry Awards Breakfast & The Future of Snacking 9am-2pm: Expo open
Wiki Education Sessions schedule
Sponsorships
Tiered: Platinum Level: sponsor $11,000 or more
Cadbury, Ferrara Pan Candy Co., Hershey, Jelly Belly, MARSand Wm. Wrigley Jr. Co.
Gold Level: sponsor $6,000 Ferrero USA Inc., Pearson Candy Co.
Silver Level: sponsor $3,000 American Licorice Co., Pop Rocks, Inc., Sweet Candy Co.,
Bronze Level: sponsor $2,000 Haribo of America, Inc., and The Warrell Corp.
Booster level: sponsor $ 500 - $1,000
Wiki Sponsorships / Exhibitor Prospectus
Registration Options
Online registration Different registration depending on role of attendee Powered by ‘CompuSystems.” Select trade channel, select categories purchased, check
job function, select all the products interested in viewing at the expo, and select which educational sessions wish to attend
Processes credit card payments onlineOption online to download registration form
Fill out by hand, mail in with money order
Wiki Housing/Hotel info
Press Kit
VenuePress ReleaseKeynote SpeakersSpecialty Advertising ItemsTicket
Specialty Advertising Items
Small Item Small tin of mints one color imprint on lid (logo) Set up charge $50.00 $0.45 for 2,500 tins 12,000 needed-price will go
down
Item for VIP’s/ conference organizers Nice chocolate gift box 12 milk and dark solid chocolate Custom imprinted centerpiece All Candy Expo Need 100 -$16.06 a box with a $95.00 set up fee.
Direct Mail Sticker
2” x 3” rectangular sticker- on white gloss sticker
$131.50 for 10,000 +
Advertising Options
Event program book “Planner” – 60 pages Full page ads-$750 Half page ads-$400 Quarter page ads-$250
Associations’ newsletter NCA’s website has a daily newsletter -Smart Brief Free daily briefing sent directly to e-mail Takes members directly to the news that professionals in the
confectionery industry need Many options for choosing how to place an ad:
The Leader board The News Section sponsorship Buzz Text Advertisements
Leading Trends
Addresses economic concerns graphs and information on website and brochure
2 videos on the website 1 is a sneak peek at the 2009 show Other shows live footage from the 2008 with attendee
testimonialsEducational sessions
Economy’s impact on candy-Better for you snacking.Showcases-scanners
All Candy Expo: Wikispace
Post-Event SurveySneak peek at 2009 expoTestimonials and live coverage from 2008
expo Merchandising Solutions