the allegra advantage program · 2020. 1. 22. · allegra marketing • print • mail business...

THE ALLEGRA ADVANTAGE PROGRAMA SHORT-TERM, LOW-COST COMMITMENT TO ACCELERATE GROWTH

& CREATE AN EXIT STRATEGY IN FIVE YEARS OR LESS

Alliance Franchise Brands is the parent company of Allegra Network LLC.

The Allegra Advantage Program

Offering independently owned printers the tools to:• Increase sales and earnings• Build greater equity• Operate more efficiently• Position themselves for a more profitable exit

Owners can benefit on a long-term basis or, if interested in retiring or moving on soon, can participate with just a five-year commitment.

It’s a unique opportunity and one with the goal of growing the value of your business, making it more saleable, and helping you sell it when you’re ready … without the high expenses associated with working through a business broker.

Specifically, the program is for business owners who: • Want to align their operation with an established

national brand• Are tired of going it alone and want the advice of

others in similar businesses • Desire a proven path to growth, diversification, greater

operating efficiency and higher profitability• Seek to benefit from the buying power, technical

resources and training opportunities offered by a 270+ member franchise network

• May be considering selling within five years and, if so, want to avoid paying high commissions to brokers

What Makes Allegra a Unique Opportunity?1. Our Industry Experience: Been there. Done that. Still

doing it. Allegra offers a franchise model that’s proven to be successful for more than three decades.

2. Leadership Investment: Backed by substantial financial reserves, the Allegra ownership team consistently reinvests with the aim of enhancing the value of each of our franchise members.

3. Commitment to Innovation: Allegra stays abreast of the newest advancements in technology that provides competitive advantage to our franchise members – relieving them of the burden to do so on their own.

Nine Elements to Drive Growth, Profitability and Business ValueUpon joining the Allegra Network and rebranding your operations to an Allegra franchise, you’ll gain access to a wide range of support services:

1. Business Assessment & Planning Assistance With the aid of a dedicated and experienced field operations executive, you’ll work through a disciplined business assessment and planning process. It identifies areas for improvement and opportunities for growth.

2. Industry-Exclusive Profit Mastery Program This is the cornerstone of how we enhance the value of the businesses owned by Allegra franchise members. It starts with the planning process described above which uses our exclusive Operating Ratio Study (ORS) – key financial and operating benchmarks obtained from more than 20 years of collecting data from our franchise members.

To fully benefit from the ORS, we recommend you participate in a Performance Group – a team of other owners who will serve as your informal board or directors and lend their help and support to improve your results.

You will also be supported by a periodic Profit Mastery Assessment completed by your field operations executive. It pinpoints specific action steps for you to take to grow your business and improve profits.

An initiative unique to the Allegra Network, the Profit Mastery Program is consistently rated by our franchise members as the most beneficial of all programs and initiatives we provide.

3. Diversification Program The key growth segments in our industry include: • Digital printing, including personalization and variable

data and imaging techniques, as well as integration with the Internet to increase the performance of printed materials.

®

About Alliance Franchise Brands and the Allegra Marketing • Print • Mail Business ModelAlliance Franchise Brands, the parent company of Allegra Network LLC and Sign & Graphics Operations LLC, is a world leader in marketing, visual and graphics communications, linking nearly 600 locations in the U.S., Canada and the United Kingdom.

The company’s Marketing & Print Division, headquartered in Plymouth, Michigan, is comprised of the Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, Maryland, is comprised of the Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

• Wide-format applications for walls, ceilings, floors, windows, displays, vehicles and more.

• Promotional products and advertising specialties. • Direct mail driven by more targeted and segmented

data/lists. • Web development and marketing services.

If you are not yet profiting from these products and services, which are in great demand by the small and medium-sized businesses you serve, we can support you at every turn through another resource unique to our franchise members: The Allegra Marketing Resource Center. (See the sidebar description below.)

4. Acquisition Program To support the growth and profitability of Allegra franchise members (and often reduce competition within their market area), we help them purchase assets of nearby independent printers or complementary service providers (e.g., sign shops, mailing houses, copy centers or promotional products businesses). On your behalf, we can help find, qualify and value acquisition as well as assist you with the deal structure to minimize risk and maximize success. A proven program, we’ve helped complete more than 300 acquisitions over the years for the benefit of Allegra franchise members.

5. Technology Enhancement Whether it’s sophisticated online ordering (web-to-print), website building/programming, enhanced MIS system access or workflow automation solutions, Allegra offers best-in-class options for our franchise members – at network prices advantageous to which might be negotiated by independent operators. We also provide staff to train your people and assist with implementation of the technology solutions that can drive efficiency, create capacity and improve profitability.

6. World-Class Marketing Support The Allegra brand is well-known and respected thanks to decades of sales and marketing effort as well as documented customer satisfaction. But the need for relentless marketing communications will always be there. That’s why we’ve built plug-and-play

inbound and outbound digital and traditional marketing programs that maintain contact with our customer base and continually generate new inquiries, sales leads and requests for quotation for Allegra franchise members.

A strong Web presence supported by web marketing campaigns, public relations, targeted direct marketing campaigns, seasonal and topic-specific special promotions as well as a wealth of sales support materials are put into play on your behalf. Let the Allegra home office guide your lead generation so you can focus on sales.

7. Sales Staff Recruiting, Training & Mentoring Alas, the good old days of customers coming to you are in most instances long gone. Today, a professional outside sales effort is the proven growth driver, but most print firm owners don’t have the time or the background to set up and manage an effective one. In fact, it’s the number one problem cited in recent industry surveys.

That’s why Allegra provides sales and sales management training and assistance to our franchise members. You’ll benefit from assistance with recruiting, interviewing, personality profiling, training and ongoing coaching. Highly effective, these programs are designed and are managed by senior sales executives who have hired and supervised hundreds of consultative sellers in the marketing and business communications industry.

8. Group Buying Power/Outsourcing Strategies As an Allegra member, you’ll benefit from the Network’s purchasing power with dozens of suppliers of equipment, materials and products to resell. We’ve cultivated a roster of trusted outsourcing providers (e.g., wholesale printers with which to handle your overloads) to expand the range of services you can offer your clients.

9. Assistance with Selling Your Business A critical responsibility of any franchisor is to help its members sell their businesses when it’s time to retire, move on to new opportunities, or exit the business if an unforeseen circumstance occurs.

The Allegra Marketing Resource Center: The Great EnablerWhile industry leaders have been recommending printers get into marketing services for years, few have succeeded because they don’t have the expertise and can’t afford the talent to execute. That’s why we built the Marketing Resource Center – a fully-staffed creative and consulting division with strategic marketing planners, copywriters, high-end graphic designers, web designers, developers and search marketing experts.

Allegra franchise members learn about marketing through our training. We then collaborate on selling these services to your clients, and the Marketing Resource Center executes at a cost well below market rates for high margins. It’s the only resource of its kind in our industry … and it is the “great enabler” for any in-Network printer entering the highly lucrative marketing services space.

D E S I G N S E R V I C E S

Show, Tell and Sell!

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T ell your story, sell your service or attract more supporters through words and

pictures that are memorable . . . and profitable. Rely on us for top creative talent to

carefully consider your company’s image, competitive challenges and goals to deliver

real results. Be assured we design with printing and mailing in mind, so you avoid

unplanned production or postal costs. And when marketing your organization takes you online, our Web designers work

closely with programmers for digital strategies like websites, landing pages and email

that deliver results, too. Contact Allegra today!

For logo development, advertising, direct mail, website design, brochures, newsletters and more, Allegra is your small business design agency with big business impact.

Allegra is independently owned and operated.

P R I N T I N G S E R V I C E S

A breakthrough study showed that printed pieces make deeper, emotional impressions than virtual messages. Make a lasting impact with brochures, business forms, newsletters, postcards, posters and more.

Print: A Proven Performer


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I n today’s digital age, people still prefer print. And it’s easy to see – and feel – why!

Advanced printing techniques and specialty papers make it easy and affordable to

have brilliant, true-to-life images and inviting “touchable” textures that attract and

hold attention. And when it’s right, variable data printing lets you personalize your text and images in

a direct mail campaign, for example, making the message more relevant to improve

response rates. Let Allegra show you the many ways you can rely on the power of

print. Contact us today!


M A R K E T I N G S E R V I C E S

Test. Measure. Improve.


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Y ou can have a successful marketing campaign without a big budget, clever

catchphrase or the hottest media trend. Let Allegra marketing specialists help

you align your business goals with the right marketing communications channels and

tactics, so you reach the right people with the right message at the right time.

What do you get? Campaigns that are timely, affordable and deliver results. When you

need to multiply leads, drive customer retention, build brand awareness or increase

sales, you can count on Allegra. Give us a call and let’s get started!


Whether it’s a printed piece, direct mail campaign, digital marketing, new

signs and displays or a mix of tactics, we’ll use the components that meet your goals.

Our mailing experts can help you

save time and money right away

with address verification, bar coding,

mailing list purchase, sealing and

pre-sorting plus design and printing.

M A I L I N G S E R V I C E S

Mail Delivers Response

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I t’s easy to understand why sales letters and promotional postcards remain a

marketing mainstay: People respond to them! More than 60% of North Americans

surveyed say they enjoy checking the mailbox and like to get mail from brands about

new products. 1 Partner with a pro – one who can design and print your pieces to adhere to postal

requirements, qualify for discounted postal rates and employ industry best practices to

drive response. And you can rely on the direct mail experts at Allegra to take the mystery

out of mailing lists. When it comes to mail, we deliver response … and revenue.


1 Epsilon, Channel Preference for both the Mobile and Non-Mobile Consumer

S I G N A N D B A N N E R S E R V I C E S

Take a blank canvas and tell your company’s story

with colorful window graphics that draw attention to

your storefront and invite interest.

Courtesy vehicles, electricians, landscapers and

towing services … just to name a few. Every service

business can benefit from the increased visibility

delivered by car and truck graphics.

Do you need to stand out in a crowded environment?

High-quality, eye-appealing graphics for your trade show

exhibits or point-of-purchase displays drive interest.

You Made Them Look!

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W hen you need to sell a product, teach a concept or attract attention, you can get

your point across in a big way! New options in signs, banners and displays are

making them even more creative, affordable and effective. Inside, put every surface to

work with colorful graphics for walls, windows, ceilings and floors. Or attract a crowd

with event signage and trade show exhibits.

Outdoor graphics that stand up to weather are our specialty. Then “honk” if you want

more attention! Company cars, vans and trailers are also great vehicles for your

promotional messages. Contact Allegra today!


The options are limitless, so let us guide you in choosing

the best materials, colors and graphics for any surface …

even the floor.

W E B S E R V I C E S

Build your digital presence with email

marketing, campaign landing pages,

local search optimization, search engine

marketing and a mobile website.

Go Online and Grow

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I t’s estimated that 93% of all buying cycles start with online search. Get a piece of

the action with a digital marketing strategy that starts with a well-built website … a site

that gives a small company a big online presence to reach new buyers and drive sales.

Let us show you innovative ways to combine print and digital communications to drive

traffic to your site, improve direct mail response rates with campaign landing pages or

reach a growing mobile audience through local search strategies. Call on Allegra today

for a holistic approach to your online marketing.


ISSUE 04 2014 NEWS AND KNOWLEDGE FORTODAY’S MARKETER

Add pizzazz with coolcuts, folds & finishes Page 02

Durable print: where form meets function Page 10

Six smart waysto save on printPage 12

Page 06

ISSUE 01 2015 NEWS AND KNOWLEDGE FORTODAY’S MARKETER

Video marketing on a shoestring Page 02

Cheat sheet for event promotion & follow-up Page 10

Newsletters remain top nurturing tacticPage 12

T H E P E R F E C T S O L U T I O N

YO U+

Your Single Source for Strategic Communications

with Measurable Results

New research shows business-to-business companies use

an average of 13 content marketing tactics, with social

media content (other than blogs) tops at 92%. Registering

the biggest jump in usage from 51% last year to 62% this

year are infographics.1

Infographics can transform complex information into easily

understood visuals to drive awareness, stimulate interest

and position you as a subject matter expert – enhancing

your credibility and business reputation. Here’s an example of an infographic we produced to

highlight the value of local marketing. In this sample,

compiled statistics from a variety of sources give a trends

overview in a graphical presentation.

FREE Infographics: Best Practices at a Glance

Nonprofit marketers give thumbs up to infographics, too!

SALEon Umbrellas

25

82% search online for local businesses

Marketing on Main Street

Marketing on Main Street

A Multi-Channel Strategy Drives Local Business

3 out of 5 North Americansenjoy checking the mailbox for postal mail 40% tried a new business after getting direct mail

Combining direct and digital

channels boosts ROI by 35%

Main Street Offices

35%

dazeflowers.com

7550

75%50%

25%

75%50%

25%

97%recall an ad on a vehicle

Referrals impact 76% of purchases

90% of those have visited to buy

Find Italian Restaurant on Main Street

74%of smartphone/tablet users access local biz

info via mobile

82% of purchase decisions

are influenced by in-store displays

Call on Allegra today for local marketing strategies with measurable results.

1Epsilon Channel Preference for both the Mobile and Non-Mobile Consumer, 2012

2International Communications Research Survey, 2012

3 Point of Purchase Advertising International, Mass Merchant Shopper Engagement

Study, 201443M Fleet Graphics Solutions, Mobile Media Advertising: Street-Smart Advertising, 2011

5Pew Research Center, Internet & American Life Project, January 2013

6InfoTrends, Capturing the Cross Media Direct Marketing Opportunity, October 2012

7 Marketingcharts.com, Marketers Say They’re Shifting Focus Away from Traditional Media,

January 30, 20138Pew Research Center, Internet & American Life Project, January 2013

9eMarketer Research Report, 2012

5

7

8

6

9

4

3

1

2

Among nonprofit marketers, usage of infographics has

grown by 22% this year over last. It’s the most significant

increase among the average 12 tactics employed – matched

only by growth in the use of microsites.2Take a look at our infographic that gives some of the

most compelling statistics gleaned from a comprehensive

research report about donors’ giving habits, wants and

needs.

Different stylistically than our first example, it presents the

story with basic shapes and icons to depict a lot information

in a simple and colorful way.Marketers say their biggest challenge is producing engaging content and doing it consistently.

Contact us today if you want help reaching your goals through more powerful print and

marketing communications! 1Content Marketing Institute, MarketingProfs, 2015 B2B Content Marketing, Benchmarks, Budgets, and Trends – North America

2Content Marketing Institute, Blackbaud, 2015 Nonprofit Content Marketing Benchmarks, Budgets, and Trends – North America

GET INFOGRAPHIC

GET INFOGRAPHIC

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. MN F-4115

Allegra Network LLC Franchise Opportunities

47585 Galleon Drive

Plymouth, MI 48170

800.445.5172

www.allegrafranchise.com

www.allegramarketingprint.com

2015 v2

Since 1998, we’ve successfully assisted nearly 200 Allegra franchise members sell their businesses. On your behalf, we’ll provide valuation services and work with franchise and business brokers to identify qualified candidates. We can also help structure the deals and manage the business transition to preserve the legacy you’ve worked so hard to build.

With us at your side, you’re assured that the sale of your business will be managed by experts in the printing and marketing services industry. We’ll position your company in its most favorable light ... and promise the new Allegra owner the same path to success that you’ve enjoyed.

Joining Allegra: Financial RequirementsTransitioning your independent printing operation to an Allegra franchise through the Advantage Program allows you to join our Network at approximately one-third of

the cost. Aside from transaction costs and acquisition expenses, you would pay: • Franchise fee: $10,000 • Royalty: First year is free

To Learn MoreWhether you’re planning to sell in a few years or just hungry for help growing your business, we’d encourage you to learn more about the Allegra Advantage Program.

Once we connect, we’ll refer you to others who have joined our Network through the program and provide their contact information. Collecting impartial and informed opinions is probably the best way to determine if you’d like to pursue your investigation. There is much more to learn and we hope to speak with you soon.

Call 800.445.5172

the allegra advantage program · 2020. 1. 22. · allegra marketing • print • mail business...

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