the amaravati design festival dossier · this dossier is a perfect tribute to the efforts put in by...

Ar. Surya Kakani

Ar. Kamal Malik

Ar. Sudhir Reddy

Ar. Pedro Haberbosch

Ar. Peter Rich

www.amaravatidesignfestival.comIIID Amaravati Regional Centre Publication

THE AMARAVATI DESIGN FESTIVAL DOSSIER

As the Chairman, I am totally overwhelmed by the response received for ADF 2019. Today, I present the official dossier of the Festival as a heartfelt gift for all the messages of appreciation I have been receiving from all over the country for ‘Amaravati Design Festival’ which had created a distinct ethos and provided a distinctive platform for the Architects and the students at the same time.

This dossier is also a testament to the love showered on me and my team from everyone who had graced our grand event. I am incredibly thankful to all the Sponsors and the Exhibitors who helped us tap potential business opportunity for quality-conscious giants & leaders in the material industry in-sync with the Design fraternity. With ‘Celebrating Craft in Design’ as its honest motive, we had together initiated a humble beginning to attract the best design minds from across the globe to Amaravati. As an Architect, I feel privileged to share that this was the initial step to being recognized as an International Architecture and Interior Design Festival in South India.

This dossier also celebrates the influential spirit of professionalism and knowledge, which was evident throughout the Festival. As I turn nostalgic, I want to appreciate the enthusiasm of students who had participated in workshops mentored by an exceptional team of Architects and Designers, which had helped the students find their true calling. I want to thank all the Speakers and the Panelists for sharing their intellect with the audience and appreciate their professional approach towards the same. A special thanks to all the Industry Leaders and Pioneers who have displayed their best products.

Finally, I would like to thank IIID and its Chapters across the country who had supported our honest initiative. My team of IIID Amaravati has been my pillar of support throughout the planning and execution of ADF 2019, and I extend my unconditional gratitude to all my team members.

As I conclude to share my experience, I recall the dazzling array of events at ADF 2019 which enthralled the audience of all age groups from all the walks of life, which continues to inspire me till date! Thus, I make a sincere wish for future ADFs.

“May the spirit of Design prevail forever.”

Amaravati Design Festival is my honest tribute to my Janmabhoomi as I strive to contribute to the revolution of Design in India.

CHAIRMAN’S MESSAGE

Ar. Pavan SuryadevaraChairman

4 AmArAvAti design festivAl - 2019

ADF 2019 was the first step for ‘Amaravati Design Festival’ to being recognized as an International Architecture and Interior Design Festival in South India. The six months of hard work by our team lead us to conduct the first of its kind International Design Festival successfully.

I want to thank the committee of IIID Amaravati who believed in an idea and converted it into a reality. I appreciate the team spirit of IIID Amaravati, which kept us going ahead. I believe that ADF 2019 was an honest endeavor towards ASR (Architect Social Responsibility) as I respect the following quote: “While food nourishes the body, Art nourishes the soul.”

ADF 2019 was just a beginning. We promise that many more ADFs will follow in the future, making Amaravati a true global city. This dossier is a tribute to all our well-wishers of ADF 2019.

MESSAGE FROM THECONVENOR & CREAtiVE HEAd

EditOR’S NOTEI feel extremely honored and privileged to be associated with IIID. I thank each member of IIID Amaravati for their continuous support and extend my gratitude to Ar. Pavan Suryadevara & team. Apart from my work as a Motivational Speaker & Sales Trainer, I have been a Writer for TEDx Hyderabad and an expert Contributing Author for the Apollo Hospital’s National Magazine, Bpositive, but this experience of being the Chief Editor for the ADF 2019 Dossier and the Content Writer for the festival in-person has been unique as it has brought me closer to the Architect & the Design Fraternity. I had the opportunity to interact with professionals and students from across the country while I was taking notes in-person throughout the festival. I extend my sincere thanks to everyone associated with the event, including the sponsors. The spirit of design shall prevail forever with me, I guess. Everything is possible with Heart!

dr. Rithvik RyakaChief Editor

[email protected]/in/reach2703

CHAiRPERSON iiid, AmARAVAtiAr. Pavan Suryadevara

CONVENOR AdF - 2019Ar. Mallikarjun Pawaskar

EVENtS Chanti & Ankit Audio

dESigNERRaman Kumar

PubliSHERPragati Printers

luxuRy gOOdS Photographed by Madhu Gopal

PubliCAtiON iNFORmAtiON

Ar. mallikarjun PawaskarConvenor & Creative Head

5AmArAvAti design festivAl - 2019

I am extremely elated to see this dossier on ADF 2019. AR. Pavan

Suryadevara & his team from the Amaravati Centre of IIID, deciding

to celebrate a Design Festival on an International level deserve an

applause first. With various challenges around, you have been pulled

off a successful event on a grand scale and made the whole Architect

Fraternity proud. This dossier is a perfect tribute to the efforts put in by

everyone associated with the festival.

As the Incoming President of the Institute of Indian Interior Designers, I

believe that we can take further steps to ensure that we take Design to

masses throughout the country as we emerge as a promising Nation of

Architects and Designers.

Once again, I congratulate the IIID Centre of Amaravati for the grand

event. It was an amazing experience to interact with many fellow

Architects who had traveled from various parts of the country. I look

forward to contributing my help, further in the future as we take Design

to the masses, again!

Ar. Jabeen Zacharias President

PRESIDENT'SMESSAGE

Engaging, Unique, and Revitalising. ADF 2019 has set a benchmark for itself,

bringing laurels for IIID.

6 AmArAvAti design festivAl - 2019 6AMARAvAtI DESIgn FEStIvAl - 2019

In India, design is booming. As we transition to an innovation-fuelled economy, the driving force in the next phase of Indian development will be the imaginative and creative capacity of its people. IIID's Amaravati Design Festival brings together the new architects & designers of the global economic landscape who apply their imagination, creativity and knowledge to generate new ideas and create new value. Multi-dimensional creativity, artistic creativity, business entrepreneurship and technological innovation, all of which, define the new currency of success merge as ONE in this Mega Festival of Design & Construction Industry.

Design interacts with a variety of factors ranging from aesthetics to functionality, craft traditions to high technology, needs of local markets to the requirements of globalisation. This makes the knowledge domain of design vast and complicated. The changing profile of the Indian economy and its growing manufacturing and vibrant service sector now require more and more design inputs than ever to remain competitive.

India's heritage as a civilisation, high level of diversity of cultures, religions, festivals, festivities, rituals, practises, visual icons, vernacular languages, ethnic food, fashions, and multitude of colours make it possible for design to play a critical role unlike in other countries. India has a huge creative talent pool. This makes it possible for India to become a major "Creative Outsourcing Hub." Let us all be a part and contribute to this process of creating a new, vibrant India with our Design Interventions.

I wish the IIID Amravati Team and the ADF a grand success.

SECRETARY'S MESSAGE

Ar. Jignesh modiNational Honorary Secretary

IIID's Amaravati Design Festival brought together the new architects & designers of

the global economic landscape...

HONORARy


Amravati Design Festival turned out to be an Epoch-making event by IIID Amravati Regional Chapter for the brand-new capital city of Andhra Pradesh. This will undoubtedly start a trend of good design in the state of Andhra Pradesh. It is a matter of pride, indeed for IIID as it was conceived and hosted by the youngest centre of our organization. AR. Pavan Suryadevara, the Founder Chairman and his entire team, worked hard with a passion for making this festival the most successful trade event in South India.

I was impressed with the efforts of the senior mentors who had traveled from across the border to guide the students through workshops. This must have been the most memorable event for the students to cherish for their lifetime. The installation by Peter Rich at the venue was an excellent experience. The event has brought laurels for IIID and has made its presence felt with a significant impact. Getting support from the State Government was a great achievement too. I must say, we as an organization are better-placed post ADF, not only in Andhra Pradesh but across the nation.

I must appreciate the support from our Trade Fraternity and extend my gratitude to the then Chief Minister Mr. Chandrababu Naidu for his gracious support. I would also like to appreciate the efforts of my youngest team, led by AR. Pavan Suryadevara for the wonderful event and AR. Sudhir Reddy for the student workshops.

PRESIDENT'SMESSAGE

the event has brought laurels for IIID and has made IIID’s presence felt with a great

impact.

immEdiAtE PASt

id. Pratap Jadhav Imm. Past President

CONTENTS12-13diSPlAyiNg tHE dESigN An Architectural Perspective

18-29lEARNiNg tHE dESigN A Student Perspective

30-49VOiCiNg tHE dESigN A Professional Perspective

50-54tEACHiNg tHE dESigN A Panel Perspective

55-61ExHibitiNg tHE dESigN A People Perspective

64-66AdF PHOtOS A Celebrative Perspective

67-69AdF COmmittEE The Organising Team

70-75ASSOCiAtiNg tHE dESigN A Sponsor Perspective


MASTERS OF

With a plethora of Speakers, the audience was mesmerized by the knowledge shared with them. While the student community utilized this opportunity to interact with experts, the general audience appreciated the diverse nature of the talks. the Keynote Address by Ar. Peter Rich (South Africa) received a thunderous response from the audience as he shared his global work.

MASTERS OF

the other significant talks were delivered by Ar. Surya Kakani, Ar. Kamal Malik and last but not the least, Ar. Pedro Haberbosch from ‘Fosters & Partners’ who mesmerized the audience with his presentation on the future capital’s design.


LANDSCAPEiN ARCHitECtuRE

ARCHitECtuRE iN lANdSCAPE ANd

This display translates a consequence of dialogue and provocation between a Curator and an Architect. Imaginary and Real Architectural landscapes were depicted. Some of the drawings described structures, which could be a hundred and fifty thousand years old where the buildings end up as fossils. The power of intuition could be easily felt by the delegates who were left speechless by the depth of the drawings on display.

Ar. Peter Rich had previously showcased this work at Venice Biennale, 2018.

iNStAllAtiON PEtER RiCH


iNStAllAtiONSANdEEP SANgARu

A collaborative effort of Sandeep Sangaru and Shivani Dhar, both well-known for their creative works, depicted Culture and Art by incorporating light into the Design through their installation. The spacious and poetic display left the audience spellbound. The traditional touch was evident in the Design, and it was successful in bringing a sense of curiosity among the delegates, including the youngsters. Sandeep and Shivani were successful in bringing together traditional knowledge and skills in crafts with Design and Technology, making objects of daily use invaluable, accessible, and enjoyable.

CRAFtS OF ANdHRAtHE tRAditiONAlREINvENTING


CRdA MODEL

CRDA Model


Nid WORK DISPLAY

AP ARCHitECt’S WORK DISPLAY


StudENt WORK DISPLAY



StudENtWORKSHOPS AdF FOR StudENtS

Students from all over the state descended to learn from the Masters.One of the primary beneficiaries of the festival was the future generation of Architects and Designers from various institutions across the country. Prior to the three-day festival, a total of three workshops were conducted on January 30 & 31, 2019 for the students while experts curated them. These workshops were presented in association with the School of Planning & Architecture, Vijayawada.


SudHiR REddy b. C.

mENtOR’S REFlECtiONAmaravati Design Festival, the brainchild of IIID, AMARAVATI, is a welcome departure from the established conventions of hosting design events and has successfully forged a collaboration between various stakeholders in the design industry, the designer fraternity both regional and pan India, the student community from architecture, interior and product design streams, the product specialists and most importantly the general public.

With eminent architect Peter Rich, from Johannesburg gracing the occasion, his wonderful Venice Bienalle exhibit, and his inspiring talk will remain etched in the memory of all delegates. One and all overwhelmingly received the student workshops conceived and curated by Prof Surya Kakani, Dean, School of Planning and Architecture, CEPT, Ahmedabad. The workshops were supported by a team of eminent architects across India who engaged with over 150 design student delegates.

Sandeep Sangaru & Shivani Dhar’s exhibit, followed by their talk and tholubommalata performance enthralled the audience. Architect Bijoy Ramachandran’s exhibit of drawings provided insight into the nature of his architectural practice. The exhibit of works by the design professionals and students of the region, including the exhibit of student works by NID, Vijayawada introduced to the visiting delegates and general public the vibrant design culture of the region.

The design festival stands out for bringing to one platform speakers from diverse design disciplines, regional to pan India. It was well complimented by either an introduction to them through an exhibit of their works or engagement with students through various design workshops. It was a great pleasure to be a part of an exceptionally well-organized Amaravati Design Festival. I am looking forward to many more such events from IIID, Amaravati.

“Kruthica,” is an architectural design studio, with a deep concern for shaping built environments, through the integration of craft, technology, spatial design and appropriate response to physical and social context adopting a collaborative approach between various stakeholders. Founded in 1995, by Architect B.C. Sudhir Reddy, a 1993 graduate of the School of Planning & Architecture, JNTU, Hyderabad, Kruthica is based in Hyderabad and has been engaged in the design of institutions, group housing, residences, and furniture products. At Kruthica, an in-house team of about f ifteen qualif ied designers work in earnest to deliver holistic end to end solutions to meet the varied needs of its clientele.


1StudENtWORKSHOP

The first workshop, ‘Drawing to Find Out,’ had Ar. Bijoy Ramachandran and Ar. Surabhi Banerjee as mentors. This workshop introduced the participants to different modes of representation and a series of short exercises to ways in which one could use drawing in Architecture.

DRAWING TO

bijoy RamachandranSurabhi bannerjee Hundred Hands, Bengaluru

MENTORS

Ar. bijoy Ramachandran

Ar. Sunitha Kondur

Ar. Surabhi banerjee Hundred Hands, Bengaluru

“I thank IIID Amaravati for making me believe that I can go beyond the obvious.”

– Student, Vizag

“Because of the workshops, I met students from other colleges. I shall always cherish the learning received.”

– Student, Vizag

FiNd Out


Curated by Prof. Surya KakaniArchitect, Ahmedabad

MENTORSmelissa Smith Architect, Ahmedabad

Sankalpa Associate Professor, Ahmedabad

Shankar Narayan Architect, Hyderabad

Shubhra Raje Architect, Ahmedabad

P. Venugopal Architect, Hyderabad

2StudENtWORKSHOP

“I feel happy that I decided to become an Architect. For the first time in my career, I had met so many professionals under the same roof.”

– Student, Nellore

“Surya Kakani and other mentors helped us understand everything with patience.”

– Student, Nellore

Ar. Surya Kakani curated the second workshop ‘Investigating the Built.’ Multiple teams of architecture students from different colleges of Andhra Pradesh were mentored over two days to various methods of exploring and understanding buildings.

INVESTIGATINGtHE built


3StudENtWORKSHOP

The final workshop ‘Spanning Roofs Without Steel’ was presented by IIID Amaravati Regional Centre in association with SPA, Vijayawada. Ar. Surya Kakani curated this workshop, which provided hands-on experience to the students, demonstrating Timbrel Vault & Rohtak Flat Domes, an age-old technique being practiced in Rohtak, India. The workshops provided a unique platform for the Amateur Designers to interact with Expert Professionals from the Design Fraternity, while the students had also exchanged their innovative ideas.

SPANNING ROOFSWitHOut StEEl

“I feel confident to start my own practice as an Architect now. the workshop transformed me as a student”

– Student, Vizag

“I used to read about this technique. today, I got to practice it. I thank Surya Kakani Sir for sharing his knowledge.”

– Student, Vizag

Curated by Prof. Surya KakaniArchitect, Ahmedabad

TEAMRaaj Rampura Engineer

Azad & manish Brick-Dome Master Masons

dinesh & Sandeep Timbrel Master Masons

Co-Convenors

g. Karteek Assistant Professor, SPA, Vijayawada

d. Srinivas Assistant Professor, SPA, Vijayawada

Presented by

iid Amaravati Regional Centre in association with, SPA, Vijayawada


StudENtS RumiNAtiON ABOUT ADF

Amaravathi Design Festival was a pleasant experience and played a key role in connecting with the industry. The inputs, criticisms, and patting given by the people of different proficiencies were pivotal in giving us a taste of the real world waiting outside for us.

Kavvya Krishnan | nID

“ADF 2019 was a perfect combination of celebrating the multi-faceted Design Community and their works. It was an exceptional learning experience for the student community, connecting and sharing their works, and views with both local and the global audience.”

mayank mishra | nID

Though ADF 2019, I have learned many things which will help me in my academics. The innovative workshop made me believe in experiential learning and also gave me new friends. I am thankful to the organisers.

Preeti | Maestro College

During ADF 2019, I learned how to express buildings and designs through Art and its use in Architecture, gaining further knowledge about designs, interiors, crafts of numerous designs and the experiences shared by artists and architects around the world. I am thankful to ADF 2019.

madhu babu | varaha College

I thank ADF 2019 for the knowledgeable technical support through different artists and architects who have such different experiences with the program and with their work in general. The workshop was highly useful.

Anupama | varaha College

The workshops of ADF 2019 were helpful. I learned how to interact with other budding Architects and understood the difference between Apocalyptic, Vernacular, and Modern Architecture. I interacted with International delegates and learned various aspects of Architecture.

Sanketh Anucap | AnU

ADF 2019 was a great opportunity for us to display our works to a broader range of people with different ideologies and perspectives. The Displays, Workshops, and Talks were highly beneficial to us.

Priyasha Aishwarya | nID

The practical workshop helped me learn many things from my group members. I thank our mentor, Shankar Narayan for his exceptional teaching. Thank you ADF 2019.

Surya lakshmi | Maestro College

The Amaravati Design Festival’s workshop was indeed a great and holistic learning experience of the finest level. As a student, I thank ADF 2019 for giving me a platform to interact with eminent architects from across the globe. I thank the ADF management from the bottom of my heart for this wonderful opportunity. Thank You.

Sowmyashree | SPA

At ADF 2019, I have learned the importance of Design and gained knowledge through conceptual talks and exhibits. I am grateful to the organizers for giving the unique opportunity to learn from various Industry Experts.

lasya Rachana | SCDS


FORERuNNER'S imPRESSiON ABOUT ADF

Newest IIID Centre on the block Amravati has its founder-chairman, Pavan Suryadevara, a dynamic and a silent performer. I remember my visit to Amaravati just before the ADF. I was deputed from IIID HO to visit Amaravati & see the progress of the event's planning. I remember my visit to the convention center, which was designed as the venue by Pavan himself. The whole space planning was done meticulously. The flow of the event was well planned. Our treasurer, Mr. Sameer Joshi, who is also the mentor of Amaravati, could not make it at the last moment. It was my first visit to Amaravati & I have to ensure that this major event of IIID Amravati, the ADF was smooth & hassle-free. Right from the budget, the financial aspect and the flow of the event, everything was discussed & I found the humongous effort of almost six months in planning of the event. ADF went extremely well and established IIID as a brand in the fraternity of Amravati. Being the parent center, IIID Hyderabad played a proactive role in the success of ADF. I wish Pavan and his team all the best for 2019-21. I am sure Amaravati will reach newer heights under his capable leadership.

manish Kumat | Ex. National Hon. Secretary, IIID. Chairman, National Convention, IIID. Founder Chairman, Indore, IIID.

I want to congratulate the team of IIID Amaravati Regional Center under the leadership of Ar. Pavan Suryadevara for the commendable job done at ADF in February 2019. From being on the committee of IIID Hyderabad Regional Chapter to forming the center at Amaravati through HRC's mentorship, Ar. Pavan has gracefully carried and continued the legacy of its Mentor Chapter. The effort bore fruit as ADF on lines of Showcase & InsiderX, which had workshops for students. The highlights of ADF were the installations by Ar. Peter Rich & Product Designer, Sandeep Sangaru. The other highlights included the specially curated workshops by Ar. Sudhir Reddy from Hyderabad and Ar. Surya Kakani from Ahmedabad. IIID HRC always supports IIID Amaravati Center in their initiatives when required and requested. May the center continue to grow in leaps and bounds!

Ar. Aparna bidarkar | Immediate Past Chairperson, IIID HRC

ADF is a celebration of the design itself. The great challenge was getting designers and people who have never thought much about design while they come together and experience how creative the design process itself is. ADF took up this challenge and succeeded with flying colors. A lot of the visitors were Architects, Interior Designers, Students, and the design-conscious, but I'm intrigued by the impact the festival made on the non-design audience. Design is such an important part of life and of the economy. It is very important for people to know about it and enjoy the same. Talks, Workshops, International exhibits, Expo, and even food was written with delicious design all over. Congratulations Pavan, team ADF and IIID Amaravati. You just created history.

Ar. Aditya Kambhatla | IPC - IIID Vizag

Amaravati Design Festival was a beautiful reflection of the evolution of Indian Interior Design. I was impressed by the vibrancy, positive energy, and huge 'design buzz' created by sharing of knowledge and ideas by Indian and International speakers. It was heartening to see students working late night on high-quality Design workshops. It indicated that ADF achieved its objectives. Congratulations to IIID Amaravati for a hugely successful event!

Ar. Sameer Joshi | Ex. National Treasurer, IIID. Mentor, IIID Amaravati

The initiative ADF is a great move in terms of creating opportunities for many people in their profession. This created a platform for students, fraternity, and related to showcase their talent. A great exposure to all the people involved directly, indirectly, or involved with the industry. Such initiatives are required as they help in setting up a culture.

Ar. V V Rao | Genesis Planners

Congratulations, Team ADF..!! Amaravati Design Festival is a successful attempt in Vijayawada, Andhra Pradesh. Learning is a non-stop process of life, especially in design and creative field. The attempt brought together the Interior design and Architectural professionals, students from various Design schools through workshops and presentations. It was nice to see the renowned International and National speakers presenting their works, talking in panel discussions, helping many learning minds. Showcase Exhibition connecting Trade fraternity with design professionals and exposure to various new materials and products was very well appreciated by not only the Designers but also benefited the common end-user.

Ravindra Anchuri | IIID HRC Past Chairman, IIID NEC Member 2017-19


FORERuNNER'S imPRESSiON ABOUT ADF

Amaravati design festival.... was a platform for Celebration of Design. Bringing together Professionals, Students, Brands with so much of collaboration and collective efforts to put up a great show for the design fraternity. The man behind the show Ar. Pavan Suryadevara and his team has showed what can be achieved if one decides to. ADF has become a benchmark of a festival for the design fraternity with so much of interactive brain storming sessions, value adding panel discussions and student grooming. Looking forward to more of it. Best wishes to the family of Amaravati Design Festival.

Ar. Prarthana Nangia | Immediate Past Chairperson, IIID Nagpur

ADF was a true amalgamation of Design and Fest where Design, in both, its process and its manifestation, was celebrated. And how ! For a limited member team, as a Centre for IIID, Amaravati, under the leadership of Pavan Suryadevra and his frugal but resourceful team, managed to put a massive show together. International Designers, Student Workshops. Showcase and InsiderX Exhibitions, Local Designers of National Repute, Parallel Discussions and local governing bodies' support constituted largely. To compliment all of this, impeccable logistics, hospitality, lodging and boarding added the phillip that an event of this scale would present for itself. We see ADF grow into a formidable property for Amravati as much as it is poised to become an event the Design Fraternity would look forward to.

id. Niraj Shah | Immediate Past Chairperson, IIID Ahemadabad

ADF marked a great initiative on knowledge sharing and showcasing of design ideas exploration for a Greenfield urban development. The overwhelming support it succeeded in garnering attendance of the cross sectional design fraternity and stake holders on one platform is greatly commendable. The thought provoking sessions, debates and display have not only enriched larger design community but have also demonstrated the power of design for better world to even non designers attending it. I congratulate IIID Amravati Chairperson Pavan Suryadevra, ADF and IIID Amravati team for such a humongous task achieved which surely shows their commitment and dedicated hard work for bringing change in people’s life through design.

Ar. tejal Rajput | Immediate Past Chairperson, IIID Bharuch

ADF is a unique event. It’s a wonderful combination of the showcase, workshops, and knowledge series. An overwhelming response from the fraternity, students, and traders makes it a great success. I wish all the best to Ar. Pavan Suryadevara for ADF.

Ar. Paresh | NEC Member, IIID

ADF was unique and beautiful. I feel it was highly successful and professional in all terms. The new and vibrant IIID Amaravati center has set a benchmark for itself with this grand festival of design. Bringing delegates of International repute to Amaravati deserves special appreciation.

Shubhash Chandra Arole | NEC Member ,IIID


DESIGN TALKSPEtER RiCH

PLACES OF RECONCiliAtiON

Peter strives to create spaces that are meaningful, moving, and uplifting for all who occupy them. He has received honors from FAIA, RIBA, and Cambridge for his work. His work is a testament to a lifetime commitment to the creation of a unique African Architecture that he learned from the spatial and the aesthetic elements of the indigenous tribal settlements. Peter’s hand-drawings and sketches were showcased at the venice Biennale under the title landscape as Architecture and Architecture as landscape.


Peter Rich’s Architecture has meaning, relevance, and significant social impact. Describing himself as the '60s kid, he shared that the difference in language and culture interests him. He started his talk by expressing gratitude to the indigenous people of Africa. He shared his global work, the major part of it being the lifetime creation of unique and sustainable Architecture that he learned from the spatial and aesthetic elements of local indigenous settlements in Africa. In his clarion call for change, he shared that Architects should use their skills for the broader cross-section of the society while they also work for wealthy clients. The audience was mesmerized by his dedication and compassionate heart, which was evident in his robust works showcased on the screen. He appreciated the students of Amaravati and their drive to learn. He emphasized again and again that ‘drawing becomes the building’ and it can reach the subconscious mind.

The Curator and Architect should be in sync when they work together while paying homage to the space around the drawings when they are being exhibited. Peter Rich shared the pictures of his drawings with the audience. He believes that love and persistence can make anyone win over a lot of odds, including the struggle to convince anyone going against their architectural intellect. The existing Culture should be respected while being aware of the contemporary Designs, he shared. Language and Culture go hand in hand, and a single idea can inspire another idea as per him.

In his conclusion, he wanted Architects to look at the ‘DNA’ of their own identities and advised them to be Continuous Learners as he shared his unique principle of R.I.C.H where he shared that an individual himself is responsible for creating his happiness and for creating beautiful spaces for people. Why? Because he believes that it is Humanity which makes all the difference.

“All tHE ARCHItECtURE/ DESIgn HAS oRDER In ItSElF AnD It IS HUMAnIty WHICH MAKES All tHE DIFFEREnCE”- PEtER RiCH


Prof. Surya Kakani completed his Architecture from School of Architecture, Vidyanagar and Masters in Architecture from the University of California, Los Angeles. He has been a visiting faculty/critic at various institutes and considers these interactions as extremely important in forming the course of the practice at Kakani Associates where the endeavor is on giving meaning to working in the present day context of resources and their appropriate use. The practice located at Ahmedabad nurtured long years of close association and collaboration with CEPT. Recognizing Surya Kakani’s contribution to Architectural practice and continued collaboration with Academia, he was appointed as the Dean, Faculty of Architecture, CEPT University in April 2017.

Surya Kakani appreciated the ADF 2019 for bringing students and professionals under the same roof. He believes that ‘Change is inevitable’ and keeps us going ahead. Dean, Faculty of Architecture, CEPT, Ahmedabad, Surya Kakani put forth critical questions to the practicing Architects as he shared many of his works under Kakani Associates, founded by him. The questions included:

- How do we reinvent: Courts, Verandahs, and Terraces?

- Can we not only have: Thick outer shells with soft insides?

- Can we explore?

- Which construction methodologies allow more social equity?

- Can we use materials that have less embodied energy?

The audience appreciated his unique format of sharing previous works as ‘ Old and New’ pictures. Having practiced Architecture for the last two decades, he had shared the intricate details of his major National projects, which inspired the aspiring Architects and Designers. He had been trying to find ways, means, and methods that would help create and build spaces that address particular realities of glare, heat, humidity, and ventilation. His other areas of focus included:

- Material Innovation and Skill Transferability

- Environmental Engineering as Craft

In the end, he thanked the organizers of ADF 2019 for giving him an opportunity to speak.

S.o.A.C.H. - ngo at Alluva

iNVEStigAtiNg tHE built

DESIGN TALKSSuRyA KAKANi


Madhu Industries, Ahmedabad

Old New

“CHAngE IS InEvItABlE !”- SURYA KAKANI


With his expertise spanning more than forty decades, Ar. Kamal Malik had shared the idea of four ‘I’ with the Architects, which helped them to find their real calling in their practice. He pointed out that the fourth ‘I’, Intuition, can act as a paradigm shift in a student’s life. The first three ‘I’ included Intellect, Instinct, and Intelligence. He had shared his splendid work through which he inculcates the Mother Nature directly. He advised the Engineers and the Architects to work together and overcome the gaps amidst themselves.

His work mesmerized the audience. His passion for renovating historical places such as forts was highly appreciated. He had also instilled a sense of Self Introspection among the students

The House of three streams, Lonavala

My JOuRNEy!!

in the audience. He made the audience curious with his innovative work and left them with questions as he intended to. As per him, an Architect should perceive things beyond the apparent vision to challenge mundane approaches of the past. He ended the talk with a collage of his works, which brought the audience to a standstill.

Kamal Malik made the audience feel at ease as he portrayed himself as a Storyteller. He ended the talk, emphasizing the message of 4 ‘I’ - Intellect, Instinct, Intelligence, and Intuition.

Kamal Malik graduated from SPA Delhi, 1972 and worked with Don Ashton in the UK and Willi Kaufhold in Germany and went on to set up his firm in 1975 at Mumbai. He is an author of ambitious projects, both in Institutional and Residential fields.

DESIGN TALKSKAmAl mAliK


“FInAlly! WHAt ARE yoU tRyIng to Do WItH yoUR WoRK?”- KAmAl mAliK


tHE PEOPlE’S

CAPitAl

Being the principle Architect behind Amaravati’s Govern-ment Complex, he believes in having a sustainable vision. The unique point is that natural vegetation is also respected in this plan. One and all appreciated the concept of Influential Planning. In his message to the Architects, he requested them to respect the needs of their clients. Describing the Government Complex plan of 7.5 km across 950 acres, he reiterated the fact that constant innovation is being considered in the Masterplan and that the images of the current projects in media are not the direct depiction of the contemporary design. The audience was awestruck by his presentation on the futuristic design of the newest capital which is being built with a sustainable approach.

Another unique aspect of his plan is that it will be connecting all the State departments in the Secretariat, making it easy for the people to commute from one section to another. The audience applauded his dedication while he was sharing the details of the future’s capital. The high court in Amaravati shall be one of the largest in the country, he stated. Most of the buildings will be accessible to the general public, making Amaravati a genuine People’s Capital, he said.

He interacted with the audience in detail and specifically urged the youngsters to ask him questions. He answered all the questions in detail, being patient on the stage. In his conclusion, he thanked IIID Amaravati and appreciated the initiative to bring International recognition to the capital.

DESIGN TALKSPEdRO HAbERbOSCH


Amaravati’s Government Complex - Legislature Building

Amaravati’s - Secretariat and Heads of Departments

Amaravati’s Government Complex

Pedro Haberbosch gained his BA in Architecture from Edinburgh College of Art-Heriot Watt University in 1988, and received his postgraduate degree, with distinction, from University College London in 1993. His recent projects include the Central Markets, Abu Dhabi, and Masdar City in Abu Dhabi.

“ARCHItECtS ARE MoRE lIKE AnAlyStS.”- Pedro Haberbosch


Amaravati’s Government Complex (Close-up)

▪ 115 km of public transport corridors by 2050

▪ >650 km of road network by 2050

▪ 4-6 lakh population within 10 years

▪ >29% area reserved for green and blue

▪ 25+ km public river waterfront

▪ Parks and public facilities within 10 minute walking distance

▪ Flood resistant city

▪ Towards net zero discharge

▪ >220 km of heritage and tourism network using roads, metro and waterways

World class infrastructure

Jobs and homes for all

Green and clean Quality living

Efficient resource

managementIdentity and

heritage

Amaravati Capital City Vision

DESIGN TALKSPEdRO HAbERbOSCH


Anujay Votla had shared the importance of Consciousness & Self-introspection, specifying the ‘Architecture’ of Human Being. He shared the ‘Design’ of the human body from the subatomic level. The talk benefitted the Architects to streamline their internal energies and encouraged them to connect with Nature. Resonance and Circadian Rhythm were two key areas which he had addressed.

tHE imPORtANCE OF SPiRituAlity & ENERgy

Just because I cant see a thing, will it cease to exist - light

Torous self generating energy model - magnetism

“In REAlIty, tHE REAlIty IS An IllUSIon.”

With an experience of 25 years in Architecture, Urbanist & Writer, Anujay is an artist with several exhibits to his credits. He has previously worked with HOK and Charles Associates in the USA. He is the author of the concept for the prestigious Biodiversity Pylon, Hyderabad.

DESIGN TALKSANuJAy VOtlA


Furniture Designer, Sandeep Sangaru shared anecdotes from his professional practice across the country, especially the inspiration behind his work with Bamboo in places where it is considered a way of life. He believes in challenging the existing solutions and in customizing the design as per the needs of the clients, respecting their tradition. Post the talk, the audience was left spellbound by Tolu Bommalata, a shadow puppet theatre tradition of Andhra Pradesh. This special performance was curated by Sandeep Sangaru and Shivani Dhar for ADF. The performance was honored with a standing ovation and a thunderous applause.

tHE NuANCES OF

CRAFT & DESIGN

“WE nEED to CollABoRAtE AnD REtHInK CRAFt”

DESIGN TALKSSANdEEP SANgARu

A Multidisciplinary Designer and Entrepreneur, Sandeep Sangaru studied Industrial Design and Mechanical Engineering. He won several awards and accolades, including the Red Dot Design Award in 2009.


Ar. Shivani Dhar had shared her story behind her online sales platform, Gaatha, which began as a sales platform with a team of three individuals, which inspired the young architects to utilize the power of technology in their practice.

“AnCIEnt tECHnIqUES lEAD to nEW StoRIES.”

An Industrial Design graduate specializing in Lifestyle Accessories from the NID, Ahmedabad, with a background in Architecture from the SPA, Delhi. She is the co-founder of Gaatha, researching and documenting Indian craft clusters.

DESIGN TALKSSHiVANi dHAR


“Who is really happy?” queried, Najeeb Khan as he kick-started his session, making the audience curious. He shared the importance of connecting people through buildings, primarily made with glass. Architects are more of Solution Providers who can simplify the lives of their clients, he said. The inclusion of nature and the accessible landscape, keeping people on the mind can do wonders to the happiness quotient in the architectural work, he believes.

tHE gRANd SCAlE iN PROJECtS“HAPPInESS qUotIEnt IS IMPoRtAnt In ARCHItECtURE.”

A Master’s Degree holder from the University of Colorado and certified by the Royal Institute of British Architects & the American Institute of Architects, Najeeb founded KGD in 2003 along with Ned Kirschbaum and Jim Bradburn of Fentress Architects.

DESIGN TALKSNAJEEb KHAN


uRbAN dESigN PRiNCiPlES THE IMPORTANCE OF

“SUStAInABlE DESIgn InItIAtIvES ARE IMPoRtAnt.”

The resourceful presentation with nearly a hundred slides focussed on the conceptual urban design ideas and related initiatives for existing cities of AP and the upcoming city of Amaravati. In his presentation, he had adapted the framework from the book earlier authored by him titled “21st century global thinking and concerns in city-building” which had ideas for the master plan preparation of Amravati and state-level urban development initiatives. The presentation highlighted design and planning initiatives that could be taken up by the local urban bodies and had also reflected on the present Amaravati plan and the government complex plan in the upcoming capital.

Venugopal’s presentation included broad reference to tradition inspired city design and conservation, blue-green networks, eco-cities and urban agriculture, people-friendly walkable cities, and urban design guidelines with respect to a select urban

block from the Amaravati government complex plan, public spaces, riverfront and waterfront development initiatives, urban renewal initiatives and the need for local area development plans. It also focussed on the social inclusion concerning design and planning strategies, climate-sensitive passive design strategies, urban resilience strategies against natural calamities and others. The presentation referred to various relevant global and national examples. Constructive suggestions, Analysis, and Reflections on the above subjects were articulated well and presented by him.

DESIGN TALKSP. VENugOPAl

A scholar-practitioner with over two decades of professional experience, his studio in Hyderabad works on a wide range of projects. NALSAR University campus is one of his well-known works. He is also engaged in teaching, urban design advocacy, and writing. Recently, he authored “21st Century global thinking & concerns in city- building.”


Bijoy shared colorful pictures, majorly focused on connecting the natural landscape to bring in the human connection through his previous works, which followed a similar concept. Continuing his presentation, he had even shared architectural inspirations dating back to 1600 AD. Paintings & various other forms of Art form a significant part of his inspiration. He also emphasized the motive of going ‘Beyond the Frame’ for the Architects. “You need to spend time with the context to discover things together,” he appealed. He also believes in finding ‘meaning’ in Architecture. He reinstated the point that ‘All of us have to work together to get something meaningful.’

IMPORTANCE OF dRAWiNg iN dESigN

“tRANSitiONS tHROugH NAtuRAl ligHt CAN mAKE A HugE diFFERENCE”

DESIGN TALKSbiJOy RAmACHANdRAN

Bijoy graduated in Architecture from BMS College and holds a Masters degree in Architecture and Urbanism from MIT, USA. His ‘Hundredhands’ is a multidisciplinary design studio whose work draws on a keen sense of the urban.


“tHE RElEvAnCE IS tHE PRoCESS. tHE DEStInAtIon IS not IMPoRtAnt. tHE JoURnEy IS.”

Amaltas Khan shared the importance of ‘ethos’ in Design and believes that regional heritage needs to be taken forward. He also shared the importance of curiosity among students and young enthusiasts, while he displayed various projects under development by his students at NID, Amaravati.

tHE VAluE OF CREAtiVity

Food and Ecosystem around

Graphic novels depicting and narrating the local stories

Cultural heritage at Namburu

DESIGN TALKSAmAltAS KHAN

Amaltas is a Designer and a Design Educator with over a decade of experience and believes there is nothing greater than learning and realizing with students to do amazing things.


Himanshu Burte advised the audience on the importance of adding value in Architecture and emphasized the rationale behind the profession. He believes that Architecture is an aesthetic practice, while Creativity and Artistic Depth are of prime importance to any Architect. He advised Architects to see more than the ‘building’ and brainstorm various ideas before applying them in their practice.

Himanshu burte

tHE CRitiCAl dESigN PRACtiCES

Gandhi Smarak Sangrahalaya, Ahmedabad, 1958-62, Charles Correa Centre for Development Studies, Thiruvananthapuram

Indian Institute of Forest Management (IIFM), Bhopal, 1988, Anant Raje

“ARCHItECtURE IS A PRoFESSIon MARKED By PAtRIotISM.”

Currently teaching at TISS, Mumbai and having practiced in Mumbai and Goa, Himanshu has written extensively on the poetics and politics of the built environment since 1990. He co-initiated the Gubbi Alliance for Sustainable Habitats.

DESIGN TALKSHimANSHu buRtE


The skylight above floods the atrium with light.Boulevard - MG Road, Bangalore

Gayatri graduated from BMS college and later worked at Mistry Architects. She went on to co-found her practice in 1993. The aesthetic approach and design sensibilities GNA adheres to are deep-rooted in the traditions and cultures of the Indian society.

Gayatri Shetty mesmerised the audience with the insightful talk, which was clearly a testament to her love for various cultures of the Indian society, which reflected in her practice, as she shared some of her architectural work, specifically in the metro city of Bengaluru. Her work on Net Zero Building and Jaguar Headquarters had inspired the youngsters and the professionals alike.

tHE NEt ZERObuildiNg PRESENtAtiON

Jaquar Building

“tRADItIon BRIngS DEPtH AnD CHARACtER to tHE DESIgn.”

DESIGN TALKSgAyAtRi SHEtty


“WE nEED DIAlogUES RAtHER tHAn MonologUES.”

IIID Presidential elect, Ar. Jabeen Zacharias from Kochi illustrated that Design always betters an existing situation. Referring to the quote of Socrates ‘Art is what liberates man from all evil’ she implored the importance of the humanistic touch in Design. She believes that Architecture and Interior Designing are interlinked, and no Interior can exist without Architecture. She appealed the audience that it is about time to redefine Design, which is supposed to be People-Centric. ‘Everybody is a Designer,’ she emphasized.

“…..Not for philosophy, it’s for life”

Jabeen graduated in Architecture from Trivandrum and then pursued her Masters in Interior Design from New York. She is currently spearheading IIID’s largest social relevance program ‘Project Coir’ for the Government of Kerala.

DESIGN TALKSJAbEEN ZACHARiAS


“ ….. What betters an existing situation”

“…..Formal response to a strategic question” “It’s so simple, that’s why it is complicated”


CRAFt OF dESigN

Moderator

P. VenugopalArchitect, Urbanist & Writer

Hyderabad

1PANEl diSCuSSiON

Several accomplished Architects

spearheaded the conversation on

‘Craft of Design’ - P. Venugopal,

Architect, Urbanist, Writer, Hyderabad;

Melissa Smith, Architect, Ahmedabad;

Sankalpa, Professor, Ahmedabad;

Shankar Narayan, Architect, Hyderabad;

Shubra Raje, Architect, Ahmedabad;

Surya Kakani, Architect, Ahmedabad,

showered their intellect among the

audience.

Venugopal initiated the discussion by

questioning the panellists regarding

what they aspire to shape in any of their

Designs. This question had initiated a

dialogue among the panellists and made

the audience curious. Melissa Smith

shared the importance of encouraging

new ideas and accommodating

knowledge in the modern era. Sankalpa

pointed out the utilization of minimal

resources in the process of Design

while Shankar Narayan emphasized

a unique perspective of ‘crafting’ a

Human Experience, connecting Human

and Nature. Other panellists, included

Shubra Raje and Surya Kakani, who

shared the importance of pursuing

the meaning and connecting the

experience in Craft, respectively.


AWAy FROm tHE mEtROS

Moderator

y.Narasimha RaoArchitect, Vizag

2PANEl diSCuSSiON

The topic ‘AWAy FROm mEtROS’ sparked innovative conversations among the panelists. The panel consisted of - Y. Narasimha Rao, Architect, Vizag; Prof. Kavita Rao, The Vice-Chancellor JNAFAU, Hyderabad; Prof. Meenakshi Jain, The Director, SPA Vijaywada; Shabnam Patel, Architect, Vizag; Rupa Jawal, Associate Professor, Vizag; V.V. Rao, Design Director, Genesis Planners Pvt. Ltd., Hyderabad, showered their intellect with the audience. The landscape of design practices in smaller towns and cities may have promising lessons for alternate ways in which Designers can engage with the profession, people, and the public realm. The panel pondered over this issue, addressing the Challenges, Frustrations, and Opportunities in Rural Architecture. Y. Narasimha Rao had professionally moderated the panel discussion while he maintained a unique connection with the audience by opening up the conversation with direct questions!

does Architecture exist beyond urban areas?

What are the reasons for the gap between teaching and practice?

Shabnam Patel reiterated the extreme importance of synergy among various institutes of Architecture across the country to bring in a collaborative structure of learning among the students where campus exchange shall also be encouraged. Rupa Jawal urged the students to expose themselves to various opportunities beyond the classroom and explore the real world. The other panellists, Kavita Rao, Meenakshi Jain, and VV Rao, were in sync with the ideas shared on the stage. This Panel Discussion had a massive impact on the student community at ADF 2019 who also attended the interactive workshops by exceptional mentors before the festival. Many students interacted with the panelists off the stage later, extending their gratitude to them.


ARCHitECt & tHE SOCiEty 3PANEl diSCuSSiON

Moderator

gururaj manepalliActor and Architect, Hyderabad

With an incredibly diverse panel on

the stage amid applause from the

audience, the final Panel Discussion

on ‘Architect and the Society’ was

received with a brilliant applause -

Gururaj Manepalli, Actor and Architect,

Hyderabad; Vasireddy Vidya Sagar,

Chairman, VIVA & VVIT, Guntur; Kalpana

Ramesh, Architect & Interior Designer,

Hyderabad; Penmetsa Subbaraju, Actor,

Hyderabad; Smitha, Actress, and Singer,

Vijaywada shared their perspectives on

Design.

The word “Designer” may trigger a

range of opinions and impressions.

How well does the Design fraternity

engage with society and how is it

perceived? This diverse panel engaged

with the audience, bringing light to a

kaleidoscope of perspectives on this

crucial question. Gururaj Manepalli,

eloquently moderated this panel

discussion and put forward interesting

questions to the panel along with

photographs of various monuments,

which caught the attention of the

audience.

Vasireddy Vidya Sagar urged the

Architects to give importance to

the opinions received from clients,

keeping their requirements in mind.

Kalpana Ramesh shared a concern

towards nature as few structures have a

universal connect while they are being

built, but many things are destroyed

during this process. Famous actor,

Penmetsa Subbaraju firmly believes

that the Architecture should do the

talking and not the Architect as

sometimes it makes a statement.

Smitha feels that Design plays a massive

role in our lives.


Media Partner:

PANEL DISCUSSION WITH tV5 4PANEl diSCuSSiON

Going live on TV, a diverse panel surely caught the attention of everyone all over the media. This Panel Discussion on 'People's Capital & the Architect' was highly interactive and was moderated by Mr. Vasanth f rom TV5. The panel consisted of - Ar Pavan Suryadevara, IIID Amaravati; Harinath Babu, Hyderabad; Sambasiva Rao, NAREDCO; Raman Rao, CREDAI, Vijayawada.

They shared their insights with the audience, especially addressing the student community and the developments in Amaravati. Mr. Vasanth f rom TV5 patiently moderated the panel discussion with practical questions.

How can we be responsible for Amaravati in the future?

How do we take the festival forward in future for the benef it of students in the state?

Ar Pavan Suryadevara reiterated the extreme importance of conducting continuous workshops for the current student community of architects in the state so that the f raternity is maintained and the future architects practice nearby itself. Harinath babu shared the importance of building an 'experience zone' in the capital for the architect f raternity. Sambasiva Rao shared the importance of planning prior to the implementation of projects. Raman Rao shared the feasibility of building residential flats in and around the capital. The panel discussion was received with extreme interest as senior professionals shared their expertise.


BUILDING MATERIALSExHibitiON

over fifty stalls of various Sponsor Partners made the Exhibition of ADF 2019 genuinely phenomenal. the list of Sponsor Partners included national and International brand leaders which included the building materials of all forms necessary for the delegates who walked in with honest hope, expecting International exposure for five days. Delegates who walked into the Convention Center were greeted by volunteers and the representatives of various Sponsor Partners.


StAllS


BY

BETA LED

R

M E D I A PA R T N E R

Ultra Modern Windows & Doors

DELTRA GLOBALPROFILES PVT LTD

ASQUARETRIVEDI(A Unit of Inspireon Enterprises Pvt.Ltd)

AGK

I CLEAN

SPONSORS PaRTNERS


ASSOCiAtiONS WitH AdF

ASSOCiAtiONS QuOtES ON AdFThe 5-day festival offered an opportunity to build brands in the fresh, emerging, and robust market of the capital. It was an honor to associate with APCRDA, IGBC-AP, Builder’s Association of India, IPA, ISOLA, NAREDCO, SEWC, ACCE, IASC, RMCMA, Indian Concrete Institute, ASCI, IIID HRC, IIID VIZAG, IIA–AP, IIA-TS, CRDA, IPA –AP, CAA, CREDAI CHAPTERS-AP, IGBC & all ARCHITECTURE & INTERIOR DESIGN Institutes in AP.

The festival had also received special mentoring and support by Ms. Genesis Planners, Hyderabad and Kruthica Architects, Hyderabad.

We at CREDAI are confident that your functional designs will change the cityscape with innovative & contemporary Urban Designing. We wish you all the very best in the Architectural design years ahead and appreciate your efforts as a builder community. Congratulations once again. We look forward to many such festivals in the capital from your organization.

Going beyond being a 3-day networking event, ADF turned out to be a

professionally organized International event. We appreciate the team for

organizing a grand event which helped the student community too.

We heartily appreciate IIID Amaravati Regional Centre for organizing this excellent event. The Design Festival was full of learnings and offered new enriching perspectives to us. It has reiterated that green buildings perfectly blend with ancient architectural heritage and modern technological innovations. We at IGBC are committed in facilitating buildings which are ecologically superior and economically viable. Together, we will build a greener and healthier India.

ADF was a first of its kind grand event which brought respect to Architecture and Design in Amaravati. We were honored to associate with ADF, which seemed like an International event, wonderfully conducted in all aspects. Our heartfelt thanks to Pavan for bringing this experience to AP.We look forward to associate again with ADF in the future.

We at ISOLA Hyderabad Chapter wish to congratulate the IIID Amaravati Chapter Chairman Ar. Pawan Suryadevara and his team for this great event and grand success. We understand IIID Amaravati Chapter has been playing a vital role in showcasing the creative intellect and imagination of the Interior Architects and Designers to the world. It is indeed responsible not only in exposing the inherent talents of creative thinkers but also in connecting the industry for the culmination of beautiful products eventually for a better tomorrow.


We were thrilled to see the scale of the ADF, organized by IIID Amaravati Chapter. We were very happy with the kind of hospitality shown by the team. The event was well planned while the quality of speakers was unimaginable. We appreciate Ar. Pavan Suryadevara and team for all their efforts.

ADF has presented a platform that has created great opportunities for collaboration between the Architects, Interior Designers, and Business Owners. It was a tremendous networking opportunity for business professionals. BNI Vijayawada is happy to be associated with ADF and looks forward to extending its support to more events like this in the future.

We were honored to have associated ourselves with ADF, which was a grand experience and an event beyond networking. This promised to be a great platform for the public and an organization like us. Thank you, ADF.

ADF had created an opportunity for all to celebrate Design. It helped transform attitude of participants towards design, leading to a positive impact on common man’s life and environment, which shall make every building safe and durable by achieving a good life cycle. Such events are need of the hour.

ADF was the expo of happiness, which brought the entire cross-section of the building industry together. It answered how design contributes to wellness, developing its impact on society for creating healthy structures. ADF has surely bonded all sectors together under one roof.

ADF was a unique expo. Its emphasis on material science had made an impact on stakeholders in using building materials, especially the concrete.All the best ADF.

ADF was a wonderfully planned event to bring the greatest minds involved in all design aspects to a developing city like Amaravati. We wish that this event is repetitive and becomes a platform for the locals to get a National and International perspective, connecting them with best practices for integration of sustainable design ideas with services like fire safety and security.

ADF was aimed at Interior Designers , Architects and other professionals, emphasising the importance of integrating sustainability through the deliberations and expo, IASC extends its support for ADF to take the design to humanity.

Indian Association of Structural Engineers

Fire & SecurityAssociation ofIndia


COMMITTEE

2019

Ar. MallikarjunPawaskarConvenor ADF 2019

Ar. PavanSuryadevaraChairpersonIIID Amaravati

Ar. B Swathi Ar. J Suhitha Ar. Komal Gilda

Ar. Shweta B P Priya Dharshini

Ar. Sasi Manoj

Ravi KatragaddaAr. Sharma Y V K

Suresh P

Trinadh N

Varun Y

Jai H Desai

AD. G Raman B Nikhil ReddyID. Sudha M


ADF FOR PEOPlE


APARNA ENtERPRiSES limitEd (AEl)

Aparna Group is a business conglomerate based in Hyderabad with diversified interests in trading, construction, manufacturing and fabrication of a variety of building materials.

Aparna group believes in bringing world-class technologies and in delivering world-class products in India. The group started its operations in the year 1990 with trading tiles, and by 1996 the Aparna Group diversified into construction and development of gated communities.

Aparna Enterprises Limited (AEL) is a leading business conglomerate in building materials industry with employee strength of more than 2000. AEL is associated with many leading brands in construction sector and all the products are listed and are approved by government organisations like DRDO, South Central Railway, PWD, CPWD etc.

The company’s history upholds its genuine expertise in providing a diverse range of building material products. AEL has been using the best in class and technically sound solutions for all its building-materials and is constantly embracing new technologies to produce the most advanced and best quality outputs.

AEL manufactures and markets its products under Vitero Tiles, Aparna Venster uPVC windows and Doors, Ökotech uPVC profiles, Aparna CRF (Crusher), Aparna Unispace (Luxury Showroom for Bath space and Kitchens), Aparna Craft (Exterior facades, Aluminium windows & doors) and Aparna RMC (Ready Mix Concrete).


Vitero tilesVitero manufactures widest range of double charged vitrified tiles in its most sophisticated 1 Million sq ft manufacturing facility in Peddapuram near Kakinada, Andhra Pradesh. The facilities are powered with latest technology from SACMI, KEDA and APPEL. The 265 meter gas fired Kiln is the longest in South India. Use of Nanotechnology makes Vitero Tiles very glossy and consistent and thereby providing durable tiles that looks new for many years.

Aparna Venster uPVC Windows and doorsAparna Venster is a market leader in providing end-to-end solutions in uPVC Windows and Doors. The division has a production capacity of 3.5 Lakh Square feet windows and doors per month. Venster’s manufacturing and fabrication technology is completely imported from Germany from the likes of Krauss Maffei and Wegoma. Since its inception, Aparna Venster has successfully delivered over 1.4 million windows and doors till Feb, 2019.

ÖKOtECH uPVC ProfilesÖKOTECH is a range of 100% lead free uPVC profiles for windows and doors. ÖKOTECH provides great flexibility to fabricators around India, to design wide variety of uPVC systems, through availability of 60+ unique profile designs. ÖKOTECH has its presence in PAN India with key people placed in metros and tier-II cities.

Aparna CRFAparna Enterprises forayed into quarrying and processing of metal aggregates i.e. crushed Robo Sand / Metal Chips (Road & Building Materials) under the brand name Aparna CRF in 2014. The company has advanced Crushing Plants in Telangana & Andhra Pradesh. AEL established three stage 200 TPH Crushing Plant of PUZZOLANA make in 2014.

Aparna unispaceAparna Unispace was launched in the year 2012, to help customers manifest into luxury bath space design. The one of its kind contemporary showrooms are located in Hyderabad and Vijayawada to help the customers look beyond bathrooms. Unispace features the largest customer’s configuration lounge, an ultra- modern meeting space which allows prospective customers to select their specific choices for fittings and also configure and customize products to meet individual needs and desires. The showroom has designs from brands like Armani Roca, Fantini, Catalano, Stern Hagen, Duravit, Grohe from Europe and Nolte Kitchens from Germany.

Aparna CraftAparna Enterprises Limited and Craft Holdings, Hong Kong, among the world leader with façade designing and project engineering capabilities have set up Aparna-Craft Exterior Limited as a joint venture. Aparna-Craft will offer not only a single source, end-to-end solution in façade, aluminium windows, doors & exterior solutions but also deliver on its on-time, on-budget project completion promise. Bringing to

market a hard to match proposition that will help drive rapid innovation, bring new technologies and deliver increased customer value. Aparna-Craft will enable architects and building owners accelerate and realize their business transformation objectives and increase their brand equity by leveraging the company expertise.

Aparna RmCAparna Ready Mix Concrete has been an indispensable product among all sectors- Public, Retail, Education, Defence, Healthcare etc. Aparna RMC boasts latest technology from Schwing Stetter, comprising 20 RMC plants and 200 plus transit mixtures, with a pouring capacity of 1.35 million M3 per year.

Answer (CSR)The company’s ethos believes that for the “overall well-being of the society, the fruits of development must flow to the underprivileged.” With this in mind, the ‘Aparna Novel Society for Welfare and Research’ (ANSWER) was initiated by the company in 2007. The program is a unique social development initiative where they provide housing, water, sanitation, health services, employment and educational opportunities to orphaned children and abandoned elders. Through this initiative Aparna Enterprise has transformed lives of many especially children who are now doing well for themselves.

To sustain its competitive edge, AEL is continuously embracing new technologies and products to develop the next generation building materials. The organization is well determined to continue innovating and impacting the Indian infrastructure industry.


Jaquar Group is a rapidly growing multi-diversified ‘Complete Bathroom and Lighting Solutions’ brand with a turnover of INR 3588 Crores in 2018-19. Future Turnover: Expected to reach INR 4278 Crores in 2019-20 and USD 1 billion turnover by 2022. Jaquar is one of the fastest growing bath brands in the world with presence in over 45 + countries across Europe, Middle East, Asia- Pacific, Africa and the SAARC region.

Jaquar Group CAGR of last 5 years is over 22%. Conceived way back in 1960, Jaquar Group today is an undisputed market leader in the organized bath fittings category with over 60% market share Headquartered in Manesar, Jaquar Group has set up a one-of-a-kind environmental friendly office spread over a sprawling space of over 48,000 sq. m. (12 acres). The building has been awarded the LEED Platinum Certified rating from the United States Green Building Council (USGBC) for the headquarters, the highest level of green building certification awarded to a building. In line with the company’s mission to deliver unparalleled bathing products, the Jaquar Group has 6 state-of-the-art manufacturing units in India (including 1 in South Korea), spread over 2,70,000 sq. m, equipped with modern machine and processes. Currently, the Group delivers over 2.4 million bathrooms every year and produces over 28 million bath fittings annually. The Jaquar Group today has a dedicated workforce of over 9800 employees across the globe. Dedicated to the best in class customer service, Jaquar Group currently has

1200 experienced service technicians. Jaquar Group was built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Founded in 1960 by Late Shri N. L. Mehra, Jaquar Group is an undisputed market leader in the bath fittings category that has transformed the industry from merely utilitarian to inspirational. Jaquar Group caters to various segments of bathroom and lighting industry with different brands:

▶ Brand Artize for Luxury segment

▶ Brand Jaquar for Premium segment

▶ Brand Essco for Value segment

▶ Jaquar Lighting- complete lighting solutions

Today Jaquar Group is India’s most searched bath brand on Google (Google trends period 13-15), leader by far. As per super brand across 2000 brands (all top brands across category) in India, Jaquar Group stands in top 5% brand with maximum recognition and awareness. Jaquar Group is India’s most trusted bath fittings brand (AC Neilson 2013). Jaquar Group is the first Indian bathing brand to mark its presence at global bathing fair at ISH Frankfurt in 2013, 2015, 2017,2019 and will be participating in the upcoming 2021 fair as well. The company’s approach to aesthetic design has won several accolades like Red Dot Design (Germany) IF Awards (Germany), Plus X (Germany) & Good Design (U.S.A), Elle Décor International Award, Indian Design Mark, among others. The Group has been globally certified in quality by SASO, WRAS, ISO, BIS, KIWA, PZH and TISI.

Overview on the Jaquar GroupBrand PortfolioArtize: It pays a tribute to the fine traditions of exquisite craftsmanship and precision, where design, technology and talent combine to deliver a masterpiece. Artize products are crafted for luxurious bath spaces and they are amongst the world’s most exclusive collection in bath interiors. Perfect harmony is the very essence of Artize either together as coordinates or as individual pieces. Artize exquisite craftsmanship is stunning, inspiring the design principles of not just bath spaces but also of the entire living spaces. Truly an aspirational collection in Faucets, Ceramics and Wellness Products, Artize spells luxury through a combination of design, technology and talent anywhere in the world.

Brand Promise: Craftsmanship in Water▶ Exclusive (crafted) designer

products▶ World class quality ▶ Unmatched service

JAQuAR:With the vision to evolve into a ‘Complete Bathroom Solutions’ enterprise, Jaquar has successfully diversified into various bath verticals like sanitary ware, shower enclosure, water heaters, concealed cisterns and wellness range of products like whirlpool, shower panels, showers, steam cabin and spa. Jaquar Group has also forayed in concept lighting solutions for all residential, commercial and outdoor applications. As a one window solution, Jaquar concept


lighting offers wide range of high quality products, design consultancy, installation and post care.

Jaquar has given the Indian consumer an easy access to the finest choice of bathing products. Today, Jaquar stands for India’s most trusted brand that speaks volumes about its quality and customer service making it an undisputed leader in bath fittings in India. Functional and practical design for Indian market is what makes Jaquar a leader in this segment. Jaquar is perfect symphony of global designs with manufacturing keeping in view the tough Indian water conditions and rough usage.

▶ Complete bathroom brand▶ High-quality products▶ Wide range (depth and width)▶ Superior, efficient, widest service

network

ESSCO:For over five decades now, Essco (the bath fitting brand) has been supporting affordable and sustainable housing in India. Essco is a value for money bath brand from Jaquar Group which is the leader in complete bathroom solutions. The pan India brand, has added a whole new chapter in the bath fitting industry by ushering an era of organized bath market. Essco set out with an obsession for good quality product at affordable pricing, one that was unheard in the corridors of bath fitting manufacturers. With its 10-year warranty and impeccable customer service, Essco is standing tall in Indian bath fitting industry since 1960 and touching more hearts every year.

Essco story was not just about making any other bath products, it was about functional bath fittings that delivers great performance at low cost. Most of all, it helps Indian consumers realise their dreams and aspirations to live a better quality of life through better sanitation every day. Essco believes in the ‘Indian dream of affordable housing’.

Essco offers its customers - Taps, Sanitary ware and Accessories. Essco is the benchmark or a starting point for organized bath industry in India. It defines base quality standards in India.

Manufacturing Expertise – Supporting the ‘Make in India’ vision of the Government

In line with the company’s mission to deliver unparalleled bathing products, the Jaquar Group’s manufacturing units are spread over 2,70,000 Sq. m, across 5 plants in India & 1 plant in South Korea.

Adhering to global quality certification, Jaquar Group’s manufacturing setup is a zero-waste plant recycling 150,000 litres of water every day and 1200 tonnes of brass recycled every year. Embracing green philosophy, Jaquar plant generates 5.4 MW of solar energy.

The Group has made sizeable investments across its new plants of shower enclosure, wellness range of products including upgradation of bath fittings plants with robotic machining and advanced Research & Development centre.

Number of workforce across manu-facturing setup is 5282

Production numbers:▶ 28 million bath fittings every year▶ 1,25,000 faucets per day▶ 2.4 million bathrooms every year

Investments into manufacturing ▶ INR 150 crore to expand the faucets

manufacturing plant in Bhiwadi, Rajasthan

▶ INR 150 Crore towards setting up new Jaquar Lighting plant

Jaquar Lighting

Jaquar Lighting offers complete lighting solutions – for residential, commercial and outdoor use. From LED bulbs and tube lights, to chandeliers, landscape lighting and accessories; Jaquar Lighting has a holistic solution, with an extensive range that lets you choose for varied budgets without compromising on quality and reliability. The brand has already started making a mark by being chosen by enlightened clients such as the Royal Orchid hotels in

Bangalore, Hyderabad and Jaipur, Hotel Mount View Chandigarh, Hotel Westin in Hyderabad, Hotel India Awadh Lucknow, Amber Conventional Centre Indore, Hindustan Club Kolkata and Hotel Crown Bhubaneswar, among others.

Some of the other prestigious projects that have been won by Jaquar Lighting include: Governor House Dehradun, Jammu & Kashmir Assembly Srinagar, Air Force Headquarters Delhi, National Defence Academy (NDA) Pune, IIM – Shillong, IIT Mandi & IIT Guwahati, Hindustan Club Kolkata, Bangur House Kolkata and ISRO. Jaquar Lighting also has corporate tie-ups with Sayaji Group, Lemontree, and Jaypee among others.

Jaquar Group is the only company in country that fabricates world class custom designed chandeliers with crystals by the Global Leader in the business – Swarovski.

Manufacturing Excellence:

■ NABL Accredited Laboratory for in-house testing

■ Fully Automatic LED Bulbs Produc-tion Line having capacity of 57600 Bulbs / day or 21 Mn annually

■ Fully automatic driver manufac-turing Line, with the capacity of 1.5 million Pcs. /month -18 Mn annually

■ Semi-automatic street light manufacturing Line

■ Two auto aging chain conveyors to test 100% production from 100V to 300V

■ Investments into manufacturing: INR 150 Cr. towards setting up of a new plant in Manesar

Jaquar World

Jaquar Group is setting up exclusive showrooms for its products, showcasing its premium brand Jaquar and luxury brand Artiaze.

Currently there are 8 Jaquar World showrooms in Milan, Singapore, Dubai, Kaula Lumpur, Addis Ababa, Sousse, Tunisia & London.


Somany Ceramics is an interna-tionally acclaimed organization that specializes in ceramics and allied products segment. In the last four decades, Somany Ceramics has established itself as an unchallenged leader in the Indian Ceramic Industry along with significant presence in Africa, The Middle East, United Kingdom and Russia.

Currently spearheading the entire gamut of operations at Somany Ceramics is Mr. Abhishek Somany (Managing Director) - a third generation entrepreneur and a true leader with remarkable experience.

Somany is a complete décor solutions provider and its extensive range of products include – Ceramic Wall and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles, Sanitaryware and Bath Fittings as well as Tile Laying Solutions.

In our bathware range we also have smart toilets, sensor faucets and showers which are based on cutting edge technology in sync with the smart bathrooms of today. Our sanitaryware range boasts of certain innovations like exposed glass cistern named “Bastille, which is made from tempered glass with

About Somany Ceramicshave started looking at tiles (floor and wall) as an important element of their home decor. The international ceramic industry is very dynamic and we at Somany take pride in leading the trends in the Indian market. With the introduction of bigger sizes, digital design-tiles have now started offering both aesthetic value and durability.

Somany – A Leader in Innovation & Design

We have been a thought leader in the ceramic industry and our product strategy is led by innovation and design. We have invested heavily into R&D over the past few years and it the same has been extremely crucial for us in terms of introduction and usage of advanced technology. Our R&D department is the first of its kind to get recognition by the Government of India way back in 1996. Our design solutions are not only aesthetically pleasing but also functional in nature. We also research about new materials and machinery required for manufacturing of tiles. Our designs are inspired by nature and most of our tiles are close replicas of natural material like marble, stone, wood etc.

a protective film and has ultra slim cistern for wall hung toilets.

In the premium segment we have French collection which has faucets in 8 different series, ranging from basin faucets, wall mixers, diverters and showers, along with LED showers, mirrors and accessories.

The Prada Series in Black & Rose Gold, Chanel Series in Sheer Gold finish and the Jazz & Odette series of fittings which have been awarded the prestigious Red dot & IF Design award are some of the masterpieces to flaunt.

Changing trends in Ceramic Industry

For years, tile was known as the affordable alternative to natural stone. It was a flooring staple largely restricted to kitchens, bathrooms and other water-sensitive areas. Over the last decade or so, tiles have totally taken off entering into all living spaces in the house, beautifully replicating the natural finishes and even expanding into new textures, larger formats and varied shapes.

General perception towards home aesthetic has changed and people


A wide variety of our GVT collection of tiles (Duragres) is manufactured in our newly launched Tirupati plant. Our continuous quest for innovation and customer satisfaction ushered us to launch this GVT plant at Kalahasti, Chittoor district of Andhra Pradesh. The plant is spread over 25 acres of land. With its exemplary setup we assure exceptional quality, in terms of sizes, finishes, lasting endurance, design and patterns. Since our inception, we have engineered the products of first rate quality, creating a paradigm in the industry. The plant is equipped with latest machinery imported from Italy. The state of the art warehouse facility with more than 6mn sq. meter of storage space gives a further boost to our market, especially in the South.

Somany – Distribution Network

Somany has a vast distribution network entailing 1700+ dealers (350 exclusive dealers) and 20 state-of-the-art COCO experience centers. Besides, we have 15,000+ touch points in India including 350 franchisee managed showrooms – Somany Grande, Somany Studios, and Somany Exclusive Stores. Our goals for the future are to expand our retail touch points across various formats, and unveil 100+ franchisee showrooms and experience centres in FY 2019-20.

Robust marketing strategy

Now in its 48th year, Somany has led the growth through pioneering marketing initiatives and is no longer just a tile manufacturer but a complete multi product solution's brand.

Patents held by Somany

Somany has always pushed the boundaries of contemporary technology. Our focus is on upholding the highest standards which has helped us to fulfil consumer requirements with products that are truly ahead of the competition. Continuing with this tradition, Somany boasts of two patents as a result of its intensive research namely VC and Slip-Shield tiles.

The revolutionary VC technology solves a very common issues with tiled surfaces, which is abrasion upon long-term use. It shields the tile against weathering – wear and tear, stains and scratches, keeping it fresh and new as ever. These tiles are available in silky matt finishes to bring absolute perfection in terms of beauty and aesthetics.

The slip-shield tiles come in varied designs that offer a high co-efficient of friction even in wet condition to avoid slippage. Also, these tiles do not allow dirt to accumulate on the surface.

All our innovations and launches are based on extensive research with benefits aptly suited to every consumer need.

Manufacturing Setup at Somany

We started with a humble beginning in 1969 with our first plant in Kassar (Haryana) and subsequently in Kadi (Gujarat) followed by joint venture plants, generating a total production capacity of 60 million square meters annually.

We have a dedicated marketing team led by Sr. GM – Mrs. Charu Malhotra who has ensured that Somany maintains a positive Brand Development Index (BDI) throughout the past few years via various successful branding initiatives.

Tile Master – A unique CSR Initiative

In order to build the capabilities of the masons and tile-layers in India, Somany Ceramics has introduced a unique CSR initiative – The Somany Tile Master Program. This program focuses on skill up-gradation among masons who are from the lower income group in order to enhance their tile-laying skills through proper training. The program aims at empowering the masons with improved tile-laying abilities which will not only help them achieve better results and improve productivity in an efficient manner, but also help them climb the economic ladder. This program aims at providing practical knowledge to the tillers and masons to perfect their art. With more than 70% of the course hours dedicated to practical hands-on training with the usage of patented tools, the course allows the participants to achieve and develop the professional skills necessary to perform various tasks of tile-laying efficiently.

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