the anatomy of invisible apps
TRANSCRIPT
Tim Messerschmidt Head of Developer Relations, International
PayPal & Braintree
@Braintree_Dev / @SeraAndroid
The Anatomy of Invisible Apps
#InvisibleApps at Geek Picnic Moscow ‘15
@Braintree_Dev / @SeraAndroid#InvisibleApps
> Braintreesince 2013
Developer Relations in a Nutshell
Always on the go
@Braintree_Dev / @SeraAndroid#InvisibleApps
444,623km across 27 countries
A connected world
@Braintree_Dev / @SeraAndroid#InvisibleApps
Transient Attention: only 8 sec.
Source: http://en.wikipedia.org/wiki/Attention_span
@Braintree_Dev / @SeraAndroid#InvisibleApps
Focused Attention: less than 5 min.
Source: http://en.wikipedia.org/wiki/Attention_span
Anatomy of an App
@Braintree_Dev / @SeraAndroid#InvisibleApps
User Interface
Logic and Services
Backend
@Braintree_Dev / @SeraAndroid#InvisibleApps
Time spent in apps grows 21% Year over Year
Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
@Braintree_Dev / @SeraAndroid#InvisibleApps
20% of all apps are being opened only …
Source: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
@Braintree_Dev / @SeraAndroid#InvisibleApps
… ONCESource: http://info.localytics.com/blog/time-in-app-increases-by-21-across-all-apps
@Braintree_Dev / @SeraAndroid#InvisibleApps
The average Man spends 29h 33min The average Woman spends 30h 58min
Media consumption in apps & mobile web
Source: http://www.nielsen.com/us/en/insights/reports/2014/an-era-of-growth-the-cross-platform-report.html
@Braintree_Dev / @SeraAndroid#InvisibleApps
95 installed apps 100 interactions with apps 35 apps used per day
Average User’s App usage
Source: http://thenextweb.com/apps/2014/08/26/android-users-average-95-apps-installed-phones-according-yahoo-aviate-data
My Own Phone - 100 Apps
@Braintree_Dev / @SeraAndroid#InvisibleApps
“Ever on the lookout for engaging content, most online viewers spend less than 60 seconds at an average site.”
Source: http://news.bbc.co.uk/2/hi/science/nature/1834682.stm
@Braintree_Dev / @SeraAndroid#InvisibleApps
Time spent in an app: 103 seconds
How do we make this time count?
Security Standards
Encryption to protect and harden data
Tokenization as Security Layer
@Braintree_Dev / @SeraAndroid#InvisibleApps
Applying tokenization to cardholder data
Card number Card Verification Code
Expiration date Cardholder's name
Postal code
bc7qj2 as5gc8 …}
Information Storage using Vaults
@Braintree_Dev / @SeraAndroid#InvisibleApps
Move your app into the background
@Braintree_Dev / @SeraAndroid
6 ways to improve
your app
1. Be Humble and subtle
2. Keep your Users Notified
3. Utilize location
4. Recognize Usage Patterns
5. Set up Trust Zones
6. Adopt existing Technology
Anatomy of an Invisible App
@Braintree_Dev / @SeraAndroid#InvisibleApps
<==> Less is more
