the apple takeover documentary 1

8/2/2019 The Apple Takeover Documentary 1

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For our target audience, we have decided to select

people between the ages of 16 and 40. Although this may

seem as a large age gap it is wide enough to fit theaverage amount of people that are genuinely interested in

technology.

Our documentary is about the brand, Apple which holds

many apps within its products hence the reason wedecided to target young adults is because they use

technology for socialising, music and games to make the

activities that young adults choose to do much moreeasier.

We also target businessmen and women who reach up to

the age of 40 as they use the handy organisers and

software to help them with their professions ranging from

events organisers, retailers, teachers, PAs and even self-

employed people as well as many others.

As we have targeted mainly adults we have tried to keepour products consistent by making it look sophisticated

and professional.


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Question 1:In what ways does your mediaproduct use, develop or challenge forms and

conventions of real media products?


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Similarities

I have chosen to compare our documentary with a

similar documentary, Steve Jobs: iChanged TheWorld that was shown on Channel 4. The reason

why I chose to use this particular documentary isbecause it shares a similar target audience of 16

40 year olds of all sexes.


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Comparing our documentary to the professional documentary, they both look very similar as they are

both clear shots of using apps on an iPhone as background footage.

I believe the image from our documentary contains

good mis-en-scene as it allows the viewers to see

what environment this clip was taken from.

Professional Documentary Our Documentary


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A title is used to show the status of

the interviewee. It is usually placed

in the corner so that it is doesntoverpower the shot. Also shown is

that both documentaries are done in

a medium close up shot.

We decided to use a clip of the

interviewee using the product to

relate it back to our project as wellas giving an insight into what the

interviewee does.




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The use of mis-en-scene is used to evaluate the

interviewees job role. Within both clips it shows

that the interviewers are of a higher class. Theconnotation used in the formal interviews show

how educated the interviewee is. For example, the

use of Macs show that the interviewee is a

specialist in Macs. There was also use of rule of

thirds meaning that the screen was divided intonine squares to make the interviewee attract the

attention of the audience,

To highlight on the fact that the interviewer

is important, they are always placed closer

to the camera with only a little space abovetheir heads.

Professional Documentary

Our Documentary


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Differences


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Comparing our documentary to Channel 4,

Steve Jobs: iChanged The World, we

decided that we didnt need collectbackground footage within a different location

because we were mainly focusing on youngadults which we easily found located around

Solihull 6th Form College.

Professional Documentary

Although given the tools and optionswithin Final Cut Express, we did not

use is too many transitions such asdissolve and wipe. The reason why we

chose to not use this is because we

thought it was inappropriate for our

documentary as we are trying to show

a formal representation across to the

audience.


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Similarities

I have chosen to compare our magazine article with

other magazine articles that we used to compare andselect ideas from when making our double page

spread article. The two magazine articles that wechose to slightly imitate were Binge Britain: Brighton

which was about a documentary shown on the samechannel as we decided to broadcast ourdocumentary on; and Vertigo Bikes which included a

format that relates to our target audience of peopleaged between 16 and 40.


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Page references are

used to allow the

audience to knowwhat page to turn to

after finding the article

that they wish to read.

A question and answer interviewformat is used to make the article

easier to read. We decided toplace the questions with a

different background to make it

stand out thus we went for a

news paper background. We

also set each of our names indifferent colours.

The headline allows the

audience to know whatthe article is about, and itmakes the page look

more image dominated.

Professional Magazine Article

Our Magazine Article

Professional MagazineArticle


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The logo informs the

audience what channel the

documentary will be shownon.

The columns separate

the text so that the

article doesnt look toocramped with text.

The main image is an

image that dominates the

double page spread.





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The stand first gives

a brief sentence

describing what thearticle is about

Promotion: A sentence

separated from the article

is used to promote thedocumentary. This allows

the reader to know whenand where the

documentary will be

shown.





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Differences


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The pick of the day informs the

audience that the documentary is

one that the magazine hasadvised readers to watch.

The logo allows the

readers to know

exactly what the

documentary isabout.

We have included a

fact file to make the

article moreinformative and

separate the page into

different sections.

As Steve Jobs has

recently passed

away, we decidedto include a short

biography about

him as he was the

inventor who made

Apple technologypopular.



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The heading doesnt

seem very image

dominant making thearticle seem dull and

not engaging the

reader to read more.

Thus we decided to

present a bold title thatwill encourage the

reader to carrying on

looking through the

article.

By including the

cover title it informs

the reader whichmagazine they are

reading this article

from. Unfortunately

we were unable to

include this withinour magazine.

When using lots of

images around the

double page spread itseparates the article

into different sections

allowing the reader to

feel as though theyare given the freedomof choosing a section

that they would prefer

to view. We didnt use

many images as we

felt the images that weused in the

documentary didnt

give a professional

look to the article.

However, we didseparate the article by

including a fact file

and a biography of

Steve Jobs.



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Similarities

When comparing our radio trailer to a professional

one, I decided to use BBC Radio 1Xtra Its GrimeUp North. This radio trailer is promoting the

documentary Its Grime Up North which is about apresenter who goes on a hunt to find the most

successful rapper. Although the documentary andradio trailer do not promote the same type of topicthat we have based our documentary on, and it does

not meet the same target audience; it is presentedon the same radio show and gives a feel of what you

would find in all radio trailers. The link is as follows:

http://www.youtube.com/watch?v=MdB62ZDGaIw


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The similarities between my radio trailer and

the professional radio trailer is that they are

both created to be broadcasted on BBC Radio1.

Another similarity is that they both start with

an upbeat music is noticeable yet disguised in

the background so that the voiceover is clearand recognisable.

The trailer is full of upbeat vox pops and clear

quotes from interviews.


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Differences


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The differences between my radio trailer and

the professional one is that my radio trailer

mentions a clear slogan and constantlypromotes the documentary telling the

audience when and where to watch the

documentary. It is short yet informativewhereas the professional one is quite long

making the message drag on longer ratherthan being quite snappy and straightforward.

Also their target audience is a minority of

youths who are interested in Rap.

Our radio trailer was extremely clear as thesound levels were adjusted to make each

statement from the voiceover, vox pops andformal interviews understandable and easy to

listen to where as in most radio trailers that we

listened to when analysing other radio trailers

were hard to recall what the voice over was

saying as the background music overpoweredit.


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Question 2:How effective is the combination ofyour main product and ancillary texts?


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In order to promote our documentary

we have made two ancillary texts one

being a double page spread magazinearticle and the other being a radio

trailer. Both ancillary texts include

brand identity which makes all the

products more consistent.

They draw the attention of the audience as they are

informative and clearly state when and where the

documentary will be broadcasted on television. Theway in which we made our products appeal to our

audience is by suiting the house style to suit that

particular age range which is people between the ages

of 16 and 40.

By knowing what our target audience is, it allowed us to

concentrate on what to include in our documentary and

how to make it informative and look professional for themiddle aged audience as well as using upbeat

background music to appeal to the younger adults.


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In order to include

brand identity within

the documentaryand the magazine

article, we have

used the same font

and colour for the

titles as we did forthe article.

We tried to use the same colour scheme in

some areas of our magazine to make it

identical to the documentary by using specsof different colours around the page.

The main colour scheme that ran continually

through the documentary was the colours black

and white thus for our magazine we decided to usethe same colour scheme.


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To keep the brand identity consistent we have used

images in our magazine that originated from our

documentary. The reason we chose this image is

because we thought it gives a different effect andimage to the way the Mac books are stacked. It also

relates as our documentary focuses on this product

as well as iPods and iPhones. The logo is shown to

prove that this is an Apple product.


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The background music we used in our radio

trailer derived from our documentary. The

music is an instrumental piece which has anupbeat tone to it all the way through. We

made the background music noticeable yet

quiet so that the other sounds are clearly

heard and understood. The reason weincluded the background music in bothproducts is because it shows clear brand

identity which makes the audience know that

the radio trailer relates to the documentary.

We felt that by using the same person for the voiceover, the radio trailer and documentary have a clear

brand identity which allows the audience to recognise that both products are similar and made for the

same topic. The person doing the voiceover had a loud, deep but clear voice making sure that everythingthat was said was clearly spoken and highlighted by the audience as a benefit to both products. The

voiceover allowed the promotion of the documentary from the radio trailer to be memorised so that the

target audience knew exactly what was said and when to watch the documentary.


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