the art and science of search + tv
TRANSCRIPT
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Bing Network. Be there.
The Art and Science of Search + TVHarness the power of second-screen searchAbridged Version
For the full download and on demand presentation:https://aka.ms/searchandtv
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Today’s Webcast Speakers
Ryan LeeSr. Lead, Program ManagerBing Ads, Microsoft@bigsang
Shawndra HillSenior ResearcherMicrosoft Research NYC
MJ DePalmaSr. Global Channel Marketing ManagerBing Ads, Microsoft@MJDePalma
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#BingAdsWebcast
Eliott ReilhacCEOTVTYlinkedin.com/in/eliottreilhac
#bingadswebcast
Special Guest Speaker
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Agenda1 Second screening: The new normal2 Microsoft research: Search + TV3 Bing Ads research: New opportunities on Bing4 TVTY5 Actions for advertisers
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Bing Network. Be there.
Second-screening: The new normal
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Second-screening is the new normal
SOURCE:eMarket;er, Even During TV Time, Digital Devices Play Prominent Role, May 24, 2016. Note: Ages 18+; individuals who use a desktop/laptop or mobile device to go online while watching digital video or traditional TV content on a TV set at least once per month.
88.3%U.S. adult simultaneous internet & TV user penetration, 2017
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Search picks up where TV leaves off
SOURCE: Forrester’s Consumer Technographics Survey, Q1, 2015
74% of consumers find search engines “extremely trustworthy” when researching brands, products or services
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Actions for advertisers
KeywordStrategy
Utilize a Keyword Matrix
Mainline Bidding
Use Enhanced
CPC
Coordinate with your TV Media Buying team
Explore TVTY ‘s capabilities
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Blog Post
Webcast recap on the blog.
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Webcasts to help you learn.Bingads.com/webcasts
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For the full presentation*, register for the on-demand webcast here:
https://aka.ms/searchandtv*Check out the Resource List in the webcast console to download the full presentation.
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Bing Network. Be there.
Thank you!
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© 2017 Microsoft Corporation. All rights reserved.
Bing Network. Be there.
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© 2017 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.