the art of building prototypes and mvps
TRANSCRIPT
The Art Of Prototypes and Bui ld ing MVPs
A S t e p B y S t e p G u i d e F o r B u i l d i n g G r e a t P r o d u c t s
@Ben_Hall
Ben@BenHall .me.uk
Blog.BenHall .me.uk
Author
Ocelot Uproar
@Ben_Hall
Tester > Developer > Founder > Freelancer
Table Of Contents
• Phase One – Idea To MVP
• Phase Two –Build
• Phase Three –Launch
FOREWORD
PHASE ONEIDEA TO CONCEPT
CHAPTER 1THE IDEA
Start With A Vision
Without A Vision Diffi cult To Adjust
Disney – To make people happy
Ikea – To create a better every day l i fe for
the many people
Wal-Mart – Become a $125 b i l l ion
company by the year 2000
Honda – in 1970: We wi l l destroy Yamaha.
Nike – in 1960s: Crush Adidas.
Stanford University – To become the
Harvard of the West
Telsa - To accelerate the advent of
sustainable transport by bringing
compell ing mass market electr ic cars
to market as soon as possible
SpaceX - To accelerate development
of rocket technology, al l for the goal
of establ ishing a self-sustaining,
permanent base on Mars
Own Problems
Be Careful Following Trends
What makes for a good idea?
Made
Paid
Laid
CHAPTER 2DESIGNING THE TEST
Depends on what you want to learn
An MVP is the smal lest possible thing you can bui ld to test your idea
An MVP is the smal lest possible thing you can bui ld to test your idea
WRONG
“An MVP is an exper iment that tests a
cr i t ica l , fa ls ifi able hypothesis of your
business”
D e v i n H u n t - h t t p : / / d e x . i o / h a i l p i x e l / m v p s -i n - p r a c t i c e /
Anything can be an MVPEven if it only lasts 33 seconds
Three Types of MVP
Research
Pitch
Concierge
What should you test?
What shouldn’t you test?
CHAPTER 3BEFORE THE CODE
Speak To People
Go To Where Your Users Are
BabyOnBoard === MumsNet
http://www.ide-smith.co.uk/?tag=lean-ux
DON’T SELL. LISTEN.CHANCE TO LEARN.
IT’S LIKE A DATE
Paper Prototypes
§
Landing Pages
PHASE TWOBUILD
CHAPTER 4TIME FOR CODE
WRONG
“A p ro to type i s an ea r l y samp le , mode l , o r re lease o f a p roduct bu i l t t o tes t a concept
o r p rocess o r to ac t as a th ing to be rep l i ca ted o r l ea rned f rom”
Not An Excuse For It To Be Shit.
Don’t reinvent the wheel
iOS UI Kit Actions for Photoshop
Follow the standards
People have expectations about what they’l l see
Font Awesome
Once validated. Innovate
Show people. Use it in every day life
LastOrders wil l be used at night so why is everything
white?
It should tell a story
Know When To Stop
30 Day Launch
Medium – 31 Days
Google Wave – 300 Days
Take Screenshots
JOINSCRAPBOOK.COM
PHASE THREE“LAUNCH”
CHAPTER 5TESTING THE APPLICATION
OTHER PEOPLE SPOT MISTAKES EASIER THAN THE CREATOR.
Users will never do what you expect
peek.usertesting.com
CHAPTER 5GETTING MORE USERS
CHAPTER 7DID IT WORK?
https://baremetrics.io/blog/idea-to-5000-in-5-months
CHAPTER 8BUT MY BOSS SAYS…
It's easier to ask forgiveness than it is to get permission.
CHAPTER 9COMPETITORS
Lifestyle is fine!
• Build Shit That Matters
• Build It
• Speak With Users
• Launch with 30 days
• Rinse, Repeat.
• JoinScrapbook.com
The End!@Ben_Hal l
Ben@BenHal l .me.uk
Blog.BenHal l .me.uk
My Second Talk, tomorrow, 13:15. What Developers Need To Know About Visual Design and UX