the art of business location
TRANSCRIPT
©Kate McEnroe Consulting 20152
Remember this process
Create the search area
Fatal Flaws
Compare
Visit
$$$
©Kate McEnroe Consulting 20153
Small Populatio
nSize
Fatal Flaws
High $alarie$
Low EducationAttainmen
t
Competitors
LogisticsLimitation
s
©Kate McEnroe Consulting 20154
I Bet You Want to Talk About
Right to Work
©Kate McEnroe Consulting 20155
Where am I most vulnerable of
all?
©Kate McEnroe Consulting 20156
Using Data to
Overcome Data
Platitudes
Data
Information
Wisdom
Knowledge
Make up
Look up
Interpret
Create
Platitudes
Data
Information
Knowledge
©Kate McEnroe Consulting 20157
You
Your State Average
The National Average
Your Competition
0 1 2 3 4 5 6 7 8 9
Three MissedOpportunities
Comparison to State Averages
Indiscriminate Superlatives
Comparison to the Past
©Kate McEnroe Consulting 20158
Relevant Geography
Great Employer Lists
Local Salary Examples
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You probably want to talk about this too:
©Kate McEnroe Consulting 201510
Sometimes only a story will do
TO Survive you must tell stories Umberto Eco
©Kate McEnroe Consulting 201511
Aren’t aboutYou Winning
Are aboutThem Winning
STORIES
©Kate McEnroe Consulting 201512
Aren’t aboutThe Announcement
Are aboutWhat Happened
Next
STORIES
©Kate McEnroe Consulting 201513
Everyone Looks Happy on their Wedding Day!
?
©Kate McEnroe Consulting 201514
Leave a Legacy
©Kate McEnroe Consulting 201515
Or at least don’t leave a mess
©Kate McEnroe Consulting 201416
Here is where Best
Practices Are Born
From Stephen Covey
©Kate McEnroe Consulting 201517
©Kate McEnroe Consulting 201518
THINK THIS
NOT THIS
©Kate McEnroe Consulting 201519
©Kate McEnroe Consulting 201520