the art of content / mark farmer, webness
DESCRIPTION
In the online world, content is your best form of promotion; online, you are what you produce. Traditional marketing and communications don't work on this medium, while great content and great community do. So how do you produce content that gets noticed? How do you organize it? What kind of content gets noticed? And, most importantly, how does all this stuff help you get your message out and deliver results? Mark Farmer will lead you through the ins and out of content management and production, and show how your organization - whatever your size and capacity may be - can start using content do deliver ROI and results. Takeaways Understand how to shift your online marketing communications from traditional messages to content and conversational marketing Understand how you can re-purpose content in a variety of ways for a variety of markets and tastes Understand the principles of content management Gain a basic familiarity with the variety of CMS platforms available Understand the role content management and content production play in organization-wide strategic communicationsTRANSCRIPT
Mark Farmer
Marketing is dead. Long live marketing.
Help
Somehow a connection is made
Content
The ROM
flickr.com/photos/905bosun/4081842460
Blogging
A bullet with butterfly wings
Great success
A vile, disgusting success story
The reign in Spain
What does Mitch say?
http://www.twistimage.com/blog/archives/this-blog-sucks-and-youre-probably-not-reading-this/
Be like the Donald • Unique
• Rich
• Engaging
• Controversial
• Fresh
My humiliation at the hands of socks Me: about 500 followers
Sockington: about 1,430,500 followers
Typical Mark Farmer tweet:
“"founders' influence on company
culture is enormous. Yang & Filo
cared about business, not products
/ innovation" ”
Typical Sockington tweet:
“ATTENTION ALL TWITTER
FOLLOWERS STOP EVERYTHING
FOR THIS IMPORTANT MESSAGE
pet me WHEW EMERGENCY
OVER itchy ear vanquished”
Tonnes of Twitter
‘Official’ accounts
○ ROMToronto
○ ROMKids
○ ROMPalaeo
○ ICCattheROM
○ ROMWalks
○ ROMSouthAsia
○ ROMGovernors
○ YPCROM
Individual accounts
○ janetcarding
○ davide_ROM
○ marksROM
○ museumgirlROM
○ KimTTait
○ davehireland
Unofficial / personal
○ wrdodger
○ nomantoronto
○ ogradyelizabeth
TBD
○ ROMVisitors
○ GreenROM
Other
○ ROMSandbox
○ ROMSingles
Podcasts
Video
Real learnings
Content Management Sytems
The scan, man
• Adobe
• AGO
• Australian Museum
• Balboa Park Online Collective
• British Museum
• Canadian Museum of Civilization
• Civic Actions
• EpiServer
• Indianapolis Museum of Art
• Imperial War Museum
• MOMA
• Museum Victoria
• National Gallery, Washington
• Ontario Science Centre
• Oracle
• Percussion Software
• Playground Digital
• San Francisco MOMA
• Smithsonian
• Smithsonian NMNH
• Squiz Software
• The Working Group
• V&A
• V51 Consulting
• Whitney Museum
Seriously big project
Shiny….
Content Management
Current users
If you remember nothing else…
Thank you
E-mail: [email protected]
Website: webness.biz
Blog: webheresies.com
Twitter: markus64
Facebook: markus64