the art of creating emotional and impactful branded vr content
TRANSCRIPT
Peder Sandqvist, Creative Technologist
@psqv
HELLO!
USA2850
UK900
EUROPE1000
APAC1100
6000+ PEOPLE40 OFFICES25 COUNTRIES
NORDICS250
‹Nr.›
CREATING A SWEDISH MOMENT
Stepping into a virtual future with Volvo Cars
“We´re making a long term bet that immersive, virtual and augmented reality will become a part of people´s daily life.”
- Marc Zuckerberg
GOING VIRTUAL
How can we sell a car that doesn´t yet exist?
GOING VIRTUAL
CARS EVERYWHERE
ONE CAR
ONE CAR
FOUR CARS
Designed Around YouSwedish tranquility & solitude
Exquisite detail
EXPERIENCE DESIGN
EXPERIENCE DESIGN
What makes you feel most immersed are the small and nuanced details, that you can instantly relate to.
Dare to be gentle
Avoid camera motion
Use hinting to guide the visitor
Make 3D sound part of the story
DON`T FORGET REALITY
Introduce VR & the experiencePrioritize hygiene and make visitors feel safe
Align climate conditionsDesign the area to promote movement
DON`T FORGET REALITY
DON`T FORGET REALITY
2 HOUR LINE17 DAYS
CONSUMERS WILL EXPECT MEANINGFUL VR EXPERIENCES
USE VR ONLY WHEN AND WHERE IT MAKES SENSE
DARE TO BE GENTLE
MAKE THE PHYSICAL EXPERIENCE AS GOOD AS THE
VIRTUAL
INVEST IN EXCELLENCE:PEOPLE LOVE GOOD VR, BUT
CAN´T STAND BAD VR
BRANDS:EXPLORE & EXPERIMENT NOW
TO BREAK GROUND AND BECOME A LEADER
DAWN OF AN ERA
InnovatorsEarlyAdopters
EarlyMajority
LateMajority Laggards
‹Nr.›
SEEING FEELING
IS BELIEVING
EXPERIENCE A SWEDISH MOMENT @ DEMO DAY
Questions?
Get in touch @psqv