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The art of first impressions in design and life (Chip Kidd – TED 2015)

  Discuss the following quote, taken from the TED talk you are about to watch: “A book cover is a distillation. It

is a haiku of the story.”

Look at the picture below. As you listen to Chip Kidd’s presentation, write down any words, expressions or examples that come up on the appropriate side.                               -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - fold - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Post-viewing discussion:  

Now that you know more about Chip Kidd’s designs, are you more/less interested in reading the book(s) you chose during the first activity? Did your opinion on the other books change based on the presentation? How accurate were your predictions? Discuss in pairs.

Books mentioned:

o Colorless Tsukuru Tazaki and His Years of Pilgrimage (Haruki Murakami)

o All the Beauty You Will Ever Need (David Sedaris) o Fraud (David Rackoff) o Perfidia (James Ellroy) o Gulp (Mary Roach)