the art of innovation--tedxberkeley 2014
TRANSCRIPT
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MEANINGMAKE1
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Company MeaningComputersInformationCommerce
Video
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MANTRAMAKE2
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The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.
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Company Mantra
“Healthy fast food”
“Authentic athletic performance”
“Peace of mind”
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TO THE NEXTJUMP
CURVE
3.
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1.0HARVEST
ICE
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FACTORY
2.0ICE
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FRIDGE
3.0ICE
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4.
the DICEEROLL
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DEEPFanning, Reef
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INTELLIGENTMyKey(Ford)
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COMPLETELS, Lexus
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EMPOWERINGAir (Apple)
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ElegantEames Lounger (Herman Miller)
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BE CRAPPY
DON’TWORRY
5.
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100 FLOWERSLET
BLOSSOM
6.
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7.
PEOPLEPOLARIZE
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8.
BABY, CHURNCHURN
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THYSELFNICHE9
.
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Value
Unique
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Value
Unique
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Value
Unique
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10. PERFECTYOUR PITCH
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CUSTOMIZE YOUR INTRO
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FOLLOW
RULE10 20 30
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10 slides
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20 min
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30 point font
This is 20 pointsThis is 14 pointsThis is 12 points
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THE BOZOS GRINDDON’T LET
YOU DOWN
11.
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I think there is a world market for maybe five computers.
Thomas WatsonChairman, IBM1943
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This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
Western Union internal memo1876
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There is no reason why anyone would want a computer in their home.
Ken OlsenFounder, Digital Equipment Corp.1977