the art of merchandising Presented by _________| Nimue International merchandising think inside the box. steps step 10 keep it fresh step 1 calendar/theme step 2 choose items step 3 product is hero step 4 choose props and risers step 5 layout step 6 balance step 7 focal point step 8 lighting step 9 keep it simple step 1- calendar/theme MonthFocusProducts UsedPropsPromotion Januarysun and holidaysun-ccap, beach towel spend x amount and get a cap Februaryvalentines daybody productsred heartsv-day packages March April May June July September October November December step 2 choose your items step 3 the product is the hero step 4 choose props and risers prop An object or item used to enhance the display. They are used get the clients attention because they are often bold, bright and different and must be related to the product. step 5 layout repetition grouping triangular the triangle shape draws the client's eye to the peak of the display, this creates an impression of stability and harmony. step 5 layout grouping the same type of product is arranged in groups and then displayed to create balance step 5 layout repetition The more exposure a client gets to a product, the more likely they remember the product and will perhaps consider purchasing the product when the need arises. step 5 layout step 6 balance asymmetric symmetric left-hand side of the display is exactly the same as the right-hand side, or the mirror image. step 6 balance asymmetric the left hand side of the display is not equal to the right hand side. The highest point of the display is usually off-centre. step 6 balance step 7 focal point step 8- lighting step 9 - keep it simple step 10 keep it fresh steps step 10 keep it fresh step 1 calendar/theme step 2 choose items step 3 product is hero step 4 choose props and risers step 5 layout step 6 balance step 7 focal point step 8 lighting step 9 keep it simple nimue display material 3D perspex wall logo nimue display material desk flip chart stand nimue display material pan cards nimue display material wall posters nimue display material standees and clip system nimue display material rope carry bags nimue display material promo product stand nimue display material perspex info card holders nimue display material info cards information stands information stand merchandising window entrance dwell zone tendency to look right decompression zone front desk shelving tester units thank you & happy merchandising Presented by _________| Nimue International