The Art of Selling…

Steam Jacketed Kettles

The Kettle Short Course Outline

What is Steam? What is a Steam Jacketed Kettle Basic Types and Sizes General Kettle Benefits [to Operator] Steam Kettle vs. Stock Pot Groen Specific Features and Benefits [Why buy Groen] Key Menu Applications [Cues to Operator Need] Key Potential Markets/Operators [Who is a Potential Customer?] Kettle Sizing Rules of Thumb [What Size is Right?] Facility Issues & Tips [Ensuring a Happy Kettle Customer] Handy Accessories [Help the Operator AND Build the Sale] Advanced Q & A Time Quick Quiz

What is Steam?

Water [a Liquid] Converted to its Gaseous State by Applying Heat Energy

Steam Carries 5 Times the BTU Energy of Boiling Water

Readily Gives Up that Energy on Contact with Colder Surface

Returns to Liquid [Water] State Steam Expands to Many Times

its Liquid Volume

What is a Steam Jacketed Kettle?

Steam Under Pressure [Temp/Pressure Relationship]

Safety Valves/High Limit Switch ASME Codes/Pressure TestingBottom Line: SAFE…SAFE…

SAFE

Two Nested Hemispheres Steam in “Jacket” Heat Transfer [Conduction]

= The Core = And More

Basic Types & Sizes

Direct Steam Self-Contained Models

Requires External Steam Supply

Makes Its Own SteamGas Heated Electric Heated

Types of Direct Steam Kettles

Table Top Cabinet Mounted [10 & 20 qt] Cooker/Mixers [20 qt]

Floor Models Stationary [20-150 gal] Tilting [20-80 gal] 2/3 Jacketed [20-100 gal] Full Jacketed [40-150 gal] Cabinet Mounted [40 & 60 gal] Cooker/Mixers [40 – 80 gal]

Types of Self-Contained Kettles

Table Top Electric Heated [10, 20* & 40* qt] Gas Heated [20* & 40* qt] Cooker/Mixers [20 & 40 qt] *Manual

Tilt/ Crank Tilt

Floor Models Stationary - Gas [20-100 gal] Stationary – Elec. [20-100 gal] Tilting - Gas [20-60 gal] Tilting – Elec. [40-60 gal] Cooker/Mixers [40 – 100 gal]

Selling Kettle Benefits…[Answer the “Why a Steam Kettle?” Question]

Energy Savings Employee Safety &

Comfort

Labor Savings Better Product Quality Volume Production

= The Core = And More

Selling Labor Savings …

Large Batch Economies

Less Pot Watching/ Stirring

Easier Clean-up – Less Pot Washing

Selling Product/Food Quality …

More Uniform Heating Less Product Burn-On More Forgiving than

Stock Pot/Range Top Low Temperature

Simmer [Overnight?]

Selling Speed & Volume Production …

Heats Faster… in 1/3 of Stock Pot Time

Prepare Larger Single Batches

Easier Product Transfer

Selling the GROEN Kettle Advantage …[Unique Design Features]

Reinforced Bar Rims [Built to Last]

High Buff Polish [Cleaning Ease – Open/Display Kitchens?]

Model Specific Features [Insulated Jackets, Easy Crank Tilts, etc.]

Groen Support & Brand Strength [See Groen Support]

Key Menu Applications…[Cues to Operator Needs]

Review Menu Before Call Observe Kitchen Layout &

Work Flow Talk Menu with Chef

and/or Owner

Key Kettle Menu Applications

Reheat Cook-Chill Foods/ Prepared Foods

The “Simmer Set” …Soup, Stews & Sauces

“Boiling Mad”… Shell Fish, Veggies, Starches, Bagels

The Gentle Touch… Cream-Based Products, Fillings, Candy

= The Core = And More

Key Kettle Markets

B & I - In-Plant Feeders Prisons Recreation/Tourism

Independent Restaurants [Full Service & Ethnic]

Schools [Junior/Senior High] Healthcare [Hospitals & Nursing

Homes] Hotels/Casinos

= The Core = And More

Kettle Sizing…

Working Capacity vs. Nominal Capacity

[“Free-Board” or “Head-Space”] Allow for Growth Twice the Capacity May Only Cost 10% More Multiple Kettle Flexibility

Kettle Facilities Issues & Tips

Space, Including Clearances Ventilation Hood

Requirements

[Local Code Issues] Floor Sinks/Drains Gas, Electric, Direct Steam Faucets/Spray Hoses [Water]

[See Selling Accessories]

Selling Kettle Options/Accessories…[Helps the Operator & Builds the Sale]

Pan Carriers [Tilting Models] Pouring Lip Strainers 316 Stainless Steel Liner

[For High Acid Products]

Covers [When Not Standard] Cooking Baskets Fill Faucets/Spray Hoses Work Stands [Table Top] Draw-Off Valves

= The Core = And More

Kettle Q & A…

Any Questions from Material? Any Questions from Field Experience?

KettlesQUICK QUIZ