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Summit 2017
José Ruggero
The Art of Story Telling: Turning Your Strategy Into an Action Adventure
Gartner Event Summit
Midsize Enterprise Summit Fall San Antonio TX
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You're a Star!
Let's make your strategy a blockbuster!
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Your strategy is an action adventure
noun strat·e·gy \-jē\:Strategy
Your strategy is a story about how you plan your journey from the current moment to some desired future outcome.
It's how you fulfill your mission.
IT strategy is about how IT will help the enterprise win.
A careful plan or method for achieving a particular goal usually over a long period of time — Merriam-Webster Dictionary
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Communication ≠ Understanding
It’s Generic
Common Strategy Problems You Can Solve With Storytelling
It’s Vague
It’s Inside Out
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Start Here
What's your main idea?
What do you want your audience to
THINK, FEEL or DOas a result of your story?
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The Three Act Structure — SimplifiedThe CAR Framework
Context
A hero/protagonist w/ a
clear goal or catalyst
Action
A clear antagonist or
other threat
Result
A goal achieved or
conflict resolved
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Star Wars
Luke Skywalker, a simple farm boy who wants to become a
fighter pilot. He discovers a holographic message from a
princess in distress.
His family is killed by the evil empire (antagonist) which
sets him on his journey of adventure to save the girl and
defeat the antagonist.
He befriends a group of allies, learns to use his Jedi and
fighter pilot skills to save the galaxy from destroying the
antagonist's planetary killing machine.
A
C
R
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The Action Adventure
▪ The adventure story, is an action plot — it is a
physical journey
▪ The focus is the journey — going to the brink of
danger and returning safely
▪ The protagonist is perfectly fitted for the
adventure
▪ The locations are anything but the mundane world
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Finance Example
Managing suppliers and freight is complicated, many have
different terms, cash flow is hard to manage.
Machine learning is embedded in many new ERP systems but
our old legacy application is considered OK, no one wants to
invest in new, nothing scales.
Implementing postmodern ERP identified the best payment
terms with your suppliers your associates have better
information, cash flow improves, collaboration improves.
C
A
R
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Insurance Example
‘Sharing Medical Information between relevant parties is extremely
difficult – patients are often affected too!..C
A
R
The number of unnecessary medical examinations fell, administrative costs declined and the quality of service improved
Share patients’ medical information between relevant parties using a Blockchain platform
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CONTEXT ACTION RESULT
When, Where, Who?
What’s desired?
What’s in the way?
What happened?
Ups and downs.
Realizations.
Winners and losers
Moral of the story
Conclusion –why you told
the story
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! ?
TodayIn 3 to 5
years
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Tips to Help You With Storytelling
Write
Edit
"The idea is to write so that
people hear it and it slides
through the brain and goes
straight to the heart."
Maya Angelou
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Tips to Help You With Storytelling
"To avoid criticism say nothing,
do nothing, be nothing."
- Aristotle
Write
Screen
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Tips to Help You With Storytelling
"Kill your darlings, kill your
darlings, even when it breaks
your egocentric little scribbler's
heart, kill your darlings."
- Stephen King
- On Writing: A Memoir of the Craft
Write
Screen Edit
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Action Plan for MSE CIOs
Monday Morning:
▪ Start writing – get your ideas on paper and aim for the heart..
Next 90 Days:
▪ Practice with small audiences before you release your blockbuster , use a working copy and review and discuss with key stakeholders first.
Next 12 Months:.
▪ Identify your biggest opportunity to use storytelling to support a business challenge, one that really matters, and start putting the story together to make it happen
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Recommended Gartner Research
Storytelling in Three Acts: A Guide to Persuasive Communications
"Use Storytelling to Bolster Your Security Communications Plans"
"The Art of the One Page Strategy”
Languages of Change: Innovation and Creative Thinking Require
Challenging What You Know
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