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ART OF

Contents1. Where it began2. Iden4fying the target audience3. Working around the script

. The Art of: Telomere5. The Art of: D.N.A6. The Art of: Telomerase7. The Art of: 2D

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Where it began

It all began with the research,looking into the science of theproject and crea4ng images fromknowledge and research andcrea4ve inuence to createsomething new and exi4ng.

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Iden4fying the target audience

It was at this moment in the

crea4ve development, when Istarted to loose track of what Iwas aiming for. It was this thathelped me then understand thatI need full inuence andstyliza4on behind it if it was

going to work. I then decided Iwas going to revolve myanima4on around Dr. Seuss witha mix of Tim Burton and EdgarAllen Poe.

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The making of: Telomere

The chromosome concept artcompared to the nal design inMaya are very similar however Iadded glow to the Maya toemphasize the Telomere.

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The making of: D.N.A

When crea4ng the D.N.A in Maya, itwas very difficult to get it how I

wanted it in comparison with theconcept art so once again I added aglow and emphasized the colors.

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The Making of: Telomerase

Crea4ng the Telomerasewas the most funbecause I knew exactlythe impact I wanted it tohave on the audience,the changes from the

concept art to thenished produc4on isonly the transparencydue the glossy plas4clook, suited the posi4on.

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The Art of: 2D

The people within myanima4on are

created purely fromsilhoueVes, of the

typical workingwoman and man.I decided to do this

due to the sarcas4cirony it portrays

within the anima4on.