"the art of the pitch" by matt scobel
TRANSCRIPT
The Art of the Pitch Matt Scobel
My Background
Hand Shake Pitch
Stage PitchCoffee Pitch
Elevator Pitch
• What’s the problem?• What does your solution look like?• How big is the opportunity?• What’s your revenue model?• Who else is trying to do this? • How will you bring this to market?• Who’s going to make this happen?• What have you done so far? • What do you need from us?• What will happen if we help?
PROBLEMSOLUTION
OPPORTUNITYMODEL
COMPETITIONSTRATEGY
TEAMTRACTION
NEEDRESULTS
SOMETHING IS ALWAYS MISSING
What’s the problem?What does your solution look like?
How big is the opportunity?What’s your revenue model?Who else is trying to do this?
How will you bring this to market?Who’s going to make this happen?
What have you done so far? What do you need from us?
What will happen if we help?
S T A R T W I T H
WHY
WHY
HOW
WHAT
“PEOPLE DON’T CARE WHAT YOU DO, THEY CARE WHY
YOU DO IT.”SIMON SINEK
PROBLEMSOLUTION
OPPORTUNITYMODEL
COMPETITION
STRATEGYTEAM
TRACTIONNEED
RESULTS
Why does any of this...
...even matter.
TWO VERSIONS OF MY OWN STORY
VERSION #1
VERSION #2
WHYPROBLEMSOLUTION
OPPORTUNITYMODEL
COMPETITIONSTRATEGY
TEAMTRACTION
NEEDRESULTS
WhyFounder personally saw the
effect of contaminated drinking water on disease.
ProblemLack of access to clean
drinking water, and the diseases it costs.
SolutionBuild sustainable,
community owned water projects in places that
need them.
Opportunityover 800 million people on the planet who don't
have clean water.
ModelCover operations with private
funding, allowing 100% of donations to go direct to water projects. Show the results with photos and GPS coordinates.
CompetitionLots of organizations trying to
help, but fall short three areas. 100% MODEL. PROVING IT. LOCAL
PARTNERS.
StrategyBirthday PledgesMyCharity WaterShow the World
TeamExperience in Africa.
Design. Charity.
Technology. A+ Advisory Team
Traction9,015 water projects
20 countries3 million people
NeedPrivate Funders for Operations. Donations for Water Projects.
MyCharity Pledges.
Results$20,000 = Clean Water Project
$1=$4-12 boost to local economy
Quick Tips
“Simple can be harder than complex. Simplicity
is the ultimate sophistication.”
Steve Jobs
“Pull the string, and it will follow wherever you wish. Push it, and it will
go nowhere at all.”Dwight D. Eisenhower
“It is the loose ends with which men hang
themselves.” Zelda Fitzgerald
“Curiosity killed the cat, but for a while I was a
suspect.”Steven Wright
“My play was a complete success. The audience
was a failure.”Ashleigh Brilliant
“The key to success is self-confidence. The key
to self-confidence is preparation.”
Author Ashe
“Consultants have credibility, because they’re not stupid
enough to work at your company.”
Scott Adams
