the art of visual thinking
TRANSCRIPT
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T h
e A R TO F
Visual Thinking
Murali M Raghuram
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Visual thinking engages your whole brain
left right
Logic
Words
Lists
Creativity
Imagination
Emotion
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sketch like a child
think like a
designer
present like a
storyteller
visual thinking
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sketch like a child
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IRSYMCAIBMKGBFBIIRSYMCAIBMKGBFBI
Source: Brainrules.net, John Medina
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Oral + visual 6xOral
Source: brainrules.net, John Medina
Visuals dramatically improves retention
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You can draw !
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Start to draw simple sketchesBasic Shapes People
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Build your own personal visual vocabulary
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think like a
designer
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You are a designer
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Design thinking relies on our ability to be intuitive, to
recognize patterns, to construct ideas that have
emotional meaning as well as functionality
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users business
technology design thinkingbusiness analysis
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Design is human centric
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Listen to what customers don't say,
Watch what customers don't do
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Think
See
Say
DoFeelHear
Empathy map
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Iterate with prototypes
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"
prototyping is a methodology for exploring different
possibilities until a truly great one emerges
"
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#1 keep it simple
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#2 keep it
time boxed
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#3 be ready to
start over
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present like a
storyteller
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Storytelling is an undervalued & unused art in the world of business...
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casual collaboration
1
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Storyboarding...
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1. build user persona
2. sketch UI based on persona
3. build UI narratives
4. customer walkthrough
4 steps to build UI storyboards4 steps to build UI storyboards
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formal collaboration
2
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Reports Exhaustive
Presentations Explanatory
Story Dramatic
Documentation Informational & factual
Oral Delivery Persuasive & motivating
Cinema & literature
Experiential & emotional
Source: Resonate, Nancy Durate
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start with end in mind
generate a lot of ideas
categorize & create a theme
7 steps to craft powerful presentations ...
1 2 3
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identify the core message
sketch your story
design powerful slides
7 steps to craft powerful presentations ...
64 5
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Be yourself. Everyone else is already taken
--Oscar Wilde
7
"
"
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global collaboration
3
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central idea
Related idea
Related idea
Related idea
Related idea
Brain thinks in relationships
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Use technology to create multimedia documents