The Assist Treatment

Ryan, Alfie and Hannah

Main Lyric themes:- Self-referential, exude a sense of

cockiness/confidence- They mainly sing about the difficulty

that comes with becoming successful in the industry.

- The lyrics also present the bands love for the music as they talk of feeling it in “your lungs, heart and even your capillaries”. Also adding to the positive vibe of the song.

- When combining these two themes the audience get a sense of their impending success, the song seems like a celebration for the near future.

- As the song is upbeat, we are under the impression that the band are doing so to support the idea of them having a façade of “everything is good” when in reality they are undergoing struggles of “mixed abilities”.

- We will play on these elements in our video.

Genre & Conventions

• Indie Rock/Alternative Rock- We want to play on the indie genre and and twist some of the conventions so

we have an unconventional music video that doesn’t contain a narrative. However we intend to have some performance in the video which is conventional to indie rock/alternative rock music videos.

- Traditionally low budget.

- Usually have interesting, fast paced editing. We want to play around with the editing to create a fun video (slow motion, green screen, different colour filters etc.)

Camera:Not a defined rubric for different shot sequences. Generally contains a mix of shots to keep the audience hooked (wide, close-ups, panning etc.)

Concept

• Feel-good music video.

LightingNatural studio lighting

Essential equipment:

Lighting:- Interfit Stellar Extreme- Dedo light kit or similar- Coloured Gels- Softboxes for natural

tones

Backlighting/Silhouettes We want our lighting to look natural for most of our shots. Although, we also want to experiment with chiaroscuro (light/dark contrast) through silhouettes and we will also experiment with using coloured gels over our lights to create different effects and moods.

ColourWe want our video to maintain the upbeat, light-hearted themes by containing lots of primary colours.

Visually, its important we don’t overexpose the audience to too much colour in a single shot as it could become overwhelming and spoil the light-hearted, easy going nature. To ensure that we don’t do this we will juxtapose the majorly colourful shots with perhaps a black and white atmosphere with more relaxed lighting. The Apple commercials inspired us greatly when also thinking about not only colourful lighting, but also colourful backdrops and backgrounds.

Editing

• Fast paced, synchronous to the music.

• Compelling, experimental, interesting, unique.

We are leaving room to experiment with our editing, working with different stuff such as graphic matching of performance scenes, green screen, split screen, slow motion etc. We will need to leave some extra time to work on our video in post.

Possibilities for kinetic typography.

We will be using Final Cut Pro X to edit our music video. We have all individually used this software before and all feel confident in operating it.

CastBoth performance cast & for the rest of video.

• Same cast gives relax, feel good vibe.• We chose our cast with the intent to find

actors who looked like they had character about them in the hope this would come across in the video. Adding to the fun, feel good vibe of the video.

Plus maybe Alfie and Ryan. As well as perhaps some female cast members –still to be decided.

Costume• In terms of finding a look that suits our vision

as a relaxed but upbeat music video we thought that we would just keep it simple. By having everyone in something like jeans and a t-shirt (white or coloured) or simple suits, gives us a neat and easy canvas to work off of. By not having overpowering and vibrant costumes, it means that we can experiment more with lighting, props, special effects, backgrounds etc. It also keep in compass with inspirations such as 1950’s fashion and bands like the Arctic Monkeys and The Specials.

Performance ConceptsCurrent equipment list for props. - Paint (variety of colours)- Props- Green screen- Silhouettes- Projector- Paddling pool for paint- Buckets for paint- PPT of text & other visuals. - Acetate & sharpies.

Projecting text onto performers (Lyrics/Themes).

Using green paint, green screen the paint in post (patterns, film clips, colours etc.)

Cast write on “lens” (actually transparent acetate sheets)

A lot of dancing, good (synchronized) and bad (free) –“mixed dance abilities”.

Slow motion, funny faces.

Lip-syncing… mix of close-ups and wide shots of entire band.