the astonishing facts about scandinavians' digital lives
DESCRIPTION
TRANSCRIPT
FUN FACTS
Astonishing facts about
Scandinavians' Digital LivesScandinavians' Digital Lives
Source: Consumer Connection System, Aegis Media, 2011. For more informartion contact Daria at: [email protected]
HOW? The percentage of people who use online/social networks for given activities at least once a week
Social networkingDK: 58% SE: 61%
70%
57%
Watching online videosFI: 49% NO: 47%
50%
40%
Instant messagingFI: 37% NO: 37%
39%
21%
Reading blogsFI: 57% SE: 44%
58%
20%
100%
75%
50%
25%
Reading newspapers onlineFI: 63% SE: 66%
83%51%
Loook up company/product
Becom
e fan of company/product
Share ideas
Add an ApplicationPlay games
DK
FI
NO
SE
18%6%
18%
17%
25%
13%
13%
15%
18%
26%
26%
20%
27%
5%
9%
8%
6%
4%
4%
6% Socialnetworkingactivities
WHO? People can be classified into 5 types of social media profiles based on a form of participation and behaviour in digital media. Understanding how people use social media helps you plan better targeted strategy and activities.
DK: 6% FI: 8% NO: 8%
Sweden
11 %
AuthorsWrite own blog or webpages
DK: 16% NO: 18% SE: 21%
Finland
24 %
CommentatorsTake part in online discussion
DK: 44% FI: 35% SE: 38%
Norway
50 %
ConnectorsShare and manage social networks
DK: 20% NO: 20% SE: 21%
Finland
23 %
SpectatorsRead blogs, watch video andlisten to podcasts
FI: 10% NO: 5% SE: 9%
Denmark
14 %
InactiveNeither create or consume online social media
WHEN?Weekday
WeekendWeekend
0% 10% 20% 30%
06.00-12.00
12.00-18.00
18.00-00.00
00.00-06.00
Percentage of Scandinavians taking part in social networking:
12%
17%4%
27%6%
4%2%
1%
27%Fins consider themselves
experts when it comes tothe new technology
DK: 17% NO: 18% SE: 20%
34%Fins love to buy the
new/latest gadgetsand applications
DK: 20% NO: 24% SE: 30%
31
34%Fins rely on the internet
to plan what theyare doing socially
DK: 28% NO: 33% SE: 26%
20%Norwegians prefer
to talk online ratherthan face to face
DK: 12% FI: 13% SE: 18%
69%Danes are very happy with their social lives
FI: 50% NO: 64% SE: 59%
69%Fins are very concerned
about their privacy on the social networking sites
DK: 34% NO: 46% SE: 36%
31%Danes use mobile phones
to access social networks
FI: 20% NO: 18% SE: 24%
39%DK: 25% FI: 17% NO: 8%
Swedes have friendson-line that they
haven't met in real life
44%Danes use social networks to spend time with their
friends and families
FI: 20% NO: 18% SE: 24%
60%Danes don't know what they
would do without the internet
FI: 21% NO: 14% SE: 12%
?!
To learn more, scan QR code and download the report
“''The astonishing Facts About Scandinavians’' Digital Lives``
9%
19%
36%
37%
37%
39%43%
00.00 - 06.00
06.00 - 09.00
09.00 - 12.00
12.00 - 15.00
15.00 - 18.00
18.00 - 21.00
21.00 - 00.00
Percentage of Scandinavians using the internet:
Right timing is everything.