the automotive marketing experts - nye & associates (by lee clark, wichita, kansas)

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Nye & Associates is a full service advertising agency located in Wichita, Kansas which specializes in automotive marketing. The agency is in its 37th year of operation and manages regional and national marketing for leading automotive brands.

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Page 1: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)
Page 2: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

MAKE THE RIGHT TURN.

Page 3: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

MAKE THE RIGHT TURN.Turn to Nye & Associates. We’ll help propel your company forward. Help you grow. Flourish.

Our agency exists to help companies accelerate growth by determining their vision identifying objectives and creating actions that will produce momentum. We have a rich history of generating results on behalf of our aftermarket clients. We engineer custom marketing programs designed to achieve very specific objectives. These programs have resulted in increased sales, website traffic increases and greater brand familiarity. We call this process Smarter Marketing™.

Page 4: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

Our recommendations are based on experience

and knowledge.

We won’t waste yourtime, or your money.

Page 5: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

SMARTER MARKETING™

We don’t pretend to know what you need. It’s only after we gain an intimate knowledge of your products, a clear understanding of your vision, and after a thorough competitive analysis that we can begin to compose a custom integrated marketing program focused on generating results.

Smarter Marketing™ is our Methodology, our mantra. It’s our approach to developing and executing a strategic marketing plan for our clients. It’s based on our Vision-Objectives-Action process, where we develop clear goals for marketing efforts and then targeted actions to accomplish each of those goals. It’s a cost effective process in terms of allocating financial and human resources in the marketing process.

The key to Smarter Marketing™ includes identifying the factors that effect success. We seek out opportunities that are most applicable, most relevant and will most realistically achieve good returns on dollars invested. You want results; we get them.

Page 6: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

We’re theno-fluff agency.

Page 7: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

WE AUTOMOTIVEWe know automotive. For nearly a decade Nye & Associates has been the go-to agency for forward-thinking manufacturers. They choose us because we get that it’s more than just influencing consumer and public opinion, it’s about addressing the needs and concerns of WDs, E-tailers, brick & mortar stores and sales organizations. It’s about creating lasting relationships and loyalty. Our clients choose us for our extensive experience, our breadth of knowledge and because we go the extra mile to ensure that every penny spent is well worth it.

Page 8: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

We’re not aone-size-fits-all

agency.

Page 9: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

CHOOSING THE RIGHT RIDEYour company is unique. Different. There are many things that set you apart from your competitors. As a result, your needs are different. At Nye & Associates we work very closely with each client in identifying objectives and determining budget. No matter how big, or how small, every client receives the same attention. In most cases we manage every aspect of marketing for our clients. From creative and branding to media planning and negotiation, Internet marketing, traditional media buying, TV, print and radio to mobile and guerilla marketing, PR, measurement and reporting. For some clients we work on a project basis. When it comes right down to it – we morph ourselves to fill the gap based on the needs you have currently. By doing so we bring value to your business by ensuring no dollars are wasted.

AVOIDING STICKER SHOCK

Page 10: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

MULTI-CHANNEL.MULTI-CHANNEL.WE’RE WE’RE

Page 11: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

ARE YOU?Multi-channel means that our agency works to reach the same customer using multiple marketing channels. Including: retail displays, Internet, mobile, direct mail. The objective is to make a customer want your product or service and make your company’s product top of mind. Our integrated approach allows us to infuse a mix of the many services we offer, which include:

MARKETING PLANNINGCorporate Mission/Vision/Goal Setting Strategic Marketing PlanningCorporate Identity Programs

BRANDINGCorporate Identity DevelopmentBrand ManagementEmployee Integration

PUBLIC RELATIONSNews ReleasesNewslettersEvent Planning & ExecutionGovernmental RelationsSpeech WritingFeature Story WritingEmployee Relations Programs

ADVERTISINGCreative Concept & DevelopmentMedia Placement and ManagementMobile MarketingGuerilla Marketing

SALES LITERATUREProduct LiteratureTechnical BulletinsCorporate Brochures

SALES PROMOTION Direct Mail ProgramsPoint of Sale MaterialsIncentive ProgramsManagement of Interactive Sales Tools

SALES DEVELOPMENTSales Planning & Goal SettingSales TrainingSales Force RecruitmentSales Force Development

TRADE SHOWSTrade Show Concept DevelopmentPre-show PromotionTrade Show Sales TrainingDisplay Design and Production MultimediaVideo Production, Placement and ManagementRadio Production, Placement and ManagementUser Interface Design and ImplementationiPad Development

INTERACTIVEVideo ProductionRadio ProductionApp DevelopmentCustomized Tools

WEBWebsite DevelopmentWebsite Hosting and MaintenanceInternet Marketing and AdvertisingSocial Media Brand Management and CouncilAnalytical EvaluationsSearch Engine Optimization

Page 12: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)
Page 13: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

THROTTLE UP!

Grab hold of your seat and enjoy the ride as we present some of our favorite projects.

Page 14: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

Agri-Cover, Inc. hired our group to help launch their new Access Truck Bed Mat product. Our team developed the creative strategy behind the packaging and sales material for the new product, which included sales sheets and brochures in bilingual format. We also created the new Truck Bed Mat logo and the Eco-Friendly logo associated with the product, which conveys the company’s rich history of supporting sustainability.

Our work for Agri-cover also included custom photo shoots and an Internet Marketing / Social Media Package, including interactive, newsletter and outdoor/event elements.

AGRI-COVER

Page 15: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)
Page 16: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

Hopkins Towing Solutions hired our agency to help bring new energy to its InSight tow brake control product, to increase consumer awareness and sales. We did this this by developing the “UPGRADE” strategy.

The idea behind UPGRADE was to educate consumers that change, while often difficult, is not always bad. In the case of InSight for example – it’s a new type of brake control.

The InSight product allows for safer, more convenient towing. To help suade public opinion we utilized a creative concept in video, print and point-of-sale displays that featured products that are routinely upgraded. Including cell phone, TV, car. We UPGRADE our phone, our TV, our ride – now it’s time to UPGRADE the way we tow!

HOPKINS MFG

Page 17: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)
Page 18: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

For Husky Liners, we were tasked with increasing direct and overall sales. In order to accomplish this there were a number of things we needed to look at. Past performance, current marketing activities, market trends, economic conditions and so forth.

Our strategy was to target specific consumer and dealer market segments. We researched and targeted niche groups and reached out to these groups with key messaging through appropriate creative. We took Husky’s message of quality, American-made products made to fit your vehicle EXACTLY to these select groups.

As a result of these efforts, Husky reported a 98 percent direct sales increase. Husky also achieved a 45 percent overall sales increase. During difficult economic times this was a major accomplishment for any company, and we are proud to have contributed to this growth.

HUSKY LINERS

Page 19: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)
Page 20: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

For Pompano Beach-based Roll-N-Lock Corporation we managed all aspects of the company’s marketing. Ranging from website development and video production to international ad planning, Internet marketing and more. We developed innovative sales tools for the company’s regional sales representatives which empowered them to present Roll-N-Lock products and information in stunning high-definition.

We also worked on extensive PR and community relations tactics for Roll-N-Lock, using new interactive tools, online messaging and events.

ROLL-N-LOCK

Page 21: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)
Page 22: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

Shhhhhh.

Some things we can’t share, just know that we’re doing some really cool stuff for this industry giant

DEE ZEE

Page 23: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)
Page 24: The Automotive Marketing Experts - Nye & Associates (by Lee Clark, Wichita, Kansas)

316.263.5878 | 428 Pattie Street | Wichita, Kansas 67211

www.nyeandassoc iates .com

nye ANDassociates

SMARTER MARKETINGTM