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THE B2B GROWTH AWARDS ENTRY KIT | http://events.zoominfo.com/business/growth-acceleration-summit/awards

AWARDSRecognizing Excellence in

Sales & Marketing

THE B2B

GROWTH

http://events.zoominfo.com/business/growth-acceleration-summit/awards


THE B2B GROWTH AWARDS ENTRY KITDeadline: 8.25.16

ZoomInfo is excited to announce the first

annual B2B Growth Awards, which celebrates

the innovation, excellence, and brilliance of

your sales outreach and marketing campaigns.

Nominate your organization or individuals who

deserve recognition for their B2B sales and

marketing excellence.

Timeline:

Submission period: May 10 – August 25, 2016

Finalists announced: August 30, 2016

Winners announced: At the Growth

Acceleration Summit on September 13, 2016

How To enTer:

All entries must be submitted electronically via:

http://events.zoominfo.com/business/growth-

acceleration-summit/awards.

To complete your application, simply enter

your email address and create a password.

Then login and fill out the nomination form.

Please explain why your entry is deserving of

this award, and provide results to support your

entry. You may also upload up to three media

files.

THe Big nigHT:

Winners will be featured at the Growth

Acceleration Summit in Boston, at the Revere

Hotel. You don’t have to be present to win, but

wouldn’t it be awesome to be there?

If you have any questions please contact

[email protected].

GENERAL ENTRY RULES & INFORMATION






BesT B2B lead generaTion Campaign:

Lead generation is hard. So if your CRM is filled

with opportunities from one of your recent

marketing campaigns, we want to learn more.

Provide campaign details, including your target

audience, the channels you used to target

them, and any relevant metrics. This award

highlights creative lead generation programs

that have generated a high number of new,

targeted leads.

BesT B2B email sTraTegy:

Email is still arguably the best way to reach

customers and interested buyers. However,

this doesn’t mean it’s easy. If you’ve got a stellar

strategy and a high response rate, we want to

know the details. Who are you emailing and

with what content? Share your email campaign

metrics to support your entry.

BesT Use of Zoominfo in markeTing:

ZoomInfo’s Growth Acceleration Platform is

designed to help marketers identify, connect,

and convert ideal customers. Has ZoomInfo

helped you identify your buyer personas,

segment your existing data into targeted

campaigns, and improve engagement and

overall campaign results? Describe how you’ve

used the platform and the impact it’s had on

your marketing and lead generation initiatives

over the past year. Share campaign metrics to

support your entry.

CATEGORIESmosT CreaTive daTa-driven ConTenT markeTing:

Do you create killer content for your different

audience segments based on your data

findings? Is your content responsive and

engaging? Provide insight you gained from your

data and how you’ve applied it to your content

marketing strategy to improve results and

increase ROI. Include metrics to support your

entry.

BesT Use of BUyer personas in markeTing Campaigns:

As any good marketer knows, understanding

your buyer personas is the key to improved

campaign results. It allows you to create

targeted content based on your contacts’ wants

and needs. This award recognizes marketing

campaigns that were best segmented by buyer

personas and because of that, drastically

increased overall campaign results. Include

metrics to support your entry.

BesT B2B markeTing Team:

You know your marketing team is awesome.

Now tell us why! What results have you

achieved in the past year? How have your

initiatives supported your company’s revenue

growth? Include metrics to support your entry.

mosT inflUenTial B2B markeTer:

This award recognizes the best and brightest

in B2B marketing. If you know someone who

deserves to win, let us know! Why do they

stand out in their field, and how have they

contributed to their organization’s success?

Share results to support your entry.

BiggesT improvemenT in sales prospeCTing:

Are you crushing your quota and getting

consistent results from your sales prospecting?

Provide an explanation of your current strategy

and any changes you made over the past year

to make it more successful. Include results,

such as year over year growth and increase in

productivity, to support your entry.

BesT Use of Zoominfo in sales:

ZoomInfo’s Growth Acceleration Platform

is designed to help you uncover new

opportunities and spend more time doing

what you do best: selling. Describe how you’ve

used the platform and the impact it’s had on

your prospecting efforts over the past year.

Share results to support your entry, such as

how much your productivity and connect rates

have increased, as well as your year over year

growth.




BesT Use of BUyer personas in sales oUTreaCH efforTs:

Knowing and understanding your buyer

personas allows you to target new contacts

who have similar characteristics. It also allows

you to create personalized messages and

voicemail tracks based on your different

personas, increasing the likelihood of catching

a decision maker’s attention. Tell us how you’ve

used a data-driven approach to improve your

outreach efforts and how it’s helped you attain

your quota. Share results to support your

entry, such as how much your productivity and

connect rates have increased over the past

year, as well as year over year growth.

mosT effiCienT sales sTraTegy:

In sales, time is money. The more efficient

you are, the more demos you can set, and the

more deals you can close. This award honors

sales professionals who have implemented the

most successful sales strategy and, because

of it, increased revenue for their organization.

We want the inside scoop – what’s driving your

success? Are you using a different approach

or new technologies? Share results to support

your entry, such as how much your productivity

and connect rates have increased over the past

year, as well as year over year growth.

BesT B2B sales Team:

You know you have a kick-ass sales team.

Now tell us why! Did you meet your goals or

surpass expectations in the past year? Did you

drastically increase your year-over-year revenue

growth? Share results to support your entry,

such as how much your team’s productivity and

connect rates have increased, as well as year

over year growth.

sales leader of THe year:

This award recognizes outstanding B2B sales

leaders. If you know someone who has lead

their team to success, tell us about their

accomplishments from the past year. Share

results to support your entry.

mosT impressive growTH sTraTegy:

Every marketing and sales team wants to

achieve one thing: growth. If you’re proud of

how far your team has come in the past year,

share your story. Whether it’s an increase

in sales productivity without hiring any new

reps or you’ve tripled the number of new,

targeted leads generated from your marketing

campaigns, share your story. Include results to

support your entry.

BesT Use of ConTaCT & Company inTelligenCe:

The first step in any successful sales or

marketing initiative is knowing who to reach out

to and why. Tell us how you’ve used data to get

your campaign and outreach targeting on point.

Include results to support your entry.

BesT markeTing & sales alignmenT:

Do your sales and marketing teams work

together like peanut butter and jelly? If so,

explain why. Did any new strategies or tools

help you achieve this alignment? This award

honors sales and marketing teams who’ve

used an innovative approach to stop the

fight between each other and achieve a tight

alignment to reach company goals and increase

revenue. Include results to support your entry.


the b2b growth - amazon web services › 0d9af12b-1789-4252...helped you identify your buyer...

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