the baby bathwater institute july faculty

8/15/2019 The Baby Bathwater Institute July Faculty

1/17

JULY 11-14, 2016

FACULTY LIST


2/17

Expert on Digital Marketing Strategy

Strategy O!cer at Decoded, a new ag

focused on data-driven storytelling

Former Chief Innovation O!cer at So

include: Nike, Dollar Shave Club,

ADDIE CON

SAY HELLO TO


3/17

When we got a chance to talk to Addie, we were blown away. With the exception of Joel Ownby, we had

at this level before. As we drilled down to a topic that everyone could understand, one big gap in just ab

buys media became clear…

No one truly creates to learn, except for the very top "rms. So what Addie is going to discuss is how to b

and purposeful in every aspect of the ad campaign to maximize learning.

Good advertisers understand that data is the key to optimizing for e!ciency and scale, but not all data

technical data terms, it's "shit in, shit out", so advertisers must be rigorous the whole way through to pr

data feedback loop and focus on the data signals that actually matter.

From starting out by creating a linear learning agenda, to actually creating content with controlled varia

ad campaigns and tracking to create the cleanest, most robust data against key levers. Sounds complica

promises to make it accessible...and usable.

We can’t wait!

CREATING TO LEARN(MAXIMIZING YOUR AD DOLLARS FOR DATA)

ADDIE’S TOPIC


4/17

Media Planner/Buyer. Former Director of Digital Media

Buying for RGA, Adweek’s “ Agency of the Decade.”

Clients include: Mastercard, McCormick, Godiva, Fossil,

Johnson & Johnson, etc..

JOEL OWNBY

SAY HELLO TO


5/17

JOEL’S TOPIC

Fortune 100 companies don’t pay elite agencies $20 Million in fees annually because it doesn’t work. They

million dollars in working media because it doesn’t work. With their budgets and talent availability, they ha

that even really great media buyers in the 7-8 "gure range simply don’t understand. That is what happene

back into our world. (Have known and been friends with the guy 8 years....long story).

If you don’t know what a Connections Plan is... or what a Culture Scape is... and how it relates to media pla

We didn’t either. But now we’re learning it and can’t believe we’ve ever done digital marketing, let alone me

Now you can learn how this works, so that every dime you put into media has a fair chance.

Big brands are getting really sophisticated and the knowledge is coming down the line, learn this NOW for

competitive advantage. Joel will also be discussing how to buy media for mobile on platforms like: Instagr

and Display Networks...it’s his sweet spot.

You might also ask him over a drink how he activated partnerships for his clients with: The GRAMMYs, ML

Chicago Cubs, Boston Red Sox, ESPN, and the PGA.

BIG AGENCY DIGITAL MEDIA PLANNING

AND BUYING FOR THE REST OF US


6/17

Current CEO of Regenerative Vent

Technology] and Reset 360. Found

Building Council and The World Gr

Created the LEED® green building

being utilized in 160 co

DAVID GOTT

SAY HELLO TO


7/17

DAVID’S TOPIC

David is truly an amazing person. As humble as a guy could be, yet somehow he went from being a real-e

creating the two biggest green building non-pro"ts in the world. His for pro"t "rm, Regenerative Ventures

Regenerative Network, is a private business-to-business consortium of exclusive green building product m

service companies.

He is an owner in over a dozen start up green tech companies and has worked with about 100 clients inclu

DreamWorks, Stanford, McGraw Hill, O!ce Depot, Starbucks. Wells Fargo Bank, Whole Foods Market, and

Miraculously, he also found the time to write an award winning memoir, Explosion Green, which was endo

future depends on sustainability… David Gottfried’s pioneering work is proof that we can do it, and Explosi

President Bill Clinton

Finally, David and his wife run an extremely successful digital health and supplement company which I am

So, how does a guy who was just a real estate developer create something like the LEED® green building r

now being utilized in 160 countries and hundreds of thousands of projects totaling about 13 billion square

trillion dollar economy? You create a movement!

As a favor to us, David has agreed to share the principles he uses to create movements...

Imagine being able to use these principles in your business, for YOUR mission… it could lead to pretty ama

HOW TO GROW A MOVEMENT AND GROW A LE


8/17

CEO of Paleohacks.com, a 7-"gure Paleo community, A

New York Times best selling tactician, and the man behind

many successful launches and funnel… the most

productive and e# ective guy that nobody knows.

DAVID SINICK

SAY HELLO TO


9/17

DAVID’S TOPIC

Although he looks like he is 18 years old, David is one of the smartest people we know in Digital Marketin

the scenes forever (even in dog years). As the CEO and co-owner of Paleohacks, Dave took an online foru

to a 7-"gure company with 7+ products and a list of 600,000 in less than 3 years. He has done this with 7

writers.

How did Dave do this? You will "nd out in his workshop, but here’s a preview:

• The types of content that is working now, and how to structure your content so it gives an ROI for years

•How to maximize the lead generation potential from your content & monetize it.

• How to monetize Your lists without burning them out• How to beat your competitors in google / how to do SEO at scale• Maximizing tra!c on social (Fb/pinterest)• Plugging "holes" in your funnel. Dave will walk through each step of a funnel - sales page, order form, u

page and talk about things he does that boosts conversions & revenue

CONTENT MARKETING MEETS

CONVERSION FUNNELS


10/17

Founder: The Flow Genome Project

neuro-somatics of ultimate hu

JAMIE WH

SAY HELLO TO


11/17

JAMIE’S TOPIC

Why are companies such as Google (the founders), Red Bull, The Young Presidents Organization, and the N

clients? It’s because they realize the next level of executive performance will rely on the science of %ow.

What is %ow?. Time slows down, self-vanishes, there’s a complete merger between action and awareness—

nonsense, but "fty years of serious research says otherwise. Flow states are now known to optimize perfor

creativity, drive innovation, accelerate learning, amplify memory and underpin happiness itself.

Why Jamie? The people who want to study Flow states aren’t that good at having them; the people who areFlow states aren’t all that interested in studying them. Jamie’s training bridges this gap between science an

Jaimie took people to a %ow state at our March event, and everyone wanted more… including ourselves. It

experience.

UPGRADE YOUR OS— THE NEXT LEVEL OF

OPTIMAL PERFORMANCE


12/17

SAY HELLO TO

Exert on Applied Persuasion and Human In%uence. Award

winning author and Inc 500 Entrepreneur.

DAVE LAKHANI


13/17

DAVE’S TOPIC

Dave Lakhani is one our good friends over the last 10 years, and probably the friend with the best story. Da

from the time he was six until sixteen years of age when he escaped and began studying persuasion… that

Dave also worked for the DEA and in"ltrated a satanic cult that was also a drug ring!

Why does this matter? Because Dave now teaches businesses how to leverage psychological and biological

sales, change behavior and develop deeper relationships.

In this workshop, Dave will be presenting the Hero’s Journey in a way you’ve never seen it before. By the end

apply each stage of the journey to your marketing e# orts in ways you haven’t yet imagined.

Dave presented in March to fantastic reviews… most people had never seen anything like it. So he is coming

better workshop because he said it was just a proof of concept at the time.

His consulting clients include: Bodybuilding.com, GE, P&G, and many more. Dave has also been featured o

The Big Idea with Donny Deutsch, CNN, Worth, Business 2.0, Sales and Marketing Management, Inc., and hu

DEEP PERSUASION AND STORY TELLING


14/17

SAY HELLO TO

INC 500 company founder and New

Author. Guest contributor on CNBC

many others. He regularly writ

Entrepreneur as w

GARRET GUND


15/17

GARRETT’S TOPIC

Garrett has been an attendee at the last two Baby Bathwater events, and is very low key. Far more hum

When we asked past attendees who should speak, it was a bit of a surprise that people like Ryan Levesq

and others all said we NEED to have Garrett talk.

Turns out, that in private conversations Garrett had completely transformed how they thought about m

%ow. Both Ryan and Dan eventually hired Garrett and they can’t say enough.

In this workshop, Garrett will be teaching how to:

• Recover Cash - Identify areas where money is leaking and give practical strategy and examples that yowithin 24 hours after the event.

• Build Wealth - How to rig the "nancial game in your favor, earn interest rather than pay it, and cut out• Take Control Over Your Finances - Discover where you are handling your "nances excellently AND whe

are ine!cient or need special attention as Garrett uncovers the indicators that expose future problem

Sounds like a lot, but he will be around all four days to answer your questions. We will be taking notes a

HOW TO INCREASE YOUR SPENDABLE CASH BY $50

YEAR WITHOUT INCREASING YOUR TOP LINE BY A


16/17

SAY HELLO TO

Founder of four (yes four) 8-Figure Businesses in di# erent

industries. Active advisor, investor, and strategist… honored

twice by NASCAR with his photo printed on a car during a race.

CHRIS GUERRIERO


17/17

Chris has been a friend for 10 years now, and every year he seems to do the impossible… he creates ancompanies. And somehow he seems to have the free time of a regular person.

He’s given us advice over the years (not all of it taken), which has helped immensely. He also has been b

helping companies like: Trimspa (when it was the number 1 weight loss pill in America for 6 years), Succ

Barnet Bain (a well known Hollywood and Oscar winning producer).

We asked Chris to share how he is so proli"c, and he has agreed to share.

He says it’s all about focus, and more importantly knowing what markers have the most profound, posit

Then tracking them and knowing how to scale and follow through.

In his workshop, he’s going to share exactly how it’s done. You also might want to ask him his views on a

goto guy for that in our community.

NARROW FOCUS = BIG GROWTH(HOW TO STREAMLINE YOUR FOCUS AND AVERAGE 300% ADDITIONAL GROWTH)

CHRIS’S TOPIC

the baby bathwater institute july faculty

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