the bacon system - session three - killer websites
TRANSCRIPT
WebsiteA Website is a set of related web pages typically served
from a single web domain. A website is hosted on at least
one web server, accessible via a network such as the Internet or a private local area network
through an Internet address known as a uniform resource
locator (URL) - Wikipediawww.baconcoach.com/learn
Website Types
BrochureEcommerceDirectories
PortfolioBlog
PodcastVideo
Landing PageSales Page
(Integrated - Some Of The Above) www.baconcoach.com/learn
The Microwave Effect
Where’s the Popcorn Button?www.baconcoach.com/learn
Online Brochure
Multi Pages
Sectioned Based On Need
Traditional - Accepted
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OnePagerConcept
Scroll - Don’t Click
Trendy
Will people make it to the bottom or your CTA?
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Online StoreInternet Sales Outpacing In Person Sales
www.baconcoach.com/learn
OnlineShoppingMultiple Products
Sales
Shipping
Taxes
www.baconcoach.com/learn
Landing/Sales PageMain Goal - ConversionsSub Goal - Awareness
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Landing/Sales Page
Make Your Case
Benefits vs Features
Testimonials
Make The Sale
www.baconcoach.com/learn
Blog/PodcastMain Goal - Subscribers
Sub Goal - Sell Ads/Sponsorswww.baconcoach.com/learn
BlogPodcastFeed Content
Subscribe via RSS
Itunes
Consistency
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To Many AudiencesLeads to Confusion
Focus on One Audience per Website
Act Like You’re Talking To Just Them
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Getting Too Cute With Navigation
You Are Asking People To Learn Your Navigation
The Difference ≠ About Us
Multiple Rows - Use Dropdowns
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TextToo Much Text - People
Read In Small Bites
Grammar & Spelling - Get It Proof Read
Above The Fold - People Won’t Scroll
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No Call To Action
People Do What You Tell Them To Do
Make It Simple
Have A Good Freemium or Giveaway
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What’s A Killer Website?
Get People To Buy (Now or Later)www.baconcoach.com/learn
Get Your Desired Results
Works Well On All Platforms
Generates Phone Call or Emails
Gets People On Your Lists
Makes Sales www.baconcoach.com/learn
What’s The Goal?Get People To Buy (Now or Later)
www.baconcoach.com/learn
SEO TrapIt’s About Who’s On Your Website & What They
Want? www.baconcoach.com/learn
SEO TrapIt’s About Who’s On Your Website & What They
Want? www.baconcoach.com/learn
Combat That• Use Content To Drive
People To Your Website
• Use Social Media To Drive People To Your Website
• Make Sure All Your Google Properties Are In Order
(We will cover this in future sessions)
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Create A Conversation
You Ideal Customer - Your Ideal Solutionwww.baconcoach.com/learn
