the bal-chaloimes group by a. nonie mous ihra interim … · 2016. 8. 5. · solutions, now you can...

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Page 1 INTERNATIONAL HOUSEWARES REPRESENTATIVES ASSOCIATION Field Sales Professionals Serving the Home • Housewares • Gourmet • Hardware Industries Continued on page 3 >>>> May 2011 Eclectic thoughts from a rep I t was an interesting time at the 2011 International Home + House- wares Show and provided me many thoughts. I do not think the work force or the economy is improving much, based on the lower rush hour traffic volume. When I shared this thought with others, they agreed they had not seen traffic that light in years. When I was in college I came up with the phase: “Am I that smart or are they that stupid”? Well, I do not think I am that smart. I continue to scratch my head about: • Retailers who chose margin over sales; • Vendors who want sales but have no customer service; • Retailers who want new exciting items/programs but make it almost impossible for suppliers to see them; • Vendors who want new business but their programs are not competitive; • Buyers who insist on information/program - “NOW” - then make the rep and supplier sit in limbo for months; and, • Vendors who want distributor and retail business but do not firm up a pricing strategy that makes sense to accomplish it. One of my major accounts, ALDI, which I have mentioned in previ- ous articles, is still on a course to eliminate all brokers and reps from participating in any way with them. I had a long and informative meeting with one of our IHRA legal counsels, Dan Beederman of SNFR. Un- fortunately, the situation does not, at this time, appear to have a happy ending. Since ALDI is equally requesting to work direct with all suppli- A few years ago, I was attending the Consumer Electronics Show where I saw an amazing technology demonstrated. I’ve always had a love of learning and particularly learning new languages to communicate better. At this demonstration, I was with a few other journalists, and we saw a woman speak in fluent Spanish into her laptop computer. After a few minutes, she concluded, pressed a button on the laptop and something miraculous happened – at least it was miraculous then. Her speech was transcribed, voice to text. Then it was translated into English. Those steps alone were pretty amazing. However, the next step took our breath away – which is saying a lot for a room filled with jaded journalists. We heard her words spoken to us in English! All of this was possible with a software program that cost, at that time, $2,500. Think about that. Previously, it would have required a live human being to interpret and translate (two separate functions). Those highly-trained people cost a lot more than $2,500. Now, technology gave us the means to connect with others in other cultures quickly and much cheaper than ever. The company that created this technology was called SpeechGear from Minnesota. Roll it forward to 2010. My assistant showed me a technology that did a similar function on my new iPad. It is called Jibbigo. With this app (runs on iPad and iPhone), I was able to speak into the device in English, my words were transcribed in English, then translated into Spanish and then spoken in Spanish! This was doing the same thing (only with better rec- ognition) that required a fully-powered laptop just a few years before. Oh, and the cost of the Jibbigo system? $25. The price had dropped from $2,500 to $25 in just a couple of years! Also, it was more accurate Continued on page 2 >>>> by Terry Brock Marketing Coach Adapting in the face of massive technological change by Steve Grossman, CPMR GM Partners IHRA Founding President; MRERF / IPA Board Govenor

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Page 1: The Bal-Chaloimes Group by A. Nonie Mous IHRA Interim … · 2016. 8. 5. · Solutions, now you can use virtually anyone—GoDaddy is one that is inexpensive and well known. (if nothing

Page 1

InternatIonal Housewares representatIves assocIatIon

Field Sales Professionals Serving the Home • Housewares • Gourmet • Hardware Industries

Continued on page 3 >>>>

May 2011

Eclectic thoughts from a rep

It was an interesting time at the 2011 International Home + House-wares Show and provided me many thoughts. I do not think the work force or the economy is improving much,

based on the lower rush hour traffic volume. When I shared this thought with others, they agreed they had not seen traffic that light in years. When I was in college I came up with the phase: “Am I that smart or are they that stupid”? Well, I do not think I am that smart. I continue to scratch my head about: • Retailers who chose margin over sales; • Vendors who want sales but have no customer service; • Retailers who want new exciting items/programs but make it almost impossible for suppliers to see them; • Vendors who want new business but their programs are not competitive; • Buyers who insist on information/program - “NOW” - then make the rep and supplier sit in limbo for months; and, • Vendors who want distributor and retail business but do not firm up a pricing strategy that makes sense to accomplish it. One of my major accounts, ALDI, which I have mentioned in previ-ous articles, is still on a course to eliminate all brokers and reps from participating in any way with them. I had a long and informative meeting with one of our IHRA legal counsels, Dan Beederman of SNFR. Un-fortunately, the situation does not, at this time, appear to have a happy ending. Since ALDI is equally requesting to work direct with all suppli-

A few years ago, I was attending the Consumer Electronics Show where I saw an amazing technology demonstrated. I’ve always had a love of learning and particularly learning new languages

to communicate better. At this demonstration, I was with a few other journalists, and we saw a woman speak in fluent Spanish into her laptop computer. After a few minutes, she concluded, pressed a button on the laptop and something miraculous happened – at least it was miraculous then. Her speech was transcribed, voice to text. Then it was translated into English. Those steps alone were pretty amazing. However, the next step took our breath away – which is saying a lot for a room filled with jaded journalists. We heard her words spoken to us in English! All of this was possible with a software program that cost, at that time, $2,500. Think about that. Previously, it would have required a live human being to interpret and translate (two separate functions). Those highly-trained people cost a lot more than $2,500. Now, technology gave us the means to connect with others in other cultures quickly and much cheaper than ever. The company that created this technology was called SpeechGear from Minnesota. Roll it forward to 2010. My assistant showed me a technology that did a similar function on my new iPad. It is called Jibbigo. With this app (runs on iPad and iPhone), I was able to speak into the device in English, my words were transcribed in English, then translated into Spanish and then spoken in Spanish! This was doing the same thing (only with better rec-ognition) that required a fully-powered laptop just a few years before. Oh, and the cost of the Jibbigo system? $25. The price had dropped from $2,500 to $25 in just a couple of years! Also, it was more accurate

IHRAREPorter

Continued on page 2 >>>>

by Terry BrockMarketing Coach

Adapting in the face of massive technological

changeby Steve Grossman, CPMRGM PartnersIHRA Founding President; MRERF / IPA Board Govenor

by A. Nonie MousThe Bal-Chaloimes GroupIHRA Interim Membership Director

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Page 2

and ran on much smaller, more easily carried devices. I used Jibbigo extensively on a trip to Panama last year to translate speech between myself and cab drivers, restaurant workers, office workers and others. What a dream come true. Yes, $25 was a lot for an app – but it was well worth it. Now roll it forward to today. I’m using my iPhone 4 and Google’s Translator. Not only does it do Spanish translation as done with the SpeechGear and Jibbigo technology, but it handles many other languages. All of this on my iPhone – and I added it, of course, to my iPad. And the cost for the Google Translater app? Free! How would you feel if you ran (and invested thousands of dollars) into SpeechGear or Jibbigo? You invest all that time, money and effort into a technology that is really useful, very important, and people want it. Then someone comes along and offers a better version – for free! Welcome to my planet. It is tough as technology costs less and less – at least it is tough for the makers. For us consumers, this is great! But what are you and I to do about a frantically-changing landscape like this? Well, I don’t know all the answers, but here are a few guidelines that might help: • Realize technology is temporary. It is changing fast, and you can’t “rest on your laurels.” That original SpeechGear demo was outstanding. To-day, just a few years later, I can do even more on a small iPhone – for free! This is nice for consumers, but not so nice for those who developed the initially-expensive technology. • Adapt quickly. You must adapt fast in a marketplace that is moving at a rapid pace. • Don’t get locked into any one product or technology. Don’t put all your eggs into one technology. Move quickly as the market changes quickly. • Focus on serving customers, not being enamored with any one technology. Remember that in business you want delighted, happy customers, not just “shiny new object” technologies. It is easy to be deceived. However, remember that it is, and always will be, people who pay your salary – not machines and technology. • Be ready, willing and able to move to new technologies as the market changes. It will change and is doing so now as you read this. Stay abreast of where it is moving, and watch for future trends. Yes, it can hurt when you are a SpeechGear (wonderful people at that company, by the way). It can sting when you’re a Jibbigo who designs incredibly wonderful apps that are quickly outdone by a competitor’s free product. However, if you can be agile, flexible and always hunting for something new to please customers, you’ll be much farther ahead.

Terry Brock is a marketing coach who helps business owners market more effectively leveraging technology. He shows busy professionals how to squeeze more out of their busy days by using the right rules and tools. You can reach Terry at 407-363-0505, by e-mail at [email protected] or through his Web site at www.terrybrock.com. Also look for Terry on Twitter at TerryBrock.

This article is reprinted with permission by the Electronics Representatives Association. It is appearing in its Spring 2011 issue of The Representor

Brock (continued from page 1)

Be a new-member sponsor - Opportunity extended!Just about to close the deal but need a little more time?

Join your three fellow members (so far) who will pay less dues in 2012.Remember: For every new IHRA member you sponsor (rep and/or manufacturer) through the end of April May,

you will receive a $50 reduction in your 2012 dues. Sponsor four (4) and your 2012 dues are FREE!

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Grossman (continued from page 1)ers, that is their right. They have, in my opinion, chosen a lose-lose strategy by cutting themselves off from an important part of the market place. They deny that the objective is to save money, but even if this was true, there is no way they can quantify any savings. To date, all my vendors hope ALDI changes their position, since using reps is the way they choose to go to market. On a positive note, I have aligned myself with Elmhurst College, here in Illinois. I mentor a junior student and also take advantage of attending occasional business-oriented seminars. With permission of Telion Solutions, here is a slide from a seminar presentation that dealt with the different values our latest generations deal with. Hope you find it interesting.

Lastly, I came across a quote by Charlotte Elich I really like and strive to follow every day: “Your work is a mirror image of yourself and the company you work for. What shows on the outside is a good indication of what is taking place on the inside.” Have a great month and your comments are always welcome. Steve Grossman, CPMR, IHRA and MANA Member, [email protected]

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Tech Bit 62 - Who Owns Your Website?

I’ve met a lot of small business owners over the years who are being held hostage by their web developers. Before you become one of them, or even if you are a hostage now, you can do certain things to make sure that you aren’t unwillingly at the mercy of your web developer. And like the recent CarFax ad’s, if your web developer isn’t willing to set your website up this way, question whether you have a reputable web developer. The first item that should be yours is your domain (e.g. something.com). Once you, or you and your web developer have decided on a name, and it is available, you need to register the name you want with one of a bunch of domain registrars. In the old days, last decade, you were forced to use Network Solutions, now you can use virtually anyone—GoDaddy is one that is inexpensive and well known. (if nothing for their somewhat tasteless ads on the Super Bowl). When you have your domain registered (or do it yourself) you want to have three things done: 1. You want the account the domain is registered to be in your company’s name. Don’t let your web developer put the domain on their account because it is easier. Make them, or take the time, to get your account with your domain registrar. 2. Have the domain registered with your company name listed as the domain owner or registrant. Generally if you have done step 1, that will happen automatically. 3. Have the administrative contact listed as yourself, or someone in your company. They’ll want your name, address, email and possibly a phone number. But being the administrative contact means that notices about your domain will go to you. I don’t see any problem listing your web devel-oper as the technical contact. I would suggest having the billing come to you, which again generally will happen if you have an account created with the registrar in your com-pany’s name. If you don’t want to deal with renewing every year, sign the domain up for 5 or 10 years at a time. By having the billing come to you, you can avoid having a domain become inactive and possibly registered by someone else simply because someone at the web developer missed renewing your domain. Similarly I would recommend setting up your hosting account directly billed to your company. I would also insist that you be given the root, or primary, log in information. Even if you never plan of logging into your website, having that information is important should you end up parting ways with your web developer, especially if the parting is less than friendly. You want be able to switch developers and the new web developer will need to access your website to make any changes. There might be exceptions that make sense. For instance I’ve done a couple of Drupal websites and hosted them on a multi-site installation on my server. They took very little resources and I bill the clients $50 a year, mostly to remind them they are being hosted on my server. I also backup their entire configuration and send it to them so should they want to change to their own hosting they can just install, or have installed, Drupal and all their customizations. Finally make sure that any agreement you have with your web developer specifies that all design and programming is done as a work for hire. That transfers any copyright to the design and programming to you so there isn’t any question about your ownership of your website. Don’t get held hostage any more.

Here’s a continuing feature in The REPorter

“Tech Bits”

Gregg Marshall, CPMR, CSP, is a speaker, author and consultant. He can be reached by e-mail at

[email protected], or visit his website at

http://www.repconnection.com.

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Bang-KnudsenBang-KnudsenRepresenting gourmet

housewares to leading retailers in the Pacific Northwest for over three decades.We know the territory.

Permanent showroom:Suite 453 Pacific Market Center

6100 4th Ave., S.Seattle, WA 98108

206-767-6970

www.bang-knudsen.com__________________________

Contact:[email protected]

Manufacturers: Contact These Performance-Proven, Multiple-Line, Field Sales Professionals to learn how they can profitably bring your products and programs to market.

Manufacturer’s Representatives specializing in Wall Décor, Photo Storage, Frames, Furniture, Home Décor and Gifts

Primary Account RepresentationKohl’s • Jo-Ann StoresIllinois Wisconsin Ohio

Professional Account Management25 Years Experience

• Efficient Account Penetration • Quality Customer Service • Market Trend Direction • Product Development • Sales, Inventory & Profitability Analysis

www.thebarringtongroup.netContact:

peake@the barringtongroup.net16W273 83rd Street, Suite DBurr Ridge, Illinois 60527

Phone: (630) 655-2924Trusted Business Partners

Serving theMetro New York Area

Since 1984

Housewares, Tabletop,Storage/Closet

Specialists at:Bed, Bath & Beyond

Macys

49 Park StreetMontclair, NJ 07042

Phone: 973.783.3338Fax: 973.783.3148

www.goldenmarketinggroup.com [email protected]

& International Trade, Inc.

P. O. Box 576 Princeton, NJ 08542, USA

Phone: (917) 592-5498Italian Cellphone: +39-335-708-0481

Skype Phone: mavericknyusa

[email protected]

Since 1986 specializing in the Sales Promotion of Housewares (cookware, small appliances) Home Complements (bath & kitchen furniture, faucets)

and Gourmet Foods Sales.

Also assisting manufacturers in the establishment of their company in the United States with local

domicile and all related logistics.

Fluency in English, Italian, French

Augusto De Feo, Managing DirectorERRECINET SRL

Corso Lodi, 34I-20135 Milano

Tel: 02-9738-4411 • Cell: +39-345-938-9679 [email protected]

AMERICONSULTAMERICONSULT

Over 50 years of sales experience in Minnesota • Wisconsin

North & South Dakota with special emphasis on:

TARGET • TARGET DOT COMWAL-MART.COM

PREMIUM & INCENTIVE • GROCERY

Mark J. Glotter612.822.9501

Cell: 612.414.8055 • Fax: [email protected]

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Specializing in Housewares, Homestore

&Giftware Industries

Since 1973 Representing Vendors in the

Six New England States&

Upstate New York 51-13 Morgan Drive, Norwood, MA 02062781-352-1400 (phone) 781-352-1450 (fax)

www.northeastgroup.com Tel: 781-806-5129 Fax: 781-806-5131

Manufacturers: Contact These Performance-Proven, Multiple-Line, Field Sales Professionals to learn how they can profitably bring your products and programs to market.

Representing Housewares, Tabletop and Giftware to all

Major and Independent retailers in New England and Upstate NY

for 20 years

Contact: [email protected]

440 Totten Pond Road Suite 100Waltham, MA 02451Phone 781-890-0111

?HOW IS YOUR BUSINESS DOING?RPMS tracks dollars or units for bookings, orders, shipments, or paid commissions. Review those values by customer, principal, sales rep, product, territory, distributor or combinations. RPMS offers the most complete array of standard reports in the rep software industry, including fifty-four different report setup forms, each with dozens of different sort sequences, filter and data value selection criteria. All RPMS reports can be printed, previewed for immediate display, or exported for E-mail to many different formats, including PDF and Excel. If there’s something you don’t see, custom reports are available with Crystal Reports or other ‘bolt-on’ report writers – or the RPMS staff can write one for you.

“I can’t believe how much data we can see with this system and all the different ways we can resolve it for our principals, customers, or sales reps. RPMS is an indispensable tool in our agency.”

Paul Wilhite – Integra Marketing Inc., Norwalk, CA

ARE YOU BEING PAID WHAT YOU OUGHT TO BE PAID?Commission pressure is acceptable – commissions unpaid or paid incorrectly will put you out of business. RPMS tracks unpaid commissions accurately and relentlessly. Generate full and attention-grabbing Commission Aging and Late Order reports for your manufacturers. Calculate and print (or E-mail) clear and understandable commission statements for all your sales reps.

“We typically find thousands of commission dollars every year because of RPMS – and we’ve been using it since 1992.”

George LeCavalier – EMi Marketing, Littleton, CO

IS INPUTTING INFORMATION SIMPLE AND FAST IN YOUR CURRENT SYSTEM?RPMS Version 7 data entry forms are fast and easy. Field-level ‘locks’ save hundreds of keystrokes. Data can be entered from orders, acknowledgements, invoices and/or commission statements. The optional E-Data wizard even loads electronic text or Excel files directly.

“We needed a system for information to analyze our business with a minimum amount of data entry. The RPMS Edata Feature enables us to upload data we receive electronically from many of our factories. Even when we have to key data the process is fast and simple. When I look at the amount of information versus time spent, I am extremely happy.”

Anne Forbes – Forbes, Hever and Wallace, Inc., Flower Mound, TX

SOFTWARE ANSWERS FOR REPS

11771 W. 112th St., Ste. 200, Overland Park, KS 66210 • 1-800-776-7435 • www.rpms.com • [email protected]

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Representatives: The Reasons to Belong . . . Now!Here’s our special offer of rep membership for first-time joiners

and companies that have not belonged to IHRA for four (4) or more years

$147.50pays for rep membership through all of 2011 & the 2012 Housewares Show!

(Regular dues are $295 per rep member firm per year)Here is an extraordinary opportunity to belong to IHRA and receive all of our member benefits and services at 50% off our yearly dues.

Why $147.50?Because we know that once you belong to IHRA you will renew, year after year. Our current membership of over 200 representative companies is almost a 500% increase since we started in 1994.

Here are some of the important benefits of your IHRA membership:

• HOT Lines / Lines Available Services that help you get new lines to represent.

• Your company will be included in the addendum to the 2011 Locator and the 2012 Locator, used by sales and marketing decision-makers to find multiple-line, field sales professionals. That’s YOU!

• Your company listing on the IHRA website is hot-linked from The International Housewares Association website, www.housewares.org, an industry focal point. It’s where manufacturers seeking reps naturally go. IHRA, and only IHRA, is linked from that important site.

• Access to and use of the IHRA Hospitality Room during the 2011 and 2012 International Home + Housewares Shows . . . with free refreshments in the room

• FREE admission to IHRA’s Annual Breakfast & Program during the Housewares Shows

• Prior to the Shows you will receive listings of manufacturers seeking representatives, in time to make appointments to interview at the Shows.

• Numerous member services, including Expert Access to professional consultants (legal, financial, sales, marketing, employee benefits, human resourc-es) at no charge or reduced rates - AND - a generous discount program with FEDEX.

• NETWORKING, Networking, networking! Our member benefit/service that allows members to seek and receive information from their peers on subjects of interest, as well as providing opportunities for mutual profit.

• Our Legal Expert Access Service with Schoenberg, Finkel, Newman & Rosenberg Ltd. deserves special mention. It provides a no-charge telephone con-sultation on the legal aspects of any matter confronting your business - and - reduced rates on their services.

• Our monthly newsletter - The REPorter - that keeps you up-to-date on industry happenings and provides timely articles to help you better run your business and personal planning.

• REPtops monthly emails culled from our extensive Article Library covering financial, legal, marketing, sales, employee benefits, and human resources topics.

• Our Contract Guidelines that will help you negotiate fair and balanced contracts.

• FREE Teleforums that help you sharpen your sales, marketing and management skills. . . . . and much, much more!

To qualify and to receive all of the benefits described above, you must be an independent contractor sales representative of two (2) or more home, housewares, gourmet or hardware manufacturers on a commission basis. Membership is for the representative agency and includes all full-time employees. Just complete the membership application and return it today. You have nothing to lose and everything to gain!

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■ SALES THROuGH CHANNELS / CuSTOMER BASE:Wholesalers ............ ❑

Dprtmnt Stores ....... ❑

Home Centers ........ ❑

Variety Stores ......... ❑

Specialty Stores............ ❑

Hardware Stores........... ❑

Discount Stores ............ ❑

Drug Stores .................. ❑

Warehouse Clubs .......... ❑

Supermarkets/

Food Stores ............... ❑

Catalog Show Rooms ... ❑

National Chains ............. ❑

Mail Order ..................... ❑

Home Furnishings &

Appliance Stores ........ ❑

Other _____________________________

_________________________________

_________________________________

_____________________________

Continued on next page . . . . . . .

■ ADDITIONAL FACILITIES (Please check all applicable):

____ 1. Warehouse ____ 2. Computerized Mailing/Reports ____ 3. Collection & Credit ____ 4. Demonstration Van ____ 5. Showroom ____ 6. Distributor

____ 7. Service Dept. ____ 8. Telemarketing ____ 9. In-Store Merchandising Other: ___________________________________________________________ ■ SALES TERRITORY BY STATE / PARTIAL STATE (Please list alphabetically):

_______________________________________________________________________________________________________________________________

_______________________________________________________________________________________________________________________________

■ MANUFACTURERS REPRESENTED (minimum of two):

Company ____________________________________Repped Since ________ Company ____________________________________Repped Since ________

Representative Membership Application

Company ________________________________________________________________________

Address _________________________________________________________________________

City / State / Zip ___________________________________________________________________

Phone(s) ( _____ ) __________________ ( _____ ) _________________________

FAX: ( _____ ) ___________________________ Portable ( _____ ) _________________________

Web _______________________________ eMail ________________________________________

Sponsor (if any): ___________________________________________________________________

■ CONTACT(S):

1. Name: ________________________________________________ Title: ____________________

2. Name: ________________________________________________ Title: ____________________

3. Name: ________________________________________________ Title: ____________________

InternatIonal Housewares

representatIves assocIatIon

1755 Lake Cook RoadSuite 118

Highland Park IL 60035847.748.8269 • 800.315.7430

Fax: 847.748.8273 [email protected]

Application Date ___________________

Year of Company Inception ___________IHRA

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■ Date _________________________ Signature ____________________________________________ (Applicant Owner or Officer & Title)

■ CODE OF ETHICS

The International Housewares Representatives Association is a trade association of manufacturers’ representatives in the home, housewares, gourmet and hardware industries organized to:

Promote, protect and improve the multiple-line representative function and provide benefits and services to its members. Create and foster a spirit of mutual respect and esteem among members and others within the industry and other industries; and educate the industry and other industries as to the advantages of doing business through manufacturers’ representatives. In furtherance of these objectives, the Association develops and participates in programs and activities for manufacturers’ representatives designed to elevate ethical standards, improve business operations and provide more efficient service to principals, customers and the industry. To implement these goals, the members of IHRA are expected to: ■ Represent only those lines that they can effectively market and sell. ■ Maintain a fiscally stable firm. ■ Operate a well managed firm. ■ Never degrade, malign or make false representations of a fellow representative.

Our company agrees to uphold this Code of Ethics.

■ CATEGORIES OF PRODUCTS REPRESENTED - OR - ABLE TO REPRESENTAlbums & Scrapbooks ........... ❑

Bath & Shower....................... ❑

Books..................................... ❑

Candy & Snacks .................... ❑

Cleaning Products ................. ❑

Closet & Storage ................... ❑

Clothing Care......................... ❑

Consumer Electronics ........... ❑

Cookware & Bakeware .......... ❑

Floor & Carpet Care .............. ❑

Food (except Gourmet) ......... ❑

Frames & Artwork .................. ❑

Furniture ................................ ❑

Lighting & Electrical ............... ❑

Major Appliances ................... ❑

Medical .................................. ❑

Office ..................................... ❑

Outdoor Living ...................... ❑

Party Goods........................... ❑

Personal Care........................ ❑

Pet ........................................ ❑

Photo ..................................... ❑

Safety & Security ................... ❑

School Supplies ..................... ❑

Sewing .................................. ❑

Small Electrics ....................... ❑

■ DUES Dues are $295 per year. SPECIAL PROMOTION FOR FIRST-TIME MEMBERS or former members who have not belonged for four (4) years or more: $147.50 pays your dues through March 30, 2012! Your check, payable to IHRA, should accompany this application - or - charge to: ❑ AMEX ❑ VISA ❑ MasterCard ❑ Discover #_____________________________________________________________________

Exp. Date _________ Card Code # ______________ Billing Zip Code _________________________

Space/Garage Organizers ..... ❑

Sporting Goods...................... ❑

Stationery .............................. ❑

Table Top ............................... ❑

Textiles................................... ❑

Toys ....................................... ❑

Water Filters / Coolers ........... ❑

OTHER:

Gadgets ................................. ❑

General Merchandise ........... ❑

Giftware ................................. ❑

Gourmet Food & Products ..... ❑

Hardware ............................... ❑

Health & Beauty..................... ❑

Holiday................................... ❑

Home Décor .......................... ❑

Housewares........................... ❑

Juvenile ................................. ❑

Kitchen & Frig Storage .......... ❑

Laundry.................................. ❑

Lawn & Garden...................... ❑

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If You . . . ✔ Sell through multiple-line, field sales professionals ✔ Used to sell through multiple-line, field sales professionals ✔ Want to sell through multiple-line, field sales professionals ✔ Want to know more about selling through multiple-line, field sales professionals

Manufacturers:

IHRA invites you to join the association that can help boost your bottom line as you improve your sales and marketing objectives. IHRA is dedicated to improving the performance of its members through continuing education. Manufacturer members help support those efforts.

Membership links you through IHRA events and communications to the representative community. That link fosters exchanges of information, problem solving sessions and the sharing of ideas and concerns — all the benefits that are most highly valued by manufacturers that are already members. See next page for membership application ➞ ➞ ➞ ➞ ➞

Then You . . . . . . should join IHRA as a Manufacturer Member. Manufacturer Membership in IHRA is the direct route to using multiple-line, field sales professionals most effectively to sell your products most efficiently.

BIG Benefit of Membership: Manufacturer Members can run anUNLIMITED NUMBER of Manufacturer Seeking Representatives (HOT Lines)

to fill representative needs - and - receive UNLIMITED eLocators (member lists), as requested.

Established in 1994 . . .IHRA has helped to make better professional performers of its members and has helped to make the multiple-line representative a major force in the industry. In the process, our membership and the principals they represent have garnered experience to share — about the industry, about selling and marketing and about the representative function.

The sharing process is why belonging to IHRA is an investment in your company’s future!

IHRA

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Page 11

Manufacturer Membership Application

Company ________________________________________________________________________

Address _________________________________________________________________________

City / State / Zip ___________________________________________________________________

Phone(s) ( _____ ) __________________ ( _____ ) _________________________;

FAX: ( _____ ) ___________________________ Portable ( _____ ) _________________________;

Web _______________________________; eMail _______________________________________

Sponsor: ______________________________________ Company: ______________________

■ CONTACT(S):

1. Name: ________________________________________________ Title: ____________________

2. Name: ________________________________________________ Title: ____________________

3. Name: ________________________________________________ Title: ____________________

■ PRODUCTS Types of products / Brand names used _______________________________________________________________________________

______________________________________________________________________________________________________________■ MARKETING Do you currently market through multiple-line representatives? ❑ Yes ❑ No

InternatIonal Housewares

representatIves assocIatIon

1755 Lake Cook RoadSuite 118

Highland Park IL 60035847.748.8269 • 800.315.7430

Fax: 847.748.8273 [email protected]

■ Date _________________________ Signature ________________________________________ _____________________________ (Applicant or Officer & Title)

■ DUES are $395 per year. IHRA’s fiscal year is January 1 - December 31. Dues are prorated for the second year. Your check, payable to IHRA , should accompany this application, or, charge to your credit card:

❑ AMEX ❑ VISA ❑ MasterCard ❑ Discover #_____________________________________________________________

Exp. Date ____________ Card Code # ___________ Billing ZIP Code on Card ________________________

Application Date ___________________

Year of Company Inception ___________IHRA

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Page 12

2011 CALENDAR OF EVENTSMay10 - 12 National Hardware Show Las Vegas, NV

15 - 18 National Stationery Show, Surtex, ICFF New York, NY

27 - 30 Boston Gift Show Boston, MA

June3 - 7 General Merchandise Marketing Conference Orlando, FL

22 - 28 Total Home & Gift Market Dallas, TX

24 - 26 World Tea Expo Las Vegas, NV

25 - 28 NACDS Marketplace Boston, MA

July10 - 12 NASFT Fancy Food Show Washington, DC

11 - 13 Home Products China Sourcing Fair Miami, FL

13 - 20Atlanta Int’l Gift & Home Furnishings Market Atlanta, GA

28 - Aug 3 Chicago Market Chicago, IL

August1 - 5 Las Vegas Market Las Vegas, NV

13 - 18 New York International Gift Fair New York, NY

14 - 18 Gourmet Housewares Show at NYIGF New York, NY

26 - 30 Tendence Messe FrankfurtFrankfurt, Germany

September10 - 12 Total Home & Gift Market Dallas Market Center10 - 12 Atlanta International Gift & Home Furnishings Market, Gourmet Market Atlanta, GA

22 - 27International Home Furnishings Market High Point, NC

25 - 28 New York Fall Tabletop Market New York, NY

If we are missing any events you think should

be on our calendar, please let us know at:

[email protected]. Thank You!

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Page 13

The IHRA InternatIonal Housewares representatIves assocIatIon

Home • Housewares • Gourmet • Hardware Multiple-Line, Field Sales Professional:

If you’re not a member of IHRA, you owe it to yourself to join the organization that is your voice in the industry and the manufacturers’ resource for finding

Well-Qualified, Performance-Proven, Field Sales Professionals

For complete information about “first-timer” membership and an application, contact us at:

847.748.8269 • 800.315.7430Fax: 847.748.8273

[email protected] • www.ihra.org

2011 IHRA Board of Directors & Staff

*Chairperson: Mark Glotter, Marketshare Sales, Inc.*Past Chairperson: Kent Kulovitz, Kulovitz & Associates, Inc.*Executive Director, Bill Weiner, Weiner Association Management

Directors: (terms ending end of 2011):Jacob Bang-Knudsen, CPMR, Bang-Knudsen, Inc.*John Grob, J. Grob Associates, Inc. (terms ending end of 2012):Don Blunt, Blunt Enterprises Inc.Steve Figman, The Summit Group/Gold MarketingEric Halberg, Unique Value Marketing, LLC (terms ending end of 2013):Chelsea Gorczyca, The Belwether Group, LLCSteve Grossman, CPMR, GM PartnersMeghan Peake, CPMR, The Barrington Group*Member of Executive Committee

Past Chairs John M. Clampitt Steve Grossman, CPMR Jay L. Cohen Tom Rooney Peter Bang-Knudsen Donna Peake Jim Adams James Ayotte David Silberstein Kent Kulovitz

StaffAdministrative Assistant: Stephanie Baron Financial Director: Myra Weiner

IHRA