the benefits of collaborating in a real-time enterprise social network

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@binebennett @LavaCon The Benefits of Collaborating in a Real-Time Enterprise Social Network Sabine Bennett

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This presentation shows how to use real-time enterprise social networks to communicate and collaborate on projects and with other teams. Social enterprise networks can turn a company into a community, where people feel connected despite geographic and functional divides

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Page 1: The Benefits of Collaborating in a Real-Time Enterprise Social Network

@binebennett @LavaCon

The Benefits of Collaborating in a Real-Time Enterprise Social Network

Sabine Bennett

Page 2: The Benefits of Collaborating in a Real-Time Enterprise Social Network

@binebennett @LavaCon

About the Speaker

• Writer for Documentation and User Assistance Team at salesforce.com

• Tech Writer, Journalist, Meteorologist

Page 3: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Setting the Stage

@binebennett @LavaCon

Collaboration Ideas Status Quo Why use a Social Enterprise Network (SEN)? We use Chatter How to implement your own SEN

Collaboration Ideas Status Quo Why use a Social Enterprise Network (SEN)? We use Chatter How to implement your own SEN

Page 4: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Collaboration

@binebennett @LavaConSource: IDC’s Social Business Survey, May 2011

Page 5: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Status Quo: Email

@binebennett @LavaCon

Pros: Ubiquitous Easy to use Secure?

Cons: No versioning Overwhelming Hard to manage

Pros: Ubiquitous Easy to use Secure?

Cons: No versioning Overwhelming Hard to manage

Page 6: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Do you control your inbox or does your inbox control you?

@binebennett @LavaCon

Page 7: The Benefits of Collaborating in a Real-Time Enterprise Social Network

SENs to the Rescue

@binebennett @LavaCon

Page 8: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Connect People + Data

@binebennett @LavaCon

Find information Answer questions Share files Search across all data Team collaboration Connect with customers

Find information Answer questions Share files Search across all data Team collaboration Connect with customers

Page 9: The Benefits of Collaborating in a Real-Time Enterprise Social Network

We Use Chatter!

@binebennett @LavaCon

Page 10: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Profiles

@binebennett @LavaCon

Page 11: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Group Power

@binebennett @LavaCon

Ask or answer a question and reach many Public, private, and customer-facing groups No mass emails

Ask or answer a question and reach many Public, private, and customer-facing groups No mass emails

Page 12: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Share Data

@binebennett @LavaCon

File upload directly or via attachment to a post Different collaboration levels

File upload directly or via attachment to a post Different collaboration levels

Page 13: The Benefits of Collaborating in a Real-Time Enterprise Social Network

A Day in the Life of …

@binebennett @LavaCon

New feature is documented! Yay! Now I need to get the draft reviewed…

Page 14: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Post to Group …

@binebennett @LavaCon

Page 15: The Benefits of Collaborating in a Real-Time Enterprise Social Network

… Shows Up in Feed

@binebennett @LavaCon

Page 16: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Set File Sharing

@binebennett @LavaCon

Page 17: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Mention Others

@binebennett @LavaCon

Page 18: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Chatter Mobile

@binebennett @LavaCon

Chatter app for phones and tablets

Page 19: The Benefits of Collaborating in a Real-Time Enterprise Social Network

How Did We Do It?

@binebennett @LavaCon

Page 20: The Benefits of Collaborating in a Real-Time Enterprise Social Network

From the Top

@binebennett @LavaCon

Get executives on board

Lead by example

Get executives on board

Lead by example

“When we first introduced Chatter, the company reorganized itself in days. I learned more about my company in a few months than I had in the last three years.” (Marc Benioff, salesforce.com Chairman and CEO)

Page 21: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Share Big Messages

@binebennett @LavaCon

Organizational changes IT announcements HR updates

Organizational changes IT announcements HR updates

Page 22: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Organize Company Events

@binebennett @LavaCon

Page 23: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Ignite Company Culture

@binebennett @LavaCon

Company parties Volunteer events Airing of grievances

Company parties Volunteer events Airing of grievances

Page 24: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Work = Fun!?!

@binebennett @LavaCon

Page 25: The Benefits of Collaborating in a Real-Time Enterprise Social Network

Q & A

@binebennett @LavaCon