the benefits of mail merge sending targeted emails using discoverorg with ian seniff senior account...
TRANSCRIPT
The benefi ts of mail merge
SENDING TARGETED EMAILS USING DISCOVERORG
With Ian SeniffSenior Account ManagerDiscoverOrg
A mail merge is when you create a set of documents that are essentially the same but where each document contains unique elements. For example, in an Email that is sent to prospects, your company logo and the text about the product will appear in each Email, and the address and greeting line will be diff erent in each Email.
A mail merge allows you to send numerous personalized Emails in a very short period of time.
WHAT IS A MAIL MERGE?
Saves time while maintaining quality.
Emails that appear Professional and Friendly
Emails that do not portray mass mailings, which are usually interpreted as Junk Mail and are ignored by most people.
Each person on your list receives a customized Email that includes their name, address, company, title, date, and any other related information pulled from DiscoverOrg.
Increase the sincerity of your Emails.
MAIL MERGE BENEFITS
STEP ONE
Pull your List from DiscoverOrg. Include all the columns needed for your merge fields then click “Ok”
STEP TWO
Write your email in Word keeping in mind where you will be putting your merge fields. Type the merge field names in CAPS to make sure you see them.
STEP THREE
Select Mailings from the tabs at the top
STEP FOURSelect Start Mail Merge and select E-mail Messages from the drop-down menu
STEP FIVE
Click Select Recipients and then select Use Existing list… from the drop-down. This will prompt you to upload a document from your computer. Use the Excel spreadsheet you downloaded from DiscoverOrg. STEP SIXOnce the EXL is uploaded, begin to insert your merge fields where you indicated with CAPS in Step Two. Continue doing this until you are finished filling in your merge fields.
STEP SIX CONTINUED
Once you are finished adding merge fields your E-mail should look like this.
STEP SEVEN
Preview your results!
STEP EIGHT
If the preview is free of error just click Finish & Merge, enter your subject line and send your Emails!
