the benefits of transparency in patent ownership webinar_ 2… · global innovation outlook report...
TRANSCRIPT
THE BENEFITS OF TRANSPARENCY IN
PATENT OWNERSHIP
DATE: FEBRUARY 7, 2017
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INTRODUCING
OUR SPEAKERSManny Schecter
Chief Patent Counsel, IBM
Tyron Stading
President & Founder, Innography and
Chief Data Officer, CPA Global
Nigel Swycher
Director of ORoPO
Haydn Evans
Director of Planning & Insight, CPA Global
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Who owns the world’s patents?
ORoPO is committed to the promotion of transparency of
patent ownership by assembling the first global database of
who owns which patents
All data uploaded free of
intellectual property restrictions
Complies with ODI
requirements
Open
Managed by a board of
directors with support of an
Advisory Board
Non-profit
Participation is voluntary
Complements work of patent
offices
Voluntary
WHO OWNS THE WORLD’S PATENTS?
Global Innovation Outlook
Report
“Transparency is premised on the
principle… that more information
and greater openness will produce
better quality innovation.”
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2015
2006
“Ultimately, the marketplace works most
effectively in an environment of transparency,
allowing innovators to make smarter investments,
create jobs, and drive economic growth...”
MICHELLE LEE
DIRECTOR OF THE US PATENT AND TRADEMARK OFFICE
“Knowing the facts of the matter about who
alleges rights over patents is one of the
absolutely essential components of what I would
describe as the national information
infrastructure”
SIR NIGEL SHADBOLT
CHAIRMAIN AND CO-FOUNDER OF THE OPEN DATA INSTITUTE
2015
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ORoPO has the approval of
WIPO, EPO, USPTO, KIPO and
UKIPO who believe that a
voluntary register of this sort
complements the variety of other
initiatives aimed at improving the
quality and access to IP data.
PATENT OFFICE
SUPPORT
GOVERNANCE
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David Kappos, Cravath
Sir Robin Jacob, UCL
Roger Burt, past CEO
Heather Meeker, O’Melveny
Advisory Board
Tony Clayton, CEO
Belinda Gascoyne, IBM
Phil David, ARM
Micky Minhas, Microsoft
Matt McBrien, BAE Systems
Sir Nigel Shadbolt, ODI
Nigel Swycher, Aistemos
Board
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Formerly known as
Patent Properties, Inc.
PARTICIPANTS
BENEFITS OF PATENT OWNERSHIP TRANSPARENCY
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Hidden threats
Willingness to license
Avoidance of patents
License status
Portfolio valuation
Reciprocity
Analytics tools
77”
773”
0%”
773 organizations control 50%
of the world’s patents
Number of organisations
10%”
20%”
30%”
40%”
50%”
60%”
0” 100” 200” 300” 400” 500” 600” 700” 800” 900” 1000”
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NAME CLUSTERING:
GROUP COMPANY
NAMES INTO
COMMON CLUSTERS
EXAMPLE: “COMPANY NAME” NORMALIZATION
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NAME CLUSTERING – AGGRESSIVE MACHINE LEARNING ALGORITHM TO START OFF
General Motors Company
General Motor Corp
General Electric Canada Inc
General Electric Corp
Microsoft Inc
Microsoft Inc Redmond WA
Microsofy Inc
Microsoft Incorporated
AT & T Inc
AT&T Knowledge Ventures
AT&T
ATT advanced thermal
technologies GmbH
AT and T Corp
GM
GE
American Telephone and Telegraph
Company
EXAMPLE: “COMPANY NAME” NORMALIZATION
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NAME CLUSTERING – CONTEXT BASED MACHINE LEARNING ALGORITHM USING PATENT TECHNOLOGY
AREAS PATENT FAMILIES, INVESTORS AND TIMELINES.
AT&T Inc
AT&T Knowledge Ventures
AT&T
AT and T Corp
American Telephone and
Telegraph Company
ATT advanced thermal
technologies GmbH
General Motors Company
General Motor Corp
GM
Microsoft Inc
Microsoft Inc Redmond WA
Microsofy Inc
Microsoft Incorporated
General Electric Corp
General Electric Canada Inc
GE
OTHER OWNERSHIP CHALLENGES
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Non recordation
Subsidiaries and
Acquisitions
Chain of Title/
Transfer Issues
Other
Strategic Planning
Essential for both situation analysis and
future scenario planning
Regular refresh analyses to test
assumptions and refine strategies
BUSINESS FOCUSED USE CASES
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Product Strategy
White space analysis for product and key
features
R&D investments to drive product
direction in defendable directions
Competitive Intelligence
Derives trends in patent fillings –
technologies, jurisdictions, R&D
investments, inventors, etc.
Competitive monitoring and alerting
Vendor & Partner Relationships
Technology scouting for potential partners
and vendors
Assess who are innovators and followers
in an industry
Monitor vendors and partners for pace
and value-increasing innovations
Mergers & Acquisitions
Scanning for potential acquisition
candidates
Due diligence on patent assets
Risk assessment of acquired companies
Risk Assessment
Enforcement risk – assess patent
proximity to products, litigious behaviors of
owners, rebound risk, relative strength of
portfolios
Competitive risk – where competitors are
investing, shifting relative positions, and
emerging competitors from any jurisdiction
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THE OROPO
REGISTER
Provision of verified
ownership data
Disclosure at Group level
ORoPO verifies the data
format and uploads it to the
Register updated every 3
months
organization ARM Holdings PLC
uid GB:02548782
declaration-date 23/02/2016
publication-date 23/02/2016
declared-patents-sha17a77c84f5893cc0fee48048bd7
9ab2cd6c8975ef
3 EASY STEPS FOR CPA GLOBAL CLIENTS TO PARTICIPATE:
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Download and sign the ORoPO declarations page:
http://oropo.net/guidelines-for-providing-data/
Provide CVS. file of holdings
All data that matches will be uploaded into
database. CPA Global specialist will contact
you to review any discrepancies.
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THANK YOUTHANK YOU
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QUESTIONS AND ANSWERS