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THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP DATE: FEBRUARY 7, 2017

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Page 1: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

THE BENEFITS OF TRANSPARENCY IN

PATENT OWNERSHIP

DATE: FEBRUARY 7, 2017

Page 2: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

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INTRODUCING

OUR SPEAKERSManny Schecter

Chief Patent Counsel, IBM

Tyron Stading

President & Founder, Innography and

Chief Data Officer, CPA Global

Nigel Swycher

Director of ORoPO

Haydn Evans

Director of Planning & Insight, CPA Global

Page 3: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

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Who owns the world’s patents?

ORoPO is committed to the promotion of transparency of

patent ownership by assembling the first global database of

who owns which patents

All data uploaded free of

intellectual property restrictions

Complies with ODI

requirements

Open

Managed by a board of

directors with support of an

Advisory Board

Non-profit

Participation is voluntary

Complements work of patent

offices

Voluntary

Page 4: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

WHO OWNS THE WORLD’S PATENTS?

Global Innovation Outlook

Report

“Transparency is premised on the

principle… that more information

and greater openness will produce

better quality innovation.”

4

2015

2006

“Ultimately, the marketplace works most

effectively in an environment of transparency,

allowing innovators to make smarter investments,

create jobs, and drive economic growth...”

MICHELLE LEE

DIRECTOR OF THE US PATENT AND TRADEMARK OFFICE

“Knowing the facts of the matter about who

alleges rights over patents is one of the

absolutely essential components of what I would

describe as the national information

infrastructure”

SIR NIGEL SHADBOLT

CHAIRMAIN AND CO-FOUNDER OF THE OPEN DATA INSTITUTE

2015

Page 5: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

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ORoPO has the approval of

WIPO, EPO, USPTO, KIPO and

UKIPO who believe that a

voluntary register of this sort

complements the variety of other

initiatives aimed at improving the

quality and access to IP data.

PATENT OFFICE

SUPPORT

Page 6: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

GOVERNANCE

6

David Kappos, Cravath

Sir Robin Jacob, UCL

Roger Burt, past CEO

Heather Meeker, O’Melveny

Advisory Board

Tony Clayton, CEO

Belinda Gascoyne, IBM

Phil David, ARM

Micky Minhas, Microsoft

Matt McBrien, BAE Systems

Sir Nigel Shadbolt, ODI

Nigel Swycher, Aistemos

Board

Page 7: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

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Formerly known as

Patent Properties, Inc.

PARTICIPANTS

Page 8: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

BENEFITS OF PATENT OWNERSHIP TRANSPARENCY

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Hidden threats

Willingness to license

Avoidance of patents

License status

Portfolio valuation

Reciprocity

Analytics tools

77”

773”

0%”

773 organizations control 50%

of the world’s patents

Number of organisations

10%”

20%”

30%”

40%”

50%”

60%”

0” 100” 200” 300” 400” 500” 600” 700” 800” 900” 1000”

Page 9: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

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NAME CLUSTERING:

GROUP COMPANY

NAMES INTO

COMMON CLUSTERS

Page 10: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

EXAMPLE: “COMPANY NAME” NORMALIZATION

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NAME CLUSTERING – AGGRESSIVE MACHINE LEARNING ALGORITHM TO START OFF

General Motors Company

General Motor Corp

General Electric Canada Inc

General Electric Corp

Microsoft Inc

Microsoft Inc Redmond WA

Microsofy Inc

Microsoft Incorporated

AT & T Inc

AT&T Knowledge Ventures

AT&T

ATT advanced thermal

technologies GmbH

AT and T Corp

GM

GE

American Telephone and Telegraph

Company

Page 11: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

EXAMPLE: “COMPANY NAME” NORMALIZATION

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NAME CLUSTERING – CONTEXT BASED MACHINE LEARNING ALGORITHM USING PATENT TECHNOLOGY

AREAS PATENT FAMILIES, INVESTORS AND TIMELINES.

AT&T Inc

AT&T Knowledge Ventures

AT&T

AT and T Corp

American Telephone and

Telegraph Company

ATT advanced thermal

technologies GmbH

General Motors Company

General Motor Corp

GM

Microsoft Inc

Microsoft Inc Redmond WA

Microsofy Inc

Microsoft Incorporated

General Electric Corp

General Electric Canada Inc

GE

Page 12: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

OTHER OWNERSHIP CHALLENGES

12

Non recordation

Subsidiaries and

Acquisitions

Chain of Title/

Transfer Issues

Other

Page 13: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

Strategic Planning

Essential for both situation analysis and

future scenario planning

Regular refresh analyses to test

assumptions and refine strategies

BUSINESS FOCUSED USE CASES

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Product Strategy

White space analysis for product and key

features

R&D investments to drive product

direction in defendable directions

Competitive Intelligence

Derives trends in patent fillings –

technologies, jurisdictions, R&D

investments, inventors, etc.

Competitive monitoring and alerting

Vendor & Partner Relationships

Technology scouting for potential partners

and vendors

Assess who are innovators and followers

in an industry

Monitor vendors and partners for pace

and value-increasing innovations

Mergers & Acquisitions

Scanning for potential acquisition

candidates

Due diligence on patent assets

Risk assessment of acquired companies

Risk Assessment

Enforcement risk – assess patent

proximity to products, litigious behaviors of

owners, rebound risk, relative strength of

portfolios

Competitive risk – where competitors are

investing, shifting relative positions, and

emerging competitors from any jurisdiction

Page 14: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

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THE OROPO

REGISTER

Provision of verified

ownership data

Disclosure at Group level

ORoPO verifies the data

format and uploads it to the

Register updated every 3

months

organization ARM Holdings PLC

uid GB:02548782

declaration-date 23/02/2016

publication-date 23/02/2016

declared-patents-sha17a77c84f5893cc0fee48048bd7

9ab2cd6c8975ef

Page 15: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

3 EASY STEPS FOR CPA GLOBAL CLIENTS TO PARTICIPATE:

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Download and sign the ORoPO declarations page:

http://oropo.net/guidelines-for-providing-data/

Provide CVS. file of holdings

All data that matches will be uploaded into

database. CPA Global specialist will contact

you to review any discrepancies.

Page 16: THE BENEFITS OF TRANSPARENCY IN PATENT OWNERSHIP Webinar_ 2… · Global Innovation Outlook Report “Transparency is premised on the principle… that more information and greater

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THANK YOUTHANK YOU

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QUESTIONS AND ANSWERS