the bep: coffee poster project - blue hawaii lifestyle

11
CODE 808: Hawaii’s LifeStyle

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An original presentation created and provided by the students at GV Hawaii's Business English Program(The BEP). The live presentation took place on the 14th of January at 10:30am in the Blue Hawaii Lifestyle Cafe' . Those in attendance were the Owner, Michael Zheng and the Vice President of Operations, Mr. Matt Olson. It was very well received and The BEP will be working with Blue Hawaii LifeStyle to see the project through.

TRANSCRIPT

Page 1: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

CODE 808: Hawaii’s LifeStyle

Page 2: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

CODE 808:CODE 808: HAWAII’S LifeStyleHAWAII’S LifeStyle

Page 3: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

Jump to Jump to GreatnessGreatness!!

Hawaiian Hawaiian Coffee ShopCoffee Shop

The PosterThe Poster

TargetTarget

Page 4: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

The Solution

A TargetA Target

Keep it Keep it simplesimple

Coffee MenusCoffee Menus

Page 5: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

Blue Hawaii Lifestyle Vision““To To establishestablish Blue Blue Hawaii LifeStyle as Hawaii LifeStyle as the globally the globally recognized recognized representativesrepresentatives of of

the the healthyhealthy, ,

activeactive and and

sustainable lifestyle sustainable lifestyle

of of HawaiiHawaii.”.”

Page 6: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

Customers Loyalty

UniquenessUniqueness of Blue Hawaii of Blue Hawaii LifeStyleLifeStyle

Great Great qualityquality productsproducts

Page 7: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

The Human TargetAsian Asian ladiesladies 30 to 45 years30 to 45 years

New New

customers!customers!

Page 8: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

The UniquenessIngredientsIngredients of of the the productsproducts

Simple is Simple is GoodGood

Page 9: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

The DifferentialLaunchingLaunching of of

The The PosterPoster…. ….

An EventAn Event

Page 10: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

OutcomesThe Appeal

The SurveyThe People

The Poster

Page 11: The BEP: Coffee Poster Project - Blue Hawaii LifeStyle

Mahalo!

Brought to you byBrought to you by

YoshikoYoshikoJayJayJieunJieun

ChifumiChifumiClaudiaClaudia

IsabelaIsabelaThe 1The 1stst BEP Class of 2011 BEP Class of 2011

For your time!