the best booking channels for tours & activities
DESCRIPTION
Here are 7 key distribution channels that tour operators can't (or at least shouldn't) ignore.TRANSCRIPT
THE BESTBOOKING CHANNELS
FOR TOURS & ACTIVITIES
Selling direct to your customers is not enough to maximise your profits.
You need to increase your profits by investing in the right distribution channels.
Because more distribution channels=
More ways to reach customers
YOU
Here are 7 distribution
channels that you can’t ignore.
#1:
WEBSITES &SOCIAL MEDIA
> Provide all necessary information (description, details)
> Showcase photos, videos, testimonials
> Create an online presence on social networks
INTERNET = PURCHASING TOOL
GET FOUND ON:
#2:
ONLINE TRAVELAGENCIES
OTAs = ONLINE REACH
> They list your tour or activity on their site
> Their users search for and book with you
> They receive a percentage of commission
> Focused on tours and activities
> Sells products globally through Viator.com, 60 consumer-facing websites, mobile websites and apps, and affiliate network
> Listings supported by more than 500K reviews videos by travelers
> 9 million unique visitors per month
> Largest travel company in the world - covers flights, accommodation, car rental, things to do
> Global presence in over 70 countries
> Over 50 million unique visitors each month
> Mobile apps downloaded nearly 80 million times at a rate of over 200 downloads per minute
#3:
VISITOR INFORMATION
CENTRES
Many travelers head to Visitor Information Centres to look for recommendations.
As the first point of contact for travelers in your area, you want them to recommend
your business.
VICs = LOCAL REFERRALS
ABOUT VICs
> They provide tour booking and transport referral services
> They are run by local or state governments, or sometimes by an association of tourism operators
> They expect a commission for every referral
> They need a sales kit from you
#4:
GOVERNMENTTOURISM
SITES
GOV SITES = REPUTABLE LISTING
> They operate destination websites (national, state, region), and promote local tourism businesses
> They allow you to list your company and maybe buy ad space
> Tours and activities are usually required to meet a certain criteria in order to be accepted
#5:
ONLINE REVIEWSITES
GOOD REVIEWS = GOLD
93% of global travelers say their booking decisions are impacted
by online reviews
(Tourism Research Australia)
GET REVIEWED ON:
#6:
VOUCHERSITES
VOUCHERS = NEW CUSTOMERS
66 million digital coupons were redeemed industry-wide in 2013
(Voucher Cloud)
#7:
CONCIERGESERVICES
CONCIERGES = RESELLERS
> They assist hotel guests with tasks that will help them get the most out of the destination
> They make reservations for restaurants, spas, transport, events and tours and activities
> They need your sales kit for those who might be interested
> They are time-poor, so they need a quick way to check your availability and book
Want more tips on
distribution?
bit.ly/S6hmuW
About Rezdy
We are a powerful online booking channel manager for niche tour operators.
Scenic flightsATV tours
Helicopter flightsSea kayaking
Sailing tripsShuttles
...just to name a few
Fishing chartersGPS guided tours
Walking toursSurf schools
Cruises & historic toursSkydiving
Want to learn more? Get in touch!
Aus: +61 (0) 2 8244 3060USA: +1 415 655 1633