the best kept secret in mobile
TRANSCRIPT
The Best Kept Secret In Mobile
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The best kept secret in mobile isn't on your phone
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It’s not in the cloud
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It’s not on a mobile app
It's in your desktop browser
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You know, on your PCOnline!Working!Heavy Lifting!Reading Blogs!RSS Feeds!Paying Bills!Shopping!Looking for stuff!Creative!!
GSD
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Getting Stuff Done
Over 50% of the time
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70% If you include tablets
Truly Mobile
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Is when you are on your smartphone
What’s the link between your PC’s browser and the outside world? SMS
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On your mobile phone
Getting all of the things you find online out into the real world where you can use them.
Missing from nearly every website
One action many resultsDirect link to the app I found!
Interaction with review site and app!
Brand recall, front and center!
Capture, confirm consumer data !
Drive mobile web traffic!
Opt in for future communication!
Say thank you !
Deliver offer, retail info, coupon!
Execute sweepstakes!
Capture votes survey data
Parking Stress
No Stress
Think of SMS as a handshake
We've been busy begging mobile users to interact with us
*Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m.ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com.
Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc.
*
Mobile Engagement
Starts where we spend over 50% of our digital time
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SMSThe most used app on mobile phones
90% of text messages are read within 3 minutes of delivery!!
91% of adults have their mobile phone within arms reach 24/7!!
50% of adults surveyed have received text messages from retailers and made a purchase as a result!!
Top of list, trigger app engagement!
Get Digits
555-551-1212
Get DigitsLanding pages!
On contact forms!
On your Facebook page!
In banner ads!
With customer service!
Everywhere else!
Mobile Short Codes!
QR Codes
Opt-inBusinesses can share mobile content to go including, app downloads, video files, audio files, podcasts, live streaming and capture opt-ins using thank you messages. !
Share
Customers click the Send-2-Phone button on your website, concise text messages, business information, maps and specials are instantly shared via SMS, 10 digit numbers, Toll-Free Numbers and 5 digit Short codes!
KeywordsText a keyword like “join” to unique toll-free number we provide. Include your keyword in advertising, point-of-purchase materials, marketing materials.
SendPhone How it works
SendPhone How it works
Ads
Capture mobile numbers directly in web ads to instantly share content, app download links, videos custom mobile content and more
Social
Opt-in directly from your Facebook page. Customers only need to supply their mobile phone number and can opt in for future SMS and MMS messages.!
Sweepstakes &
Polls
Potential customers participate in a sweepstakes or poll via text message and opt in for additional information. Customer service interaction!
Mobile EngagementGet Digits Everywhere, build your list
Share useful content, links, downloads, offers
Say thank you, opt in for future offers
Mobile Focus, it’s the closest medium to retail
Use Social Media to Facilitate Discovery
2 way messaging and toll free numbers, click to call
Treat that list like gold, grow it over time, be consistent
!
!
Thank YouWhat your customers carry
Thank you
@apollobravo
apollobravo.us
Brad Beckstrom
www.apollobravo.com
Text Apollo to 95577
Contact us for a free mobile consultation on messaging strategy