Drip Marketing

What is Drip Marketing?

Drip marketing is about saving your time, it’s effective if you know what your customers are interested in. Hence, the main aim is to recall an existing or potential client about your business or product.

Gray, unremarkable email with boring text “We have something what you want to buy" will be instantly marked as a "spam" by most of your users.

• Working with a drip marketing strategy you mainly base it on the users response. So the main target is to maintain users interest in the product by prevention of “drying” which is exactly how Drip Marketing is work.

Drip Marketing VS

Standard Marketing Strategies

1. The manner of interactionTypically, it’s a newsletter-e-mail. Customer’s subscription has to be voluntary only through the appropriate form on your website.

Under no circumstances do not send spams to the addresses from the electronic purchase-handbooks. Your reputation is something you really need to care about.

2. The provision of relevant content

The right information at the right time. For example, if somebody visits a website from the US before Christmas, let’s show a personalized offer withfree shipment on Christmas decoration ETC.

The content

At the core, it has to be educational, not commercial one. So you will not be "bombing" your customers with advertisement, but gently involve them into all details and benefits of the product. There is a huge amount of ideas for the content.

Three main steps for the very best drip marketing

practises:1. Lead grading - marketing funnel is connected with the traffic of the customer on your site.2. Before giving the start for automatic sending of e-mails, you need to set a time frame for this process. You also need to define how often they will receive your posts.3. Examine all your existing content and see if it is enough for dropping campaign.

Make love, not spam!

Do not forget to show the "human face" of your company:

Talk about the staff, interesting events, business.

You have to show to your subscribers what they will expect from sign- up to your letters.

A great example for it could bethe Banana republic’s email:

This email from Banana republic aims to demonstrate their understanding of mixed-value inbox with sales. They are providing you with emails that you actually want to open. Banana Republic makes their customers choicemuch more easier – the selection by the optionis a best alternative for each online-shop.

Strategies

of DripMarketin

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Assocciation

• A good example for implementing this strategy is“Starbucks” If we consider their latest web design and design of cups, whether we like it or not, a "simple" website design, print advertising, photos of popular cups and Starbuck’s logo give a confidence to the customer in the product.

Promotion! Promotion!

Working on this strategy, marketers are constantly developing actions with a limited duration and unique offers.

Be Creative!All of these articles are based on email and may be combined in any form. It all depends on the marketer, the right implementation of basic strategy will bring significant profit business.