the big 5 2009 show dubai news - day 3

NOVEMBER 25, 2009 [DAY 3]WWW.THEBIG5EXHIBITION.COM

In association with

Saudi sustainability chief on green hunt

29SON OF TRUMP ON PROPERTY

Donald Trump Jr speaks about property prospects

33BUYER’S GUIDE: SCAFFOLDING

Ten top tips on scaffolding from industry experts

41ASIAN FIRMS IN FOCUS AT BIG 5

A look at the Asian suppliers that are on show right now

73 HVAC CLIENTS WANT QUALITY

Buyers still want the best for vital element in building

SHOW INFORMATIONThe Big 5 2009 show timings:23-26 November 11am - 8pm

The Big 5 venue:Dubai World Trade Centre,Dubai, United Arab Emirates

Visitors are encouraged to pre-register online at

www.thebig5exhibition.com to ensure quick and easy

access. On-site registration is available for trade and

business professionals only. Persons under the age

of 18 will not be permitted entry.

Saudi Green Building Council

(SGBC) chairman Sultan Faden,

yesterday told the CW Big 5 Daily

that there’s “tremendous” opportu-

nity for green building products and

specialists in Saudi Arabia and that

he is here at the Big 5 show espe-

cially in search of them.

“It’s no secret that sustainability

and environment friendly practices

in the UAE are way ahead of Saudi

Arabia in terms of what’s available

and implementation. It is also no

secret that Saudi Arabia is now the

biggest construction market in the

GCC, so it makes complete business

sense for people to prioritise the

kingdom when it comes to green

products,” said Faden.

In June, prince Saud bin Khalid

Al Faisal, director of operations,

Saudi Arabian General Investment

Authority (Sagia) said at a sympo-

sium that investment in the Saudi

power and energy sector as well as

economic cities could reach US $80

billion (SR300 billion).

In August, it was revealed that

less than 80 active projects, with

a total value of about $20 billion

had been put on hold or cancelled

in Saudi, according to Dubai-based

research house Proleads. Th e body

examined more than 720 construc-

tion projects with a total budget of

An ITP Business Publication on behalf of dmg World Media Dubai

more than $430 billion across com-

mercial, retail, education, health-

care, leisure and entertainment and

residential sectors.

But most green product suppli-

ers are more interested in markets

such as the UAE and Qatar - coun-

tries which have expressed a sincere

need towards green construction.

Saudi Arabia is not a prime focus at

the moment.

Green Precast Systems and Tech-

nologies CEO Salvatore Saker said

he would defi nitely increase his fo-

cus on Saudi Arabia if the green is-

sue picks up pace in the kingdom.

“Everyone is turning to green so-

lutions now. Th e seriousness of the

global environment is upon us and

it’s only a matter of time before it

becomes top priority for all govern-

ments.” Green Precast off ers value

engineering services along with cer-

tifi ed green products for water con-

servation and fi re safety.

Jehan Green Walls Systems gen-

eral manager Cedric Pinto agreed

with Saker saying he would also

like to focus on Saudi’s growing

green agenda.

“We’re concentrating on estab-

lishing ourselves here in the UAE

fi rst, but if Saudi Arabia is making

positive moves towards green con-

struction, we’d be more than happy

to contribute to its greening.”

But Faden says the industry need

not worry about Saudi’s intentions,

as going green is fast climbing the

political priority list.

“Saudi has quite successfully im-

plemented a smoking ban in all pub-

lic buildings and the government

has also banned sand exports, in or-

der to preserve as much natural re-

sources as it can, so the attitude to-

wards sustainable construction and

things such as air quality is chang-

ing in Saudi and those who are here

fi rst are the ones who will be able to

get a hold on the market.”

Sultan Faden is hunting green building solutions suited to Saudi Arabia.

Those in fi rst have chance to stake claim in Saudi green building market, says Faden

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3BIG 5 SHOW DAILY NOVEMBER 25, 2009

Green Precast calls for ‘value’Better understanding of value engineering will help the local market mature, says Green Precast CEO

Abu Dhabi-based Green Pre-

cast Systems and Technolo-

gies is exhibiting at Th e Big

5 this year and is promoting

the importance of ‘value en-

gineering’ in the bigger con-

struction process.

CEO Salvatore Saker said

the sooner companies begin

to understand the “value” of

value engineering, the quick-

er the market will mature.

“Most government entities

and developers have now

understood the importance

of green products in the big-

ger construction picture, but

confusion over costs and

what is needed to go green

still exists,” said Saker.

“Th is is what we’d like to

bring to people’s attention.

Green products do not cost

any more than regular prod-

ucts and the sooner value

Enthusiasm for specialist glasswork proves strongTradition Stained Glass has

received a number of strong

enquiries over the course of

the exhibition. Th e Australia-

based stained glass specialist

has been visited by designers

from a diverse range markets,

including Saudi Arabia, Iran,

Libya, Iraq and even the US,

over the last few days.

“I met with an interior ar-

chitect from Saudi Arabia

who was very interested in

working with us on a new

mosque that she is design-

ing,” said owner and creative

director, Kim Fitzpatrick.

“Th at was very interesting

for me. Working on a mosque

is on my wish list of things to

do. I have always dreamed of

having my work featured in a

mosque,” he added.

The family-owned busi-

ness, which is located in Hall

8 Stand D335, specialises in

creating one-off , stained glass

pieces for architectural appli-

cations. Th is includes top-end

residences, palaces, mosques,

hotels and restaurants. “Ev-

ery single piece of glass is

hand cut by craftsmen and

then put together according

to traditional methods that

have been passed down by

my grandfather. We are us-

ing very traditional methods

and then mixing them with

contemporary designs. Th at

blend of old and new is key to

the quality of our products,”

Fitzpatrick has received interest from several countries.

Maiworm: Kemper’s system cuts down on stagnant water.

Kemper helps to reduce threat of Legionnaire’sLegionnella could pose a huge

risk to Middle Eastern coun-

tries, a hygiene systems fi rm

has reported. “Legionnaire’s

disease causes hundreds of

deaths per year in Germany,

and that is where safety stan-

dards are the very highest, it is

a huge issue,” said Achim Mai-

worm, general sales manager,

Kemper Hygiene Systems at

Th e Big 5.

KHS off ers a periodic fl ush-

ing system for all types of

buildings, including hospitals,

doctor surgeries and hotels.

The automatic flushing

system ensures that water is

not left standing for a long

amount of time, reducing the

risk of it turning stagnant and

microbiology forming in the

water.

Th e technology of the KHS

product involves the Venturi

principle of lower pressure in

one nozzle causing a pressure

diff erential; this then creates

a fl ow from ring pipe into the

wet cell.

Th e units off ered by KHS

can also ensure water is kept

at a certain temperature de-

cided by the end user. “Th e

user can decide at what level

to keep the water, for drinking

water they may want the wa-

ter at 22 degrees to be on the

safe side, this is entirely up to

said Fitzpatrick. Th e compa-

ny has appointed an exclusive

UAE agent, Mobilia Australi-

ana General Trading, and is

keen to do more work in this

region. “We are looking for

that top-end, distinctive cli-

ent base. We want to get into

that segment of the market

where people are discerning

and want something that

lasts,” Fitzpatrick explained.

the user,” stated Maiworm.

However, there are some

challenges facing the product

in the Middle East. “Th is tech-

nology is not cheap, and may

cost a lot at the beginning.

However we believe that safe-

ty must be more important.”

engineering is incorporated

into projects, the better. Value

engineering saves a huge per-

centage of the total project

cost. More awareness about

this is what is needed in order

to take the industry forward.”

Value enginering is a meth-

odology used to improve

functionality and/or reduce

costs without compromising

quality. GE is usually credited

as its pioneer.

Saker also stressed that the

company is called “green” be-

cause along with its precast

building solution and value

engineering, it has other en-

vironment-friendly solutions

including wastewater man-

agement and energy effi cient

lighting solutions. “People

would obviously want their

projects to last a long time,”

continues Saker, “and for that

the core must be right.”

Zabeel Hall German Pav Hall 8 D355

Hall 10, A97

Saker: The core of a building must be right if it is to last.

Der Leitwolf. The leader of the pack – live at BIG 5. Visit us: Stand Zabeel N113

UPDATEBIG 5 NEWS

In association with


4 BIG 5 SHOW DAILY NOVEMBER 25, 2009

Solar heaters arrive

Firms take harder look at concrete

Megasun believes the region will embrace solar heating techniques

Exceptional footfall and re-

gion-wide interest have de-

livered a great start to Big 5

for Greek solar water heating

technology fi rm Megasun, but

a senior executive says tech-

nology adoption is a critical

issue for the region.

Th e UAE will have to em-

brace solar water heating

technologies in order to meet

their Kyoto Treaty commit-

ments, according to Yanni

Vassalos, export sales man-

Hall 8 C341 ager of Megasun Solar Energy

Systems. “Th e UAE has led the

way for much of the region in

terms of its commitment to

the Kyoto and Johannesburg

environmental treaties, but is

not yet embracing the simple

solutions that will make that

possible,” explains Vassalos.

Th e company, exhibiting

at its second Big 5 event, is

here to promote its solar wa-

ter heating panel and tank

systems, and has been en-

couraged by activity so far.

Yanni Vassalos: Wants to turn occasional regional sales into a reliable business stream.

“Personally I’ve never had so

much interest and made so

many contacts in the fi rst two

days of a trade show. My chal-

lenge now is to convert a lot

of that footfall into some con-

crete business,” Vassalos says.

Megasun is looking for a

network of distributors to

take its product to the wider

Middle East, having already

made signifi cant inroads into

the Dubai and Abu Dhabi

markets. “What I really want

from Big 5 is to fi nd a dis-

tributor who can sell directly

into Saudi Arabia, Qatar and

Bahrain. Th is year, we have

already sold three full ship-

ping containers to Iraq and

more to Syria, but we want

a network in the Middle East

which can transform occa-

sional sales into a reliable

business stream.”

According to Vassalos, the

products on display are ca-

pable of heating 300 litres of

water to 75 degrees Celsius

in just a couple of hours, even

on cloudy mornings in this

region. “Th e systems we have

on display are suitable for

single residential units right

up to industrial sized plant

facilities, and obviously in the

Middle East the application of

this technology could result

in real utility bill savings.”

Th e company is hoping to

turn the 2% of business the

Middle East currently rep-

resents into 10% within two

years. “Last time we were at

Big 5 was in 1995. We then

shifted our sales focus to Eu-

rope, then the Caribbean and

most recently Africa. Th is is

our second big push and I’m

confi dent Big 5 will deliver

what we are after this time.”

Th e economic crisis has given

companies the chance to take

a step back and look again at

their products, services and

projects, according to an in-

dustry expert.

“Th ere is no denying there

has been decline in the in-

dustry, and there is no longer

cash in abundance. But it is

important that companies

have been prudent, not just

penny pinching,” stated Tony

Hogg, managing director of

CureCrete.

“Th e crisis has given us

breathing space to refocus

and make sure the things that

are needed to be done to en-

sure good business are being

done well,” he added.

Zabeel Hall X27 CureCrete supplies a con-

crete strengthening product,

which can potentially make

concrete 40% harder. “Th is is

a new concept in the Mid-

dle East region. It has been

around in Europe for around

60 years, but for this region

it is fairly new. Our product

comes with a 20 year warran-

ty but the challenge remains

in educating people in this

region on why they must start

using it,” commented Hogg.

CureCrete has been operat-

ing in the Middle East for just

two years, despite being op-

erational in Europe for much

longer. “Anyone that uses the

product over says it gets bet-

ter and better; the more years

that pass, the better the prod- CureCrete’s concrete hardening technology is 60 years old.

Published by and © 2009 ITP Business Publishing,a division of the ITP Publishing Group ltd, registered inthe British Virgin Islands company number 1402846

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In association with

uct shows itself to be. One

project in Europe, we sealed

in 1969 and it is still in today,”

Hogg said.

Challenges still remain for

the company however. Even

with the stronger concrete,

end users in the Middle East

can weaken their concrete

with poor fi nishing and place-

ment. Building standards are

also an issue for the company.

“Ultimately it is the guy on

the site who makes the fi nal

decision and it is hard to po-

lice that,” affi rmed Hogg.

UPDATEBIG 5 NEWS

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Demand still on the riseCritical coatings and sealants still offer good business for suppliers

Th e growth of architectural

fi nishes is moving at a fast

pace, building material sup-

pliers have revealed.

Th ere is still a clear demand

for sealants, paints and coat-

ings in today’s market despite

the economic downturn.

“Many projects are be-

ing put on hold or cancelled

during the crisis once they

are the sub-structure stage

of development,” said Emir-

ates Specialties area manager

Shakeel Ahmed.

“But, those projects that

have reached the superstruc-

ture stage tend to go on to be

completed so our building ma-

terials are still very popular.”

Henkle Polybit Industries,

a manufacturer of water-

Hall 4 A181 Ubi France 4 C152proofi ng products and allied

construction chemicals from

Germany also claims to be

progressing well.

“Th e demand for our prod-

ucts is increasing. We even

recruited 30 people this year

rather than letting people go

and we have recently opened

three new offi ces in Saudi

Arabia,” explains company

general marketing manager

Th orsten Schneider.

A bitumen membrane man-

ufacturer initially, Henkel Poly-

bit today has a range of prod-

ucts, including sealants and

concrete related products like

epoxy coatings and adhesives.

Speaking about Th e Big 5

2009 Schneider said: “Th is is

an excellent platform to show

what we can do and promote

the products we have. We are

looking forward to meeting

new delegates and introduc-

ing them to our systems.”

“We have come here to

introduce our products and

systems to the world and Th e

Henkel Polybit can be found in Hall 4.

French fi rm to enter the regionFrench plywood specialist

Joubert is setting up a new

branch in Ras Al Khaimah

as part of its fi rst steps into

the Middle East, it has been

revealed.

Joubert received its trade

license on Sunday from Ras

Al Khaimah Free Trade Zone

(RAK FTZ) after months of

visiting the Gulf.

“For us it is a new market

and a new opportunity,” said

Joubert general manager Mi-

chael Geoff roy. “We have been

coming to Dubai every month

this year and we have also

visited Qatar and Bahrain. Al-

though Dubai has been hit by

the downturn, projects are still

on-going here and we see a gap

in the market for our product.”

Free zones allow business-

es to hold 100% ownership of

their company, which is one

of the reasons Joubert decid-

ed to move into RAK FTZ.

“We have a product that is

of very high quality and is not

sold in the UAE so we need to

do the marketing ourselves.

Th at’s why we decided to set

up in a free zone so we have

full ownership and it seemed

like the right option for us at

the time.”

Geoff roy added that new

proposed UAE ownership

laws, which could allow for-

eign investors to establish

themselves outside a free zone,

may eff ect future decisions.

“We will see how things

go. Th e new law may give us

more freedom.”

Big 5 is the perfect place to

do so. We are hoping for an

increased demand of our sys-

tems after the exhibition has

fi nished because there will be

people here who haven’t seen

our systems before.”

UPDATEBIG 5 NEWS

In association with



FAAC unlocks regional marketItalian fi rm eyes regional success with its range of automated doors, bollards and parking systems

As a relatively new player in

the regional market, Italian

automation giant FAAC is us-

ing Th e Big 5 week to expand

the company’s profi le. Its

push into the region is sup-

ported by the recent opening

of its fi rst regional offi ce, in

Dubai, in June this year.

Among FAAC’s portfolio

are automatic doors, auto-

matic barriers and parking

systems, access control and

bollards, tubular motors and

gates, and door and garage

door automation products.

“We are known in our home

market as one of the automa-

tion giants, and as a group of

companies, FAAC has an an-

nual turnover of US $270 mil-

lion,” said Fabio Tomi, FAAC’s

Hall 6 A279

Hall 8 F338

UAE country manager. “So

our clients in Europe are al-

ready very comfortable with

the brand. In the Middle East,

it’s completely diff erent; the

perception is that FAAC is

just one of a number of com-

panies, all of which off er a

similar type of product.”

But Tomi is working hard

to reset this perception. “We

opened the offi ce in Dubai,

because we need to have a

direct infl uence on this mar-

ket,” he continued. “My mis-

sion today is to promote our

presence and get our message

out there, and I believe it’s

starting to work.”

One of FAAC’s most obvi-

ous product propositions is

its automatic barriers, 8000

of which are being utilised on

Italy’s major network of toll

roads. Tomi says that these

barriers have a fi ve-year war-

ranty and operate as many

two million lifts before any

maintenance is required. One

version even includes what

the executive says is the fast-

est response opening time in

the industry, of 0.8 seconds.

Given the need for this type

of product in the Middle East,

Tomi feels he is starting to

make headway with the right

agencies. “We’ve made strong

connections with local au-

thorities here and are in the

process of giving live dem-

onstrations,” he stated. “Th e

main message is the reliabil-

ity of our products – that’s the

core of our technology and a

huge sign of our experience.” Fabio Tomi: “We are known in our home market [Italy] as one of the automation giants.”

Th e Dino Lift family of trailers,

spreaders and self-propelled

lift vehicles for aerial work

caused a real buzz in Hall 8 on

days one and two.

Pasi Uusi-Kuitti, sales direc-

tor of Finland’s leading aerial

access lift solution company,

Dino Lift, said that he was

hoping that this year’s Big 5

would be the one to propel his

high quality machines into the

regional space in a big way.

“Th is is our fi fth Big 5 and

we are really hunting for ei-

ther a region-wide distributor

or representative, or country

specifi c dealerships which can

push the products in the Mid-

dle East,” said Uusi-Kuitti.

Currently, the fi rm has no

direct sales into the region

and has struggled to convince

A race to the Finnish standthe local market that its ma-

chines are worth the addition-

al expenditure. “We are not the

cheapest in the market, but we

are the most reliable; we use

the most modern electronic

control systems,” he said.

Dino Lift is bringing its new

self-propelled RXT-series lift

trucks to Big 5 and the Middle

East for the fi rst time, and is

hoping they will cause a stir.

Th e vehicles have a maximum

working height of 26.5 metres

and outreach of 11.7 metres,

allowing a greater reach over

obstacles with an articulated

riser and telescopic boom.

“We off er a build quality

that is unsurpassed, even by

our European competitors. We

may not be the cheapest, but

we are like a Volvo in terms of

quality,” said Uusi-Kuitti. Uusi-Kuitti: “We offer a build quality that is unsurpassed.”

Scandinavian lift trucks generate huge interest on day two of show

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Reem Emirates Aluminum (REA) and its subsidiaries: Reem Emirates Glass (REG);Reem Emirates Metals (REM) & Reem Emirates Cladding (REC), boasts of its factory as the largest in the Middle East and GCC market, equipped with complete line of the most sophisticated equipments and state-of-the-art technology to be able to meet the ever increasing demands for architectural cladding elements.

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UPDATEBIG 5 NEWS

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VSL eyes local growth

Swegon introduces induction cooling unit

VSL Middle East contemplates expansion into Kuwait and Bahrain

VSL Middle East is looking

to expand in the Middle East

region, as it predicts a bright

2010 for the company.

VSL has a wide range of

products, but works mainly in

the fi eld of post tensioning sys-

tems for bridges and for build-

ings. Th e company works with

diff erent grades of steel with

diff erent diameters.

“I think as all companies

have, we have faced problems

NetsWork grabs regional clients

with the crisis and sales have

been lower. However, the re-

gion is now behaving in a posi-

tive way, and there are a lot of

projects in Qatar and Saudi,”

revealed Mariana Santome, en-

gineer operations and techni-

cal support at VSL.

“We are looking to expand

our business into Oman, Ku-

wait and Bahrain, the whole

region,” she added.

Santome also revealed that

the company has recently

Mariana Santome: “We are looking to expand our business into Oman, Kuwait and Bahrain.”

been awarded a project in Abu

Dhabi and is looking to secure

contracts in Doha in the near

future. “We think 2010 will be

a good year; the beginning of

the year might be a little slow,

but this will give people time

to plan for the rest of the year.

We expect things to pick up,”

she said.

One of the issues that the

company is facing is getting

the message to clients that

sometimes paying more in the

short term can result in savings

in the long term.

“Th ere are a lot of compa-

nies in the market from China

and India, but quality wise

our products are much bet-

ter. We feel that companies

should be looking for quality

rather than price. Nobody can

aff ord having an accident on

site,” said Santome.

“It makes more sense to in-

vest a little bit more on quality

product. Th e market is diffi cult

and challenging, but we have

seen things pick up. Th e out-

look is positive,” she added.

Educating clients in this

respect is absolutely vital, ac-

cording to Santome. “We defi -

nitely have to educate our cli-

ents, it is not easy to approach

people and say we have very

good quality and these dif-

ferent applications. It is not a

matter of just sales; you have

to let them know what we are

off ering. You have to approach

the client, explain and educate

them on our products.”

“In this region some people

can be more price focused,

but once they learn the ad-

vantages they discover it is a

lot more valuable but some-

times it needs a little bit of

education from our side,”

Santome concluded.

Greek safety net solution pro-

vider, NetsWork, says that

a renewed focus on worker

safety is delivering real inter-

est in its fall protection safety

net systems in the UAE.

Th e safety net system being

promoted by the Greek com-

pany in Hall 8 allows work-

ers more freedom to move, as

there is no need for lifelines

and awkward cable solutions.

“In the past, we found the

Middle Eastern market did

not seem focused on the

safety aspects of working at

height, but that has certainly

changed in the UAE, and we

expect the trend to continue

to the wider GCC market,”

explained Nick Agaliotis, me-

chanical engineer, NetsWork,

on day two of Big 5.

Th e company is excited by

the level of interest in the

nets on display in Hall 8 and

is on the look out for safety-

conscious project manag-

ers and HSE directors from

around the region.

“If we get enough projects

from the region, we will defi -

nitely look at establishing a

distributor network, but for

the Big 5 we are looking more

for direct sales and business

leads,” says Agaliotis.

Th e company says stan-

dards in the UAE are notice-

ably improving, but that it

has been inundated with an

unexpected volume of enqui-

ries from much further afi eld.

“We came here to target the

Dubai, Abu Dhabi and Qatar

markets fi rst, but have got

much more out of it so far.”

A new induction cooling unit

aimed at the hotel industry

has been unveiled at Th e Big

5 by Swegon. Th e product has

just been launched in the UAE

market, but the company has

secured a 300-room contract

for an airport hotel in Oslo.

“Unlike a traditional fan

coil unit, Paragon has no

need for fi lters or drainage,

meaning there is no risk of

bacterial growth,” says busi-

ness development director

Carl Tobisson.

Another advantage is that

Paragon is available as a stan-

dard modular unit, with all

the necessary actuators and

Hall 1 F26 valves premounted. “Th is re-

sults in a signifi cant overall

saving in installation costs,”

adds Tobisson. “Th e small

size of the unit, which is only

180 mm high, means that the

false ceiling space can be re-

duced dramatically as well.”

Paragon has other unique

features: air distribution

is parallel with the ceiling,

which means it can be placed

at the rear of a room; adjust-

able supply air grilles direct

the air vertically; an anti-

draught function controls

horizontal diff usion or air di-

rection; and the enclosed unit

means that the recirculated

air never comes into contact

with the space above the false

ceiling, further enhancing in-

door air quality.

Paragon is supplied with

the Conductor room control

system, which together forms

an “optimal solution” for ho-

tel rooms, says Tobisson. All

that is required to activate it

is for the occupant to insert a

room’s key card in its holder.

“Paragon is a dry system,

which combats the risk of

bacterial growth. Even so,

when disinfection and clean-

ing are required, an accessory

kit is available, containing

quick-fi t couplings, fl exible

hoses and shut-off valves for

fast and easy disassembly,” Carl Tobisson: “Paragon is a dry system, which combats the risk of bacterial growth.”

Agaliotis: Region more aware of dangers of working at height.

Hall 2 F91 Hall 8 D336

UPDATEBIG 5 NEWS

In association with



Germany out in force at Big 5Big 5 is the perfect place for German companies to demonstrate their precision engineering skills

German companies have ar-

rived at Th e Big 5 in force,

despite numbers decreasing

slightly from last year’s show.

Around 340 companies

have attended Th e Big 5 this

year, with around 5300 square

metres of space taken up by

the vast number of fi rms.

“All diff erent types of Ger-

man construction companies

are participating in the event

this year,” revealed Heike

Schottle, manager of global

markets division at the Asso-

ciation of the German Trade

Fair Industry.

“A lot of these companies

have exhibited in the past,

but each year new companies

come to the show in order to

reach the Middle East region

and other areas which can be

contacted through the show

such as India,” she added.

Zabeel K121 Schottle also believed that

German companies have

looked to markets such as the

Middle East in order to diver-

sify their options amid the

economic trouble that has hit

Germany just as hard as the

rest of the globe.

On the success of the show,

Schottle believes all will be-

come clear after the event.

But she is adamant this is an

important place to be.

“A company should be here,

especially in times of crisis –

they can see what is going on

and can have important con-

versations,” Schottle said.

“It is important to com-

municate in person as well

as by the modern ways we

are now used to such as e-

mail,” she explained.

“Th is is a very big show,

even with German partici-

pation a little bit smaller. It

comprises of diff erent sectors

within construction and you

can fi nd companies which are

multi-sector and also special-

ised fi rms,” Schottle revealed.

On the state of the Middle

Eastern market, Olaf Stecken,

of the Valves Manufacturing

Association of Germany, com-

mented: “It is a big market

here, but the growth has been

decreasing. Th ere are still a

lot of projects here, however.”

He added that German

fi rms that come over to the

Middle East off er high quality

products, which gives clients

a huge advantage. He also

said that these companies

help develop the Middle East

construction sector.

On the subject of the de-

creasing number of German

participators, Stecken be-

lieves the decline can be fully

attributed to the downturn. Around 5300 square metres of space has been taken up by German companies at the show.

Valbruna Gulf encourages investments in stainlessValbruna Gulf is hoping to

encourage visitors to Th e Big

5 to invest in stainless steel

reinforcement for the benefi t

of their businesses, the com-

pany said yesterday.

Despite stainless steel

becoming an increasingly

popular building material in

some places, few developers

want to invest in the product

and the Italy-based company

wants to change this.

“Carbon steel is an ex-

tremely corrosive material

and although the upfront cost

for stainless steel is eight to

ten times more expensive, the

long-term benefi ts are clear,”

said Valbruna Gulf area sales

executive Basher Heidary.

“We want to educate devel-

opers, especially those who

are building near water or

in high humidity, that when

using stainless steel you can

deduct a lot of ongoing main-

tenance costs,” he said.

Th e use of items that are

not made from stainless steel

can result in problems such

as high inspection rates,

service breaks and ongoing

monitoring costs, according

to Heidary.

Due to stainless steel’s anti-

corrosive properties, there is

no need to add coatings to

the product, which could oth-

erwise result in more running

and ownership expenses.

Valbruna has said that it

can guarantee that a project

which incorporates rein-

forced stainless steel can last

100 years.

“We have been at Th e Big

5 for fi ve years now and we

want to reach out to people

and show them what we can

do,” adds Heidary

Valbruna has worked on

several projects around the

Middle East and predicts fur-

ther growth in the marine

services sector.

Construction suppliers now

see Qatar and Abu Dhabi as

the key places to do business,

Big 5 exhibitors have said.

Investors are showing grow-

ing confi dence in the Mid-

dle East, particularly Doha,

where there is an opportunity

to build new projects.

“We supply foundation

pumps for piling, shoring and

dewatering and a lot of our

Wilo: Hall 4 B161 business is going on in Qatar

and Abu Dhabi now as there

are new projects developing

there,” said Austin Parfett

Foundations sales manager

Devanand.

Devanand predicts busi-

ness will pick up in Dubai in

the next couple of months as

his company has future proj-

ects planned in the emirate.

Wilo, a manufacturer and

supplier of pumps and pump

Suppliers upbeat on Qatar and Abu Dhabi

Suppliers have spoken of their belief that an upturn is nigh.

systems for heating, air-

conditioning, cooling, water

supply and sewage disposal

agreed. “Local companies

are investing in Qatar and

Abu Dhabi. Developers and

contractors feel comfortable

starting new projects in the

area because new develop-

ments are progressing at a

steady pace and are not ac-

celerating too quickly,” said

the company’s managing di-

rector Simon Mrad.

Mrad explained that Th e

Big 5 will give his company

an opportunity to show the

industry what it can do. “We

want to show delegates that

we are here and ready to sup-

port and advice them. I pre-

dict that the exhibition will

be a success,” he said

Wilo was the amongst the

fi rst to introduce an electri-

cal water pump, which is de-

signed to save energy circulat-

ing water around a building.

“We have supplied rein-

forced steel to Dubai Mari-

time City and Th e Pearl, Qa-

tar,” he said.

“Th ese projects are in areas

where there is a lot of salt wa-

ter surrounding them, which

can be highly corrosive to

other reinforcing materials,”

he continued,

Th e company’s key product

line, Reval, is an austenitic

steel, which shows resistance

to high temperatures.

It is used successfully in

structures where disturbing

magnetic fi elds have to be

avoided, such as in airport fa-

cilities, military bases, broad-

casting stations, banks and

medical complexes.

Valbruna is also a supplier

of titanium and nickel alloys.

Seeing an opportunity for

growth, the Italian company,

which has 40 branches across

the world, fi rst entered the

Gulf market in 2004.

Green Building by Uponor – groundbreaking solutions

Visit us at the BIG 5 Show

23.11. – 26.11.2009

German Pavillon, Zabeel Hall, Booth no. N122

and get to know our comprehensive portfolio

Sustainability has become one of the strong assets in Germany ’s economy. And with our comprehensive solutions in sustainable building technologies, we are at the cutting-edge of this development.

Thanks to our leading position in the market, our long-term competence, and our great deal of international experience, we are the partner of fi rst choice when you ask for true excellence in Green Building. At Bangkok ’s new international airport, for example, we combine the biggest underfl oor cooling project of all times with a state-of-the-art solution in terms of energy-effi ciency.

However, we do not confi ne ourselves to Green Building. Our offering covers the whole spectrum of cooling, including also sophisticated control systems. And of course, we provide you with tap water installation from the source up to the latest tap – including our new Riser system. To fi nd out more about Uponor, just visit us at the German Pavillon.

For more information, just contact Mr. Andre du Preez:Phone + 971 50 734 28 31, e-mail [email protected]/international

UPDATEBIG 5 NEWS

In association with



Logical Group seeks partnersExclusivity will be given to companies that actively stock, resell and install its portfolio of products

Th e Logical Group of Com-

panies is actively seeking dis-

tributors across the region.

Th e company is a leader in

fencing and hoarding solu-

tions, and incorporates Logi-

cal Contracting, Logical Fenc-

ing Industries and Logical

Plastic Industries. It is also

the exclusive supplier and

installer of Eco-Hoardings in

the region.

“We are opening up dis-

tribution across the whole

of the region, so we’re cur-

rently looking for distributors

across every inch of the GCC.

We will be granting exclusive

distribution to fencing and

construction companies that

will stock and resell the prod-

uct, or stock and install the

product,” explained director,

Logical Fencing, Al Ghattura.

“At the moment we are in

talks with companies in Lib-

ya, Saudi Arabia, Oman and

Bahrain, and we’ll being mak-

ing a fi nal decision in January.

I’ll be travelling across the

whole of the Middle East to

decide who will become our

distributors.”

Th e group got the ball

rolling on the second day of

Th e Big 5, when it signed a

distribution deal with a Ku-

waiti company on the Logi-

cal Group stand. “Th at’s our

fi rst distribution deal for the

whole of Kuwait. It’s for tem-

porary hoarding and tempo-

rary fencing for construction

sites,” Ghattura explained.

When it comes to partners,

Ghattura is looking for com-

panies that are stable and

established. “We are looking

for companies that have been

in the market for a number of

years. We will off er them all

of the support and training

that they need for their staff ,

as well as all the necessary

marketing materials to get

them off the ground. We are

not just someone that will

sell them the products and

then disappear.”

According to Ghattura, now

is the ideal time to be looking

for distributors because Logi-

cal Group is in a position of

B2B portal celebrates tenth birthday at Big 5Alibaba.com, the world’s larg-

est online business-to-busi-

ness sourcing platform, cel-

ebrated its tenth anniversary

this September.

Alibaba.com was created

as a forum where sellers and

buyers could come together.

“We are also known as a mar-

ket place,” explained events

marketing manager, Alibaba.

com, Rudra Vethaviyasar.

“We cover over 40 vertical

products, with construction

being one of our strongest

product sectors. We cover

over 200 countries and have

40 million members globally

that are updating their prod-

ucts daily.”

Th e site features two types

of supplier, the ‘free’ supplier

Zabeel Hall X19

and the ‘gold’ supplier. Th e

gold supplier pays to be fea-

tured because third parties

are used to verify their prod-

ucts and services, which gives

greater assurance to the buy-

er and a guarantee that they

are working with a trusted

source. Th is is the third trade

Alibaba.com is steadily building its brand in the region.

European art foundry pushes architectural artErnst Strassacker Art Found-

ry, a leader in the design, cast-

ing and processing of archi-

tectural elements and objects

of art, has seen demand for

its products grow steadily in

this region.

Th e company specialises in

the casting of bronze and alu-

minium to create elaborate

architectural elements, such

as fountains, doors, decora-

tive grills, lighting, handrails,

ironmongery and sculptures.

A range of products are being

displayed on the company’s

stand, P121 in Zabeel Hall.

“We also work with

wrought iron and with stain-

less steel and other materi-

als, which we do not cast.

We produce doors and hand

rails out of stainless steel, for

example,” explained regional

manager, Ernst Strassacker

Art Foundry, Inal Cabir.

In this region, there is par-

ticular demand for the found-

ry’s Arabesque-style artistic

architectural elements, and

Ernst Strassacker has sup-

plied everything from large

palace gates to elaborate

handrails for high-end suites.

“In Saudi Arabia we have

done a lot of work with pal-

aces and we have also worked

with Aramco to create a

2,800kg clock tower in alu-

minium casting. In Abu Dha-

bi we are working on a project

with the Abu Dhabi Tourism

Authority (ADTA). All hotels

and furnished apartments

will be provided with a deco-

show that Alibaba.com has

attended in the Middle East

this year.

“Th e Internet is still in its

infancy so we are develop-

ing with the market. We are

doing that gradually, step

by step, by coming to trade

shows like Th e Big 5.”

rative plaque that declares

how many stars they have.

Every hotel has to have one

and we are producing them,”

Cabir detailed.

“Th is is one of the most im-

portant regions for us. Even

thought Europe is a bigger

market, the Middle East, in its

entirety, is very important.”

Ernst Strassacker has re-

turned to Th e Big 5 for the

fourth time and remains op-

timistic that this year’s show

will yield positive results.

“People come and bring their

business card and then go,

and then you might not hear

from them for eight months

or two years. So it is diffi -

cult to see how the volume of

this exhibition is. You never

know,” said Cabir.

Al Ghattura is scouring the region for suitable distribution partners, but they must be committed and ready to invest.

strength. “We opened up our

new manufacturing plant in

Dubai Investment Park two

weeks ago, which received a

silver Gaia award.

“Th ere had to be a trial pe-

riod before we decided that

we were going to go into full-

blown manufacturing. Cer-

tain partners or new distribu-

tors wanted proof that what

we do works. For example,

we are taking people from

a steel hoarding to an Eco-

Hoarding, which is 25% more

expensive, and our potential

partners wanted to see how

well we did with that. We can

show them now. As soon as

we understood that we had

this evidence, then we knew

we could make our distribu-

tors happy,” he says.

Th e group is actively en-

couraging customers to con-

vert from steel hoarding to

Eco-Hoardings, which off er a

clean, fl at surface for adver-

tising, are easier to handle,

quicker to install, fully de-

mountable, easier to main-

tain and fully recyclable.

“We even buy back the

product and recycle it. We

take everything back,” Ghat-

tura concluded.

Zabeel Hall P121

Hall 1 H11

UPDATEBIG 5 NEWS

In association with


14 BIG 5 SHOW DAILY NOVEMBER 25 2009

Tailored Timber: Wolf

Burj Dubai on the boil with Exhausto

Timberwolf uses customised fl ooring to cruise through credit crisis

Although it was established

in Europe in 1927, Timber-

wolf considers itself, fi rst

and foremost, a Dubai com-

pany. Off ering FSC-certifi ed

real wood fl ooring, laminate

fl ooring and garden deck-

ing solutions throughout the

Gulf, the company has devel-

oped a product line that is

completely contextual.

“We are a local company,

based in Dubai, for Dubai,” ex-

plained CEO Wolfgang Doug-

las. “Our core competency is

fl ooring that doesn’t buckle,

bend or cup with the climate.

Simply put, we design and

manufacture fl ooring specifi -

cally for the high heat and

humidity of the Gulf.”

A name that is perhaps

less recognised than that

of competitors Al Aqili and

Alomi, Timberwolf products

grace the fl oors, decks, ga-

zebos and pergolas of some

of the UAE’s highest-profi le

projects and communi-

ties. Dubai Investment Park,

Jumeirah Beach Hotel, Th e

Ritz-Carlton Dubai, Emirates

Palace (Abu Dhabi), Th e Ad-

dress, Dubai International

Financial Centre, Kempinski,

Meydan Hotel, Emirates Hills

RWI expands Ajman factory

and Downtown Burj Dubai

are a few of Timberwolf ’s key

clients. With more than a mil-

lion square metres of parquet

fl ooring on hand, according

to Douglas, Timberwolf ’s

biggest secret to success is a

simple formula of having the

right amount of stock when a

client wants it.

“Th e Gulf will always be a

last minute place and stock

is king,” explained Douglas.

“Some of our potential com-

petitors from Europe are at a

disadvantage because they’ve

got no one on the ground

here and it takes much longer

Wolfgang Douglas CEO of Timberwolf expects to sign many deals.

for stock to arrive. I’ve got all

the stock I need in a ware-

house right now. Decisions

are made very quickly here

and when they are, clients

don’t want to wait. For that

reason alone, the last min-

ute man is always going to

thrive here.”

Although Timberwolf con-

siders itself a Dubai company,

it certainly hasn’t taken an

isolationist approach to its

Gulf neighbours. In fact, Tim-

berwolf currently exports its

Middle East-friendly products

to Saudi Arabia, Qatar, Oman

and Bahrain—and the Gulf

Rubber World Industries

(RWI), a leading manufac-

turer of closed-cell rubber

insulation, is planning to ex-

pand its production facility in

Ajman to cope with increased

demand, both regionally and

internationally, for its prod-

ucts. Th e company has re-

cently supplied its products

to such fl agship products as

the Aldar headquarters and

Yas Island in Abu Dhabi.

Th is was revealed by MD

Muzamil Shaikhani at Th e Big

5, at which the company has

enjoyed a presence for the

past seven years. “We are on

course to achieve our stated

goal of 25% growth in pro-

duction by 2010.” At present

the company produces 1800

containers a year in total, a

sizeable increase over its 1200

a year level in 2008.

RWI exports to 55 coun-

tries, and is well-estab-

lished in the Gulf and South

East Asia.

Commenting on the de-

cision to expand its manu-

facturing capacity in what

is essentially a constrained

market, Shaikhani said there

is defi nite evidence that the

moribund construction in-

Exhausto has supplied six

of its demand-controlled

exhaust systems for water-

heating applications at the

iconic Burj Dubai. “Th is a

high-profi le application of

our technology, showcasing

its ability to cut greenhouse

gas emissions and reduce en-

ergy costs,” explains Exhausto

president Steen Hagensen.

In order to operate effi cient-

ly, a boiler must maximise

heat transfer by maintaining

the precise ratio of fuel to

air, which relies on proper air

supply and draft. Th e latter is

aff ected by boiler operation

and outdoor temperature,

among others, which means

Hall 11, F145 that maintaining the correct

level can be tricky.

Too much or too little draft

can cause fl ame roll-outs or

pilot-light failures. A demand-

controlled exhaust system,

on the other hand, maintains

a precise draft by adjusting

the exhaust rate constantly in

terms of current demand.

“Improper draft has a ma-

jor impact on boiler opera-

tion. It is not uncommon to

see high-effi ciency boilers

operating at low effi ciency

levels,” points out Hagensen.

Th is is a particular problem

in Dubai, which is largely

due to the sheer size of some

of the systems employed in

the region.

“Th e beauty of our system

is that it can be retrofi tted

onto existing systems. We

can also assist in downsiz-

ing chimney systems to more

manageable and efficient

levels. All this points to our

motto of ‘making impossible

installations possible’,” com-

ments Hagensen.

He says he is extremely im-

pressed with the quality of

visitors at this year’s Big 5

show, and is confi dent that

the company will make an in-

delible impression at the ex-

hibition, where there is a big

focus is on ‘green’ initiatives

and how to cut energy costs

in terms of building-services

products and systems. Steen Hagensen, president, Exhausto is impressed with the quality of people at the Big 5.

dustry has started to tick over

again. “It is true that a lot of

projects were cancelled at the

height of the crisis, but there

is a lot of work still going

on at the moment, which is

indicative of the many oppor-

tunities still available.”

It is for this reason that the

company is a long-time sup-

porter of Th e Big 5. “Every-

one knows it is the premiere

showcase for the regional

construction industry; it is a

great way to meet existing

clients and explore new busi-

ness leads,” said Shaikhani.

At this year’s exhibition

the company is highlighting

its polyvinyl chloride (PVC)

tapes for fl oor and pipe pro-

tection, duct tape for water

resistance and strengthen-

ing fabric, and aluminium

foil tape for shielding ther-

mal insulation to provide an

excellent barrier to vapour

on seams and joints of fi ber-

glass and aluminium-backed

duct board. In addition, RWI

is showcasing its aluminium

elastomeric foil for HVAC and

refrigeration thermal insula-

tion. “Th is is a green product

that forms an aff ective barrier

against moisture, air currents

and vapours,” said Shaikhani.

expansion has done wonders

for its bottom line.

“Decking is absolutely huge

in the UAE, Qatar, Saudi Ara-

bia and in Bahrain. I’ll give

you an example of how big

it is: We got into decking 24

months ago and now it makes

up 50% of our business,” said

Douglas. “Pergolas and gaze-

bos are massively popular too.

Particularly pergolas; every-

one seems to have gone per-

gola crazy at the moment.”

With its high-profi le list of

projects, a bullish expansion

strategy and a burgeoning

bottom line, Timberwolf has

plenty of business. So why

continue to exhibit at Big 5?

“Big 5 is a fl agship arena.

It is something people need

to see us at. We need to be

able to say that we’re here,”

said Douglas. “We were here

when things were good with

the economy, we were here

when things were bad and

we’re still here when things

are getting good again.

“Th is year, everyone is very

optimistic. I’ve been here for

an hour and we just signed a

really big contract for a proj-

ect in Iran. I’m expecting to

sign deals worth AED20 mil-

lion this week,” he said.

Hall 2, C51 Hall 1, H43

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TANGIT

PRODUCT CATEGORIES

• Pipe Adhesives + Cleaner

• Thread Sealants

• Fire Protection

APPLICATION

• Pipe Installation & Fire Protection

For the connection of pipes made of

PVC-U, PVC-C and ABS one needs to

use a special pipe cement to fulfi l a

tensile and stable connection.

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SEALANTS & PU-FOAMS

PRODUCT CATEGORIES

• PU-foams

• Cleaners/Guns/Primers

• Window Sealing System

APPLICATIONS

• Sealants & PU-Foams

Sealants are defi ned as sealing masses

applied between joints to connect and

seal two parts together.

METYLAN

PRODUCT CATEGORIES

• Wallpaper paste

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APPLICATIONS

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We are offering adhesives for fi xing

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by auxiliary products for wall preparation.

CONSTRUCTION ADHESIVES

PRODUCT CATEGORIES

•Construction Adhesives

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APPLICATIONS

• Construction Adhesives

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www.henkel.com

UPDATEBIG 5 NEWS

In association with



Fabricating facadesTextile architecture is beginning to get noticed in the Middle East

For years, textile architec-

ture has been considered a

dynamic alternative to tradi-

tional materials, and Spain’s

Texo Innovation, part of the

Procoin group of companies,

is hoping to use Big 5 to make

it a more prevalent option for

Middle East architects and

design professionals.

“We’re a group of compa-

nies and we’re already op-

erating in KSA. We thought

the product would be inter-

esting for the Gulf and we’re

seeing encouraging signs in

KSA,” explained David Mar-

tinez Martinez, organisation

and technical services man-

ager at Procoin. “We felt Big

5 would be a good way to

gauge the interest in the UAE.

Hall 2, Spanish Pavilion For us, Big 5 is kind of a fact

fi nding mission.”

Th e Texo team of designers

makes a point of working with

architects and studying their

designs to supply options that

aptly refl ect design intent and

still allows for modern and

contemporary solutions—

regardless of whether that so-

lution is based on traditional

EFTE, Silicon, PVC or Tefl on.

“Th is product is very spe-

cial,” said Martinez. “Every

project is diff erent and as

such, every product we off er

is bespoke. We sit with the

architect and study his façade

design. Together we decide

the best solution.”

For Procoin, the turnkey

approach seems to be work-

ing in the Gulf.

Despite the obvious aes-

thetic benefi t of the product,

the Texo Innovation product

isn’t just about looks. In fact,

textile architecture, when

used correctly, can off er sig-

nifi cant energy reduction.

Martinez: Big 5 is a way to gauge interest in Texo’s products.

Marble products from FujairahTh e Fujairah Marble and Tile

Factory (FMTF) is showcas-

ing new mono-layer tiles with

unique designs for fl ooring,

landscaping and wall clad-

ding applications. “We are

thrilled to be at such a major

event as Th e Big 5 and to

share our latest innovations

with the marketplace,” com-

ments marketing manager

Yousuf Ishaq Aga.

He adds it is also an impor-

tant showcase for indigenous

export and manufacture.

FMTF, established in 1978,

was the brainchild of HE

Sheikh Hamad bin Moham-

med Al Sharqi, member of the

supreme council and ruler of

Fujairah. “We are a leading

manufacturer and pioneer of

terrazzo tiles and allied prod-

ucts,” asserts Aga.

Th e company imports mar-

ble from various locations,

and specialises in marble

design, cutting, polishing

and sawing. In addition, it

also sells aggregates, sand,

rocks and rock chips to vari-

ous contractors in the UAE

for landscaping and related

applications.

“We have built up a

good reputation for qual-

ity throughout the GCC, and

hence have been able to ex-

port our products as far afi eld

as Sri Lanka and Germany.

Th e Big 5 is a regional plat-

form for us to promote our-

selves as an important part

of the construction sector in

Fujairah,” concludes Aga.

“A textile panel on the out-

side of a façade can refl ect

radiation from the sun,” ex-

plained Martinez. “Th rough

reduced cooling loads, this

can reduce the building’s en-

ergy use by 60%.”

Concourse, 667

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UPDATEBIG 5 NEWS

In association with



Th e region’s largest in-produc-

tion articulated haul truck

can be found overshadowing

the Bin Brook Motors display

at the back of hall 11.

Th e Moxy MT41 can car-

ry, as the name suggests, 41

tonnes, which is one metric

tonne more than its closest

rival. Weighing in at 59,728

lbs unloaded, the 6x6 tip-up

monster needs the power

from its Scania DC-12 twelve

cylinder turbo diesel engine.

Machinery fans might no-

tice that the truck on display

is bright orange, rather than

the usual Moxy shade of con-

struction yellow. Th is is due to

the sale of the Norwegian fi rm

to the Korean conglomerate

Doosan Infracore earlier this

PMV Hall year. Hashim Mohammed Ali,

a salesman for Bin Brook ex-

plained: “Buyers actually feel

more confi dent now that the

brand is a subsidiary of Doo-

41-tonne monster towers over Big 5 PMV visitors

Heavyweight mover: The MT41 is currently the largest articulated haul truck in the region.

Knauf: In training mode.

san, as parts and service are

now available everywhere.”

Th e MT41’s reign as the larg-

est articulated truck might

soon be coming to an end,

Knauf invests in training coursesKnauf Drywall Systems has

begun a training policy with

its clients, in an attempt to

raise standards in the Mid-

dle East. “We have a really

good product and that is

why in 2009 we started with

training,” said Kerim Caglar,

marketing manager, Knauf

Drywall Systems. “Th e skill

of installers here is very ba-

sic, so what we wanted to

do is by introducing training

in the region, we wanted to

make the end product better.

We have to educate people to

make sure of this.”

He added that the compa-

ny is also looking to expand

in the Middle East region, de-

spite the fact the company

recently opened a new offi ce

Zabeel U30

in Qatar. “We just started op-

erations and hired some peo-

ple in Qatar so our offi ce in

Qatar is started up. We have

a strong sales network across

the GCC. As these markets

grow in our area, we will open

up offi ces. Th at is the idea,”

explained Caglar.

however, as the new 68 860

lb MT51 model, with a 38 yd3

body and a Cummins QSX15

engine has just become avail-

able for order.

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UPDATEBIG 5 NEWS

In association with



Treatment company tests watersSerbia-based LAD Group hopes to take advantage of the region’s need for water treatment systems

A fi rst-time exhibitor at Th e

Big 5 this year, Serbian water

specialist LAD Group is hop-

ing to take advantage of the

boom in the Middle Eastern

water, wastewater and desali-

nation sector.

“Our selling point is that

we are able to deliver a com-

plete solution to the client,”

said Petar Bjegovic, chief

technology offi cer of LAD

Group. “We buy equipment

from recognised manufactur-

ers like Toray, then assemble

the solution, deliver it, carry

out start-up operations, as-

sist the client with training

personnel, maintaining the

unit and managing costs.”

Primarily based in Europe,

with extensive experience in

Hall 6 A268 the Balkans, LAD feels that its

reverse osmosis (RO) desali-

nation solution, in particu-

lar, has something to off er

the local market. “We have

already worked on a lot of

RO plants in our home centre

of operations, and it’s obvi-

ous that membranes are be-

coming more aff ordable, and

the technology is maturing,”

added Bjegovic.

With regard to the Middle

East market, it’s clear that

LAD has its strategic plan

mapped out. “It’s a completely

new area for us, and while we

have experience, we may not

have exactly the right techni-

cal know-how for the major

projects that are being built

here in the Middle East,” the

LAD executive remarked. “So Petar Bjegovic: LAD is able to deliver a complete water treatment solution to the client.

we are planning to start with

the smaller projects and build

up our expertise that way.”

So far at Big 5, Bjegovic

indicates that the fi rm has

received a lot of interest in its

services. “I’m delighted to say

that despite the diffi culties

that are facing the construc-

tion industry, there are still

plenty of contracts available

in the water and wastewater

industries,” he remarked.

“We are aware that some

of our competitors have suf-

fered technical problems due

to the water type here and

the high temperatures, and

so not everything has gone

smoothly. Th at’s the kind of

challenge we have to face if

we’re going to be able to sat-

isfy our future customers.”

UPDATEBIG 5 NEWS

In association with



Chain mail shows its potentialPromesh promotes chain mail as a material for use in innovative interior and exterior designs

Promesh is at Th e Big Five 5

promoting new and unusual

applications for a somewhat

unexpected material.

Promesh is a subsidiary of

Friedrich Muench, a German

company that has spent the

last 90 years producing chain

mail. Cut and stab resistant,

but still extremely fl exible,

chain mail has traditionally

been used for safety equip-

ment such as shirts, aprons

and gloves – until two years

ago, when Promesh was es-

tablished to promote the

material’s potential architec-

tural applications.

“It’s a very special product.

It’s a chain mail material or,

as we call it, ‘ring mesh’, be-

cause it is made out of rings

and these rings are knotted

together. We produce each in-

dividual ring, which is weld-

ed. What is unique is that we

are the fi rst in the world that

can produce this in very large,

very wide sheets,” explained

managing director, Promesh,

Jorg Ritter. “So, it’s no prob-

lem for us to produce a 10m

wide piece that is 15m or 20m

long. Th is enables us to sell it

to architectural businesses,”

he added. “We established

Promesh two years ago to try

and reach the architectural

and design community.”

Th e material can be used to

cover facades or, as demon-

strated on the Promesh stand,

as an interesting covering for

anything from a fountain to

a wall. As Ritter pointed out,

there are endless potential

applications for a material

that is so durable.

“It’s good for use in inte-

rior and exterior designs. You

can cover ceilings or walls,

or you can use it for produc-

ing lamps and illuminations.

When you polish the material

it becomes very shiny, so you

get a good refl ection, which

means you can get some very

nice eff ects if you illuminate

it,” Ritter pointed out. “It can

even be used for safety fences

and for blast protection.”

Ring mesh is brand new to

the Middle East, making Th e

Polish woodwork expert seeks regional partnersPinus is one of a few Polish

companies present at Th e Big

Five this year. Launched in

1991 by Polish brothers Jerzy

and Mariusz Smolarczyk, the

company is a specialist in

custom-made woodwork.

“We are producers of win-

dows and doors, and also of

brass and aliminium clad-

ding. We produce non-stan-

dard, individually designed

woodwork and we are hoping

to start selling our products

here in the Middle East,” said

export manager, Pinus, Mar-

tyna Nosek.

Th e company does not yet

have a distributor in the re-

gion and is keen to explore

potential partnerships. “Th is

is our fi rst time at Th e Big

Rashid Hall X61

5. Th e Middle East is com-

pletely new for us. We know

that this market is still grow-

ing and we would like to in-

troduce our products. Th at’s

why we decided to attend,”

Nosek continued. Th e com-

pany does not restrict itself to

a certain style and is comfort-

Pinus specialises in customised wooden doors and windows.

ST Group doesn’t know what green fuss is aboutWhen Antonio Lara Martin-

Albo, CEO of eco-friendly ar-

chitect/engineer SDEM TEGA,

looks around the Middle East,

he doesn’t see what all the

green fuss is about.

SDEM TEGA, part of the

larger ST Group, is in the pro-

cess of developing technology

that has the ability to garner

30MW of installed power

through clean technology.

Th at level of technology has

the potential to save almost

12,000 tonnes of CO2 per proj-

ect, per year.

While that technology has

yet to enter the Gulf market,

what is available here isn’t

really being used. “Everyone

says the UAE is ‘green’ but

when I look around, I can’t see

many green installations,” said

Martin-Albo.

Seemingly a one-stop shop

for green buildings, the ST

Group strategy is to develop

the “perfect combination” of

R&D and benchmarking in

the fi elds of electrical instal-

lations, communication net-

works and renewable energy.

Its green building compe-

tency lies in protecting natu-

ral resources, reducing solid

waste and CO2, improving

thermal, acoustic and light-

ing conditions and ensuring

the best possible water and air

quality for users.

ST Group’s research focus

is moving toward renewable

technologies and, in particular,

the way in which PV systems,

wind energy, biogas, biomass,

able creating both classic and

contemporary designs, Nosek

confi rmed. In addition, it can

work with a range of diff erent

wood types. “Of course, we

can make our windows from

a whole range of wood, but

the standard is the meranti,

pine, oak and sipo.”

geothermal installations and

fuel cells can provide power to

places where it is too costly or

simply unavailable.

While SDEM TEGA is work-

ing on projects throughout

Europe, it has yet to break into

the Gulf, save for one project.

“We have a 2KW photovol-

taic panel installation on the

roof of the Spanish Ambas-

sador’s home in Abu Dhabi,”

said Martin-Albo. “We’re hop-

ing to use that as a platform to

launch into the region.”

“Right now, the market is

complicated, the global cri-

sis has made everything very

diffi cult, We are looking for

owners and developers who

understand green buildings

and are open to making that

initial investment.

Chain mail can make for a striking design feature, says Jorg Ritter, managing director, Promesh.

Big 5 an important forum for

the company. “In the end, we

need architects to come up

with the ideas on how to im-

plement this product in their

work. Th e Big 5 is important

for us because we hope to

meet a lot of construction

and architecture companies,

not only from the region but

from all over the world. Th is

is a brand new material. No-

body knows it yet.”

Th e people that are fa-

miliar with ring mesh have

been quick to embrace it, he

added. “In general, we have

received an excellent re-

sponse from designers. Our

fi rst and biggest project was

for Swarovski. Th ey installed

a wall of ring mesh outside

their headquarters, and every

night they have a light show.

“Th is is why we are here.

We hope to fi nd people in

the Arab world who also like

beautiful, colourful, extraor-

dinary things. We hope to

fi nd people here that will say:

‘Th is is so beautiful, let’s do

something together’.”

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UPDATEBIG 5 NEWS

In association with



NZ timber fl oats boats

Motorol presents a new kind of motor oil

Engineered timber has the edge on poured concrete, says expert

Poured concrete and glass fa-

çades have multiplied to domi-

nate the new bustling metro-

politan city centres of the Gulf,

and have done a remarkable

job at transforming skylines

and cityscapes in astonishing

timeframes. However, urban

designers and architects alike

are looking for a fresher, more

aesthetically appealing, but

economical choice of building

material to make their project

stand out.

David Moon, UAE man-

ager of Global Timber Homes

Wolffkran crane mimics real life

Group, saw intense interest in

timber engineered building so-

lutions from New Zealand on

days one and two of Big 5.

Day one saw the timber

building solutions and, in par-

ticular, a photo presentation

an Abu Dhabi project, draw in-

terest from across the Gulf and

much further afi eld. “We’ve had

a lot of enquiries from Jordan,

India and Sudan, as well as

the expected turnout from the

GCC countries,” beams Moon.

“We already have one major

project in execution for a hotel

in Abu Dhabi. It’s a waterfront

Moon: A client in Abu Dhabi wanted something prestigious and practical. Wood was the answer.

restaurant and the company

was after something presti-

gious but practical, and timber

off ers the ideal package.”

Moon says that the Middle

East is an ideal market for tim-

ber structures, and local de-

velopers and contractors just

need to rethink their approach

to see real, cost eff ective ben-

efi ts. “Th e dominant approach

to construction in the UAE is

based on poured, in situ con-

crete slabs. Th is is expensive,

labour intensive and very time

consuming. Comparitive cost

analysis of in-situ reinforced

concrete slab construction

with a timber engineered sys-

tem has shown that the timber

product is always signifi cantly

more economical.”

Global Timber Homes estab-

lished its UAE offi ce 18 months

ago, but has really seen activity

build since summer this year.

“I moved out here six months

ago with the sole ambition of

changing perceptions in the

region with regards to timber

building. Changing perceptions

and taking the opportunity to

educate developers a little out-

side their comfort zone is my

priority,” says Moon.

A combination of warm

weather and light rainfall

means the building structure

is guaranteed for 50 years, but

will probably last much lon-

ger. Th e company is looking to

build up contacts and relation-

ships with developers and de-

signers of higher-end villas and

hotel buildings at this year’s

Big 5. exhibition

Onlookers have to look up to

see a pair of scale replica tow-

er cranes on a manufacturer’s

stand, but they shouldn’t look

too long less they get a minia-

ture bucket in the eye.

Wolff kran, exhibiting in the

German pavilion in the Za-

beel Hall, not only brought

in a pair of beautifully made

replicas of the fi rm’s top sell-

ing luff ers, but they are actu-

ally connected to real control

booths, so visitors who might

have fancied a job as a crane

operator but don’t have the

head for heights can have a

go on terra fi rma.

“Th ese are fully operation-

al,” explained Mark Evans, a

manager for the fi rm. “You

can slew and hoist at the

same time, just as on the ac-

tual machine.”

To the side of the operator,

there is a panel with displays

indicating such readings as

safe working load. Th ere is a

more serious side to the mod-

els though, as they can also

be used as a training aid for

novice drivers, before they are

let loose on the real thing.

Th e simulators can also

help more experienced oper-

ators familiarise themselves

with the controls of this

brand. Wolff kran has enjoyed

success in Abu Dhabi, with

the red towers dotting proj-

ects such as Al Raha beach.

India-headquartered oil man-

ufacturing company, Motorol

is presenting Refrin 134, a

high performance automo-

tive compressor oil, for the

fi rst time in the UAE.

Refrin 134 is specifi cally

formulated for automotive

or light truck AC systems.

It provides protection for

compressors, is non hygro-

scopic and off ers superior

fi lm strength. It also protects

against oxidation.

Th e oil promises to pro-

vide superior AC cooling per-

formance, smoother com-

pression operation, and also

helps to reduce moisture

Hall 1 J23 contamination in all auto air

conditioning systems.

It is available in 250ml,

500ml, 1L and 210L (barrel)

packaging options.

“No one else is manufac-

turing this oil in the UAE. We

are the very fi rst,” said senior

marketing executive, Motorol

Middle East, Abdul Muqeeth.

Motorol off ers an entire

range of products to suit

modern machines, automo-

biles and manufacturing pro-

cesses. Th e company estab-

lished a presence in the UAE

in 2004, to serve the region’s

specialty, industrial and au-

tomotive oil needs. Its fi rst

plant, which off ers a distil-

lation and blending capacity

of 50TPD, was commissioned

in August 2005. It is now ISO

9001-2000 certifi ed.

“We have two offi ces in the

UAE. One is in the Ras Al

Khaimah Free Zone and the

other one is in Sharjah. Th is

is a very important region for

us,” Muqeeth said.

Th e company is exhibit-

ing at Th e Big 5 for the fi rst

time and chose it as the re-

gional launch pad for Refrin

134 because of the high levels

of exposure that it guaran-

tees. “Th is show attracts a lot

of visitors. Th at is the main

reason that we are here,”

Muqeeth said. Abdul Muqeeth is presenting a new kind of high performance automotive oil at Big 5.

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INTERVIEWDONALD TRUMP JR

In association with



TOP TRUMPOn his visit to Dubai last month, Donald Trump

Junior was hurried into a private conference room

for an exclusive chat with fi ve senior journalists.

Construction Week was one of the fi ve.

By Conrad Egbert

I’d say Dubai stopped building in time. It was a good business decision.

Trump Junior, or ‘Baby Trump’

as he is aff ectionately known as

in some circles, is a sharp man.

He’s as skillful a businessman

as he is with answering

questions in a very politically-correct and

diplomatic fashion – but then, after all, he is

an executive vice president of the US-based

multi-billion dollar Trump Organisation.

But what brought the real estate heir to

not-so-sunny Dubai? Was he expected to

inject confi dence into the region’s property

market? Or was he simply here because he

believes in the strength and resilience of

Dubai, which governments have missed

no opportunity to shout about?

By the looks of it – a bit of both. “Th e

last time I came to Dubai was about

15 months ago, just before the whole

crash happened,” said Trump looking

a little nervous in the hot seat. “And

to be honest, the foreign media has

given us a totally wrong impression

of the region. We thought we were

entering a dust bowl where nothing

is happening. But I’m glad to say it’s

certainly not the case.”

But while optimism was the

general feeling from Mr Trump,

he did say that a slowdown

was obvious.

“Its not a total stand

still,” he clarifi ed. “One can

defi nitely see the diff erence

in the pace of construction

now than before, but it’s not

a write-off , like the foreign

press has being saying.”

Th e Trump International

Hotel and Tower, the

organisation’s fi rst multi-

billion dollar project in

the region, was put on

hold indefi nitely in May.

And with the restart

of construction work

no where in sight, Trump’s optimism,

especially considering he hasn’t bought any

property in Dubai, had to be taken with a

pinch of salt.

“I would love to go forward with the

project in the next two years but I don’t

know if that is going to happen,” he said

when asked to shed some light on the inner

workings of the Trump deal with Nakheel.

“I’d say Dubai stopped building in time. It

was a good business decision. Th ey didn’t

go on pumping good money in after bad

money in order to carry on with a project.

Some developers are still in denial about

the downturn. Th ey’re throwing in good

money after bad. If it doesn’t make sense,

cancel it. Th ere is a lot of excess supply in

the market for us to be able to pick up that

sort of project.

“Also I want to get the project done, but

in a responsible fashion, unlike a lot of

development that has been done here.”

He added that the Trump hotel and

tower had to be built to standards that are

better than what is currently prevalent,

confi rming again, the many quality

problems that the region’s construction

market has faced in the past. He said that

his hands were tied at the moment with

regards to work on the tower and that

Nakheel was responsible for its restart.

“Th ere is a time frame that we’re looking

at but that is Nakheel’s decision. We are not

an equity investor, but we have an active

marketing role,” he said.

So did the Trump Organisation, which

has developed many successful projects

including the Trump Place project, on New

York’s Upper West Side, the Trump Park

Avenue and various hotels in Chicago and

Las Vegas need to enter the market with a

local developer like Nakheel?

Trump thinks so. “It was a business

decision. We entered into an agreement

with Nakheel, because it’s quite simple –

would we rather enter the market hand in

INTERVIEWDONALD TRUMP JR

In association with



know what to expect and that will take this

market forward.”

But market corrections and normal

economic changes are all well and good,

but Trump also says that Dubai needs to

consciously fi x a lot of problems on its

own before it can gain the strength and

momentum it saw a couple of years ago.

“Dubai has to become transparent,” he said.

“Even oversupply of certain types of projects

in the region and the country’s stringent

immigration policies and working visa rules

have to be changed.

“I had some friends here who I used to visit

on my trips to the region and before I’d come

The next bubble here is distressed real estate but we have seen the steepest part of the downturn.

down I’d send them emails saying I’m coming.

Th is time round 75% of those emails bounced

back because they have all had to go back

home,” he complained.

“If someone loses their job they have to

leave. Th ese people have moved their lives

to come and work here and invest in this

country, so it doesn’t leave a good impression

when these people are expected to uproot

themselves and head back home when things

become diffi cult. You’re ostracising people

who took the leap. If and when Dubai begins

to look up, do you think these people will

come back? Th ese are successful people from

all over the world, who have come to this

country to work and live, and their being here

benefi ts the country tremendously.

“Also, in order to get back on track

you need population growth. A negative

population growth is not going to help the

country get back on track; it will only worsen

the situation.” In September, it was reported

that the UAE ministry of labour was fi nalising

proposals to make part time work in the

private sector possible. If this comes into

eff ect, it could boost the job market ahead of

the so-called upturn. But when is this upturn

likely and what can we expect from it? Th e

golden question was put to Trump.

“We’re still going down but not as badly

as before,” he said. “Th e next bubble here is

distressed real estate, where investors will

try and sell off property for a lower premium

than they bought it, in order to minimise

their losses. Th ere will defi nitely be no ‘V’

shaped recovery but we can take refuge in the

thought that we have seen the steepest part of

the downturn,” he added. 5

hand with the biggest developer in the region

or compete with them?”

For the moment, the Trump tower in

Dubai is still on hold and it is likely to stay

that way for a long time to come, especially

with Nakheel saying it has no thoughts on

the matter for now. And in this fast moving

world, with quick-thinking businessmen,

could Dubai end up losing its appeal?

Maybe not. “We’ve assessed working in

other areas in the region but for most of the

part it hasn’t had much of an appeal for the

Trump organisation and what we stand for,”

said Trump. “Saudi Arabia seems to be an

option in the near future if things change a

little, but for now we’re an organisation that

is out there and more liberal.”

Dubai now has the tallest building in the

world along with a host of other construction

feats that have gone on to become the world’s

fi rsts in many categories. For the Trump

Organisation, this was a golden opportunity

to make their mark by being part of a fl ashy

project in true Trump style. But when a fl ashy

real estate mogul says reality is of essence, it

should be a lesson learned.

“I’ve always said, in Dubai you’re only

limited by your imagination and the laws of

physics,” said Trump. “Earlier, unless you

built something extreme it wasn’t considered

viable.

“In order to drive one dollar more per

foot, developers ended up investing 75 more

and that didn’t make sense. Now more of

a reality is returning to the market and

the competition pool has narrowed down,

also making it a more talented pool. People

didn’t know the diff erence between luxury

construction and just good construction

either – this has changed too. Now people

TRUMP RECOMMENDSDUBAI NEEDS TO FIX:• Transparency – Developers, individuals or governments, need to become more transparent.• Oversupply – There is excess inventory and too much supply in the market.• Immigration policies – Sponsorship system and visa rules need to become more business oriented and less rigid.

Trump says he will think about moving into Saudi Arabia depending what changes the country makes to its laws.

In Dubai you’re only limited by your imagination and the laws of physics.

Visit us atUK Pavillion

# 2C60

BUYER’S GUIDESCAFFOLDING

In association with



1. Stick to the standardsRule number one is to fi nd out what

international scaff olding standard is used in

your region and stick to it. Th ere are various

standards available around the world and

they have all been developed with good rea-

son says Dennis Braithwaite technical man-

ager for scaff olding service provider, Cape.

“Many of the standards are similar, but each

one sets down the specifi c requirements for

individual components, such as couplers,

tube, boards and a specifi cation for system

scaff olding,” he says.

“We insist that all scaff old material is

purchased to the specifi ed standards and sup-

plied with appropriate certifi cation.”

While most of the reputable companies will

already be adhering to recognised standards,

Braithwaite says unspecifi ed materials are

still commonly used without consideration of

the consequences.

“I’ve been on a site where the scaff olding

tube had a strange standard number on it and

we later found out that the specifi cation was

for water pipes and didn’t have any load bear-

ing capacity at all.”

2. Don’t be tempted bythe fakes

If you’re thinking about ordering some fake

copies of a reputable scaff olding brand from

a Chinese manufacturer, then prepare to be

disappointed according to Combisafe techni-

cal director Tony Jenkins.

“Th ere are copies all over the place. A lot

of people will buy stuff from you and ship it

over to China for copies to be made hoping it

turns up correctly, but half the time it doesn’t

because there is no quality control.

“Th e brand Coplock has pressed steel ends

on the horizontal members and I’ve seen

By Benjamin Millington

them replaced by steel castings which are

very brittle. So the strength characteristics

are nothing like the parent product, even

though it looks the same.”

Jenkins recommends you buy from a

company that can guarantee the safety of

its products and then you are more likely to

receive additional benefi ts, such as long term

technical support, product warranty insur-

ance and professional indemnity insurance.

3. Go high techIt’s important for customers to realise

that the best scaff olding systems are no lon-

ger a simple commodity, but rather a highly

developed technical product, according to

Meva Solutions scaff olding fi rm market-

ing manager Jens Lützow-Rodenwoldt. Th e

best scaff olding may appear simple, but its

integration into the construction system as a

whole is not – the advantages are often hid-

den, but huge, he says.

“Many contractors may spend a fortune on

equipment needed to erect the building, but

then try and save on the scaff olding, which

makes little sense. Th e money purportedly

saved will generally be lost during time-

consuming assembly and unnecessary on-site

adaptations because the scaff olding doesn’t

fi t. If a scaff old doesn’t adapt to the circum-

stance, worker status, space requirements or

stability demands, then it’s too expensive to

fi ddle around with.

“Choose the best and only the best for the

job because the site will say thanks and bud-

geting will hug you for it.”

4. Assess the accessibility One aspect that is often overlooked

when purchasing scaff olding is vertical access

requirements. It’s well known that ladders are

BUYER’S GUIDE:10 TIPS FOR

BUYING SCAFFOLDING

Industry experts give their top tips for buying

scaffolding to ensure that you get the right

equipment for the job

BUYER’S GUIDESCAFFOLDING

In association with



the most dangerous piece of equipment on

any site yet they are still commonly used in

scaff olding set-ups.

“When you put ladders up through the scaf-

folding you’re leaving huge holes for people to

accidently fall down.” explains Jenkins.

“In other cases the scaff olding itself is the

only way to climb up. You can eliminate this

safety hazard by choosing a scaff old that

provides stairway access.

“We do a lightweight aluminium stairway

that just drops in external to the scaff old so

that the main walk-through of the scaff old is

completely clear.”

5. Ensure traceabilityIn the event of a problem with a

scaff olding component, you must have trace-

ability according to Braithwaite. As such, each

item needs to have markings that indicate

when and where it was manufactured.

“If you have a failure in fi ve years time, you

want to know it is from a particular batch

that you bought fi ve years ago,” he says.

“We once had a problem with couplers and

the manufacturer tracked it down to a par-

ticular problem with a particular batch.

“We had thousands of these couplers spread

to the four corners of the earth, but because

we had the traceability it was fairly easy to

locate and quarantine them before it became

a problem.”

6. Suss out the supplierTh ere are as many scaff olding suppliers

in the world as there are stars in the sky and

on the surface it can appear that they’re all

off ering similar services, but Lützow-Roden-

woldt says it pays to do a little research into

their knowledge and experience before you

commit.

“Many of these guys may never have seen

their scaff old in an assembled condition,

let alone have any on-site. Th is may seem

economical when purchasing or renting,

but when the going gets rough and you need

some expert advice, a commodity merchant

won’t have any know-how to off er. He can’t

aff ord to. So check the references before

choosing a supplier; the better his experience,

the bigger your advantage – something most

purchasers and planners only realise when it’s

too late.”

7. Ensure there’s technical support

In the event of a failure Braithwaite says it’s

essential that the manufacturer has a strong

technical support team that can help you.

“Imagine you buy 100,000 scaff old couplers

and one of them fails, do you know whether

it is a one off or whether the other 99,999 are

going to fail as well? We once had a failure of

a single scaff old coupler and the manufac-

turer’s technical expert took it away, analysed

the problem and came back with a good rea-

son why it had failed and was able to assure

us it was a one off ,” he adds.

“Had we not had that service it would have

cost a lot of money to remove all those fi ttings

from the site and replace them with

new ones.”

8. Buy localTo ensure you get the support and

service that you want, Jenkins says it’s a good

idea to buy from companies with a local pres-

ence and support team.

“If you’re based in Bahrain and buy scaff old-

ing from someone overseas and the nearest

point of contact is in Germany, France or

China, then you’re not going to get very good

support off them,” he says.

“If you have a local support team then it can

end up saving you a lot of time, eff ort

and money.”

Jenkins cites the unlimited technical sup-

port off ered by Combisafe to its customers as

an example.

“We send guys on site to measure up the proj-

ect, prepare the drawings, do the calculations,

prepare loading lists, method statements, risk

assessments etc. To do what we off er they’d

need to employ engineers,” he says.

“You’d never get that from a fake manu-

facturer because they don’t understand the

industry.”

9. Request independent tests Any good manufacturer should already

be supplying independent test certifi cates

with its products. If they are not, then request

one or stay away, says Braithwaite. If the

manufacturer is not a regular supplier, he says

it’s also worth requesting an independent test

every batch or so, until a level of trust is built.

“We’ve had certain manufactures send us

samples that have been independently tested

and complied with specifi cation, but when

you start buying the products the standard

wasn’t maintained,” he says.

“Th ey obviously got in a cheaper load of

steel at some point or put diff erent rivets in

the couplers that were bending and things

like that.

“So there needs to be some level of ongoing

independent testing, such that the manufac-

turer can prove that they are maintaining

the standard.”

10. Check it yourselfAssuming you’ve been through all the

aforementioned checks and balances, you

should be in good stead to have all your bases

covered, but a visual inspection of the scaf-

folding when it arrives in your yard is still a

must says Braithwaite.

“You need someone to actually inspect

it and make sure that what is delivered is

what you have purchased - that it is properly

marked, the correct size, it has a good quality

fi nish and so on.

“It’s the final failsafe, if you like, before

equipment is put to use. We use trained

yard staff to inspect the material against

visual work instructions which indicate

exactly what needs to be checked for

each component.” 5

KEY BUYERS PROGRAMMEA new feature of this year’s edition of the Big 5 show is the Key Buyers’ Programme, designed to add extra support for the industry’s 300 biggest buyers – the people managing projects valued at over US $500 million each that are based in the Middle East, North Africa, Iran and India.

These heavy-hitting deal-makers get fast track access into the show and are hosted in a private lounge, with executive suites available to conduct meetings in private.

The Key Buyers are also given more complete and detailed information on all exhibitors prior to the show, making it easier for them to pinpoint, fi nd and discuss business with the exhibitors that are of interest to them throughout the Big 5.“Our exhibitors want to see the key buyers and we’re excited to see what the results will be this year,” said DMG World Media VP construction Simon Mellor.

Buyers enjoy the business class experience

offered by The Big 5’s inaugural Key Buyers

Programme in the dedicated lounge area.

ENVIRONMENTALAWARENESS

In association with



Samuel Keehn, LEED AP and Environmental & Sustainability

Manager, Energy Management Services (EMS), gave us 15

minutes of his time as he spoke at the The Big 5 Green Stand

Green building guru

Founded in Jordan in 1991, EMS started as an

energy services company and eventually grew

into the Middle East’s fi rst energy effi ciency,

water effi ciency, green building consulting fi rm.

Originally, EMS focused on existing buildings and, in doing so,

started to notice MEP systems and how over-designed they

were. Th e EMS team realized that the buildings they were

trying to make ‘green’ were completely ineffi cient.

Nineteen years later, the industry has gotten to the point

where clients are fi nally asking green consultants to be

involved during design stage. Now EMS consultants are

involved at the pre-, mid- and end-design stages.

As you see it, what is sustainability? My defi nition of sustainability is very similar to the one that is

generally accepted. I see it as meeting the needs of the present

without compromising the ability of future generations to

meet the needs of all species. Most people only talk about

sustainability in human terms but, I don’t think that’s accurate.

How did the green movement begin in the Gulf? Th ree years ago, green buildings took off in the Middle East.

Th at’s when business for us began to skyrocket. Th ere’s a lot of

talk about water and energy effi ciency in buildings but there’s

a lot more to green buildings. Water and energy are important

components but they’re not the whole package.

What is the whole package? Regardless of whether you’re talking about BREEAM, LEED,

Green Star or whatever, there are fi ve main components: First,

is the site, which is about connecting people and creating

density; Water effi ciency; Energy effi ciency; Materials, which

means using things that are locally sourced and/or recycled;

and indoor air quality.

With so much information available, if I’m Joe Developer, which one do I use? Honestly, you don’t get a lot of options. Th ere are a lot of

options for building sustainability assessment tools (BSATs)

but where you build will generally dictate which one you use.

Is that the best way to go about it? Probably not. But, it’s the

way the market evolved here. Th e regulations haven’t caught

up with the pace of building.

Why is that? You’ve got to remember, the green movement happened

overnight here. No one was ready for it; not architects, not

engineers, not contractors and not developers. Th e industry

wasn’t ready but Sheikh Mohammed [bin Rashid al Maktoum]

wanted to do it, he made his decree in 2007, and it happened.

Keep in mind, whether you use LEED or whatever, there

aren’t a lot of quantifi able diff erences between BSATs.

Estidama and BREEAM Gulf have a slightly more local

approach in that they try to deal with the Gulf context

specifi cally but they’re all pretty similar. A notable exception

is integrated design. LEED, BREEAM and all the others talk

about integrated design but Estidama actually requires it.

Th at’s a very quantifi able diff erence.

So, why is everything LEED?LEED has more name recognition than any of them. For those

involved in the building industry, LEED is a high-end brand.

And as such, there are defi nite fi nancial benefi ts to aligning

oneself with that brand.

Such as?Lower operating costs, for example. Improved air quality,

lower insurance premiums, higher occupancy, higher market

values and future capital, productivity gains—did you know

that a 1% gain in productivity is worth USD $20 per square

metre?—reduced life cycle costs and higher satisfaction for

both owners and occupants.

As a green building consultant, do you get tired of the green washing that seems so prevalent here? Absolutely. Th ere are a lot of false claims. Th ere are a lot of

products that claim to be able to add green points to a building

but actually just add cost. Th e way we deal with that is to ask for

documentation. If you don’t have documentation that proves

a certain product comes with specifi c benefi ts, it’s not green

as far as we’re concerned. If more consultants continue raising

these questions, maybe the market will change.

Remember, the green movement happened very very quickly.

In Europe or the US, the green building movement is 30, 40 or

50 years old; here, it’s three years old. So, yes, sometimes it’s

easy to get frustrated at the green washing but you’ve go to

keep it in perspective and see it for what it is.

What really bothers me is when consultants start green

washing themselves. Th at’s really frustrating. As a green

consultant, we’re supposed to be serving the industry. Our

role, as I see it, is halfway to being regulators. I understand

green washing from manufacturers, but from a consultant, it’s

really shameful.

In terms of buildings, what is the easiest way to achieve sustainability?Get everyone involved as early as possible. Th at is absolutely

key. Th ere’s a lot of copy/paste design here where owners or

contractors will try to add green components to a building

after the fact. Th at’s pointless. Th e way to achieve a green

building is to get everyone around a table and start at the

beginning.

‘Stovepipe design’ simply won’t work for the industry.

Stovepipe design is when you’ve got the architect doing his

design, the MEP doing his design and the consultant doing a

third one. Th ose guys need to be talking. Th ey cannot have a

vertical focus. Th ey need to be having the same conversation;

the earlier the better.

BIG 5 GREEN STAND SCHEDULEWednesday, November 25th11.00 Afsar Suleman (KEO)

“Daylight: A Mandatory Requirement

of Green Buildings”

Mario Seneviratne (Green Technologies)

12.00 “Energy Saving with External Thermal

Insulation Composite Systems”

Thorsten Schneider (Henkel)

Abdel Khan (Faithful+Gould)

14.00 Bassam Abu-Hijleh (BUiD)

15.00 Altaf Jasnaik (Sharp)

IN DEPTHGAIA AWARDS

In association with



We catch up with Gaia award winners in the Bronze category, to learn what success in the business of being green means to them.

The Gaia bronze winners are fi nding that the recognition

from winning an award is very welcome

By James Boley

BRONZE BRILLIANCE

The offi cial objective of the Gaia Awards is very

simple; to raise the profi le of green or environmen-

tally sound building products and services in the

GCC region, refl ecting the desire to ‘build green’,

and to enable visitors at Th e Big 5 exhibition to

easily locate and evaluate these products on the exhibition fl oor.

With this in mind, a wide range of winners picked up bronze

awards as part of the Gaia awards, and are fi nding that the

all –important winners’ fl oor tile is helping raise interest and

awareness, not only in their specifi c products but also in green

construction in general.

Ten products picked up bronze gongs, with one company

managing to pick up two for itself. European fi rms made a strong

showing in this particular category, with the majority of winners

originating from the EU. Some exhibitors are also introducing

established products into the region for the fi rst time – which

goes to show how the GCC is now fi rmly on the map when it

comes to sustainability. 5

THE WINNERS

Monotub Bespoke column formers

This product from Anchor Bay has been used at Doha airport and is being debuted commercially in the Middle East for the fi rst time. “It’s a big honour for us to win this award and we take it very seriously. It’s really helped with our promotion as reducing your carbon footprint is becoming so important in the construction industry, said Anchor Bay CEO Keir Donald. “The Gaia awards are quite important. They give an independent assessment of the quality of a product and give customers and clients confi dence in the quality of the product.”

Solar collector PANDA 2,6 SLIM

“Winning this award means we’re a leader. The entire world is going green, so there are many advantages for winning. It’s part of our aim to make people’s lives happy,” said Dutch Digital Distribution mechanical engineer-manager Tariq Al Madanat. “We fi nd that there is now a lot of interest in green products. People are changing their mentality and asking for more environmentally friendly products.”

Joubert Marine ply

The award for this wood product sourced from Gabon has FSC certifi cation and also has received awards in California for its low formaldehyde content. The award was warmly welcomed by Joubert Plywood general manager Michael Geoffroy. “This award is a big achievement for us. We’re very proud and honoured, considering the number of entrants,” he said. “The award is bringing interest to the product and it’s good marketing. It also represents all the hard work by the team.”

The wood is sourced from tropical forests in Gabon. Joubert respects all rules of the forest, its biodiversity and we create jobs in the reason. We’ve always been very conscious about being green; this isn’t just

Stand Number: Zabeel F122 Stand Number: Zabeel Y59something we started doing two years ago. The wood has FSC certifi cation but it also has CARB 93120 certifi cation for ULEF.

Stand Number: 4C 155

IN DEPTHGAIA AWARDS

In association with



Thomsit RX20, Thomsit RX 40 and Ceresit CM 90Henkel Polybit was celebrating winning twice in the bronze category for its low-dust adhesives and fl oor levelers. “The awards prove the ability of our R&D team. We believe in making people’s lives easier, better and more beautiful, and both Thomsit and Ceresit help us do this,” said Henkel Polybit general marketing manager Thorsten Schneider. “Sustainability is one of our core values and it’s the most important thing to us. These awards mean a lot to us because there aren’t many regions that give awards like this.”

FOAMGLAS Cellular glass insulation

The infl ammable insulation from Pittsburgh Corning Europe can now add Gaia Bronze to its environmental credentials, which also include Masdar approval. “It’s an important step for the economy here to promote green products. It’s a nice award to have and it’s good to know that we’re going in the right direction,” said general manager Marco Thomas Vincenz.

Texo System

The Texo shading system’s award should help differentiate it among its competitions, according to distributor Procoin’s organisational and technical services manager David Martinez.

“We’re proud of this award. This is the beginning, we’ll have to wait and see what affect this will have on our business,” he said.

“Awards like the Gaia awards are very important. They help to differentiate your company and product. Many people are now thinking of green products so this helps draw their attention.”

HyPM Fuel Cell

Bringing space age technologies to solve Earthly problems is a great solution, according to Gulf International Trading chairman and CEO Khalid Mohammed Ibrahim Al Midfa. “The globe we share, we cannot spare. Bringing space technology back to Earth brings us the utmost benefi t,” he said. “This award means a lot to us.” Having previous won during the 2008 Gaia Awards, Al Midfa also shared the secrets to success. “You must have an innovative product, one that is good quality and unique.”

Novelio Cleanair

The formaldehyde-absorbing paintable wall covering has been reformulated and introduced to the Gulf market, after enjoying 40 years of widespread use in Europe. “We’re very proud to win this award. It’s a sign that we’re becoming a leader in the market. Awards like this are also good for promoting products as it helps differentiate you from your competitor, and it’s useful for drawing attention,” said Saint-Gobain Technical Fabrics sales director Philippe Ermel. “It’s also good to get recognition for all the hard work done by the team.”

Stand Number: 4 A161


Stand Number: 2 B96Stand Number: 11 A147

Stand Number: 4 C150Brown 3 Ply Hard Sheet

Best Choice is defi nitely feeling the benefi ts of winning an award. “It’s a great feeling to win an award. The product has been around for three years now, and it was a big surprise to win,” said Best Choice Floors business development assistant manager Sherry Elias. “From a sales perspective it’s been very useful, it’s increased our sales lead and we’ve seen specifi c enquiries as a result of the award. Awards like the Gaia awards are important because they make people aware of innovative products. Exhibitions all around the world should have awards like these.”


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ASIAREGIONAL VIEW

In association with



Malaysia’s Antekad SDN BHD sees a lot left to fi nish

Asia Region

How was the fi rst day of Big 5? It was a lot less busy than last year. I don’t

think people are nervous; they’re just

reluctant to come in and see what we have

to off er. Last year on Day One we had 30-40

clients asking for our product. Today, frankly,

we didn’t even have one person visit us.

So, you’ve exhibited at Big 5?Yes, we’ve been here four times. Everyone

keeps talking about the optimism of the

market and the optimism in Dubai but if you

look around, a lot of the city is still a build-

ing site. Still, very little is being fi nished.

Japanese piping looking to capitalize on master planning and infrastructure development in the Gulf

Japanese hope to gain ground in Gulf Much like the country from whence they

traveled, the Japanese contingent in the Con-

course Hall is small but mighty.

Descending upon Dubai to introduce

effi cient piping solutions, global players

Sekisui Chemical Company and Nippon

Kanzai Center—both at Big 5 under the

larger Cocomech umbrella—are here to build

business relationships with the aim of taking

advantage of the large scale urban planning

happening around the Gulf.

“Big 5 is the biggest exhibition in the

Middle East. Th is is the only show we do in

the region and this market is very strong,”

explained Matoba Takeshi, assistant

manager, Sekisui Chemical Co. Ltd. “We’ve

also heard that there is a real need for our

piping products because of the amount

of construction that’s happening so we’ve

decided to focus our eff orts here.”

Branding itself as “an urban infrastructure

and environmental products company”,

Sekisui uses advanced resin compounding,

moulding and materials for surface

functionalisation in the electronic, auto,

medical and building material industries.

Th ough it remains a major international

player in piping, even Sekisui’s well

established reputation hasn’t protected it

from the realities of the building industry.

What were you hoping for from the recession stricken Big 5?We came here to keep up relations. It’s a big

exhibition and it’s important to be involved.

We’re here just to be present. While we’re

targeting the UAE, we’re still looking at

neighbouring countries like Saudi Arabia,

Oman and Qatar as well.

What are your expectations for the rest of the week?Well, we’re trying to stay optimistic. It would

be nice to make some connections, meet

some new clients and do a little business

while we’re here.

Stand: C415

The Nippon Kanzai Center team is hoping to make waves in the piping industry with its ixPress.

Antekad SDN BHD’s Technical Director, Klaus Neuendorff, is targeting several GCC countries.

“We haven’t seen the footfall as in past years

but that’s probably because of the economy.

Last year we saw a lot of people and we

did a lot of business,” said Ke Liu, assistant

manager, global water pipe systems division

at Sekisui. “Compared with yesterday, there

are more customers. We’re collecting business

cards in order to make new connections and

broaden our business base here.”

While its core competency also revolves

around providing piping solutions, the value

of Nippon Kanzai Center products lies not

in its pipes, but in its fi ttings. “Conventional

piping in the UAE is either PPR or copper. Th e

problem with those materials is that they’re

expensive and they rely upon the unstable

metal market. When you deal with metal,

you’ve also got to consider the time and skill

for welding,” explained Nobuki Yamauchi,

assistant to the GM at Metal One Corporation

and former manager of Nippon Kanzai Center.

Yamauchi continued: “Our pipes are plastic

and, honestly, there are many plastic pipes

on the market and they’re all very good but

it’s the fi ttings that are the problem. Our

fi tting mechanism is revolutionary. Let me

give you an idea: To do one fl oor of a hotel,

approximately 1500 square metres, would

normally take two weeks and ten labourers.

With our ixPress system, it would take four

workers three days to do it. Eff ectively, it takes

one quarter of the installation time. A fi ve or

six year old child could do it.”

While Nippon Kanzai Center is a well

known name throughout Asia, its reason for

coming to Big 5 was altogether diff erent than

Sekisui’s. “We came to expand the brand and

introduce our new technology,” explained

assistant sales manager, Yoshioka Nozomu.

Th e only press-fi tting on the market that

requires no tools and is compatible with both

multilayer and PEX pipes, the ixPress system

was invented in 2002 but has only recently

gained exposure outside Japan.

“Th e new technology is easy to use, reduces

installation time signifi cantly and it allows

for a more effi cient fl ow of water. It’s also

guaranteed for 25 years,” said Nozomu.

Innovative technology aside, introducing

its products to the UAE market will remain a

challenge for Nippon Kanzai Center if footfall

doesn’t increase. “Everyone has stopped by

our stand but we haven’t done the business as

in past years. We’re hoping to see an increase

in over the next few days.”

Regardless of whether they get 10 visitors

or a million, Nozomu is optimistic about the

Japanese fl ag fl ying outside his stand. “Made

in Japan is a good brand, people trust it.”

Stand: C309

ASIAREGIONAL VIEW

In association with



Dubai is the real gateway to the GulfThe emirate offers Indian companies a point of entry to the UAE but also the rest of the region

Indian manufacturers and suppliers are

working hard to increase their profi le

and the knowledge of their products in

Dubai, as they see the emirate as the key

to opening up the entire region.

Speaking in the Indian Pavilion at this

year’s Big 5 show, Angel Bath Fittings’ [10F98]

Yogesh Saini said: “Of course, this is a really

important region for us, that’s why we’re here

at the Big 5.

“But Dubai is every bit as important for its

status as a gateway to the rest of the Gulf –

expanding markets in Kuwait and Qatar, for

example – just as much as for the numerous

construction projects taking place in the

UAE itself.”

And Saini added that off ering a wide range,

as well as a high quality and well priced,

product, was essential for Indian companies

looking to crack the GCC.

“We manufacture and sell a range of faucet

lines and systems, all of which are 100% brass

and pitched at the mid to high-end. Most are

for residential use, although some of the top

lines are ideal for luxury hotels too.

“We have some clients and contacts here in

the UAE, but we’re at the Big 5 trying to tap into

the market a bit more and increase our share.”

Angel Bath Fittings’ Yogesh Sani: Middle East is an important market for Indian companies.

GLOBALMARKET GROUPStand: C321Speaker: Vivian Fan & Lulu XhangCountry: ChinaIndustry: International manufacturer networking community

How was the fi rst day of Big 5? Today was ok. A bit slow. To be honest, the

morning was better than the afternoon.

Have you ever exhibited at Big 5?We came last year. Last year was not very

good because December has too many

holidays and then it’s New Year. People aren’t

really focused on doing business this late in

the year.

What are your expectations for the rest of the week?I think it’s reasonable to expect that the

rest of the week will be the same as today.

Unfortunately. 5

KIN LONGWhere: Stand 8A364Who: Kenny Song, sales representative doors and window hardware

We’re hoping to make a few more friends in construction circles and also to put our brand out there and demonstrate our quality to visitors.

We provided curtain wall expertise on the Burj Dubai, as well as the Beijing National Stadium [The Bird’s Nest].

Although we’re very big in China, we’re still fairly small in the Gulf but we’re confi dent we can change that with our product and service.

DEZHOU ZHENHUA DECORATION GLASS COWhere: Stand AM47Who: Jiang Shuhui, group general sales manager

We saw this as an opportunity to come over and see some of our customers – we already have a steady customer base in the Middle East.

As a result of the slowdown in construction, we’ve noticed that there are a lot more wholesalers and retailers at the show this year, while some of the bigger manufacturers have perhaps chosen not to spend on exhibitions.

The Middle East is a more diffi cult market than it was and, in some cases, clients are looking for cheaper, low quality alternatives.

Our product has a good reputation throughout the region as it is high quality, provides excellent sound insulation and comes in a variety of designs. Our tiles aren’t only decorative but can be used to create fully functioning walls too.

YARETWhere: Stand AM27Who: Robert Yang, group commercial manager

We’re defi nitely here to fi nd some direct customers, as we’re sure that the Middle East represents a growing market for our aluminium products and services.

We’re looking for a whole range of customers, from specifi ers and contractors to developers.

ZHANGZHOU HONGFAHENG CARPENTRY COWhere: Stand T131AWho: Irene Lin, business manager

We’d love to meet with clients here – whether that be wholesalers, retailers, developers or construction companies.

However, we’ve actually just launched some new door products and the show is an excellent opportunity to test those products, see if they can be improved or whether they’ll be embraced.

So far, the response has been very good and the turnout has actually been better than we expected.

CODES COWhere: Stand ZX24Who: Chris Sang-Min Yoon, overseas sales and marketing

We’re just starting to develop our products and enter into this market. It’s still early days for us in the Middle East, but we think there’s going to be a really positive response.

We manufacture creative LED lighting solutions, from spot lights and desk lamps to security lights and street lamps.

They provide a better quality and coverage of light but they also save up to 80% of energy compared to traditional incandescent lighting, so they’re very environmentally friendly and help to reduce developments’ carbon footprints.

We’re really confi dent of expansion here because all over the world governments are setting up laws and regulations relating to sustainable and environmentally-benefi cial building; as it becomes mandatory, we’ll provide solutions.

BETHEL ENGINEERINGWhere: Stand 7G312Who: Hyeon Jeong Kim

This is actually our second year at the Big 5 show and we’re looking to build relationships with potential agents here in Dubai.

We work with a lot of companies back in Korea and want to expand that network.

The crowds here are actually a lot better than we expected, given the economic climate, but we also think that more and more visitors will come through the doors throughout the rest of the week.

ASIAN OPINIONSFAR EAST EXHIBITORS TALK ABOUT THE BIG 5 SHOW

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ASIAREGIONAL VIEW

In association with



How was the fi rst day of Big 5? It was great. Our stand was visited by

several really effective and really interested

customers. I think in one day, we generated

the potential for many deals.

Does your company do much business in the Middle East?Yes. Our products are all over the GCC right

now. We’re also hoping to branch out into

Northern Africa in 2010.

What were you hoping for from the recession stricken Big 5?As a businessman, of course, we were hop-

ing for more business but we’re satisfied

with the result after the first day. We’ll

have to see how the rest of the week goes.

Company: Ashirvad Pipes PVT Ltd.Stand: C441Speaker: V. GopalakrishnanCountry: IndiaIndustry: Submersible Bore Hole Pipes

It’s Monday, so it’s reasonable to think that

people are still tired from the weekend.

What are your expectations for the rest of the week?We hopefully will have a chance to get

to more end users. We know that our

client base is in the GCC and several of

those clients are here but we’re also

looking to meet some of the MENA

distributors too. We came to Big 5 to make

those connections.

claims will make any tap water safe and

pleasant to drink. “We appreciate it is not

common for people in the Gulf to drink tap

water, but our system produces a result that

is both cleaner, and far, far cheaper than

bottled water’ explained general manager

Taylor Young through his translator,

Alice. “We also supply general bathroom

accessories and supply tubes as well as

refrigeration tools.”

Meanwhile Comtech are also displaying a

reverse osmosis system, but this one diff ers

from the rest. “Our reverse osmosis product is

brand new on the market and diff ers from the

rest as it is a compact unit, which requires no

separate tank,” said Sammi Lin, a plumbing

specialist with the fi rm.

GCC contractors should look east for solutions

Malaysia can fi ll the Middle East’s gaps

Taiwanese plumbing fi rms offer results

Th e Middle East is turning to Malaysia to fi ll

construction and material needs that aren’t

available in the region.

Malaysian exhibitors at the Big 5 show have

said that it is a trend they expect will continue.

“Maybe we can’t off er the sorts of skills

and traditions that European companies

can, but Malaysian companies are looking at

the Middle East construction industry and

wanting to be part of it and, increasingly, the

industry is turning to us for products,” said

Ami Ang, sales executive for Gema Marketing

[10C127], a company providing scaff olding and

framework solutions.

Mohm Chemicals [10C123] manufactures

industrial sealants, silicones and adhesives,

all to international standards. Th e company’s

David Yap pointed to the growing number of

large-scale projects and high-rises constructed

‘Yes we can!’ proclaims the sign on Pony

Sanitary Ware’s stand, and this attitude

summed up the can-do spirit of the various

fi rms from the island of Taiwan displaying

in hall 11 who hope to bring taps, washers.

faucets and other types of plumbing to the

already well supplied Middle East market.

Pony hopes innovative products will help

generate interest. “We supply taps that can

have a focused or spray beam, just like a

shower” explained Jenny Liao from Pony. Th e

fi rm also supplies fl exible joint pipes “Th ese

are well known in Asia, but less so elsewhere”.

Elsewhere in the same section, Trafalgar

International are hoping to make inroads

in the region, and are displaying a range of

‘reverse osmosis’ faucets, which the company

in Malaysia as reason for Middle East contrac-

tors to call on their proven solutions.

“We have a vast number of buildings

being constructed, as well as many impres-

sive towers and high-rises. We can really aid

contractors here by introducing some modern

technologies,” he said.

“We manufacture pre-insulated pipes for

district cooling, insulation and HVAC and

have supplied projects such as the Burj Dubai,

TECOM, Palm Jumeirah, Discovery Gardens

and Dubai Investment Park, all in Dubai,”

explained Insafoam Insulation’s group general

manager Ch Choong.

“I think that more and more contractors

and developers in this region are realising that

turning to Malaysian products means competi-

tive pricing, quality and service with a smile,”

Choong concluded.

Insafoam Insulation’s Ch Choong & Sally Tan hope to take advantage of Gulf industry needs.

Taylor and Alice from Trafalgar International are hoping for a fl ood of interest.

ASIAREGIONAL VIEW

In association with



A number of far eastern companies have be-

come excited by some new research issued

by the organisers of the Big 5 exhibition,

which illustrates the true state of the GCC

construction market. Th e fi gures, released by

Streamline Marketing Group, paint a more

positive picture of the regional construction

Chinese companies open the door to new research revealing continued strength of construction

Chinese excited by new researchindustry which has been battling to shrug off

the eff ects of the global economic crisis.

According to the research carried out

on behalf of Streamline Marketing Group

by Dubai-based Proleads, which monitors

regional construction projects across all

industry sectors, Saudi Arabia currently

has 847 active projects valued at

US$417,859 billion.

Th e UAE leads the way, with 1,853 civil

building projects worth a total of US$661,443

billion currently under way across four

sectors – commercial and retail, education

and healthcare, leisure and entertainment,

and residential.

Kuwait currently has 160 active projects

worth US$142,759 billion, Qatar 186

projects valued at US$48,215 billion,

Bahrain 232 projects worth US$40,258

billion, and Oman 116 projects valued at

US$38,512 billion.

Ken Li, the export manager for PanPan

Security, a fi rm which specialises in re-

enforced doors said, “We re most excited

about the developing market here, and

we think that it is great news that the

market continues to grow for our high-

security solutions.”

Benny Khoo, a manager at Hongmen, an

electrical gate fi rm from Shenzen said: “We

We’re most excited

about the developing

market here – these

results are great news

Find them at: 11G165 and 11G157

Hongmen manager Benny Khoo.

are looking for a dealer here, so it is great

news that the market valuation is

still very high. Th e number of ongoing

projects, particularly in Saudi Arabia means

we should have a good market for our

security products.

Overall, the latest market analysis

shows that a fraction under 75% of all

announced projects in the region are

still progressing, representing a much

more optimistic outlook at the start

of an important week for the regional

construction industry.

“While there is no getting away from the

fact that a large number of major projects

in the region are now on hold, or have been

cancelled, as a result of the global downturn,

the latest market research underlines the

fact that there is still a massive amount of

construction going on in the region,” said

Emil Rademeyer, director, Proleads. 5

HM Esmail & Co senior sales and marketing manager, Syed Shujaat Ali Rizvi

The days have been busier and better as they’ve gone and we hope that continues as we get a greater response.

It’s our fi rst year at Big 5, although we have exhibited at other shows in Dubai previously.

The response so far has been fi ne, especially to our cable solutions. We have two main brands here – the fi rst being the Millat fans and the second the HM cables – both manufactured in Pakistan. There’s a full range in the cables, high/low voltage, standard, control, telecoms etc.The Middle East is still a good market for us, for the cables particularly, as there is still a relatively thriving construction industry in this region.

Suntex Gloves Industries managing director, Fraz Aslam

For us, the Big 5 has been ok – especially for our fi rst year at the show, not knowing what to expect.

We manufacture industry standard industrial gloves for on-site use, produced in Pakistan, and we feel like this is still a market with plenty of potential for our products.

Skypen senior marketing executive, Muhammad Fasih-Ul-Islam

It’s Skypen’s fi rst time at the Big 5 show and we feel we’ve received a decent amount of feedback and made some good contacts. There’s certainly still a lot of scope here in this region.

We fabricate UPVC and aluminium window and door profi les and systems. As something that all buildings simply have to have, we’re obviously drawn to the Middle East where there is still a lot of building taking place.

As we manufacture in Pakistan, we can offer more competitive pries than companies based in other countries, such as Germany or Turkey. This is because the labour force is, obviously, cheaper, but we’re also much closer to this region, so transport costs are kept low.

Find them at: 9 E77 Find them at: 9 E73Find them at: 9 F74

As we manufacture in Pakistan,

we can offer more competetive

prices than other companies

Ozone Overseas LtdStand: C312Speaker: Rajiv AgarwalCountry: New Delhi, IndiaIndustry: Architectural Hardware

How has Big 5 been so far? Th is year is slightly slower than last year.

Th e number of walk-in visitors is lower but

the buyers seem to be much more serious

as well. So, it’s a nice balance.

Have you ever exhibited at Big 5?Yes, we exhibited at Big 5 last year.

We were very positive about the response

we received from last year’s edition of the

exhibition and we’re still positive about what’s

to come this year.

What were you hoping for from Big 5?It’s a big name; a premium brand. Lots of visi-

tors seem positive so I hope that translates into

more business. Th e show is next to perfect.

What are your expectations for the rest of the week?Well, of course, we’re hoping more people will

come to our stand. We’re hoping that a strong

show turns into a stronger week. We have one

less day this year because of the Eid holiday

so maybe it’ll mean more business earlier on.

An almost perfect exhibition for Delhi exhibitor

Ozone Overseas’ Rajiv Agarwal says Big 5 2009 has seen “a nice balance”.

CARES Product Certification

• Verified compliancewith British Standards

• Assurance of on-going compliance ofevery delivery

• No need for further testing

• No need for certificates

• Avoid unnecessary site delays

• Full traceability of steel from steelmill to site

• Full backing of CARES in cases of

complaints to suppliers

For further information about CARES and an up-to-date list of manufacturers and suppliersholding CARES certification please consult the CARES website: www.ukcares.com

Alternatively, contact the office:-

UK Certification Authority for Reinforcing Steels,

Pembroke House, 21 Pembroke Road,

Sevenoaks, Kent TN13 1XR

Telephone - 01732 450000Fax - 01732 455917E-mail - [email protected]

or High Risk

• That non-CARES approved steel willnot have been fully assessed to theBritish Standards

• That traceability of steel from sourceto site is non existent

• That the steel will not consistentlymeet the requirements of the BritishStandards

• That processing of non-conformingsteel may result in damage topersonnel or the structure

?

Confidence in Steel for

Concrete Construction

Why take the RISK?

CARES is a UK based, internationally recognised certificationbody fully accredited and operating independently for the benefitof all key sectors of the supply chain for construction materialsand products. The key products covered by CARES arereinforcing steels, prestressing steels and associated products, fortheir manufacture, processing and stocking and distributionincluding installation against defined product standards anddesign codes. The CARES certification schemes ensure thatproducts supplied to the construction industry consistently satisfythe customer’s requirements.

Compliance with product standardsAll products covered by the CARES schemes are tested againstproduct standards or specifications both by the manufacturer and atintervals for verification by CARES. The efficient use of constructionalsteels is dependent on these having the specified product propertiesand also being properly processed and installed.

The importance of the CARES approved processor or installerThe CARES approved processor or installer is the vital link betweenthe steel producer and the construction site and ensures that:

• The steel or the construction product satisfies the customersrequirements and therefore of the product standard or specification.

• The steel and associated products are not damaged duringprocessing or installation.

• Traceability has been maintained and all steel and products used arefrom a CARES approved supplier or those acceptable to CARES.

• Processing or installation are performed by suitably trained andqualified personnel.

TraceabilityA key element of the CARES certification schemes is traceability ofthe manufacturer and of the product and processing details.CARES approved manufacturers and processors must keeprecords of material and products used and when required thesecan be produced. As a result it is not necessary for contractors to

require additional testing of material or products or for copies oftest certificates to be sent with products to site.

Avoidance of site delaysContactors receiving material from a CARES approved processoror stockist can use the materials or products with confidence andtherefore do not need to carry out further tests in order to ensurecompliance. Alternatively, failure to specify CARES approvalplaces the onus of compliance fully on the shoulders of thepurchaser which in turn may result in further testing resulting in theaddition of significant cost and often site delays. Material thatdoes not comply with the standard or specification in all respectsincreases the risk that the structures in which they are used will notperform as specified.

Monitoring of Scheme performanceThe CARES certification schemes require that records ofcomplaints relating to compliance of the product made againstapproved firms are properly addressed and that details of thesecomplaints are returned to CARES at regular intervals. Furtheraction may be taken by CARES against the approved firm ifrequired. CARES acts as a point of reference when theperformance of one of its approved firms casts doubts on theeffectiveness of the relevant certification scheme.

CARES list of approved firmsCARES regularly updates a list of approved firms which ismaintained on the CARES website (www.ukcares.com ). Eachfirm’s entry gives the scope of the CARES certification as well asother key details of the firm. Occasionally firms make spuriousclaims regarding CARES approval. This may relate to approval ofthe firm itself or of the products and services for which they mighthold approval. If there are any doubts concerning the approvalstatus of a firm, then the CARES list of approved firms should beconsulted or alternatively the CARES office should be contactedfor verification.

Why take the RISK?

Confidence inSteel for Concrete Construction

For further information about CARES and an up-to-date list of manufacturers and suppliersholding CARES certification please consult the CARES website: www.ukcares.com

Alternatively, contact the office:-

UK Certification Authority for Reinforcing Steels,

Pembroke House, 21 Pembroke Road,

Sevenoaks, Kent TN13 1XR

Telephone - 01732 450000Fax - 01732 455917E-mail - [email protected]

UPDATEPRODUCT SEMINARS

In association with



LEEDing the way

DAY 4: Thursday 26th November

Product Demonstrations11.00 Topic High Density Polyethelene Pipes and Fittings

Speaker Mr Luigi Scaffi di, General Manager & Mr Enrico, Regional Manager

Company Plastitalia

12.00 Topic Protection of Natural and Artifi cal Stones

Speaker Mr Altug Okay, Managing Partner

Company Foretrade Import-Export FZC

13.00 Topic Boilers and Steam System

Speaker Mr Eid E Eid, Middle East Regional Manager, York Shipley

Mr Loubane G Zouein, Equipment Sales Manager, York Shipley

Company Prime Technologies LLC

Cost Saving Products & Services14.00 Topic Mechanical Rebar Coupling System

Speaker Ms Shari Robitaille

Company TECNIA GmbH

15.00 Topic Chilled Beams contribute to LEED points

Speaker Mr Gunnar Svensson,Regional Manager

Company Swegon

Environmental Solutions16.00 Topic Carbon Projects in Construction

Speaker Armen Vartanian, Director

Company Ecoventures

17.00 Topic Advanced Waste Water Treatment using Moving

Bed Bio Film Reactor Technology

Speaker Nabil Mohamed Najeeb, Engineer-Research and Development

Company Global Engineering Systems F.Z.C

Hall 1, D20

What subjects did your technical seminar cover?My presentation was all about green building

services and the services Prime Technologies

is off ering. We are off ering many full services,

one is LEED certifi cation for a building,

another is a ratings for an existing building.

We do the consultancy for energy effi cient

products, in order to fi nd out which of the

products are more energy effi cient. Our last

one was training in LEED topics. I myself am

a LEED accredited professional.

Why is LEED accreditation important?At least 600 projects in Dubai are LEED

accredited. Here you can see the carbon

footprint of Dubai is high compared to any

other part of the world, so this is a good way

to reduce emissions. If you follow the LEED

ratings you will be able to reduce the amount

of emissions.

Kapil Kumar, energy manager at Prime

Technologies, discusses LEED accreditations

and the importance of training

What are the best renewable technologies?Solar radiation is very high here in the

Middle East, you can generate 5-7 kw/h per

square metre per day. Th at is a signifi cant

amount of energy so solar is a prime way

of producing power for buildings. But

here is a problem with solar because of

dust deposition. So we need to fi nd a new

technology so we can improve the effi ciency

of the panels and remove the dust.

In green building, if you follow the lead

then you need to make 1-3% of the whole

building consumption from renewable

energy. Th is will get you one LEED point. Th e

more renewable energy you use, the more

points you will get with LEED.

We haven’t consulted with Masdar but we

have submitted proposals to Masdar and we

are also trying to do the commissioning for

the Burj Dubai, the biggest tower in

the world.

Do you see an increase in LEED platinum rated buildings in the Middle East?Pacifi c Control Systems is the only LEED

platinum building in Dubai, I see more in the

future though. Many buildings are already

in the process of getting LEED certifi cation.

Th ey are not platinum but there are silver.

Dubai Academic City for example is a

silver rating.

Th ere are far more silver rated buildings

over platinum because it is easier to achieve.

When you build a building, you decide at the

start which rating you are going for then you

attempt to achieve that.

What training services does Prime Technologies offer?We do integrated in house workshops for

companies on green building. We take them

through all the ways to make buildings

green. We do not actually give them the

qualifi cation, that comes from the United

States Green Building Council but we do off er

them the training so they can achieve that.

We have been trying to get tie-ins with

universities in the Middle East in order to

approach young engineers and teach them

the importance of having green buildings.

It will take some time to make the industry

mature here; it is still a fairly new concept of

green building. It will take time to make the

industry completely green but I am confi dent

it will happen and companies will be able to

make savings through this. 5

Technical talkMeet the experts face to face at The Big 5 Product Seminars, running throughout the show

There are far more

silver rated build-

ings over platinum

because it is easier

to achieve.

Need detailed product information before making a decision? Need to know exactly how something will work for you? The Big 5 Product Seminars give you an opportunity to get face-to-face with manufacturers and suppliers of a range of construction products and services.

Speakers will be presenting concise and detailed information about what they can offer, so check out the timetable and fi nd time in your show schedule to learn something new.

LOCATIONSeminar Rooms Dubai D, 1st Floor (above Sheikh Maktoum Hall), Dubai World Trade Centre

Kamil Kumar, energy manager,

Prime Technologies

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UPDATECONFERENCES

In association with



Conference sessions are on

For the Engineering Professional

THE BIG 5 TECHNICAL CONFERENCEWednesday 25th November 200909.00 – 17.15 The Monarch Hotel

We are delighted to introduce The Big 5 Technical Conference - designed specifi cally for professional engineers. Leading technical fi gures have been invited to speak on Sustainability & Green Environmental Engineering, Energy Saving Solutions & District Cooling and Project Management.

If you are working in an applied engineering role within the Middle East Building & Construction industry you will fi nd considerable value in attending this programme. Don’t miss this exclusive opportunity

08.00 Registration opens. Coffee on arrival

09.00 – 10.45 Project ManagementCHAIR: Mr David Dale, Partner EC Harris Dr Mamoon Atout, Project Manager Horizon Star International LLC Mr Emil Rademeyer, Director Proleads Mr Martin Seaward-Case, Director - Contracts & Procurement Chairman of RICS UAE Board Royal Institute of Chartered SurveyorsPanel Session Q&A

10.45 Networking Break & Mid Morning Coffee

11.00 - 12.30 DISTRICT COOLING & ENERGY SAVINGCHAIR: Mr Ben Thompson, Senior Editor GDS International Ms Cathy Crocker, Associate Director of Building Services Scott Wilson Ltd Mr Daryl Wilson, Chief Executive Offi cer Hydrogenics Corporation Mr Mohammad Abusaa, Regional Manager of Business Development ADC Energy SystemsPanel Session Q&A

12.30 Networking Lunch

13.30 - 15.30 SUSTAINABLE SOLUTIONS FOR REAL ESTATESustainability Advocates and Green Design & Construction Professionals share their expertise in presenting and sharing their knowledgeCHAIR: Mr Mario Seneviratne, Managing Director, Green Technologies FZCO Mr Ali bin Towaih, Executive Director Enpark and SEED Mr Brocas Burrows, Marketing and Sales Director Platinum Vision Mr Ray Noble, Senior PV Consultant Gulf International Trading Group - Romag

Panel Session Q&A

15.30 Networking Break & Afternoon Coffee

15.45 - 16.45 SUSTAINABLE SOLUTIONS FOR REAL ESTATECHAIR: Mr Mario Seneviratne, Managing Director Green Technologies FZCO Mr Alexander Volobuev, Commercial Production Manager, Australian Innovative Systems Mr Olli Vuola, Chief Executive Offi cer NEAPO Mr David Baggs, CEO, Technical Director and Co-founder EcoSpecifi er Global

Panel Session Q&A including Mr Richard Smith, WS Atkins

17.00 END

CONFERENCE LOCATIONTHE MONARCH HOTEL JUST ACROSS SHEIKH ZAYED ROAD FROM THE TRADE CENTREOnce again The Big 5, in conjunction with Proleads, has brought together some of the region’s most infl uential and distinguished industry leaders in the building and construction industry.

Day two – Wednesday 25th - is The Big 5 Technical Conference, designed specifi cally

for professional engineers. Leading technical fi gures have been invited to speak on

sustainability and green environmental engineering, energy saving solutions and

district cooling and project management.

Both days get an early start, with conference programmes kicking off at 9am sharp.

Each day’s discussions are scheduled to fi nish at 5:15pm, leaving plenty of time for

a few hours at the exhibition too.

The conference sessions will be held at the Monarch Hotel, on Sheikh Zayed Road,

a short walk from the Trade Centre.

Attendance is free and registration can be completed at onsite registration desks or

you can reserve your space ahead of time online at www.thebig5exhibition.com.

Two days of informative conference kick off early tomorrow, but you can still register to attend now.

UPDATECONFERENCES

In association with



today, register right now!Attendance is completely free, so log on to www.thebig5exhibition.com and reserve your place today

What are the lessons for the con-struction industry from the UAE experience in the last 12 months?In everything that happens, you have nega-

tives and positives, and yes, we have learned

a lot. But one of the positives about what

has been happening in Dubai and the world

generally is that the recent expansion was

not normal, and the industry has learnt that

having so many projects at the same time has

been a high risk strategy for everyone in the

construction arena.

Some of the developers, like ourselves, were

careful from day one, and took each step at

a time. We worked on one job, designed a

second and considered a third. In this way,

we were safer than the others. I’m not saying

we haven’t been aff ected by the crisis, but we

have been less aff ected than others because of

our more measured approach. In this crisis,

the bigger you are, the more you have

been hurt.

What changes will take place in the real estate sector as a result of the crisis?We also need to learn to put aside more time

for planning and looking to the future. Th at

maybe the move we need to make going for-

ward. If you talk about the practical lessons

the real estate industry have learnt in the

UAE, I would mainly say that off -plan selling

isn’t going to be a sustainable proposition in

the future. We need to get back to the tradi-

tional way of selling a property that is ready,

or nearly ready, where there is much less risk.

Do you think 2010 will be worse than 2009?Frankly I think that since the date of crisis,

which began around October 2008, things

have changed slightly. But I believe we are still

at the ‘fi rst corner’ where we are looking for

cash, liquidity and fi nance. Th ere have been a

lot of attempts to make the situation better,

but it hasn’t improved by all that much.

Th at’s why I think that 2010 will be a little

bit harder than 2009 – and I am referring to

2010 as ‘the commitment year’. Th at means

that all the commitments that have been

given to the individuals, banks and fi nancial

institutions have to be fulfi lled.

In 2009, a lot of people had sympathy when

the buyer couldn’t pay, which meant that

waiting times were prolonged and buyers

were given three or four chances to pay up. In

2010, that time will be over. You have a com-

mitment? You will need to fulfi l it, whether

that means taking out a loan or exploring

another approach. Th at’s why next year will

be such a challenging one, and a tougher one

than 2009.

What steps can the authorities take to solve the non-payment of contractors?I’m not sure that there’s much that the gov-

ernment can do about this issue. I believe the

contractor needs to have one-to-one discus-

sions and settle these issues amicably. If you

go to court, it won’t help you. Everyone needs

to minimise their losses. I don’t think the

government will help, and matters need to be

resolved amicably, without involving a third

party, if possible. Th e court process is lengthy

and it’s a waste of time.

What advice do you have for com-panies at The Big 5 as they plan for next year?In tough times, you have to come up with new

ideas and create something. Th e crisis we’re

going through is forcing every single player

to be innovative and show initiative. Th at ap-

proach will work.

You have to have unique ideas, as there are

no more easy jobs. Th e last seven years have

in many respects been too easy; companies

have not needed to put in the eff ort to make

a lot of money, frankly. And that’s the case

in every sector. Th at’s why everyone needs

to work hard – and success will only come

through creativity. We all need to be smarter

– that’s the only way out. 5

MAG Group CEO Mohammed Nimer speaks candidly about Dubai’s experience in the economic crisis, and offers advice for companies on how to prepare for 2010.

Looking aheadIn tough times, you have to come up with

new ideas and create something. The crisis

we’re going through is forcing every single

player to be innovative and show initiative.

That approach will work.

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One day of the recent World Architecture Congress

was coined ‘Green Day’ and it witnessed a bevy of

architects, developers, engineers and sustainabil-

ity pundits waxing intellectual about everything

related to the region’s growing green building conundrum.

Th roughout the day, professionals and practitioners from

every corner of the industry addressed ‘community’, construc-

tion best practices, energy saving, fi nancing, green legislation

and regulation, facilities management, life-cycle costs and

new ‘green’ materials and products.

Habiba Al Marashi, chairperson of the Emirates Envi-

ronmental Group and board member of the UN Global

Visit the Green

Stand in Hall 9

Compact, began the day with a sobering—albeit refreshingly

honest—sentiment.

“A 100% mindset change will be necessary to reduce carbon

emissions and encourage best practices industry wide,” said

Al Marashi. “Right now, it’s not just political will that is neces-

sary. Leadership should be taken by the private sector, which

is one sector [ in the UAE] that is currently lagging far behind.”

As green credentials and bizarre acronyms fl ittered and fl ut-

tered throughout the conference, one interesting session—De-

livering Green Communities, Not Just Green Buildings—brought

together designers and developers to talk about how to actually

deliver the level of greenness being touted for the region.

GREEN COMMUNITIES IN THE UAE:

FACT OR FICTION?Experts discuss the likelihood of

making green communities a widespread reality

By Jeff Roberts

There is simply an abundance of theory without a serious un-derstanding of the communi-ties that supposedly exist here.Geoff Sanderson


In association with



Concept of CommunityGeoff Sanderson, Dubai veteran and principal of Green

Concepts Landscape Architects (GCLA), began by directing

the discussion toward the fundamental concept of commu-

nity. “Without defi ning ‘community’,” said Sanderson, “it is

impossible to really get to the heart of what constitutes a

‘green community’.”

Sanderson rightly pointed out that many of the speakers,

and in fact visitors to Green Day, ply their skills and specify

their products in regions other than the Middle East. He

criticized the conference’s willingness to apply external expe-

riences in the UAE without truly understanding the nature of

the professional design community, the contractor commu-

nity or the end users that actually live and work here.

“It’s diffi cult to establish a community [in the UAE] because

of the transient nature of society here. If we’re depending on

a stable community, we’re struggling,” said Sanderson. “End

users [tend to be] largely self interested persons with no con-

cern whatsoever for the UAE’s sustainability beyond their own

contract period. Sadly, there are too few people like Habiba Al

Marashi to make a big enough diff erence in the UAE’s

green debate.”

Decisions from the topMike Lewis, senior associate director at Benoy, is of the opin-

ion that change needs to come in the form of clear and univer-

sal green legislation. Rather than fi ght the good fi ght from the

bottom, he sees little point in expending the eff ort unless the

true decision makers are on board.

“My particular concern is the fi ght during the project brief.

We need a large-scale change in attitude at the decision maker

level,” says Lewis. “It’s sad but true. It takes someone to stand

up with a torch and say ‘enough’,” says Lewis.

“Decision makers need to make it happen. We have a respon-

sibility to clients to educate them and make recommenda-

tions but that’s from the bottom up. I’d love to walk into a

briefi ng and be told ‘We will be doing a LEED Gold building’,”

adds Lewis.

Never one to buy in to altruism within the building industry,

Sanderson suggests change will only come when legislation

dictates that material gain is available for those willing to

implement green strategies. “We should devise a system to

combine regulation with reward,” says Sanderson. “If rewards

were very attractive fi nancially for developers and users, it

would create some impetus. Unless that happens soon, I don’t

think we’ll see anywhere near the amount of change [in the

UAE] that we’re expecting.”

Value of masterplanningMark Grundy, sustainability & environment manager for Abu

Dhabi-based Aldar Properties PJSC, suggests that sustainabil-

ity at the community level will only come when master plans

are designed with the health of the individual in mind.

“In Mexico City,” explains Grundy, “the average person

spends 2.5 hours per day in their car. It stands to reason,

then, that the city also has the highest rate of obesity

and diabetes in the world. Th at’s just one illustration of

how smart master planning can actually be the frontline

of healthcare.”

Sanderson, on the other hand, rejects the idea that

the mere presence of buildings begets communities. He

uses a Mumbai example to illustrate a strong, vibrant com-

munity that thrives without a collective reliance on the

build environment.

“In the modern Middle East, there is too much

emphasis on buildings, structures and plan-

ning,” says Sanderson. “Some of the closest

communities in the world are located in the

slums of Mumbai. Devising a common inter-

est or shared experience throughout the community is what

brings it together and creates a bond.”

What cost sustainability?As it often does during discussions of sustainability, the

session moved into an analysis of the fi nancial benefi ts and

detriments of green technology in buildings. One point on

which everyone—both speakers and audience alike—agreed is

that green technology is generally more expensive initially but

when taken over a building’s entire lifecycle, it ends up saving

signifi cantly in terms of energy consumption and, therefore,

outright cash. Taking the decision to go green is a long-term

one and needs to be seen in the context of fi nancial perfor-

mance over a community’s entire working life.

Th e fi nancial discussion only got interesting when a woman

from the audience asked—given the fi nancial state of the

building industry—what methods or techniques there are that

could be employed to help achieve sustainability free

of charge.

Echoing the popular sentiment that architects alone can sin-

gle-handedly achieve LEED Silver just through smart design,

Lewis pointed out the importance of continuing professional

development.

“Th ere are things designers can do that are free but that’s

down to education,” says Lewis. “We’ve got to make sure the

older architects are using the new tools as well.”

From the perspective of landscaping and public realm space,

Sanderson doubts the idea that the onus of education lies

solely on architects. “Amongst the design community, very few

architects, fewer engineers and even fewer clients, recognise

the role of landscape architecture or other site design issues in

the sustainable equation.

For Sanderson and landscape architects, the formula is

quite simple: “In terms of landscaping, we can reduce the

cost of buildings by up to half, just through smarter and more

effi cient maintenance.”

Grundy quickly brought the conversation back to earth

when he reminded everyone that there is a limit to what can

be achieved through design. “When you try to really push the

envelope; when you try to build something that is really cut-

ting edge or ground-breaking, that’s when the big [technology]

costs come in.”

Looking aheadAccording to Jimmy Grewel, co-founder of UAE-based Pulse

Technologies, there is no time like to present to innovate

and set new eco-friendly building standards for the region.

“If there’s ever a time to do this, it’s now,” he says. “Everyone

around the world is looking at what [the region] has done,

what has been fi nished and what types of projects are going to

come next.”

While it’s encouraging that the debate about building green

communities is happening, Sanderson is pessimistic about

the amount of talk surrounding the issue. Experience tells

him that this level of airplay generally sees little or no follow

through in the region. “I have attended so many sustainable

conferences that I doubt I can cope with another,”

he says.

For Sanderson, the issue remains one of fundamental misun-

derstanding. “Th ere is simply an abundance of theory without

a serious understanding of the communities that supposedly

exist here.”

Sanderson concludes: “Th ere will always be individuals in

any residential area—I avoid the term ‘community’—who

express a keenness to support sustainable endeavors. How-

ever, unless there is a history and serious community depth

and commitment as exists in Europe, Japan, North America

and Australia, such sustainable communities in Dubai and

Abu Dhabi are no more than fi ction.” 5

A 100% mindset change

will be necessary to reduce

carbon emissions and

encourage best practices

industry wide. It’s not

just political will that is

necessary. Leadership

should be taken by the

private sector, which is one

sector that is currently

lagging far behind.

Habiba al marashi

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FMLIGHTING

In association with



REMAIN IN LIGHT

What did we do without

mobile phones?’ So go

a number of bewildered

conversations. Well,

empires were built

and more recently men landed on the

moon. Not bad when you think of the lines

communication available. Equally, the

conversation could go: ‘What did we do

without artifi cial light?’ Michelangelo painted

the Sistine Chapel and London, earth’s most

populous city with nearly a million people

living there in 1800, made do with candles,

rushlights and torches, and lanterns.

Th at the modern world needs artifi cial light-

ing to function, and only functions 24/7 today

because of the lighting technologies available,

means the thurst and expectation for light

will only increase: reports concerning energy

consumption in the UAE last year claimed

25 percent of the Gulf ’s water had been con-

sumed – one fi fth of which was used to gener-

ate electricity. Th e report also estimated the

UAE would need to fi nd US$10 billion to satisfy

energy demand for the next 10 years, due to

the amount of ongoing construction.

Focusing on energy consumption and

the built environment, research by lighting

Cutting light consumption and therefore energy use is high on the

sustainable buildings agenda. But what measures are actually being taken

on the ground?

manufacturer Osram shows electricity used for

indoor lighting accounts for 10 percent of the

total electric energy required for buildings. In

many facilities, this percentage is even higher.

For example, illumination in an offi ce space of

400 m2 accounts for approximately 40 percent

of total energy consumption.

Hot topic“Climate protection and sustainability is a big

topic for us,” says Mourad Boulouednine, direc-

tor of projects, Osram Middle East. “We have

set the trend in energy saving lamps and feel

a great obligation to play an active role in the

migration to energy effi cient lighting solutions.

With our sustainability campaign – which we

started in 2007 – we want to tell our customers

about the fact that climate protection and

money saving go hand in hand, throughout

the world.”

Energy effi cient products already account for

65 percent of Osram’s sales says Boulouednine,

which the company intends to increase to 80

per cent by 2016. “It is currently possible, for

example, to save up to 80 percent of electricity

by using energy-saving lamps, or intelligent T5

fl uorescent lamps. On average, more than 90

percent of the environmental relevance of our

products relates to their usage. Th is is more

than in any other industry,” he points out.

“Lighting accounts for around 15 per cent of

the energy bill in most homes, and around 25

percent in commercial buildings,” says Bastable

Lighting Services MD Rod Bastable. “We are UK-

based but have an offi ce in Dubai. Just as energy

prices have risen dramatically in the West, the

Middle East is now experiencing the same with

“There’s a lot of

convoluted and

confl icting information

surrounding lighting,

hindering real

progression toward

our sustainable goals.”

energy bills increasing by around 60 percent. So

the need to implement smart control systems

and low energy lighting is pressing, as is atten-

dant lifecycle maintenance.”

Th e construction industry is targeting light-

ing as a key element of sustainable design, and

there is now a global movement to develop

and implement lighting solutions that meet

people’s needs and concerns, and address

environmental regulations.

With this in mind, the US Green Building

Council (USGBC) installed the third-genera-

tion version of its green building performance

rating and certifi cation system, Leadership

in Energy and Environmental Design (LEED),

early this year. Th is latest system results from

over four years technical research, reviews of

many actual LEED certifi ed projects, and the

advisory activities of technical experts.

Control systems and facilities management specifi c products“We don’t have to do without light,” says

Bastable, “it’s about controlling output. Flex-

ible controls to enable zoning and gradation

of lighting do just that – to the human eye, the

dimming of a light by 10 percent is impercep-

tible, yet the cost savings are signifi cant.”

FMLIGHTING

In association with



Sunlight Transportation Systems An emerging new technology is that of sunlight

transportation. Natural sunlight is collected on roof panels and transported into a building via fi bre optic cables for distances up to 15 metres. These sunlight-piping systems can be used in combination with solar panels to integrate natural and artifi cial light systems.

Light Emitting Diodes (LED) LEDs are small, solid light bulbs that are lit by the movement of electrons in a solid

semi-conductor material as electricity is passed through it. LEDs are extremely energy effi cient, lasting over 100 times longer than incandescent bulbs, and up to 10 times longer than CFLs. They have low heat generation, low power requirements.

Compact Fluorescent Lights (CFL) These are small versions of full fl uorescent lights,

and consist of a glass tube coated with phosphor, fi lled with gas and a small amount of mercury. CFLs give off the same amount of light as incandescent bulbs, but they are up to 80% cooler, are four times more energy effi cient, last 10 times longer (up to 20,000 hours), and are responsible for the emission of 70 per cent less carbon dioxide.

HalogenHalogen bulbs have a small pocket of halogen gas that reacts with tungsten to

produce light. They burn brighter, use less electricity and last twice as long as a standard bulb, but are still ineffi cient compared with other forms of bulbs.

IncandescentStandard light bulbs, known as incandescent bulbs, are known to be highly ineffi cient.

Electricity is passed through a metal (tungsten) fi lament that heats to over 2000º Celsius and glows to give off light. Only 10 percent of the electrical energy is converted to light – 90 percent is wasted as heat.

Sophisticated lighting control systems that

regulate consumption can lead to signifi cant

cost and energy savings. Advanced systems are

estimated to reduce lighting energy require-

ments by 35 to 50 percent in most applications.

“Th ese systems use less energy while con-

tinuing to provide the desired lighting level.

Th ey can also reduce peak demand charges by

automatically dimming or switching off certain

lighting loads during periods of peak electrical

demand. Additional savings can be realised

through less frequent lamp maintenance and

reduced cooling loads. Th e overall result is a

fairly short payback, typically fi ve years or less,

and a high rate of return on the investment,”

notes Bastable.

Osram has developed specifi c FM software

to enable effi cient and cost eff ective lighting

management. “Indeed, Osram light@FM 2.0

software also enables facilities managers to

track procurement and maintenance costs

online, schedule maintenance and cut down-

time, and with data protection in mind, only

the FM can download sensitive project and

price data,” says Boulouednine.

On the lighting front, Bastable has devel-

oped Apollo, a patent pending multiple LED

source for fi bre optic illumination. “Due to

the uniquely designed driver system and

optimal cooling techniques, when correctly

installed these light sources will operate for

between 200,000 and 400,000 hours,”

says Bastable.

“Th is is based on the extension of the graph

for Life against Junction Temperature (see

graph) and validated by mean time between

failures (MTBF) data throughout the LED

manufacturing industry.”

Furthermore, the Light source can be

mounted directly into the duct-work of AC

systems or into the conduits or piped water

circulation systems to maximise life and

performance.

“Many products widely sold in the industry

are already known to be failing, well short of

their claimed life, due to excess temperature

of the junction in normal operation which the

Apollo mounting negates,” says Bastable.

Building envelopeAn energy audit is defi ned as an inspection,

survey and analysis of energy use in a building,

process or system with the objective of under-

standing the energy dynamics of the system

under study.

“A typical energy audit would involve record-

ing various elements of the building envelope

including lighting, walls, ceilings, fl oors, doors,

windows and skylights. Th e audit will also

assess the effi ciency, physical condition and

programming of mechanical systems such as

HVAC and thermostat adjustments,” explains

Manohar Raghavan, business development

manager, MEA 3M Building and Commercial

Services and 3M Construction Markets.

“Th e energy audit fi rms typically look at the

energy use given local climate criteria, thermo-

stat settings, roof overhang and solar orienta-

tion. All the elements in the building envelope

system need to be looked at during the audit

process if a truly integrated approach to light

use and energy consuption is to be achieved,”

says Raghavan.

Procurement and FM disconnect “Indeed, these systems have the potential to

LIGHTING TECHNOLOGYWHAT’S IN USE

make a huge impact on carbon emissions.

But, there’s a lot of convoluted and confl icting

information surrounding lighting, hindering

real progression toward our sustainable goals,”

says Bastable.

“In my role as a lighting consultant and

designer, a major frustration is the disconnect

between procurement and facilities manage-

ment. Facilities management should ensure

the full integration of systems and accurate

maintenance schedules throughout the

lifecycle of the building, but this is not always

the case.

“I have consulted on prestigious developments

that have not engaged FM from the design

stage; consequently lighting was not integrated

with all the other services, which is crucial if

you’re serious about energy reduction.”

Cost cutting is also hindering progress on the

ground says Bastable. “It’s true that lighting

is often the fi rst installation to be compro-

mised should cost suddenly become an issue.

Specifi cation usually goes out of the window.

For example, the price discrepancy between

quality transformers and cheaper ones is

huge, and often to tempting a saving to resist.

Consequently, the safety implications regard-

ing fi re risk are huge, while life span is shorter

meaning maintenance costs are higher.”

Future protectionIt is the simple things like turning lights off ,

using dimmers and timing switches that we

can all do help to make lighting more environ-

mentally friendly. Th e technological solutions

have to be part of the envelop system and, in

turn, FM has to be involved at the start of the

process if the much talked about commitment

to cut emissions is to come to fruition and

secure the future for generations to come. 5

“Advanced systems are estimated to reduce

lighting energy requirements by 35 to 50

percent in most applications.”

90If everyone in the US

used energy-effi cient

lighting, we could re-

tire 90 average size

power plants

GRAPH SHOWING THE AVERAGE LIFE EXPECTANCY OF AN LED WITH RESPECT TO JUNCTION TEMPERATURE OF INSTALLED PRODUCT

Tj (C)*Life means the time when light output decays to 70%

Lif

e* (

hou

rs)

The MBTF of Power Flux is based on the formula:

Log (Life) = 1600

Tj (C) + 273

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DESIGNGLASS

In association with



LIVING IN A GLASS HOUSE

Architecture is about creating

space. Whether its space to

live, work or play, architects

design structures to be

experienced. To remove the

experiential element from a structure is to

render it a sculpture rather than a piece of

architecture. Few materials are as directly

responsible for infl uencing the way in which

users experience a structure than the glass

used in its facade. Whether its intent is

form or function – and especially if it’s being

combined with cutting-edge technology – the

versatility of glass is unparalleled. But none of

this is new information.

Th ere’s an ancient Chinese proverb that says:

“You want your horse to look good, but you

also don’t want him to have to eat grass.” In an

architectural context, this simply means that

a pretty building may look nice, but a building

that functions effi ciently is equally important.

While state-of-the-art materials, includ-

ing glass, may be more expensive initially,

contractors, developers and value engineers

would do well to approve those higher glass

budgets, especially if they want a building

that considers the comfort of its users.

CW Big 5 Daily caught up with building

Examining the who, what, why and how much of glass in architecture

professionals around the world to talk about

the importance of using the ‘right’ glass for

the right project in the Gulf.

Who’s making the decision? Richard Wagner, architect at dxb lab and

former vice president of the Architecture Asso-

ciation of the UAE (aaUAE), describes an ideal

scenario. “In an ideal nutshell, the architect

specifi es the type of glass, the engineer verifi es

that choice, the contractor builds it, and the

developer sells a quality project as desired by

the clients.”

It doesn’t take an astrophysicist to know that

in Gulf architecture, things don’t often work

that way. In a region where quality can quickly

be supplanted by quantity, architects often

struggle with contractors and value engineers

convincing clients that using a less advanced

product will have little infl uence on how the

building looks or performs.

Th om Bohlen, (AIA, NCARB) chief technical

offi cer at the Middle East Centre for Sustain-

able Development (MECSD), understands the

importance of consulting with qualifi ed profes-

sionals when considering glass.

“Architects normally specify glazing for their

buildings, but typically they get input from

structural engineers, glazing contractors, glazing

suppliers and, of course, from the green building

consultant,” says Bohlen. “Th e appropriateness

of the U-values of the system, transmittance

factors and shading coeffi cients can all greatly

aff ect energy consumption in buildings.”

All too often, however, developers or con-

tractors in the Gulf decide on a type of glass

or facade system depending on budget or

preference of origin. Specialty engineers are

consulted only in the most complex scenarios

and architects are left voiceless in the great

debate about money.

How important is the ‘right’ glass for the right project?Matching the glass system with the style of

the building and the context in which it sits is

extremely important. Th e quality of the glass,

in terms of structural/physical/thermal prop-

erties, is paramount to achieving a building

that looks and functions properly.

“Especially in hot regions like the Gulf, the

energy performance and comfort levels of a

building clothed in glass are totally dominated

by the choice of glass,” explains James Law,

chairman and founder of Hong Kong-based

James Law Cybertecture International (JLCI).

By Jeff Roberts

Especially in hot

regions like the

Gulf, the energy

performance and

comfort levels of

a building clothed

in glass are totally

dominated by the

choice of glass.

James Law

DESIGNGLASS

In association with



Having designed several projects for the Mid-

dle East and India – and employing a highly

futuristic brand of architecture that melds the

form and function of a building with cutting-

edge technology – using glass that does what it

promises is crucial for JLCI. “Using the wrong

glass can have disastrous outcomes, including

making the building ineffi cient and unpleasant

as well as using unnecessary levels of energy to

keep occupants cool,” adds Law.

Because glass can range from fully transpar-

ent to fully opaque or refl ective, and can be

specifi ed in virtually any tint or colour, aesthet-

ics is less of an initial concern than function.

As Kareem Negm, LEED AP and architect at

Dar Al-Handasah (Shair and Partners), points

out, ‘function’ in the Middle East means more

than just energy-effi ciency.

Of course, double glazed, low-U glass should

be specifi ed externally to reduce solar gain but

because of religious and cultural privacy issues,

residential projects will almost always opt for

fully refl ective or very dark tints, regardless of

effi ciency levels of the glass. Internally, how-

ever, aesthetics take priority.

“Fritted glass for shower enclosures can be

used in hotel room to deliver light and main-

tain privacy,” explains Negm. “For commercial

applications, sandblasted logos and engravings

enhance branding and corporate identity.”

Wagner agrees that the choice of glass is

important where aesthetics are concerned, but

given the architectural trend of using massive

curtain walling in the UAE, the environmental

and climatological aspects of glass cannot be

ignored and the building standards need

to follow suit.

“Standards for thermal insulation of building

envelopes – which includes glass – are far too

tolerant given the harsh summer climate we

endure,” explains Wagner. “Th is allows for many

loopholes during the construction process and

ultimately can cause buyers and operators hor-

rendous long-term running costs.”

Is glass a liability in Gulf architecture? In the more moderate climates of Europe,

North America and parts of Asia, glass can be

an extremely versatile material that can simul-

taneously addresses effi ciency and design chal-

lenges. But, climates in the Gulf are harsher;

they require materials that function at higher

levels and, therefore, require careful consider-

ation during design and specifi cation.

Chad Oppenheim, founder and principal

of Miami-based Oppenheim Architecture +

Design, often says: “Building glass refrigerators

in the desert doesn’t make a lot of sense.” His

logic is doubly poignant given his experience

working in a solar-heavy climates and the num-

ber of projects OA+D has completed in Miami.

So, the obvious question remains, is glass a

liability in the Gulf? Th e architects, engineers

and LEED APs interviewed for this article sug-

gest it just might be.

“I think any material can be a ‘liability’ if

used improperly or unwisely, or where all

considerations in the use of that material are

not considered,” says Bohlen. “Well if you look

at it from an environmental point of view then

yes. We’re creating glass boxes that are heat

magnets. Th ey look nice but often trap the heat

inside and thus cost a lot of money to cool.

Th is cooling process harms the environment in

a tremendous way,” agrees Negm.

Wagner takes the argument a step further

to suggest that the ‘liability’ aspect of glass

doesn’t rest wholly with the material itself.

“Th ere is always an element of liability in glass,

no matter where you are located,” he explains.

“Th e reason that there appears to be a lack

of versatility in this market can be largely

attributed to the fact that the local manufactur-

ing industry has not developed a diverse and

feasible enough repertoire, which in return

has hampered construction of avant-garde

designs.... At the same time we have to consider

the environmental aspect of shipping tonnes of

products halfway around the globe, which adds

another great liability,” adds Wagner.

The fi nal wordIt seems clear that the key to using glass

correctly and responsibly lies in the ability

of architects, contractors, developers and

engineers to be collectively mindful of its

climatic challenges and specify the product in

conscientious ways.

“Just like any where else, glass can be a

versatile material in the Middle East, but it

must be used in conjunction with the correct

application and specifi cation to meet the

specifi c requirements of the region,” Bohlen

insists. “Th e [challenges] include high heat and

humidity, blowing sand particulates and plenty

of solar gain. Anytime you can avoid the sun’s

rays from directly striking the glass you have

gone a long way towards making the facade

and interior more effi cient.” 5

Japan is one of the largest consumers of solar glass solutions.

Image: Scheuten

In an ideal nutshell, the architect specifi es the

type of glass, the engineer verifi es that choice,

the contractor builds it, and the developer sells

a quality project as desired by the clients.

Richard Wagner

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INFRASTRUCTURECABLES

In association with


INVISIBLE INFRASTRUCTURE

Cabling plays a hidden role in all

our lives. Buried underground and

sealed behind plaster board, cables

of all kinds provide the power and

connectivity that has become an

absolute necessity. Any modern city’s infrastructure

is expected to be infallible, placing added importance

on the quality of all cabling, whether low, medium or

high voltage.

One of the most important ingredients in

producing quality is experience. An independent

Swiss family business, R&M has garnered an

impressive 40 years’ experience in the information

and communication technology market. Its main

focus area is the development and manufacture of

future-oriented passive structured cabling solutions

for communications networks.

Outstanding products in the copper and fi bre-

optic domain have won R&M a reputation as a leader

in quality that always provides added value. R&M

solutions set standards for modularity as well as

convenience of installation and maintenance. Th e

company enjoys market leadership in Switzerland,

and is present in 16 additional countries, with their

own subsidiaries and agencies.

R&M’s regional headquarters is located in the

Dubai Airport Free Zone, while it has offi ces in Saudi

Arabia, Egypt and Jordan. Jean-Pierre Labry is the

newly-appointed MD of the Middle East operation,

while Andrew Sedman is the technical director.

Labry’s key responsibility is nurturing the company’s

growth in the MENA region.

He brings strong domestic experience and local

market knowledge to R&M, having worked in the

region for over 12 years, and closely with R&M for

the past eight years. He worked for 11 years with

a reputable electro-mechanical with a workforce

of 3 500. In addition, Labry was the quality, health,

safety and environment (QHSE) manager. In 2001, he

oversaw the launch of an IT infrastructure division

specialising in passive installation. It was not long

before this became one of the leading installer/IT

system integrators in the UAE, with a workforce of 250.

In terms of R&M’s impact on the Middle East

market to date, the company saw a 63.4% increase in

growth in 2008. Generating 78% of its sales abroad,

R&M has emerged as one of the top three players in

Europe and the Middle East, reports Labry. Total sales

for 2008 increased 2.2% over 2007 to $219 million,

refl ecting the impact of the global fi nancial crisis

after a strong growth phase.

Two thirds of total sales were recorded in the

structured building cabling (private network)

segment, while growth in the telecoms segment was

From power supply to telecoms, cables and cabling constitute the

‘invisible infrastructure’ that holds buildings together. We spoke to a

range of players about this vital sector.

By Gerhard Hope

R&M Middle East MD Jean-Pierre Labry.

largely attributable to major fi bre-optic projects.

Indeed, fi bre-optic technology has emerged as a focal

point of investment, with R&M planning to boost its

development of new fi bre-optic solutions by 10% in

2009. In bolstering its claim of being an innovation

leader, Labry points out that 20% of total sales are

achieved with products less than three years old.

Labry also reveals that the company is continuing

to decentralise from its traditional Switzerland home

base. “Th e fi rst management and logistics hub opened

recently in Singapore. Th is initial development will be

followed over the next two years by four hubs in other

regions. Th ese hubs will allow the R&M sales regions

to provide their customers with even better logistics

services.” Sedman’s role as technical director entails

looking after project implementation and processing

of the QPP training programme for distributors,

which will ensure high standards and customisation

to meet local customer needs.

Sedman will also be in charge of maintaining

superior technical support standards for sales

activities across the region. He has over 19 years’

experience in the telecoms cabling sector, together

with an extensive background in project management

in the fi eld of structured cabling.

Labry tells MEP Middle East that the company’s

impressive growth to date has given it a strong

base from which to pursue regional expansion. “We

are taking advantage of the current opportunities

by sourcing the skills we need to consolidate our

growth.” Indeed, R&M is one of the few companies

recruiting actively at present, as it takes advantage of

current trends such as the global move to fi bre-optic

networks, which Dubai and the rest of the UAE are

only just embarking upon.

Apart from its QPP programme for distributors,

R&M also has a training academy that disseminates

technical information on the latest innovations.

“Our involvement on the distributor side ensures

INFRASTRUCTURECABLES

In association with



excellence in the execution of our systems, while the

training academy is our way of giving back to the

industry itself so that it can benchmark itself against

the latest international developments,” says Labry.

ELECTRICAL SAFETYTh e issue of electrical safety is an inevitable corollary

of cables and cabling. Electrical safety is a major

concern in construction, operation and maintenance,

process design, electrical safety services, risk

management, workplace safety and regulations and

standards. A key player in this ancillary sector is

Duval Messien, represented by Manav Enterprise

Middle East FZCO.

Technical director Sonjib Banerjee says this French

multinational has very old roots, stemming from

1835, when Paul Duval pioneered the manufacture

of braided fl exible cables, and 1927, when Georges

Messien focused on earthing systems.

It might seem strange to consider lightning strikes

as a potential hazard in the UAE, but Banerjee points

out that Burj Dubai – where the company’s third-

generation Satelit 3 lightning protection system has

been deployed – points to the phenomenon of ‘vertical

cities’ in the region. Th ese have huge electrical loads

concentrated on relatively small footprints.

In terms of earthing systems, Duval Messien’s

fl agship in this regard is known as TEREC+, described

as a ‘miracle compound’ comprising seven diff erent

chemicals. Th e product quickly achieves a resistance

level in accordance with internationally acceptable

standards, while its ongoing interaction with the

native soil actually increases its eff ectiveness over

time. Maintenance-free and environment-friendly,

TEREC+ protects electrical and electronic equipment

from ground faults, which are a major cause of

electrical damage in the UAE, says Banerjee.

Banerjee also reveals that when TEREC+ achieves

an uptake in the UAE of about 1 000 bags a day, Duval

Messien is likely to establish a local mixing plant to

meet the heightened demand, with the main chemical

ingredients imported from France.

Another service that Duval Messien off ers to the

local industry is a fully-equipped technical library,

including the latest standards and regulations, that

MEP engineers can visit.

FIRE PERFORMANCEMiddle East GM Graeme Aittis explains the reasoning

behind establishing a local branch of this UK-based

manufacturer: “We had reached the point where we

felt we really needed someone on the ground here.

“We have been active in the region for many years,

trading through local distributors. However, to take

the business to the next level, we needed to establish

a presence. So this is a logical fi rst step.

“We believe the Middle East is important, and it

helps everyone for us to be nearer to our customers in

areas like this,” says Aittis.

“We are meeting a demand for on-the-ground

service in the Middle East, and we fi rmly believe

in off ering the highest level of support to all of our

customers. Th is is augmented by our full technical

and sales resources.”

One of the oldest cable companies in the world, AEI

Cables features a diverse range of products, running the

gamut from domestic building wires to armoured cables.

“Th e one area I would say we are most recognised

in this region is fi re-performance cables for the

general construction industry, used for fi re alarm and

emergency lighting systems, for example.” AEI is an

acknowledged leader in this area, and continues to

satisfy wiring applications in addressable alarm systems.

Fire-performance cables are high-end, high-

grade products, with the company complying with

international standards such as BASEC 9001, BASEC BA

2250 and LPCB 9001. Aittis comments that an increasing

requirement locally is for civil defense approval,

especially in terms of fi re protection, and AEI Cables is

able to meet this additional requirement as well. “If you

look at the fi re-performance cables, we have BASEC and

LPBC rating, which people recognise here.

“Th e next question is: are you civil defense approved?

So you really have to have this extra approval to be

able to sell such products into this market, and this

requirement is actually becoming stronger.”

What about the impact of ‘green’ building

standards and regulations on the demand for

high-performance cable products? “I would say it is

starting to have an eff ect in terms of a shift towards

low-smoke variations of cable products rather than

the traditional PVC-based ones.”

AEI Cables in the UK is a member of the British

Cablemakers’ Association (BCA), and thus is part of a

global campaign to rid the market of fake or imitation

cable products that compromise health and safety.

“Any poor-quality cable is of concern to us. As a

member of BCA we have been producing cables to

British and international standards for many years,

and we believe that these independent recipes

give customers confi dence that our cables are

manufactured to a published standard.

“Any deviation from this quality in the form of rogue

suppliers trying to reduce cost is a major concern from

a health and safety aspect, where the use of under-

sized conductors could have fatal repercussions.

“We believe there are many opportunities built on

innovation and quality, which has been the byword of

the AEI Cables brand for more than 100 years, and for

which we are known across the industry.”

In terms of current opportunities and the impact of

the economic slowdown, Aittis comments as follows:

“We recognise that certain sectors will recover

quicker than others, and we appreciate there are

many other hidden factors in the recovery process.

“Th e Middle East remains a strategically important

centre for the world, and therefore we anticipate a

quicker recovery than in Europe.”

LOCAL INDUSTRYTh is leading manufacturer of high-quality power

cables in the Middle East, and winner of the

Mohammed Bin Rashid Business Excellence Award

for its achievements in the manufacturing sector,

has been voted as a ‘Superbrand’ for the year 2009.

Ducab was among over 3 000 UAE-based

companies to receive this award, which recognises

outstanding qualities identifi ed with a particular

brand name.

From a humble beginning in 1979 to a regional

giant with 100% local holding, Ducab has established

a region-wide reputation as a supplier of quality

power cable solutions. Owned jointly by the

governments of Dubai and Abu Dhabi, Ducab boasts

one of the most modern manufacturing facilities

in the region, producing over 110 000 cubic copper

tonnes equivalent of low- and medium-voltage cables.

Th e latest developments in terms of the cable giant

have been media reports that it plans to set up a plant

in Qatar, its fi rst outside the UAE, by as early as

next year.

MD Andrew Shaw reveals that Ducab has already

progressed in this regard, as it is already in possession

of a manufacturing licence for Qatar, meaning that

establishing a presence there would be a logical

next step.

Th is would place Ducab in closer reach of raw

materials, and position it to grab a larger piece of the

GCC pie in terms of the growing demand for cables

for the region’s burgeoning infrastructure sector.

AEI Cables Middle East GM Graeme Aittis.

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LOCAL MANUFACTURER DUCAB

Duval Messien technical director Sonjib Banerjee.

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BOILERS &WATERHEATERS

In association with



ON THE BOIL

Boiler manufacturers are looking at reducing harmful

emissions, as well as reducing energy costs for end

users by increasing effi ciencies, or even looking at

new fuel types.

Fulton of the US was recently awarded a grant from

the New York State Energy Research and Development Authority

to develop an ultra-high effi ciency condensing natural gas/B-100

biodiesel-fi red version of its Vantage boiler.

“We see biofuels as a premiere energy source people for the future

if, in fact, petroleum type fuels are no longer available or become

expensive or diffi cult to obtain,” says Fulton Heating Solutions Inc.

commercial heating product manager Erin Sperry.

SULPHUR-FREE FUELTh e biodiesel-fi red version of the Vantage boiler will take advantage

of the unique features of sulphur-free fuel, while achieving ultra-

high effi ciencies. Such an innovation stands to fi ll an important

technological niche in the boiler market. While gas-fired condensing

boilers can provide efficiencies over 89 AFUE, most conventional

oil-fired boilers are limited to operating at lower efficiencies due

to the corrosive nature of the sulphur content of the fuels. Unlike

most fuel oils, biodiesel, which is derived from vegetable oil, is non-

toxic, biodegradable, sulphur-free and, when burned, releases less

harmful pollutants into the atmosphere.

COMBUSTION PROCESS“Th ere are no commercial-size boilers on the market that can

condense on No. 2 oil because of the sulphuric acid production

associated with the combustion process,” says Sperry. “If it is not

possible to produce fl ue gas condensate, it is not possible to get the

highest effi ciencies from operating the boilers.

Th e ability to condense on an oil that would not result in sulphuric

acid production leads to being able to have ultra-high-effi ciency

condensing boilers with more than just gas-fi red options.” Th e ultra-

high effi ciency boiler will be beta-tested towards the end of 2009. If

all goes according to plan, the three million Btu version should be

available in 2010.

Lochinvar’s Sync boiler features smart-touch control with a touch-

screen user interface. Th is allows contractors to integrate boilers

into heating systems with less eff ort and with more control, says

marketing director Stirling Boston.

Th e modulating condensing design is housed in a compact

footprint that features multiple venting options for greater

installation fl exibility and ease of maintenance.

Th ese improved control strategies are not only user-friendly,

but they also help combat real-world scenarios such as part load

heating days, energy saving pumping and piping strategies, system

oversizing and limitations in technology for maintaining the heating

system at low loads.

“Due to these variables we are sometimes not able to operate

a complete heating system at effi ciencies as high as is desired.

However, we will continue to introduce new technologies and

controls designed to provide higher realised system effi ciencies,”

explains Boston.

We look at some of the latest technological trends

and developments on the international boiler

and water heater front

By Gerhard Hope

R&M Middle East MD Jean-Pierre Labry.

£200THE INCENTIVE PER

BOILER FOR REHEAT

BRITAIN’S BOILER

SCRAPPAGE SCHEME

BOILERS &WATERHEATERS

In association with



Increased effi ciencies lie at the heart on boiler innovation.

400 THOUSANDTHE APPROXIMATELY 400 000 BOILERS IN THE US

CONSUME 33 QUADRILLION BTU, ABOUT 25% OF THE

WORLD’S ENERGY, A YEAR.

Bryan Steam recently introduced its Triple-Flex ultra high

effi ciency condensing boiler, which uses a variable speed motor/

blower for precise control and energy savings. Th is US manufacturer

is also researching and developing the latest in control technologies

to deploy in the market. “We have seen a steady increase in the use

of PID control technology for more accurate control of the boiler for

precise output to the heating/process load.

“Th e use of various protocols for communications with the BMS is a

continual challenge as the industry works to fi nd a common standard,”

comments national sales and marketing manager Ronald Guth.

“We are also using the Honeywell Sola hydronic control to manage

the boiler while interfacing with the BMS to change the water supply

temperature as needed in order to reduce the loads on the system

pumps and chillers, for example.”

Since the Triple-Flex boiler is not temperature dependent, it

also provides ultra high effi ciencies. Most condensing boilers can

achieve effi ciencies in the 95% to 98% range when operated with

cool return water of 80°F at low fi ring rates. However, these are not

real-world operating conditions. When these same boilers are fi red

at maximum rate with nominal 160° return water and 180° supply,

effi ciencies are closer to 86% to 87%.

A LESSON FOR THE UAE?A lot of the technical innovation on the boiler and water heater

front is related to increased effi ciencies and reduced emissions. But

what about existing units? Perhaps Dubai, where ‘green’ building

is gaining momentum, can take a leaf from the UK, which has

introduced an innovative scheme to replace older boilers with the

latest technology.

Plumbers’ merchant Mick Williams of the UK has started a

campaign called ‘Reheat Britain’. It states that, by replacing that

country’s old, ineffi cient gas boilers, it would be possible to achieve

a major environmental benefi t, and at the same time generate

employment and stimulate economic activity.

According to the Energy Saving Trust of the UK, boilers account

for about 60% of the carbon dioxide emissions from a gas-heated

home. By replacing a G-rated boiler with a new A-rated condensing

alternative with better controls, household bills can be cut by up to

a quarter. In an average UK family home, that could mean a saving

of £235 a year. Reducing gas consumption reduces carbon dioxide

emissions at the same rate. Th us a house that swaps a G-rated boiler

for an A-rated alternative could also reduce its carbon footprint by

as much as 15%.

Stiebel EltronRepresented regionally by Gerabic General Trading LLC, Stiebel Eltron is the largest manufacturer of water heaters in Germany.

Most instantaneous water heaters are pressure-type units with pressure-resistant copper or plastic tanks of 1000 kPa (10 bar) pressure rating for a centrally-installed hot water supply, which can supply multiple outlet points depending on the amount of warm water, determined by the size of the element in kilowatts.

These compact units have a large element so that the water can be heated instantly and continuously. Stiebel Eltron manufactures two main types, namely electronically and hydraulically controlled units.Website: www.stiebel-altron.de

Initially, there will be a carbon cost in making and fi tting new

boilers. However, for an energy-using appliance like a boiler, the

proportion of manufacturing emissions – compared with emissions

from fuel used during its working life – is no more than a few per

cent, and savings are immediate.

Th e scheme could generate a new niche market for plumbers and

engineers to tap into. In the UAE, energy effi ciency in the MEP sector

falls largely on the HVAC side, but boilers and water heaters are

critical, as such equipment is a major consumer of energy. Companies

specialising in boiler optimisation also stand to benefi t. 5

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designed, engineered, and fi tted ... without compromiseNovember 2006: United Arab Emirates Federal Government passed the UAE Disability Act (Federal Law No.29/2006)

to protect the rights of people with disabilities and special needs. It is estimated that in the MENA region there are

approximately thirty (30) million people with special needs. Providing accessibility to this significant percent of the

population is not only a social and moral obligation it offers a huge retail business opportunity.

e-type platform lift: is formed of two stylish platform lifts capable of travelling a maximum of 1m. This low rise lift blends in and can be easily installed into any environment.

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a-type platform lift: a favourite among architects and engineers, fits well into all types of environment & has a maximum travel of 12 metres and 5 stops.

HEATH DONNELLY, Managing DirectorP.O.Box 111833, Dubai, U.A.EDUBAITel: +971 04 422 6457 / Fax: +971 04 368 4587ABU DHABITel: +971 02 635 0031 / Fax: +971 02 365 0064EMAIL: [email protected]: www.platformliftcompany.com

Building designers, construction companies, building owners and managers must ensure

that adequate disabled access is provided and properly maintained. Platform lifts are ideally

suited for offices, shops restaurants, factories, hotels, schools and any other public access

buildings. They can be customized to meet special requirements and provide a practical and

low cost solution when disable access needs to be added to an existing building.

MEPHVAC

In association with



CLIENTS STILL CALLING FOR QUALITY

In spite of a global slowdown that has

forced many in the construction and

development industries to look for the

lowest price options, the manufacturers

and suppliers of HVAC and MEP

solutions have claimed that developers and

specifi ers are not cutting corners on price.

And, speaking at this year’s Big 5 exhibition,

companies specialising in these fi elds have also

claimed that the slight tightening of buyers’

budgets has, in fact, led to a better and more

competitive sector.

“Th ere is certainly still a big market here in the

Middle East and while it may not be as huge as

it was a year ago, we do feel it’s starting to grow

again,” said Peter Klyver, marketing director for

the Swedish Ostberg Group, which is dedicated

to energy effi cient ventilation systems.

“Our main clients are hotels and this is the

place to be for hotels,” Klyver added.

“Th ey’re not looking for the cheapest

solutions but actually the right balance between

quality and price. We’re a Swedish company and

with that comes a certain reputation for quality

– we’re not the cheapest but we’re certainly not

the highest price either.”

Western Airducts’ Tom Prideaux-Brune

agreed that the search for the right price was

not exactly destroying the industry.

“Our company manufactures grilles, diff users

and delivers air quality engineering. To be

honest, many of these products are very similar

across the board and, therefore, you do see a lot

of clients looking only at the bottom line.”

However, according to Western Airducts,

this had led to a push towards better levels of

service. “Manufacturing has become a service

industry, and we’ve been conscious of that in the

UK and are now applying those principles here.”

Th e Chinese company Gree manufactures

air conditioning solutions, chillers and fan coil

units and currently boasts a global network of

20,000 distributors, while producing more than

27 million units per year, enjoying a 46% market

share in AC in China.

“We’ve been doing good business in retail and

wholesale but, of course, we’ve also witnessed

a decline in construction over the past year,”

explained vice general manager of overseas

sales Larry Lam.

“We actually see the current market as a great

opportunity for Gree to grow its business. What

developers are actually looking for is a cost-

eff ective solution at an attractive price and we

certainly think we can compete on quality.”

Zakir Ahmed, the general manager of NIA

Limited, which supplies Gree’s products in the

region, added: “A few years ago, property prices

were booming and nobody was bothered about

price; all they were bothered about was delivery

and execution. Now, developers and clients

need a more realistic price solution.”

MEP and HVAC buyers are refusing to look for rock bottom pricesBy Matt Warnock

Maxell Trading [1E11] is a UAE-based

company that has been supplying the HVAC

market for the past eight years.

Sales executive CS Rathish said: “Th is market

is currently ruled by prices and competition.

Some big projects and high profi le smaller ones

too, still demand quality, but others often want

rock bottom prices.

“Th ere are some cases where there’s a

genuine cheaper alternative but, in others, a

handful of contractors are unfortunately willing

to compromise quality for price.”

However, Rathish is quick to point out that

the view of the market is far from a negative one.

“We feel that it has been a little tough to attract

business in the past few months but, that said,

we’ve already gone past our target for this year.

“Th e next six months into 2010 could be fairly

diffi cult, but then we’re confi dent that we will

see the market come back strong.”

So why are some companies reveling in

current economic conditions while others are

struggling to make ends meet and slashing jobs

every few months?

“It’s about the structure of a company. Big

companies have huge marketing budgets, big

distribution costs; Gree is very lean. Th e product

may cost the same to manufacture but delivery

costs less, there’s hardly any HQ overheads,”

explained NIA Limited’s Ahmed.

Th e one certainty is that HVAC specialists

still see the Middle East as an essential market.

“Th is is our fi rst time here and, the

architecture and fi nish is amazing – it’s like the

F1 of construction,” said Western Airducts’

Scott Lintern.

“In terms of the air quality engineering side

of the business, we’re getting a feel for the

market and trying to network. As health and

safety regulations come in here, we feel we

can play our part with 30 years’ experience

manufacturing according to UK regulations.” 5

Gree’s Larry Lam and Zakir Ahmed of NIA at their stand.

Peter Klyver of Ostberg Group.

EXHIBITORQ&A

In association with



What attracted your company to come to the Middle East?For us it is a new market and a new opportu-

nity. Our main market is Europe but we also

off er our products in the US, South Africa and

New Zealand so we believe that we can also

sell our product here in the Gulf. We have

been coming to Dubai every month this year

and we have also visited Qatar and Bahrain.

Where in the Middle East are you based?We are currently setting up a branch in Ras Al

Khamiah Free Trade Zone. We have received

our trade license.

Will the new proposed ownership laws effect your business deci-sions?Th e law could give us more freedom, but we

will see how things go. We have been trying

to fi nd the best way to set up our business

here but there are so many diff erent possibili-

ties. We have a product that is of very high

quality and is not sold in the UAE so we need

to do the marketing ourselves. Th at’s why we

decided to set up our business in a free zone.

We have full ownership and it seemed like the

right option for us at the time.

What products do you offer?We off er high quality plywood for many dif-

ferent applications including outdoor joinery

works and for door manufacturing. We also

have fi re retardant plywood, which can be

used for public buildings. It is very versatile

and can be used for many diff erent projects.

We manufacturer doors, which have an alu-

minium sheet in the centre. Th is makes it fi re

retardant. We are doing tests on this product

at the moment.

What attracted your company to come to the Middle East?We are in the heating, ventilating and air

conditioning industry so the Middle East is

a huge market for us because air condition-

ing here is not a luxury, it is vital. Even the

poorest man in his small apartment needs air

conditioning.

Where in the Middle East are you based?We are based in Abu Dhabi and we have a

branch in the north of Syria to cover the

northern countries in the Middle East. Leba-

non, Syria and Iraq all have similar tempera-

tures to the Gulf.

Will the new proposed ownership laws effect your business future decisions?It will be benefi cial to us because it will give

us 100% ownership. At the moment our

branch is only a representative offi ce and we

have a sponsor. We are not based in a free

zone. It was important for us to have a repu-

table offi ce in the UAE. For me, the free zone

is only suitable for warehouses. A sales offi ce

needs to be in a tower. I have no interest to

relocate my company into a free zone.

What products do you offer?We are a district cooling provider. We have

ice storage, which is a fl exible solution for

the management of important energy needs.

It enables a signifi cant reduction in installed

chiller capacity (up to 70%), the use of low tar-

iff electricity for running cost savings. We also

have heat exchangers, which enable the trans-

fer of water from the base of a building to the

top. Th e pumps consume less energy thanks

to a very low pressure drop. In addition we

What Middle East projects are you currently working on?We are looking to work within shopping

malls. We have products like Joubert paint,

which is very easy to implement into any

project. We defi nitely want to do lots of work

with architects, consultants to introduce our

products to them and into new projects.

Which Middle Eastern country is leading the way, in your opinion?Th ere are still projects going on in Dubai and

in Abu Dhabi. I think things in Qatar are boom-

ing and I have met some people from Kuwait

who say that the economy is still going strong.

Saudi Arabia and Oman are also showing signs

of growth. We are looking to employ people so

we can cover the whole of the Gulf.

have fan coil units, which are the visible com-

ponents of central air conditioning.

What Middle East projects are you currently working on?We are hoping to work on Jabal Omar in

Saudi Arabia, which is a Saudi Oger project.

We are trying to sell 15,000 units there. Th e

contract will be awarded in 2010. We are also

working on Hamad Medical City in Qatar.

Which Middle Eastern country is leading the way, in your opinion?For me it is Saudi Arabia. It has not been

badly aff ected by the fi nancial crisis and it

has much more new income and lots of proj-

ects. Princess Nora University, for example, is

a huge project, which we hope to supply.

We have full owner-

ship and it seemed like

the right option for us.

The pumps consume

less energy thanks to

a low pressure drop.

Ubi France 4C152 Ubi France 4C152

SPEAKING FRENCHTwo French companies talk to CW about their journey to the Middle East

Joubert Plywood General manager

Michael Geoffroy.

Ciat Middle East Area sales manager

Mahidine Ait.

EXHIBITORPARTY

In association with



BIG 5: EXHIBITOR

PARTYDid we see you at the

Exhibitor’s reception?

Liliya Kenzina and Nailya Kenzina Liliya Kenzina and Nailya Kenzina of FBM Company Dubaiof FBM Company Dubai

Sammi Lee of Yuhong and Sammi Lee of Yuhong and Mohammad Khan of MawaridMohammad Khan of Mawarid

Evan Govender and Ralph Orbanek Evan Govender and Ralph Orbanek of Messe Miadien, Germanyof Messe Miadien, Germany

Reyhan Ismailova of Cesan LTD and Ahmet Reyhan Ismailova of Cesan LTD and Ahmet Gorcelik of Onur Naturalstore MarblesGorcelik of Onur Naturalstore Marbles

Nick Jenkins of Manlift, Rosa Thomas, Louisa Nick Jenkins of Manlift, Rosa Thomas, Louisa Theobald and Sam Kane of BIG 5 PMLTheobald and Sam Kane of BIG 5 PML

Tatyany Holkina of Med Development, Yousif Naeemat of International Tatyany Holkina of Med Development, Yousif Naeemat of International Trading Interprise, and Williatte Adeline of L’Oreal Middle EastTrading Interprise, and Williatte Adeline of L’Oreal Middle East

Margaret Burgess, Keith Stubbs and Trevor Burgess of Margaret Burgess, Keith Stubbs and Trevor Burgess of DMG Australia & New Zealand agentsDMG Australia & New Zealand agents

Natasza Radkiewicz and Ewa Natasza Radkiewicz and Ewa Brynda of Inchem PigmentBrynda of Inchem Pigment

Shahran Bin Ahmed, Julian Schutt and Liliana Shahran Bin Ahmed, Julian Schutt and Liliana Faure of Co.Schutt Grande Forgesa FranceFaure of Co.Schutt Grande Forgesa France

Shari Robitaillo and Brooke Shari Robitaillo and Brooke Askin of Tecnia Askin of Tecnia

Jorg Rodenhauser, Clerissa Thomami and Jorg Rodenhauser, Clerissa Thomami and Matthias Arend of LiebherrMatthias Arend of Liebherr

Amanda Westerman Amanda Westerman of MECOM Forum UAE of MECOM Forum UAE and Britt O’Sullivan of and Britt O’Sullivan of Ecomodular Living UKEcomodular Living UK

EXHIBITORPARTY

In association with


78 BIG 5 SHOW DAILY NOVEMBER 25, 2009WA

Areej and Rami Al Hasooun Areej and Rami Al Hasooun of House of Equipmentof House of Equipment

Martini Caroline and Martini Caroline and Nousawaz Yann of RACNousawaz Yann of RAC

Daniel Wong and Fey Daniel Wong and Fey Yap of WTH IndustriesYap of WTH Industries

Rachel Fernandes of DMG Group and Rachel Fernandes of DMG Group and Krystal Fernandes of IntergraphKrystal Fernandes of Intergraph

Karan Yadav of Ecoventures, Aksana Buracmkouskaya of Karan Yadav of Ecoventures, Aksana Buracmkouskaya of Concrete Technology and Min Sung Yoo of KorvanConcrete Technology and Min Sung Yoo of Korvan

Cherie and Reggie Flagg of Metcon Cherie and Reggie Flagg of Metcon Global Steel Framing SystemsGlobal Steel Framing Systems

Olli Tienhaara of Entre Marketing Finland, Karin Nars of Olli Tienhaara of Entre Marketing Finland, Karin Nars of Dinolift oy Finland and Pasi Uusi-kuitti of Dinolift oy FinlandDinolift oy Finland and Pasi Uusi-kuitti of Dinolift oy Finland

Robert Braljacic, Konrad Aurin, Daniel Thompson, Robert Braljacic, Konrad Aurin, Daniel Thompson, Christoph Dorn and Peter Vriens of Fermacell AestuverChristoph Dorn and Peter Vriens of Fermacell Aestuver

Gemma Price and Mark Lawrence Gemma Price and Mark Lawrence of DMG Worldmediaof DMG Worldmedia

Iernesto Garcia of Yeyforma, Estefany Karstedt of Techmolde, Lydia Iernesto Garcia of Yeyforma, Estefany Karstedt of Techmolde, Lydia Gallego of Techmolde and Idoya Vidondo of Aragon ExteriorGallego of Techmolde and Idoya Vidondo of Aragon Exterior

Mazen Mkadem and Elisabeth Mazen Mkadem and Elisabeth Mueller of Linder DepaMueller of Linder Depa

Sina Luig of Intl. Exhib. Services Sina Luig of Intl. Exhib. Services and Dimple Mhamunkar of DMG and Dimple Mhamunkar of DMG

WorldmediaWorldmedia

Eric Wang, Sara Tang and Eric Wang, Sara Tang and Daniel Xia of ARK PrefabDaniel Xia of ARK Prefab

Mobile Crushing and Screening in Action

The unification of the Extec and Fintec brands within the Sandvik group of companies has created the world’s most comprehensive and dynamic line-up of mobile crushing and screening equipment. The Sandvik Mobile Screening and Crushing range now delivers all the familiar characteristics of productivity, versatility and exceptionally low running costs, but they are now combined with levels of durability and aftersales support that are synonymous with the Sandvik name. New name, improved service, same great product.

SANDVIK MINING AND CONSTRUCTIONSANDVIK MIDDLE EAST FZE WAREHOUSE FZS1 BB01 JEBEL ALI FREE ZONE PO BOX 261216 DUBAI UNITED ARAB EMIRATES TEL: 0097148860101 FAX: 0097148860109 info.extec-f [email protected] www.miningandconstruction.sandvik.com

P O B o x 1 7 7 7 4 J e b e l A l i F r e e Z o n e , D u b a i , U n i t e d A r a b E m i r a t e si r o n a u c t i o n s . c o m � i n f o @ i r o n a u c t i o n s . c o mTEL +971 4 8816142 � FAX +971 4 8813601

INTERNET BIDDING w/ LIVE AUDIO available!

EL PASO, TEXAS : NOVEMBER 24, 2009

OTHER UPCOMING AUCTIONS:

CRAWLER TRACTORS � WHEEL LOADERS � HYDRAULIC EXCAVATORS � MOBILE EXCAVATORS �MOTORGRADERS � FORKLIFTS � MANLIFTS � TELESCOPIC HANDLERS � GENERATOR SETS � TRUCKTRACTORS � DUMP TRUCKS � TANKER TRUCKS � CARGO TRUCKS � TRAILERS � TRUCKS � DOUBLEDRUM ROLLERS � COMBINATION ROLLERS � PNEUMATIC TIRE ROLLERS � WALK BEHIND ROLLERS �VIBRATORY ROLLERS � AIR COMPRESSORS � WELDERS � ROUGH TERRAIN CRANES � CRAWLERCRANES � LOADER BACKHOES � INTEGRATED TOOL CARRIERS � ASPHALT PROFILERS � AGRICULTURALTRACTORS � ATTACHMENTS � BUSES � CARS, PICKUP TRUCKS , VANS, JEEPS � Plus Much More...

DUBAI � UNITED ARAB EMIRATES � AUCTION STARTS 9AMPRIVATE AUCTION FOR HEAVY CONSTRUCTION MACHINERY AND LIGHT VEHICLESUNRESERVED PRIVATE AUCTION

8TH 9TH 10TH DECEMBER 2009

SHOW INFOSHOW STOPPERS

In association with



Win a Yamaha Banshee motorbike as well as

daily prizes of US $1,500 worth of Yamaha

clothing and apparel when you visit the four

brand new Sheikh Saeed halls

RIDE OFF ON A YAMAHA BANSHEE

Watch out for more informative and busy trade shows taking place in Dubai throughout 2010

FUTURE SHOWS

The Offi ce Exhibition9 - 11 February 2010Dubai World Trade Centrewww.theoffi ceexhibi-tion.comTh e Offi ce Exhibition

is recognised as being

the fl agship show for the offi ce sector. No

longer just a furniture showcase, we now

off er dedicated sectors for both technology

and consultancy. We bringing together the

world’s most important manufacturers and

suppliers, situated at the centre of the Gulf

region's construction boom.

2009 saw an increase in size of over 60%,

with visitor numbers increasing by nearly

20%! Be a part of the Middle East’s largest of-

fi ce solutions show and book your place now

for 2010… space is going fast!

The Hotel Show18 - 20 May 2010Dubai World Trade Centrewww.thehotelshow.comWhere the Hospitality industry meets...

Th e Middle East remains a strong market

for the hospitality sector, despite the current

global downturn. It is forecasted that new

hotel developments across the region will be

worth US $30 billion through to 2010/11.

Reliable estimates are that the UAE alone

will invest $19.9bn into hotel projects al-

ready under construction in 2009, which will

see fi t-out and supply business continue to

fl ourish over the next two or three years.

Four dedicated product sectors ensure

that exhibitors are able to take part among

their peers, and that visitors can identify

their needs easily and eff ectively:

• Interiors & Design

• Operating Equipment & Supplies

• Security & Technology

• Th e Resort Experience

FM Expo18-20 May 2010 Dubai World Trade Centrewww.fm-expo.comA joint venture with Streamline Market-

ing Group, FM Expo is a ‘one stop shop’ for

everything needed to manage and maintain

the built environment including: environ-

ment / energy, IT maintenance and manage-

ment, property services, security and health

and safety. Co-located with the Hotel Show

and InRetail, the 2008 event saw almost

100 companies take part and over 3,000 FM

specifi c professionals attend to discover the

latest maintenance, security, cleaning, infor-

mation technology and/or energy manage-

ment encompassed within a building.

Index8-11 November 2010Dubai World Trade Centrewww.indexexhibition.comNow in its 19th year, INDEX is the number

one business interior design show in the

Middle East. With over 1800 exhibitors from

around the globe, the event brings together

a comprehensive collection of innovative

and state of the art designs which are set to

inspire. INDEX 2008 was attended by 30,348

trade visitors and industry profession-

als, including nearly 30% attendance from

overseas. INDEX 2009 will see exciting new

developments including fl oor seminars by

renowned industry experts, stunning room

sets by leading interior designers, a new VIP

trade buyer programme and a lot more.

InRetail8-11 November 2010 Dubai World Trade Centrewww.inretailexhibi-tion.comInRetail (co-located

with the Index exhibi-

tion) is the largest retail design and shop-

fi tting exhibition in the Middle East. InRetail

off ers a spectrum of products and services

encompassing all working elements and sup-

port structures to the mall and retail sector.

From shop-fi tting and visual merchandising,

retail design and consulting to supply chain

management technology and retail secu-

rity, the event off ers a complete solution for

anybody involved in the retail sector. Our fi rst

class seminar programme running alongside

the exhibition off ers an educational look at

the retail sector and its development in the

Gulf from shopping mall construction to

security and globalising retail.

Two luckily Big 5 delegates have been selected to win

US $1500 worth of Yamaha clothing and apparel.

Th e names selected from the tombola at the Al

Yusuf Yamaha stand (11G41) were Faisal Yousef, chairman of Dur Al Yousefi ah

group and Mustafa Byloneh, general manager of Byloneh Company.

Th e competition will be open to exhibitors and delegates for the next two days and once you

enter the daily draw, your details will be automatically entered into a Grand Prize draw for the

Banshee motorbike, and a winner will be chosen on November 26 at 7:00pm.

Th e Yamaha Banshee motorbike is a sought after product here in the Gulf – it has Yamaha

build quality, it is simple, easy to maintain and huge fun off road.

Yamaha joined forces with Th e Big 5 to provide a special temptation for visitors to explore

four brand new Sheikh Saeed halls that the show fi lls and to promote what it can do for the

construction industry.

“We wanted to promote our utility vehicles to engineers and construction companies and show

them that they can be used on site,” said Al Yousuf Motors product manager Tamim Yousef. 5

Faisal Yousef (left) receives his prize from Tamim Yousef of Al Yousuf Motors.

DESTINATIONDUBAI

In association with



For more restaurants, bars and cafés visit timeoutdubai.com

It’s the third day of the Big 5 and you’ve probably got a few clients you’d like to take out to lunch. Time Out Dubai has picked out some business lunch restaurants. Posh or practical, you choose.

BEST BUSINESSLUNCHES AROUND TOWN

The Edge A clandestine restaurant that serves some of the

best eats in town.

Location: DIFC, Sheikh Zayed Road, Dubai; 04

363 7770

Travel: 10 minutes walk

Cuisine: European

Timing: Open Sun-Th u noon to 2pm

Credit Cards Accepted: Yes

Exchange Grill Th e meat at Th e Fairmont’s signature

steakhouse is some of the tastiest in town.

Perfectly cooked, appealing looking and served

in style.

Location: Fairmont Dubai, Sheikh Zayed Road,

Dubai; 04 332 5555

Travel: Sheikh Zayed Road

Cuisine: Steakhouse

Timings: Open daily Sun-Thurs 12.30pm to 3.30pm

Price: AED140 per head


Rib Room Located at the gorgeous Emirates Towers

in Dubai, the Rib Room provides a good

atmosphere and reasonably good steaks.

Location: Jumeirah Emirates Towers, Sheikh

Zayed Road, Dubai; 04 319 8088


Cuisine: Seafood, Steakhouse

Timings: Open Sat to Th u noon to 2.30pm



Lobby LoungeTh is 24 hours restaurant-lounge provides a

diverse range of refreshments around the clock

and has a special sushi off er on at the moment.

Location: Shangri-La Hotel, Sheikh Zayed

Road, Dubai; 04 4052703


Cuisine: Sushi

Timings: Open Sun to Th u from 11.30pm to 2pm



Entre Nous Th is little restaurant is a hot spot for trade

centre delegates looking for a quick business

lunch.

Location: Novotel World Trade Centre Dubai

Tel: 04 3320000

Travel: 0 minutes (next door to the exhibition

centre)

Cuisine: International

Timings: Open daily noon to 3pm


RIB ROOMJUMEIRAHEMIRATESTOWERS

EXCHANGE

GRILL

FAIRMONT

Insulation of pipes has not been given enough importance or attention, previously the main focus has been on condensation prevention.Now Engineers, designers and owners NEED to consider the environmental impact AND the opportunity to SAVE ENERGY and REDUCE CO2

Emissions. INSULPHEN is THE MOST EFFICIENT THERMAL INSULATION vs Fibre or Rubber. YOU WILL SAVE ENERGY - ask us for comparisons.

Also in High Occupancy buildings Thermal Insulation MUST be Fire and Smoke safe - low flame spread and low smoke emission is critical to enable people to escape in the event of a fire.Products selected must meet the regulations - Class 0 to UK buildings regs AND ASTM E84 25/50 flame spread/smoke emission rating!!

Only Insulphen WORLD CLASS Insulation gives you the best of all worlds.

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ARE YOU PROVIDING A SAFE ENVIRONMENT?

SHOW MAPTHE ESSENTIALS

In association with



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650

Spac

esC

ar

Park

C

1450

Sp

aces

Car

Park

D

470

Spac

esC

ar

Park

F

500

Spac

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de

d E

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Mu

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Stor

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ar P

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980

Sp

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Ove

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par

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750

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Mu

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Stor

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ost

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ED

10

per

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AE

D 2

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per

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Ad

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SHOW MAPTHE ESSENTIALS

In association with



Taxi Pick Up: Station E (Shuttle Bus from Ibis

Corner)

Taxi Drop Off : Za’abeel, Ibis Corner, Convention

Gate, Hall 1

Pick Up and Drop Off – Ibis Corner

Order from desk based at Al Wasl Corner

(Between Halls 4 & 5)

Th ere will be Free RTA Shuttle Buses from the

following stops to Dubai World Trade Centre:

Direction from Sharjah, Deira, Bur Dubai:

Jafiliya Metro Station

Direction from Abu Dhabi, Jebel Ali:

DIFC Metro Station

Car Park Shuttle Bus Red Route

(Free Service)

Over flow parking Jafiliya – DWTC Plaza

(behind Etisalat Building)

Car Park Shuttle Bus Green Route (Free Service)

Car Parks B, C, D – Hall 1

Shuttle Bus to Station E (Free Service)

Ibis Corner – Station E (Taxi Pick Up & Dubai

Mall Shuttle Bus)

Shuttle Bus to Dubai Mall (Free Service)

VALET

PRIVATE CAR HIRE

USEFUL INFORMATIONStation E – Dubai Mall (From 15:00 – 21:00)

RTA Shuttle Bus – Route C 045 (Costs AED 4.00

NOL card)

Picks up at RTA Bus Station at Convention Gate.

Stops at DWTC (Convention Gate) – Crowne

Plaza – French Connection – Al Murooj Rotana

– Dusit Dubai – DWTC (Convention Gate).

Start Time 08:00 – 20:00 (Bus every 30 minutes).

METROTAXI PICK UP AND DROP OFF

John, General Contractor

Dave,Precaster

Ellen, Structural Engineer

Bob,Steel Fabricator

Tekla Structures BIM (Building Information Modeling) software provides a data-rich 3D environment that can be shared by contractors, structural engineers, steel detailers and fabricators, and concrete detailers and manufacturers. Choose Tekla for the highest level of constructability and integration in project management and delivery.

BIMFORMATIONMANAGEMENT

Professionals of various disciplines working in a construction project are faced with the challenge to communicate and agree on the design in detail. They need a tool that enables effective centralization and control of all stages. Sharing the Tekla model allows them to stay in the building information loop, real-time.

the big 5 2009 show dubai news - day 3

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