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Copyright © 2014, SAS Institute Inc. All rights reserved. Presented by #PBLS14 • @BarbWixom • @tamaradull Copyright © 2014, SAS Institute Inc. All rights reserved. Presented by @BarbWixom @tamaradull #pbls14 With Barb Wixom (MIT) and Tamara Dull (SAS) The Big Data Organization: Get the Right People on Your Big Data Bus

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Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradullCopyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

@BarbWixom@tamaradull#pbls14

With Barb Wixom (MIT) and Tamara Dull (SAS)

The Big Data Organization: Get the

Right People on Your Big Data Bus

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

It’s “who” before “what.”

“Good-to-great leaders understand three

simple truths:

If you begin with ‘who,’ you can more

easily adapt to a fast-changing world.

If you have the right people on your

bus, you don’t need to worry about

motivating them.

If you have the wrong people on the

bus, nothing else matters.”

“Great vision with mediocre people still

produces mediocre results.”–Jim Collins

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Buckle up!

Where

We’ve Been

Where

We Are

Where

We’re GoingQ&A

Barb WixomPrincipal Research Scientist

Center for Information Systems Research

Tamara DullDirector of Emerging Technologies

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Everything’s Different, Nothing’s

Changed

Where We’ve Been

Where

We’ve Been

Where

We Are

Where

We’re GoingQ&A

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

“Focus on the people.

The technology will follow.”

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

We’ve been connecting people

and data for a long time.

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Everything’s different now, but

nothing has changed.

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Data, Insight, Action!

Where We Are

Where

We’ve Been

Where

We Are

Where

We’re GoingQ&A

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

Dr. Barbara H. WixomPrincipal Research Scientist

Center for Information Systems Research (CISR)MIT Sloan School of Management

[email protected]; http://cisr.mit.edu/

The Big Data Organization: Get the Right People on the Big Data Bus

Wednesday, October 22, 2014

SAS – The Premier Business Leadership Series

This research was made possible by the support of MIT CISR sponsors and patrons.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data racetrack

BUSINESS

PURPOSEBUSINESS

VALUE

Data Insight Action

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

MIT CISR gratefully acknowledges the support and contributions of its Research Patrons and Sponsors.

CISR Research PatronsThe Boston Consulting Group, Inc.Gartner, Inc.

Microsoft CorporationOliver Wyman, Inc.

SAS Institute Inc.Tata Consultancy Services

MIT CISR’s Mission Founded in 1974, MIT CISR delivers

practical, research-based insights on how digitization enables enterprises to thrive in a fast-changing global economy.

MIT CISR engages its community through research, research briefings, working papers, meetings, and executive education.

2014 MIT CISR Research Projects

21st Century Businesses: A New Look and Feel

How Digitization is Driving the Next-Generation Enterprise

Best Practices in Complexity Management

Do You Have a Great Digital Business Strategy?

Tech Management: Never a Dull Moment

Engaging Boards and Executive Committees on Digitization

The IT Unit Value Proposition: Novel Approaches to Delivering Value to the Enterprise

Making Architecture Matter Beyond IT

Compliments of the Digital Economy: New Business Opportunities

Show Me the Money: Delivering Business Value through Data

Mobile First—Effectively Engaging Customers with Mobile Apps

Managing the Challenges and Opportunities of Digital Publishing

355 Main StreetNE25–7th FloorCambridge, MA 02142Ph. 617-253-2348Fax [email protected]://cisr.mit.edu

© 2014 MIT Sloan CISR1 October 2014

Aetna, Inc.AGL Energy Limited (Australia)Akamai TechnologiesAllianz Global Corporate & Specialty Allstate Insurance Co. AMP Services Ltd. (Australia)ANZ Banking Group (Australia)APM TerminalsAustralia PostAustralian Taxation OfficeBanco Bradesco S.A. (Brazil) Banco do Brasil S.A.Banco Santander (Spain)BB&TBBVA (Spain)Bemis Company, Inc.Biogen IdecBNP Paribas (France)BNY MellonBP (U.K.)BT Group (U.K.)Canada Pension Plan Investment BoardCanadian Imperial Bank of Commerce Capital One Services, LLCCaterpillar, Inc.Chevron Corp.CHRISTUS Health Chubb & SonCielo (Brazil)

Coles (Australia)Commonwealth Bank of AustraliaCredit Suisse (Switzerland)DBS Bank Ltd. (Singapore)Dunkin’ BrandsDWS (Australia)Eaton Vance ManagementEMC Corp.Equinox Ltd. (New Zealand)ExxonMobil Global Services Co.Ferrovial (Spain)Fidelity InvestmentsFOXTEL (Australia)Hitachi, Ltd. (Japan)Holcim Brasil S.A.HSBC Bank plc (U.K.)IBM CorporationInformaticaING Direct SpainInsurance Australia GroupItaú – Unibanco S.A. (Brazil)Johnson & JohnsonLeighton Holdings Ltd. (Australia)Level 3 CommunicationsLKK Health Products Group Ltd. (HK, China)MAPFRE (Spain)New Zealand Govt.—GCIO OfficeNomura Research Institute, Ltd. (Japan)Northwestern Mutual

Orange S.A.Origin Energy (Australia)Parsons BrinckerhoffPepsiCo Inc.Principal Financial Group, Inc.Raytheon CompanyReserve Bank of AustraliaRoyal Bank of CanadaRoyal Philips (Netherlands)Sabadell BankSchneider Electric Industries SASStandard & Poor’sStandard Bank Group (South Africa)State Street Corp.TD Bank (Canada)Teck Resources Ltd. (Canada)Telstra Corp. (Australia)Tenet HealthTetra Pak (Sweden)TransUnion LLCTrinity HealthU.S. Dept. of Health & Human ServicesUnum GroupUSAAVF CorporationWestpac Banking Corp. (Australia)World Bank

CISR Research Sponsors

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route

BUSINESS

PURPOSEBUSINESS

VALUE

Data Insight Action

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – exciting data opportunities

BUSINESS

PURPOSEBUSINESS

VALUE

Data Insight Action

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – exciting data opportunities

Source: Wixom, B. H. and A. Quaadgras. “GUESS?, Inc.: Engaging the Business

Community with the “New Look” of Business Intelligence,” Center for IS Research

Briefing, XIII, 8 (August 2013).

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – exciting insight opportunities

BUSINESS

PURPOSEBUSINESS

VALUE

Data Insight Action

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – exciting insight opportunities

Source: Wixom, B.H. and J.W. Ross. “The U.S. Securities and Exchange

Commission: Working Smarter to Protect Investors and Ensure Efficient Markets,”

Center for IS Research Working Paper #388, Sloan School of Management,

Massachusetts Institute of Technology, November 2012.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – exciting action opportunities

BUSINESS

PURPOSEBUSINESS

VALUE

Data Insight Action

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – exciting action opportunities

Source: Watson, H.J., B.H. Wixom and T. Pagano. “Analytics Outsourcing: The

Hertz Experience,” Journal of Business Intelligence, 18, 4 (2013) 4-7.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – filled with potholes

BUSINESS

PURPOSEBUSINESS

VALUE

Data Insight Action

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route – filled with potholes

BUSINESS

PURPOSE

Data Insight Action

BUSINESS

VALUE

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

changing the

organization

creating a

data platform

engaging

users

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

Three sets of practices smooth the ride

User-centric

development

Hybrid roles and

people

Value-oriented

governance

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

User-centric development

Actively engage users to develop big data tools and

services

BU-located delivery

IT-located BU hires

Agile Development

Co-location

Shadowing

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

User-centric development

Hybrid hires

Employee movement/

rotations

“Power user”

identification, training,

seeding

Hybrid roles and people

Proactively develop business-savvy IT and IT-savvy

business people

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

Clever campaigns

Business-led users

groups, steering

committees

Knowledge-sharing

portals, newsletters

Retrospectives

Road shows

Value-oriented governance

Aggressively market and sell action and value to

generate excitement

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

The Big Data bus route to success

Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR

Research Briefing, Vol. XIV, No. 3, March 2014.

Get on at

the depot

Include

users

Develop

hybrids

Market and

promote

value

Don’t get

off!

Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR

Contact information

Dr. Barbara Wixom

Principal Research Scientist

Center for IS Research (CISR)

Sloan School of Management

Massachusetts Institute of Technology

[email protected]

MIT CISR research is available at no charge via http://cisr.mit.edu/patrons/sas-institute/

Follow @MIT_CISR, @barbwixom on Twitter

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Big Data is Rocking Our People

Models

Where We’re Going

Where

We’ve Been

Where

We Are

Where

We’re GoingQ&A

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Stop looking for unicorns.

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

We’re moving towards a

collaborative economy.

Sharing economy

Maker movement

Co-innovation

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

You don’t have to do it all yourself.

Employees Service ProvidersContractors/Freelancers

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Q&A

Where

We’ve Been

Where

We Are

Where

We’re GoingQ&A

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Who did Edward D. Jones

choose?

vs.

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradull

Do you have the right people on

your bus?

Barb WixomPrincipal Research Scientist

Center for Information Systems Research

[email protected]

Tamara DullDirector of Emerging Technologies

[email protected]

Copyright © 2014, SAS Institute Inc. All rights reserved.

Presented by

#PBLS14 • @BarbWixom • @tamaradullCopyright © 2014, SAS Institute Inc. All rights reserved.

#pbls14

Presented by