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Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradullCopyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
@BarbWixom@tamaradull#pbls14
With Barb Wixom (MIT) and Tamara Dull (SAS)
The Big Data Organization: Get the
Right People on Your Big Data Bus
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
It’s “who” before “what.”
“Good-to-great leaders understand three
simple truths:
If you begin with ‘who,’ you can more
easily adapt to a fast-changing world.
If you have the right people on your
bus, you don’t need to worry about
motivating them.
If you have the wrong people on the
bus, nothing else matters.”
“Great vision with mediocre people still
produces mediocre results.”–Jim Collins
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Buckle up!
Where
We’ve Been
Where
We Are
Where
We’re GoingQ&A
Barb WixomPrincipal Research Scientist
Center for Information Systems Research
Tamara DullDirector of Emerging Technologies
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Everything’s Different, Nothing’s
Changed
Where We’ve Been
Where
We’ve Been
Where
We Are
Where
We’re GoingQ&A
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
“Focus on the people.
The technology will follow.”
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
We’ve been connecting people
and data for a long time.
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Everything’s different now, but
nothing has changed.
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Data, Insight, Action!
Where We Are
Where
We’ve Been
Where
We Are
Where
We’re GoingQ&A
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
Dr. Barbara H. WixomPrincipal Research Scientist
Center for Information Systems Research (CISR)MIT Sloan School of Management
[email protected]; http://cisr.mit.edu/
The Big Data Organization: Get the Right People on the Big Data Bus
Wednesday, October 22, 2014
SAS – The Premier Business Leadership Series
This research was made possible by the support of MIT CISR sponsors and patrons.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data racetrack
BUSINESS
PURPOSEBUSINESS
VALUE
Data Insight Action
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
MIT CISR gratefully acknowledges the support and contributions of its Research Patrons and Sponsors.
CISR Research PatronsThe Boston Consulting Group, Inc.Gartner, Inc.
Microsoft CorporationOliver Wyman, Inc.
SAS Institute Inc.Tata Consultancy Services
MIT CISR’s Mission Founded in 1974, MIT CISR delivers
practical, research-based insights on how digitization enables enterprises to thrive in a fast-changing global economy.
MIT CISR engages its community through research, research briefings, working papers, meetings, and executive education.
2014 MIT CISR Research Projects
21st Century Businesses: A New Look and Feel
How Digitization is Driving the Next-Generation Enterprise
Best Practices in Complexity Management
Do You Have a Great Digital Business Strategy?
Tech Management: Never a Dull Moment
Engaging Boards and Executive Committees on Digitization
The IT Unit Value Proposition: Novel Approaches to Delivering Value to the Enterprise
Making Architecture Matter Beyond IT
Compliments of the Digital Economy: New Business Opportunities
Show Me the Money: Delivering Business Value through Data
Mobile First—Effectively Engaging Customers with Mobile Apps
Managing the Challenges and Opportunities of Digital Publishing
355 Main StreetNE25–7th FloorCambridge, MA 02142Ph. 617-253-2348Fax [email protected]://cisr.mit.edu
© 2014 MIT Sloan CISR1 October 2014
Aetna, Inc.AGL Energy Limited (Australia)Akamai TechnologiesAllianz Global Corporate & Specialty Allstate Insurance Co. AMP Services Ltd. (Australia)ANZ Banking Group (Australia)APM TerminalsAustralia PostAustralian Taxation OfficeBanco Bradesco S.A. (Brazil) Banco do Brasil S.A.Banco Santander (Spain)BB&TBBVA (Spain)Bemis Company, Inc.Biogen IdecBNP Paribas (France)BNY MellonBP (U.K.)BT Group (U.K.)Canada Pension Plan Investment BoardCanadian Imperial Bank of Commerce Capital One Services, LLCCaterpillar, Inc.Chevron Corp.CHRISTUS Health Chubb & SonCielo (Brazil)
Coles (Australia)Commonwealth Bank of AustraliaCredit Suisse (Switzerland)DBS Bank Ltd. (Singapore)Dunkin’ BrandsDWS (Australia)Eaton Vance ManagementEMC Corp.Equinox Ltd. (New Zealand)ExxonMobil Global Services Co.Ferrovial (Spain)Fidelity InvestmentsFOXTEL (Australia)Hitachi, Ltd. (Japan)Holcim Brasil S.A.HSBC Bank plc (U.K.)IBM CorporationInformaticaING Direct SpainInsurance Australia GroupItaú – Unibanco S.A. (Brazil)Johnson & JohnsonLeighton Holdings Ltd. (Australia)Level 3 CommunicationsLKK Health Products Group Ltd. (HK, China)MAPFRE (Spain)New Zealand Govt.—GCIO OfficeNomura Research Institute, Ltd. (Japan)Northwestern Mutual
Orange S.A.Origin Energy (Australia)Parsons BrinckerhoffPepsiCo Inc.Principal Financial Group, Inc.Raytheon CompanyReserve Bank of AustraliaRoyal Bank of CanadaRoyal Philips (Netherlands)Sabadell BankSchneider Electric Industries SASStandard & Poor’sStandard Bank Group (South Africa)State Street Corp.TD Bank (Canada)Teck Resources Ltd. (Canada)Telstra Corp. (Australia)Tenet HealthTetra Pak (Sweden)TransUnion LLCTrinity HealthU.S. Dept. of Health & Human ServicesUnum GroupUSAAVF CorporationWestpac Banking Corp. (Australia)World Bank
CISR Research Sponsors
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route
BUSINESS
PURPOSEBUSINESS
VALUE
Data Insight Action
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – exciting data opportunities
BUSINESS
PURPOSEBUSINESS
VALUE
Data Insight Action
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – exciting data opportunities
Source: Wixom, B. H. and A. Quaadgras. “GUESS?, Inc.: Engaging the Business
Community with the “New Look” of Business Intelligence,” Center for IS Research
Briefing, XIII, 8 (August 2013).
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – exciting insight opportunities
BUSINESS
PURPOSEBUSINESS
VALUE
Data Insight Action
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – exciting insight opportunities
Source: Wixom, B.H. and J.W. Ross. “The U.S. Securities and Exchange
Commission: Working Smarter to Protect Investors and Ensure Efficient Markets,”
Center for IS Research Working Paper #388, Sloan School of Management,
Massachusetts Institute of Technology, November 2012.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – exciting action opportunities
BUSINESS
PURPOSEBUSINESS
VALUE
Data Insight Action
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – exciting action opportunities
Source: Watson, H.J., B.H. Wixom and T. Pagano. “Analytics Outsourcing: The
Hertz Experience,” Journal of Business Intelligence, 18, 4 (2013) 4-7.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – filled with potholes
BUSINESS
PURPOSEBUSINESS
VALUE
Data Insight Action
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route – filled with potholes
BUSINESS
PURPOSE
Data Insight Action
BUSINESS
VALUE
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
changing the
organization
creating a
data platform
engaging
users
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
Three sets of practices smooth the ride
User-centric
development
Hybrid roles and
people
Value-oriented
governance
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
User-centric development
Actively engage users to develop big data tools and
services
BU-located delivery
IT-located BU hires
Agile Development
Co-location
Shadowing
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
User-centric development
Hybrid hires
Employee movement/
rotations
“Power user”
identification, training,
seeding
Hybrid roles and people
Proactively develop business-savvy IT and IT-savvy
business people
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
Clever campaigns
Business-led users
groups, steering
committees
Knowledge-sharing
portals, newsletters
Retrospectives
Road shows
Value-oriented governance
Aggressively market and sell action and value to
generate excitement
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
The Big Data bus route to success
Source: Wixom, B. H. and Beath, C. M. “Winning the Data Race,” MIT Sloan CISR
Research Briefing, Vol. XIV, No. 3, March 2014.
Get on at
the depot
Include
users
Develop
hybrids
Market and
promote
value
Don’t get
off!
Center for Information Systems Research (CISR)© 2014 MIT Sloan CISR
Contact information
Dr. Barbara Wixom
Principal Research Scientist
Center for IS Research (CISR)
Sloan School of Management
Massachusetts Institute of Technology
MIT CISR research is available at no charge via http://cisr.mit.edu/patrons/sas-institute/
Follow @MIT_CISR, @barbwixom on Twitter
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Big Data is Rocking Our People
Models
Where We’re Going
Where
We’ve Been
Where
We Are
Where
We’re GoingQ&A
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Stop looking for unicorns.
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
We’re moving towards a
collaborative economy.
Sharing economy
Maker movement
Co-innovation
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
You don’t have to do it all yourself.
Employees Service ProvidersContractors/Freelancers
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Q&A
Where
We’ve Been
Where
We Are
Where
We’re GoingQ&A
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Who did Edward D. Jones
choose?
vs.
Copyright © 2014, SAS Institute Inc. All rights reserved.
Presented by
#PBLS14 • @BarbWixom • @tamaradull
Do you have the right people on
your bus?
Barb WixomPrincipal Research Scientist
Center for Information Systems Research
Tamara DullDirector of Emerging Technologies