the big data tv: data analytics, algorithm, and netflix’s original programming
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The Big Data TV: Data Analytics, Algorithms, and Netflix’s Original Programming
From Recommendation to Creative Decisions
Netflix Prize: Improving Accuracy of Predictions
What Netflix Tracks & Collects
• About 30 million plays per day (rewind, fast forward, pause, volume, etc.)
• About 4 million ratings per day• About 3 million searches per day• Geo-location data• Device information• Time of day and week of viewing• Metadata from third parties such as
Nielsen• Social media data from Facebook and
Twitter(source: Derrick Harris at GigaOm, 2012)
The Netflix Formula for Original Programming: House of Cards
(source: Zach Bulygo at KISSmetrics Blog, 2013)
(source: David Carr at The New
York Times, 2013)
How Original is Netflix Originals?