ROY JACQUES EMEA MANAGING DIRECTOR, SYSOMOS

@ROYJACQ

COMMITMENT TO ADVANCED

DATA SCIENCES

BIG DATA EXPERTISE

WHO WE ARE

FOCUS ON ADVERTISING

INSIGHTS

Sysomos uses data science to bring together intelligent businesses and connected customers to deliver more personalized, relevant experiences.

With a strong history built on social listening and analytics-increasingly valuable applications in business-our future will be built on advancing the data science that has always made our solutions so powerful.

Sysomos is the largest independent social intelligence platform in the world, with a core competency and focus on data science to drive the action side of marketing.

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DATADATA IS BEING PRODUCED AT THE SPEED OF LIGHT.

Every hour, enough information is consumed by the internet to fill 7M DVDs.

Side-by-side that would scale Mount Everest 95 times.

WHERE DO WE LOOK?

Exciting new, interdependent data bases allow Sysomosto advance the world of data from:

• Associative: what happened and when; through

• Predictive: anticipating trends, identifying patterns and understanding individual and communality behaviors; to

• Pre-emptive: illustrate what will happen next and how to move to meeting emerging opportunities.

WHAT IS THE VALUE WE DERIVE FROM SOCIAL MEDIA?

If you are asked “What is the ROI of social media?” you are being asked the wrong question.

It should be “how can I use social to improve my business and customer experience”?

RELEVANT

IN SIGHTS

Pre-purchase Intent

"I want a" OR "we want a" OR "want to have a" OR "want to buy a" OR "I wish I had a" OR "I wish could have a" OR "I need a" OR "we need a" OR "I want an" OR "we want an" OR "want to have an" OR "want to buy an" OR "I wish i had an" OR "I wish could have an" OR "I need an" OR "we need an" OR "planning to buy" OR "saving up for" OR "buying this weekend" OR "going to get" OR "going to buy" OR "need to purchase" OR "need to buy" OR "looking to purchase" OR "looking to buy" OR "shopping for" OR buying OR "want to buy" OR "want to purchase" OR "going to purchase" OR "going to get" OR "shopping for" OR "going to mall" OR "going to store" OR "spending money"~3 OR "plan on getting" OR "gonna get"~2 OR "gonna buy"~2 OR "want one" OR "want to buy" OR "want to get" OR "want to order" OR "need one" OR "need to get" OR "need to have" OR (("where do I" OR "were do I" OR "where should I" OR "were should I" OR "where can I" OR "were can I") AND ("buy" OR "buying" OR "purchase" OR "purchasing" OR "purchased" OR "get"))

SET GOALS BEFOREHAND.

ALIGN INSIGHTS ANDCORE ACTIVITIES BACK

TO YOUR PRIMARY GOAL.

HOW CAN DATA SCIENCE HELP?

Synergy…

• Mine the Follower/Friend links using Modularity, a community detection algorithm

• Understand the conversations within communities

– Who’s talking to whom

– What is being said

– Why is it being said

– Understand the sentiment of what they say

– Demographic and/or behavioral insights

INFLUENCER ANALYTICS How to take Innovation to Market

Thank You