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DIFFERENCES THAT DELIVER CAMPAIGN THE BIG PLAYBOOK RED VERSION V.4 11.05.15

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Page 1: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

DIFFERENCES THAT DELIVER CAMPAIGN

THE BIG

PLAYBOOKRED

V E R S I O N V. 4 1 1 . 0 5 . 1 5

Page 2: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

I N T R O D U C T I O N 2

Table of Contents

3 P E R S O N A L I T Y & V O I C E

Introducing the new LexisNexis® campaign, Differences that Deliver.

8 C A M PA I G N E L E M E N T S

Get to know the core design features that make up this campaign.

9 F E AT U R E D C H A R A C T E R I S T I C S

1 0 R E F R E S H E D L O G O

1 4 C O L O R

1 5 T Y P O G R A P H Y

1 6 P H O T O G R A P H Y

1 9 E S S E N T I A L S

2 3 P R I N T C O L L AT E R A L

This section features rules and guidelines for all print collateral, including

publication ads, brochure covers, direct mail, infographics and snapshots.

3 3 D I G I TA L M E D I A

This section features rules and guidelines for all digital collateral, including

Web banners, email, landing pages and presentations.

3 7 C O N TA C T

B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5

Page 3: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

PERSONALITY& VOICE

B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5

Use the following guidelines when writing or speaking within the Big Red Campaign.

Page 4: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

D I F F E R E N C E S T H AT D E L I V E R

LexisNexis® is different—different in important ways that really matter to our customers. By providing vital and often exclusive content;

precise, intuitive search capabilities; and dynamic analytical tools, we’re elevating information and evolving legal research.

We enable our users to search, organize, connect, analyze—and even visualize key information in powerful, productive new ways.

This campaign showcases the power and distinct advantages that LexisNexis offers our customers.

Using big, bold type treatments; assertive, yet succinct copy; and the confident, commanding use of LexisNexis Red, we’ve revitalized the

brand with a fresh, strong look that echoes our overarching message to our markets:

Where and when it matters most for customers, LexisNexis offers real differences that deliver.

P E R S O N A L I T Y & V O I C E 4

Why Big Red?

Page 5: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

Campaign Voice

P E R S O N A L I T Y & V O I C E 5

Having a strong, unique and consistent voice is key to projecting a successful brand across all marketing channels and audience

segments. With Differences that Deliver, our tone of voice and the visual expression of the campaign have never been more tightly

aligned. The distinctive ALL-CAPS headline treatment, the bold Red, the use of LexisNexis “Essentials” and other elements are a

direct extension of this declarative new voice.

Yes, we are different and we’re not afraid to show it, share it or shout it.

Page 6: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

Campaign Voice

P E R S O N A L I T Y & V O I C E 6

B E B O L D , B U T B A C K I T U P

The cornerstone to the Big Red Campaign is our clear competitive differences that help our customers work smarter, faster and easier.

These differences can be quantitative and/or qualitative. A difference may be a proprietary piece of content or a new way of allowing

our users to visualize critical information.

Our varied content and tools are brimming with reasons for customers to take notice. Our objective with Big Red is to communicate these

differences—clearly and concisely.

B E C L E A R , I N F O R M AT I V E A N D E N G A G I N G — N E V E R P E D A N T I C O R T E D I O U S

Just as importantly, we must make sure our customers have a clear understanding of what those differences mean for them and their work.

Give readers practical context that makes the value/benefit crystal clear. And do so in a way that is lively and engaging—never dull or

plodding. Be conversational and insightful, but don’t ramble or lose focus.

B E S I N C E R E A N D C U S T O M E R - F O C U S E D

Real recognizes real. Our Voice comes from an authentic desire to help our customers overcome their challenges and achieve their goals.

While bold, self-assured and assertive, our voice should never be arrogant, pushy or “salesy.”

All our communications should be open, honest, and reflect a sincere desire to help our customers achieve new levels of success.

Page 7: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

Campaign Voice Characteristics

P E R S O N A L I T Y & V O I C E 7

W H AT D I F F E R E N C E S T H AT D E L I V E R I S :

Bold and self-assured

Clear and straightforward

Insightful and innovative

Sincere and authentic

Fresh and approachable

W H AT D I F F E R E N C E S T H AT D E L I V E R I S N O T:

Over-confident, arrogant or pushy

Vague or ambiguous

Pedantic or long-winded

Misleading or disingenuous

Cliché or trite

Page 8: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

CAMPAIGNELEMENTS

B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5

Use these guidelines when designing communication materials.

Page 9: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

C A M PA I G N E L E M E N T S 9

Featured Characteristics

GIVE YOUR CASE

BACKBONE

E X P E RT W I T N E S SDATA

E XC L U S I V EM E D I C A L I M AG E S

A

B

C D E

A R E F R E S H E D L O G O

– The LexisNexis logo has been reformatted to a stacked

version with an updated logotype and enclosed in a

tag shape.

B C O L O R

– Capitalize on the recognizable LexisNexis color palette.

C T Y P O G R A P H Y

– Strong headlines, set in the Lato typeface, are designed to grab

attention and are a main element of this campaign.

D P H O T O G R A P H Y

– The Big Red nickname comes from the use of large

photography overlaid with red.

E E S S E N T I A L S & I C O N S

– The Essentials call out product differentiators through

type and icon design.

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C A M PA I G N E L E M E N T S 1 0

Refreshed Logo

A N E W L O O K

The LexisNexis logo has been updated with an easier-to-read logotype and a streamlined Knowledge Burst. This tag logo is introduced for the

Big Red Campaign only and is not meant to replace the existing LexisNexis corporate mark on communications created outside this campaign.

The refreshed logo options should be used in all new communications to begin building consistency and brand awareness.

TA G L O G O

The main logo of the new campaign

is the red tag stacked version. This

should be used as the prime identity

mark and is replaced only when

absolutely necessary.

C O L O R VA R I AT I O N S

Color variations are available

but should be used only when

the red tag version has issues

with legibility.

Black and white options should

be used only for black and white

communications.

O N E - C O L O R VA R I AT I O N S

Variations are available only

when the full-color version has

issues with legibility.

For one-color communications

use the all black logo.

In situations where the logo

is reversed out of a color, use

the white outlined Knowledge

Burst option.

H O R I Z O N TA L L O G O

This version of the logo is used when

the tag logo does not work due to

size constraints. It can also be used

on two -sided pieces when the tag is

already present on one side.

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C A M PA I G N E L E M E N T S 1 1

Tag Logo Rules

1 "

. 7 5 "

1 . 3 2 "

. 1 2 5 "

. 3 7 5 ". 2 5 "

. 6 5 "

. 1 2 5 "

S I Z E & S PA C E

Treating the logo with consistency is important. This attention to detail defines the LexisNexis approach to business and identity. The tag

logo is the primary mark for this campaign and is always used with the Knowledge Burst and type together.

L O G O S I Z E

In order to maintain logo consistency, the

rectangle holding shape will be 1" wide for

all standard sized pieces.*

*The logo may be scaled proportionately for

specialty pieces; Web banners and pages or large

format designs.

*The logo should be no smaller than 11% of the

final area size.

A R E A O F I S O L AT I O N

The integrity of the logo requires a clear

area; no text should crowd, overlap or

merge within .125" of the mark.

P L A C E M E N T

The tag logo is always placed on the left edge

of the document. A .75" margin is preferable

where space allows on standard-sized

communications. The logo always aligns

with the top of the page.

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C A M PA I G N E L E M E N T S 1 2

Incorrect Logo Usage

D O N ’ T D O T H I S

Do not remove any

pieces of the logo.

Exceptions may be

made for responsive

mobile sites.

Do not increase size

for most digital and

print pieces.

Exceptions are made

for large scale pieces

such as tradeshows

and large banners or

signage. See page 11.

Do not change the type

style or size of the

Knowledge Burst.

Do not fill the tag with

photos or patterns.

Do not change the tag

to an unapproved color.

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C A M PA I G N E L E M E N T S 1 3

Horizontal Logo Rules

1 "

S I Z E & S PA C E

Treating the logo with consistency is important. This attention to detail defines the LexisNexis approach to business and identity. The horizontal

logo is used when the tag logo is already present for a two-sided piece or when space is limited due to tag logo guidelines and a horizontal solution

is necessary.

M I N I M U M S I Z E

For legibility reasons, the

horizontal logo should never

be scaled below 1" wide.

A R E A O F I S O L AT I O N

The integrity of the logo requires a clear

area; no text or image should crowd,

overlap or merge with the mark. Use

the Knowledge Burst as the safe area

measurement.

L AT O W I T H K N O W L E D G E B U R S T

Do not use the Lato font with the

Knowledge Burst for this Campaign;

except in the tag option.

C O R P O R AT E S I G N AT U R E L O G O

Do not use the Corporate

Signature logo for this

Campaign.

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C A M PA I G N E L E M E N T S 1 4

Color

B I G R E D & A L I T T L E G R AY

This Campaign capitalizes on the easily recognizable LexisNexis PMS 185 Red. Secondary colors have been introduced to complement the Red theme.

Nearly all text is set in 85% Black; when necessary PMS Cool Gray (and its tints) can be used.

P M S 1 8 5

R G B 237 28 36

C M Y K 0 100 100 0

H E X #ed1c24

S E C O N D A R Y C O L O R S

A secondary color palette has been added

for use in charts, graphs and infographics.

Secondary colors have limited use.

P M S C O O L G R AY 4

R G B 187 188 188

C M Y K 12 8 9 23

H E X #bbbcbc

P M S 2 5 9 2

R G B 143 35 179

C M Y K 61 88 0 0

H E X #8f23b3

P M S 3 1 1

R G B 5 195 222

C M Y K 68 0 13 0

H E X #05c3de

P M S 3 6 0

R G B 97 194 80

C M Y K 62 0 78 0

H E X #61c250

8 5 % B L A C K

R G B 77 77 79

C M Y K 0 0 0 85

H E X #4d4d4f

B L A C K

2 0 %

G R A D I E N T

5 0 %

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C A M PA I G N E L E M E N T S 1 5

Typography

F O N T FA M I L I E S

This Campaign relies on Lato (OpenType) as the exclusive font for the majority of communications. Lato is a versatile typeface that is easy to read in body copy

while also commanding attention when used in Black, all caps for headlines. Please see Collateral sections at the back of this guide for usage examples. Nearly

all text is set in 85% Black. Helvetica is used for legal copy, infographics and chart design.

L I G H T A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ” 1 2 3 4 5 6 7 8 9 0

R E G U L A R A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

I TA L I C

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

B L A C K

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

L I G H T C O N D E N S E D A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

L I G H T C O N D E N S E D O B L I Q U E A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

B O L D C O N D E N S E D A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

A R I A L

Arial is used as an alternate font.

L AT O F O N T FA M I LY

AVA I L A B L E H E R E : www.latofonts.com/lato-free-fonts/#download

H E LV E T I C A

AVA I L A B L E H E R E : http://www.linotype.com/1308886/helvetica-family.html

All weights for each typeface are available for use, although the preferred styles are listed.

Please uncheck Ligatures in all design programs.

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C A M PA I G N E L E M E N T S 1 6

Photography

B A C K G R O U N D S & I M A G E R Y

Photography is an important element of the campaign. Large background photos help to illustrate powerful headlines that are the focus of our communications.

All photos should be selected carefully to creatively enhance the text. Lifestyle shots are not recommended. Once the photos are chosen, a red overlay is applied.

F U L L R E D

For most print and digital executions, a full photo with the red

overlay is used. See following page for guidelines.

H A L F R E D

When necessary, the red overlay can cover just half the photo.

Page 17: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

C A M PA I G N E L E M E N T S 1 7

Rules for the Red

C R E AT I N G T H E O V E R L AY

When building the red overlay effect for photography, please use these guidelines.

Use the overlay to fully cover an image or as a half split where the red is on the left side. The red color is created using these values: CMYK: C M Y K 0 100 100 0.

Discretion should be used when creating each piece. The overlay should never appear on the right side only.

F U L L R E D

Change photo to grayscale or manipulate the saturation in Photoshop.

Apply two red (C M Y K 0 100 100 0) shapes to overlay the photo. One

shape is 100% multiply, second shape is 70% opacity.

Darken top left corner if necessary to help the tag logo stand out.

H A L F R E D

Red overlay always appears on the left when used with a full-color image.

Photo may need to be darkened to allow for text legibility. Create two red

(C M Y K 0 100 100 0) shapes to overlay the photo. One shape is 100% multiply,

second shape is 70% opacity.

Some Photoshop work may be required for text eligibility and photo clarity.

Page 18: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

C A M PA I G N E L E M E N T S 1 8

Incorrect Photo Usage

D O N ’ T D O T H I S

Do not zoom in or use close crops

of people. Avoid lifestyle and

staged imagery.

Do not use silhouetted people

similar to the previous campaign.

Do not use illustrations as

background imagery.

Do not change the overlay color.

Page 19: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

C A M PA I G N E L E M E N T S 1 9

Essentials

I C O N S & T Y P E

A unique feature of this Campaign is the addition of the Essentials. These illustrative icons advertise key facts about the products

in a straightforward but creative way, allowing more freedom for the headline messaging to make a clear statement.

The Essentials include quantitative differentiators as well as specific product information.

P E E R -AWA R DW I N N I N G

V E R D I C T S& S E T T L E M E N T S

E XC L U S I V EM E D I C A L I M AG E S

E X P E RT W I T N E S SDATA

A Q U A N T I T Y

– Essentials should be used in groups of four—a group of

three may be used for space constraints or if product

differentiators are limited. Never use less than three

B O R D E R

– For best results, alternate between icon and numeral

solutions

C S PA C E

– There should be 3.5" between the first and last circles

D P L A C E M E N T

– Essentials appear at the bottom right of print pieces

– Align the circle of the first essential to the center

measurement of the document

– Visually align Essentials between the first and last circle

– Keep margins even on right and left sides

F E D E R A L AG E N C YD O C U M E N T S

P U B L I CR E C O R D S

2 9 - S T E PE D I TO R I A L P RO C E S S

2 3 9 M I L L I O NUNIQUE NUMBERS

C

D

A

B

3 . 5 "

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C A M PA I G N E L E M E N T S 2 0

Essentials Design

E XC L U S I V EM E D I C A L I M AG E S

F E D E R A L AG E N C YD O C U M E N T S

M O R E V E R D I C T S& S E T T L E M E N T S

2 9 - S T E PE D I TO R I A L P RO C E S S

12

A

B

C

A C I R C L E

– Circle size is .425"

– Circle color is PMS 185

B I C O N D E S I G N

– Most icons are available through the Essentials database, new icons may

be designed as needed

– To create text based icons use Lato Black, 11.5 pt., and Lato Light, 11.5 pt.

centered within the circle

– To create icon shadow, use these steps in Illustrator:

1 : Change text to outlines, copy icon and text

2 : Go to Effect>Distort & Transform>Transform

3 : Change the Move Horizontal and Vertical settings to .0001,

set Copies to 150

4 : Expand shape and then choose Add in the pathfinder palette

5 : Change color to a PMS 185 to black gradient, multiply and set the

transparency to 20%

6 : Paste original icon in place

C D E S C R I P T O R T E X T

– . 0 6 2 " between icon and text

– Text is 85% Black

– Descriptor text is centered in two lines beneath the circle.

F I R S T L I N E : Lato Black, 6 pt., 7.5 pt. leading, 100 pt. kerning

S E C O N D L I N E : Lato Regular, 6 pt., 7.5 pt. leading, 100 pt. kerning

C R E AT I N G N E W E S S E N T I A L S

. 4 2 5 "

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C A M PA I G N E L E M E N T S 2 1

Incorrect Essentials Usage

D O N O T

A Do not change the size of the icons within the circles.

B Do not change the size of the text within the circles.

C Do not change the color of the circle.

D Do not change the typeface or type size of any text.

E Do not change the angle of the drop shadow.

F Do not stack or overcrowd type in the circle.

G Do not change the color of the icon.

H Do not change the location of the type.

I Do not use less than three in a row

M A I N TA I N C O N S I S T E N C Y

P E E R AWA R DW I N N I N G

V E R D I C T S& S E T T L E M E N T S

E XC L U S I V EM E D I C A L I M AG E S

EXPERT WITNESSDATA

A

E

B

F

C

G

D

H

I

F E D E R A L AG E N C YD O C U M E N T S

M O R E V E R D I C T S& S E T T L E M E N T S

P U B L I CR E C O R D S

2 9 - S T E PE D I TO R I A L P RO C E S S

MORE

WOW

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C A M PA I G N E L E M E N T S 2 2

Iconography

I N F O G R A P H I C I C O N S

Illustrations may also be used outside the Essentials as necessary for charts and infographics. These icons can appear in any of the approved color options.

New icons may be designed as needed.

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PRINTCOLLATERAL

B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5

Use the following templates and guidelines for all print pieces.

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P R I N T C O L L AT E R A L 2 4

Publication Ads

A L O G O

– Tag logo placed .75" from left edge

B I D E N T I F I E R

– Product name placed .125" from tag

– Text: Lato Black 12 pt., 50 pt. tracking

C H E A D L I N E

– Headline begins 1" from bottom of tag

– Type is aligned with right edge of tag

– Type is centered between margins

on both sides

– Type size can change to emphasize

specific words and to fit within the

justified restrictions

– .125" spacing between lines

D B A C K G R O U N D

– Apply red overlay

– See page 13 for rules.

E C A L L T O A C T I O N & C O N TA C T I N F O

– CTA: Lato Italic 15 pt., 14 pt. leading,

10 pt. tracking

– Contact: Lato Black 8 pt., 100 pt. tracking

F E S S E N T I A L S

– Align the circle of the first essential

to the center measurement of the

document

– See page 19 for rules.

G L E G A L

– Text: Helvetica Condensed Light 6 pt.,

6.5 pt. leading, -15 pt. tracking

– Right justified; align with right margin

H M A R G I N

– .25" margin around entire ad

A B

C

E F

H

D

G

S P E C I F I C AT I O N S

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P R I N T C O L L AT E R A L 2 5

C O V E R

I N T E R I O R 1 I N T E R I O R 2

B A C K

Brochure

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P R I N T C O L L AT E R A L 2 6

Brochure Cover

A L O G O

– Tag logo placed .75" from left edge

B I D E N T I F I E R

– Product name placed .125" from tag

– Text: Lato Black 12 pt., 50 pt. tracking

C H E A D L I N E

– Headline begins 1" from bottom of tag

– Type is aligned with left edge of tag

– Type size can change to emphasize

specific words and to fit within the

justified restrictions

– .125" spacing between lines

– Justified and centered in red overlay

D S U B H E A D & C O V E R C O P Y

– Subhead: Lato Black 8 pt., 100 pt. tracking

– .25" spacing between lines

– Cover copy: Lato Regular, 12 pt.,

18 pt. leading

E R E D O V E R L AY

– 4" wide red overlay

(overlay is always sized to half the image)

– See page 17 for additional rules.

F B A C K G R O U N D

– Full-color photography

G M A R G I N

– .25" margin around entire document

H C A L L T O A C T I O N & C O N TA C T I N F O

– CTA: Lato Italic 15 pt., 14 pt. leading,

10 pt. tracking

– Contact: Lato Black 8 pt.,

100 pt. tracking

I E S S E N T I A L S

– Align the circle of the first essential

to the center measurement of the

document

– See page 19 for rules.

A B

C

D

F

E

G

IH

S P E C I F I C AT I O N S

Page 27: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

P R I N T C O L L AT E R A L 2 7

Brochure Interior

A R E D M A R G I N B A R

– .25" wide PMS 185 red bar to

bring more color to interior pages

B M A R G I N S & C O L U M N S

– 1.75" left and right margins for

a one column grid

– 1.75" left margin and .5" right

margins for a two column grid

C H E A D L I N E S

– Lato light 20 pt.

D S U B H E A D & B O D Y C O P Y

– Body copy: Lato Regular 10 pt.,

14 pt. leading

– Subhead: Lato Black 8 pt.,

12 pt. leading

E Q U O T E S

– Quote text: Lato Italic 10 pt.,

16 pt. leading

– Attribution text: Lato Black 6 pt.,

16 pt. leading, 100 pt. tracking

– Use opening and closing and

quote mark icons at start and

finish of section, icons are

20% Cool Gray 4

F S C R E E N G R A B S

– Place image and apply a .5 stroke,

stroke color is 20% Cool Gray 4

– Use these numbers to create the

drop shadow:

Color: 8% black

Distance: 0.0575

X: 0.0407 Y: 0.0407

Angle: 135°

G I C O N S

– Place icons in left margin

– Use PMS 185 for icon color

– Icons should be similar in size

and distance from each other

H F O O T E R

– Footer text: Lato Regular 6 pt.

– Page #: Lato Black 6 pt.;

right aligned

S P E C I F I C AT I O N S

A

B

C

D

H

F

E

G

B B

B

Page 28: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

P R I N T C O L L AT E R A L 2 8

Brochure Back Cover

A H E A D L I N E

– Lato Light 20 pt., PMS 185

B T E X T

– Body copy: Lato Regular 10 pt.,

14 pt. leading, 85% Black

C C A L L T O A C T I O N & C O N TA C T I N F O

– CTA: Lato Italic 15 pt., 14 pt. leading,

10 pt. tracking

– Contact: Lato Black 8 pt.,

100 pt. tracking

D D I S C L A I M E R

– Helvetica Condensed Light 10 pt.,

11 pt. leading

E L E G A L

– Text: Helvetica Condensed Light 6 pt.,

6.5 pt. leading, -15 pt. tracking

F H O R I Z O N TA L L O G O

– Use the horizontal LexisNexis logo

when the tag logo is already present

– See page13 for rules.

A

B

C

D

E F

S P E C I F I C AT I O N S

Page 29: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

P R I N T C O L L AT E R A L 2 9

Direct Mail

A L O G O

– Tag logo placed .75" from left edge

B I D E N T I F I E R

– Product name placed .125" from tag

– Text: Lato Black 12 pt., 50 pt. tracking

C H E A D L I N E

– Headline begins 1" from bottom of tag

– Type is aligned with left edge of tag

– Type size can change to emphasize

specific words and to fit within the

justified restrictions

– .125" spacing between lines

– Justified and centered in red overlay

D S U B H E A D & C O V E R C O P Y

– Subhead: Lato Black 8 pt.,

12 pt. leading, 100 pt. tracking

– Cover Body: Lato Regular 12 pt.,

18 pt. leading

E R E D O V E R L AY

– 5.25" wide red overlay

– See page 17 for additional rules.

F B A C K G R O U N D

– Full-color photography

G M A R G I N

– .25" margin around entire document

H T E X T H I G H L I G H T

– Lato Bold 6 pt., 60 pt. tracking

– Box color: PMS Cool Gray 4 at 50%

I S U B H E A D & B O D Y C O P Y

– Subhead: Lato Black 8 pt., 12 pt. leading,

100 pt. tracking

– Body: Lato Light 10 pt., 14 pt. leading

J C A L L T O A C T I O N & C O N TA C T I N F O

– CTA: Lato Italic 15 pt., 14 pt. leading,

10 pt. tracking

– Contact: Lato Black 8 pt.,

100 pt. tracking

K L E G A L

– Helvetica Condensed Light 6 pt.,

6.5 pt. leading, -15 pt. tracking

L H O R I Z O N TA L L O G O

– Use the horizontal LexisNexis logo

when the tag logo is already present

– See page 13 for rules.

A B

C

D

F

E

G

H

I

J

K

S P E C I F I C AT I O N S

If applicable, Essentials may be used on direct mail. Follow rules on page 19

Page 30: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

P R I N T C O L L AT E R A L 3 0

Snapshot

S P E C I F I C AT I O N S

Snapshots are sales tools unique to the Big Red campaign.

They are quick, hard-hitting, competitive product one-sheets.

They clearly, concisely and, whenever possible, graphically

(through iconography, simple infographics, screenshots, etc.)

communicate critical product differences.

The Snapshot front page quickly establishes customer

benefits, utilizing use-case content, stacked headline

treatment, a single, central image and product-specific

“Essentials.” The back page further conveys other

compelling differentiators in these simple, scannable,

yet highly persuasive pieces.

Page 31: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

P R I N T C O L L AT E R A L 3 1

Snapshot Cover

S P E C I F I C AT I O N S

AB

E

C

D

F G

H

I

H

A L O G O

– Tag logo placed .75" from left edge

B I D E N T I F I E R

– Product name placed .125" from tag

– Text: Lato Black 12 pt., 50 pt. tracking

C H E A D L I N E

– Headline begins 1" from the bottom

of tag

– Type is aligned with left edge of tag

– Type is centered between margins

of overlay

– Type size can change to emphasize

specific words and to fit within the

justified restrictions

– .125" spacing between lines

D S U B H E A D & C O V E R C O P Y

– Subhead: Lato Black all caps 8 pt.,

100 pt. tracking

– Cover copy: Lato Regular, 12 pt.,

18 pt. leading

– .25" spacing between lines

E R E D O V E R L AY

– 4” wide red overlay

(overlay is always sized to half the image)

– See page 17 for additional rules.

F C A L L T O A C T I O N & C O N TA C T I N F O

– CTA: Lato Italic 15 pt., 14 pt. leading,

10 pt. tracking

– Contact: Lato Black 8 pt., 100 pt. tracking

G E S S E N T I A L S

– Align the circle of the first essential

to the center measurement of the

document

– See page 19 for rules.

H M A R G I N

– .25" margin around entire document

I B A C K G R O U N D

– Full-color photography

Page 32: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

P R I N T C O L L AT E R A L 3 2

Snapshot Back

A H E A D L I N E

– Lato Light, 25pt., 30 pt. leading

B S U B H E A D

– Lato Light, 10 pt., 14 pt. leading

C G R AY B O X E S

– 20% Cool Gray 4

D C O L U M N H E A D E R S

– Lato Black 20 pt., 20 pt. leading,

100 pt. tracking

E C O L U M N S U B H E A D S

– Lato Black 8 pt., 100 pt. tracking

– Use icons if necessary

F B O D Y/ B U L L E T C O P Y

– Lato Regular 7 pt., 9 pt. leading

– Lato Black 7 pt., 9 pt. leading

G C O L U M N D I V I D E R L I N E S

– Horizontal: .25 pt. dashed stroke,

Cool Gray 4

– Vertical: .25 pt. solid stroke, 85% Black

H N U M B E R C A L L O U T S

– Numbers: Lato Black 35 pt.

– Symbols: Lato Bold 8 pt.

– Bold text: Lato Black 9 pt, 9.5 pt. leading

– Condensed text: Helvetica Condensed

Light, 8 pt.

I S E C T I O N D I V I D E R

– Lato Black 8 pt., 100 pt. tracking

– In some situations, it may be necessary

to change box color to PMS 185 to

further divide sections

K L E G A L

– Helvetica Condensed Light 6 pt.,

6.5 pt. leading, -15 pt. tracking

L H O R I Z O N TA L L O G O

– Use the horizontal LexisNexis logo

when the tag logo is already present

– See page 13 for rules.

S P E C I F I C AT I O N S

A

B

D

C

E

F

G

HG

I

K L

Page 33: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

DIGITAL MEDIA

B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5

Use the following templates for all digital pieces.

Page 34: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

D I G I TA L M E D I A 3 4

Web Banners

A 7 2 8 X 9 0 P I X E L W E B B A N N E R

– Tag logo sized and left aligned

– Background image with red overlay

– Lato Black type sized to fit space

– See page 17 for additional rules.

B 3 0 0 X 2 5 0 P I X E L W E B B A N N E R

– Horizontal logo used when size restraints dictate

– Background image with red overlay

– Lato Black type sized and stacked to fit space

– See page 17 for additional rules.

C 3 0 0 X 6 0 0 P I X E L W E B B A N N E R

– Tag logo sized and left aligned

– Lato Black type sized to fit space

– Headline aligns with left edge of tag logo

– Background image with red overlay

– See page 17 for additional rules.

S P E C I F I C AT I O N S

A

B C

Page 35: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

D I G I TA L M E D I A 3 5

S P E C I F I C AT I O N S

Infographics are a way to share information in a visually interesting way

through both print and digital communications. Infographics should be

clear, easy-to-follow and informative. The following are some general

guidelines to consider when creating infographics.

Infographics

A C H A R T S A N D G R A P H S

– Charts and graphs are a good way to communicate information quickly.

Bar charts, pie charts and line graphs are examples.

B D I V I D I N G H E A D L I N E S

– Organize information into sections by creating dividing headlines.

C S U B H E A D S

– Create hierarchy with headlines and subheads. Make use of the secondary

typeface, Helvetica, to create a noticeable difference between sections.

D I C O N S

– Icons are an important part of infographics; use a combination of

numbers and icons to help explain content.

E C O P Y

– Create resting breaks throughout the infographic by allowing for space

for body copy. Body copy should follow the brand and be set in Lato. Size

and weight can vary depending on infographic needs.

A

B

C

D

E

50

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* Comparison data is based on information available as of November 2011. † Comparison data is based on information available as of September 2011. ‡ Comparison data is based on information available as of August 2011. ** Comparison data is based on information available as of May 2011. †† Comparison data is based on information available as of January 2012.LexisNexis, lexis.com, Lexis, Shepard’s and Knowledge Burst logo are registered trademarks and Legal Issue Trail and Lexis Advance are trademarks of Reed Elsevier Properties Inc., used under license. CaseMap is a registered trademark of LexisNexis, a division of Reed Elsevier Inc. ALM is a registered trademark of ALM Media Properties, LLC. West, West's, Westlaw and KeyCite are registered trademarks of West Publishing Corporation. Other products or services may be trademarks or registered trademarks of their respective companies. © 2012 LexisNexis. All rights reserved. SM00013-0 0112

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Page 36: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

D I G I TA L M E D I A 3 6

Presentation Template

A PowerPoint® template has been created for

any Big Red presentation need. The template

includes master pages for title pages, section

headers and various standard body copy pages.

Sections have been added to include colors

from the campaign palette to provide additional

options when creating presentations.

The font has been changed to Arial for

consistency between presentations. Black

and Regular weights are used.

S P E C I F I C AT I O N S

Design examples are just a sampling of pages available for presentation within the template.

Page 37: THE BIG RED - LexisNexis15 TYPOGRAPHY 16 PHOTOGRAPHY 19 ESSENTIALS 23 PRINT COLLATERAL This section features rules and guidelines for all print collateral, including publication ads,

THANK YOUContact [email protected] for any questions about how to use the brand.

B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5