the big red - lexisnexis15 typography 16 photography 19 essentials 23 print collateral this section...
TRANSCRIPT
DIFFERENCES THAT DELIVER CAMPAIGN
THE BIG
PLAYBOOKRED
V E R S I O N V. 4 1 1 . 0 5 . 1 5
I N T R O D U C T I O N 2
Table of Contents
3 P E R S O N A L I T Y & V O I C E
Introducing the new LexisNexis® campaign, Differences that Deliver.
8 C A M PA I G N E L E M E N T S
Get to know the core design features that make up this campaign.
9 F E AT U R E D C H A R A C T E R I S T I C S
1 0 R E F R E S H E D L O G O
1 4 C O L O R
1 5 T Y P O G R A P H Y
1 6 P H O T O G R A P H Y
1 9 E S S E N T I A L S
2 3 P R I N T C O L L AT E R A L
This section features rules and guidelines for all print collateral, including
publication ads, brochure covers, direct mail, infographics and snapshots.
3 3 D I G I TA L M E D I A
This section features rules and guidelines for all digital collateral, including
Web banners, email, landing pages and presentations.
3 7 C O N TA C T
B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5
PERSONALITY& VOICE
B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5
Use the following guidelines when writing or speaking within the Big Red Campaign.
D I F F E R E N C E S T H AT D E L I V E R
LexisNexis® is different—different in important ways that really matter to our customers. By providing vital and often exclusive content;
precise, intuitive search capabilities; and dynamic analytical tools, we’re elevating information and evolving legal research.
We enable our users to search, organize, connect, analyze—and even visualize key information in powerful, productive new ways.
This campaign showcases the power and distinct advantages that LexisNexis offers our customers.
Using big, bold type treatments; assertive, yet succinct copy; and the confident, commanding use of LexisNexis Red, we’ve revitalized the
brand with a fresh, strong look that echoes our overarching message to our markets:
Where and when it matters most for customers, LexisNexis offers real differences that deliver.
P E R S O N A L I T Y & V O I C E 4
Why Big Red?
Campaign Voice
P E R S O N A L I T Y & V O I C E 5
Having a strong, unique and consistent voice is key to projecting a successful brand across all marketing channels and audience
segments. With Differences that Deliver, our tone of voice and the visual expression of the campaign have never been more tightly
aligned. The distinctive ALL-CAPS headline treatment, the bold Red, the use of LexisNexis “Essentials” and other elements are a
direct extension of this declarative new voice.
Yes, we are different and we’re not afraid to show it, share it or shout it.
Campaign Voice
P E R S O N A L I T Y & V O I C E 6
B E B O L D , B U T B A C K I T U P
The cornerstone to the Big Red Campaign is our clear competitive differences that help our customers work smarter, faster and easier.
These differences can be quantitative and/or qualitative. A difference may be a proprietary piece of content or a new way of allowing
our users to visualize critical information.
Our varied content and tools are brimming with reasons for customers to take notice. Our objective with Big Red is to communicate these
differences—clearly and concisely.
B E C L E A R , I N F O R M AT I V E A N D E N G A G I N G — N E V E R P E D A N T I C O R T E D I O U S
Just as importantly, we must make sure our customers have a clear understanding of what those differences mean for them and their work.
Give readers practical context that makes the value/benefit crystal clear. And do so in a way that is lively and engaging—never dull or
plodding. Be conversational and insightful, but don’t ramble or lose focus.
B E S I N C E R E A N D C U S T O M E R - F O C U S E D
Real recognizes real. Our Voice comes from an authentic desire to help our customers overcome their challenges and achieve their goals.
While bold, self-assured and assertive, our voice should never be arrogant, pushy or “salesy.”
All our communications should be open, honest, and reflect a sincere desire to help our customers achieve new levels of success.
Campaign Voice Characteristics
P E R S O N A L I T Y & V O I C E 7
W H AT D I F F E R E N C E S T H AT D E L I V E R I S :
Bold and self-assured
Clear and straightforward
Insightful and innovative
Sincere and authentic
Fresh and approachable
W H AT D I F F E R E N C E S T H AT D E L I V E R I S N O T:
Over-confident, arrogant or pushy
Vague or ambiguous
Pedantic or long-winded
Misleading or disingenuous
Cliché or trite
CAMPAIGNELEMENTS
B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5
Use these guidelines when designing communication materials.
C A M PA I G N E L E M E N T S 9
Featured Characteristics
GIVE YOUR CASE
BACKBONE
E X P E RT W I T N E S SDATA
E XC L U S I V EM E D I C A L I M AG E S
A
B
C D E
A R E F R E S H E D L O G O
– The LexisNexis logo has been reformatted to a stacked
version with an updated logotype and enclosed in a
tag shape.
B C O L O R
– Capitalize on the recognizable LexisNexis color palette.
C T Y P O G R A P H Y
– Strong headlines, set in the Lato typeface, are designed to grab
attention and are a main element of this campaign.
D P H O T O G R A P H Y
– The Big Red nickname comes from the use of large
photography overlaid with red.
E E S S E N T I A L S & I C O N S
– The Essentials call out product differentiators through
type and icon design.
C A M PA I G N E L E M E N T S 1 0
Refreshed Logo
A N E W L O O K
The LexisNexis logo has been updated with an easier-to-read logotype and a streamlined Knowledge Burst. This tag logo is introduced for the
Big Red Campaign only and is not meant to replace the existing LexisNexis corporate mark on communications created outside this campaign.
The refreshed logo options should be used in all new communications to begin building consistency and brand awareness.
TA G L O G O
The main logo of the new campaign
is the red tag stacked version. This
should be used as the prime identity
mark and is replaced only when
absolutely necessary.
C O L O R VA R I AT I O N S
Color variations are available
but should be used only when
the red tag version has issues
with legibility.
Black and white options should
be used only for black and white
communications.
O N E - C O L O R VA R I AT I O N S
Variations are available only
when the full-color version has
issues with legibility.
For one-color communications
use the all black logo.
In situations where the logo
is reversed out of a color, use
the white outlined Knowledge
Burst option.
H O R I Z O N TA L L O G O
This version of the logo is used when
the tag logo does not work due to
size constraints. It can also be used
on two -sided pieces when the tag is
already present on one side.
C A M PA I G N E L E M E N T S 1 1
Tag Logo Rules
1 "
. 7 5 "
1 . 3 2 "
. 1 2 5 "
. 3 7 5 ". 2 5 "
. 6 5 "
. 1 2 5 "
S I Z E & S PA C E
Treating the logo with consistency is important. This attention to detail defines the LexisNexis approach to business and identity. The tag
logo is the primary mark for this campaign and is always used with the Knowledge Burst and type together.
L O G O S I Z E
In order to maintain logo consistency, the
rectangle holding shape will be 1" wide for
all standard sized pieces.*
*The logo may be scaled proportionately for
specialty pieces; Web banners and pages or large
format designs.
*The logo should be no smaller than 11% of the
final area size.
A R E A O F I S O L AT I O N
The integrity of the logo requires a clear
area; no text should crowd, overlap or
merge within .125" of the mark.
P L A C E M E N T
The tag logo is always placed on the left edge
of the document. A .75" margin is preferable
where space allows on standard-sized
communications. The logo always aligns
with the top of the page.
C A M PA I G N E L E M E N T S 1 2
Incorrect Logo Usage
D O N ’ T D O T H I S
Do not remove any
pieces of the logo.
Exceptions may be
made for responsive
mobile sites.
Do not increase size
for most digital and
print pieces.
Exceptions are made
for large scale pieces
such as tradeshows
and large banners or
signage. See page 11.
Do not change the type
style or size of the
Knowledge Burst.
Do not fill the tag with
photos or patterns.
Do not change the tag
to an unapproved color.
C A M PA I G N E L E M E N T S 1 3
Horizontal Logo Rules
1 "
S I Z E & S PA C E
Treating the logo with consistency is important. This attention to detail defines the LexisNexis approach to business and identity. The horizontal
logo is used when the tag logo is already present for a two-sided piece or when space is limited due to tag logo guidelines and a horizontal solution
is necessary.
M I N I M U M S I Z E
For legibility reasons, the
horizontal logo should never
be scaled below 1" wide.
A R E A O F I S O L AT I O N
The integrity of the logo requires a clear
area; no text or image should crowd,
overlap or merge with the mark. Use
the Knowledge Burst as the safe area
measurement.
L AT O W I T H K N O W L E D G E B U R S T
Do not use the Lato font with the
Knowledge Burst for this Campaign;
except in the tag option.
C O R P O R AT E S I G N AT U R E L O G O
Do not use the Corporate
Signature logo for this
Campaign.
C A M PA I G N E L E M E N T S 1 4
Color
B I G R E D & A L I T T L E G R AY
This Campaign capitalizes on the easily recognizable LexisNexis PMS 185 Red. Secondary colors have been introduced to complement the Red theme.
Nearly all text is set in 85% Black; when necessary PMS Cool Gray (and its tints) can be used.
P M S 1 8 5
R G B 237 28 36
C M Y K 0 100 100 0
H E X #ed1c24
S E C O N D A R Y C O L O R S
A secondary color palette has been added
for use in charts, graphs and infographics.
Secondary colors have limited use.
P M S C O O L G R AY 4
R G B 187 188 188
C M Y K 12 8 9 23
H E X #bbbcbc
P M S 2 5 9 2
R G B 143 35 179
C M Y K 61 88 0 0
H E X #8f23b3
P M S 3 1 1
R G B 5 195 222
C M Y K 68 0 13 0
H E X #05c3de
P M S 3 6 0
R G B 97 194 80
C M Y K 62 0 78 0
H E X #61c250
8 5 % B L A C K
R G B 77 77 79
C M Y K 0 0 0 85
H E X #4d4d4f
B L A C K
2 0 %
G R A D I E N T
5 0 %
C A M PA I G N E L E M E N T S 1 5
Typography
F O N T FA M I L I E S
This Campaign relies on Lato (OpenType) as the exclusive font for the majority of communications. Lato is a versatile typeface that is easy to read in body copy
while also commanding attention when used in Black, all caps for headlines. Please see Collateral sections at the back of this guide for usage examples. Nearly
all text is set in 85% Black. Helvetica is used for legal copy, infographics and chart design.
L I G H T A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z ” 1 2 3 4 5 6 7 8 9 0
R E G U L A R A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
I TA L I C
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
B L A C K
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
L I G H T C O N D E N S E D A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
L I G H T C O N D E N S E D O B L I Q U E A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
B O L D C O N D E N S E D A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
A R I A L
Arial is used as an alternate font.
L AT O F O N T FA M I LY
AVA I L A B L E H E R E : www.latofonts.com/lato-free-fonts/#download
H E LV E T I C A
AVA I L A B L E H E R E : http://www.linotype.com/1308886/helvetica-family.html
All weights for each typeface are available for use, although the preferred styles are listed.
Please uncheck Ligatures in all design programs.
C A M PA I G N E L E M E N T S 1 6
Photography
B A C K G R O U N D S & I M A G E R Y
Photography is an important element of the campaign. Large background photos help to illustrate powerful headlines that are the focus of our communications.
All photos should be selected carefully to creatively enhance the text. Lifestyle shots are not recommended. Once the photos are chosen, a red overlay is applied.
F U L L R E D
For most print and digital executions, a full photo with the red
overlay is used. See following page for guidelines.
H A L F R E D
When necessary, the red overlay can cover just half the photo.
C A M PA I G N E L E M E N T S 1 7
Rules for the Red
C R E AT I N G T H E O V E R L AY
When building the red overlay effect for photography, please use these guidelines.
Use the overlay to fully cover an image or as a half split where the red is on the left side. The red color is created using these values: CMYK: C M Y K 0 100 100 0.
Discretion should be used when creating each piece. The overlay should never appear on the right side only.
F U L L R E D
Change photo to grayscale or manipulate the saturation in Photoshop.
Apply two red (C M Y K 0 100 100 0) shapes to overlay the photo. One
shape is 100% multiply, second shape is 70% opacity.
Darken top left corner if necessary to help the tag logo stand out.
H A L F R E D
Red overlay always appears on the left when used with a full-color image.
Photo may need to be darkened to allow for text legibility. Create two red
(C M Y K 0 100 100 0) shapes to overlay the photo. One shape is 100% multiply,
second shape is 70% opacity.
Some Photoshop work may be required for text eligibility and photo clarity.
C A M PA I G N E L E M E N T S 1 8
Incorrect Photo Usage
D O N ’ T D O T H I S
Do not zoom in or use close crops
of people. Avoid lifestyle and
staged imagery.
Do not use silhouetted people
similar to the previous campaign.
Do not use illustrations as
background imagery.
Do not change the overlay color.
C A M PA I G N E L E M E N T S 1 9
Essentials
I C O N S & T Y P E
A unique feature of this Campaign is the addition of the Essentials. These illustrative icons advertise key facts about the products
in a straightforward but creative way, allowing more freedom for the headline messaging to make a clear statement.
The Essentials include quantitative differentiators as well as specific product information.
P E E R -AWA R DW I N N I N G
V E R D I C T S& S E T T L E M E N T S
E XC L U S I V EM E D I C A L I M AG E S
E X P E RT W I T N E S SDATA
A Q U A N T I T Y
– Essentials should be used in groups of four—a group of
three may be used for space constraints or if product
differentiators are limited. Never use less than three
B O R D E R
– For best results, alternate between icon and numeral
solutions
C S PA C E
– There should be 3.5" between the first and last circles
D P L A C E M E N T
– Essentials appear at the bottom right of print pieces
– Align the circle of the first essential to the center
measurement of the document
– Visually align Essentials between the first and last circle
– Keep margins even on right and left sides
F E D E R A L AG E N C YD O C U M E N T S
P U B L I CR E C O R D S
2 9 - S T E PE D I TO R I A L P RO C E S S
2 3 9 M I L L I O NUNIQUE NUMBERS
C
D
A
B
3 . 5 "
C A M PA I G N E L E M E N T S 2 0
Essentials Design
E XC L U S I V EM E D I C A L I M AG E S
F E D E R A L AG E N C YD O C U M E N T S
M O R E V E R D I C T S& S E T T L E M E N T S
2 9 - S T E PE D I TO R I A L P RO C E S S
12
A
B
C
A C I R C L E
– Circle size is .425"
– Circle color is PMS 185
B I C O N D E S I G N
– Most icons are available through the Essentials database, new icons may
be designed as needed
– To create text based icons use Lato Black, 11.5 pt., and Lato Light, 11.5 pt.
centered within the circle
– To create icon shadow, use these steps in Illustrator:
1 : Change text to outlines, copy icon and text
2 : Go to Effect>Distort & Transform>Transform
3 : Change the Move Horizontal and Vertical settings to .0001,
set Copies to 150
4 : Expand shape and then choose Add in the pathfinder palette
5 : Change color to a PMS 185 to black gradient, multiply and set the
transparency to 20%
6 : Paste original icon in place
C D E S C R I P T O R T E X T
– . 0 6 2 " between icon and text
– Text is 85% Black
– Descriptor text is centered in two lines beneath the circle.
F I R S T L I N E : Lato Black, 6 pt., 7.5 pt. leading, 100 pt. kerning
S E C O N D L I N E : Lato Regular, 6 pt., 7.5 pt. leading, 100 pt. kerning
C R E AT I N G N E W E S S E N T I A L S
. 4 2 5 "
C A M PA I G N E L E M E N T S 2 1
Incorrect Essentials Usage
D O N O T
A Do not change the size of the icons within the circles.
B Do not change the size of the text within the circles.
C Do not change the color of the circle.
D Do not change the typeface or type size of any text.
E Do not change the angle of the drop shadow.
F Do not stack or overcrowd type in the circle.
G Do not change the color of the icon.
H Do not change the location of the type.
I Do not use less than three in a row
M A I N TA I N C O N S I S T E N C Y
P E E R AWA R DW I N N I N G
V E R D I C T S& S E T T L E M E N T S
E XC L U S I V EM E D I C A L I M AG E S
EXPERT WITNESSDATA
A
E
B
F
C
G
D
H
I
F E D E R A L AG E N C YD O C U M E N T S
M O R E V E R D I C T S& S E T T L E M E N T S
P U B L I CR E C O R D S
2 9 - S T E PE D I TO R I A L P RO C E S S
MORE
WOW
C A M PA I G N E L E M E N T S 2 2
Iconography
I N F O G R A P H I C I C O N S
Illustrations may also be used outside the Essentials as necessary for charts and infographics. These icons can appear in any of the approved color options.
New icons may be designed as needed.
PRINTCOLLATERAL
B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5
Use the following templates and guidelines for all print pieces.
P R I N T C O L L AT E R A L 2 4
Publication Ads
A L O G O
– Tag logo placed .75" from left edge
B I D E N T I F I E R
– Product name placed .125" from tag
– Text: Lato Black 12 pt., 50 pt. tracking
C H E A D L I N E
– Headline begins 1" from bottom of tag
– Type is aligned with right edge of tag
– Type is centered between margins
on both sides
– Type size can change to emphasize
specific words and to fit within the
justified restrictions
– .125" spacing between lines
D B A C K G R O U N D
– Apply red overlay
– See page 13 for rules.
E C A L L T O A C T I O N & C O N TA C T I N F O
– CTA: Lato Italic 15 pt., 14 pt. leading,
10 pt. tracking
– Contact: Lato Black 8 pt., 100 pt. tracking
F E S S E N T I A L S
– Align the circle of the first essential
to the center measurement of the
document
– See page 19 for rules.
G L E G A L
– Text: Helvetica Condensed Light 6 pt.,
6.5 pt. leading, -15 pt. tracking
– Right justified; align with right margin
H M A R G I N
– .25" margin around entire ad
A B
C
E F
H
D
G
S P E C I F I C AT I O N S
P R I N T C O L L AT E R A L 2 5
C O V E R
I N T E R I O R 1 I N T E R I O R 2
B A C K
Brochure
P R I N T C O L L AT E R A L 2 6
Brochure Cover
A L O G O
– Tag logo placed .75" from left edge
B I D E N T I F I E R
– Product name placed .125" from tag
– Text: Lato Black 12 pt., 50 pt. tracking
C H E A D L I N E
– Headline begins 1" from bottom of tag
– Type is aligned with left edge of tag
– Type size can change to emphasize
specific words and to fit within the
justified restrictions
– .125" spacing between lines
– Justified and centered in red overlay
D S U B H E A D & C O V E R C O P Y
– Subhead: Lato Black 8 pt., 100 pt. tracking
– .25" spacing between lines
– Cover copy: Lato Regular, 12 pt.,
18 pt. leading
E R E D O V E R L AY
– 4" wide red overlay
(overlay is always sized to half the image)
– See page 17 for additional rules.
F B A C K G R O U N D
– Full-color photography
G M A R G I N
– .25" margin around entire document
H C A L L T O A C T I O N & C O N TA C T I N F O
– CTA: Lato Italic 15 pt., 14 pt. leading,
10 pt. tracking
– Contact: Lato Black 8 pt.,
100 pt. tracking
I E S S E N T I A L S
– Align the circle of the first essential
to the center measurement of the
document
– See page 19 for rules.
A B
C
D
F
E
G
IH
S P E C I F I C AT I O N S
P R I N T C O L L AT E R A L 2 7
Brochure Interior
A R E D M A R G I N B A R
– .25" wide PMS 185 red bar to
bring more color to interior pages
B M A R G I N S & C O L U M N S
– 1.75" left and right margins for
a one column grid
– 1.75" left margin and .5" right
margins for a two column grid
C H E A D L I N E S
– Lato light 20 pt.
D S U B H E A D & B O D Y C O P Y
– Body copy: Lato Regular 10 pt.,
14 pt. leading
– Subhead: Lato Black 8 pt.,
12 pt. leading
E Q U O T E S
– Quote text: Lato Italic 10 pt.,
16 pt. leading
– Attribution text: Lato Black 6 pt.,
16 pt. leading, 100 pt. tracking
– Use opening and closing and
quote mark icons at start and
finish of section, icons are
20% Cool Gray 4
F S C R E E N G R A B S
– Place image and apply a .5 stroke,
stroke color is 20% Cool Gray 4
– Use these numbers to create the
drop shadow:
Color: 8% black
Distance: 0.0575
X: 0.0407 Y: 0.0407
Angle: 135°
G I C O N S
– Place icons in left margin
– Use PMS 185 for icon color
– Icons should be similar in size
and distance from each other
H F O O T E R
– Footer text: Lato Regular 6 pt.
– Page #: Lato Black 6 pt.;
right aligned
S P E C I F I C AT I O N S
A
B
C
D
H
F
E
G
B B
B
P R I N T C O L L AT E R A L 2 8
Brochure Back Cover
A H E A D L I N E
– Lato Light 20 pt., PMS 185
B T E X T
– Body copy: Lato Regular 10 pt.,
14 pt. leading, 85% Black
C C A L L T O A C T I O N & C O N TA C T I N F O
– CTA: Lato Italic 15 pt., 14 pt. leading,
10 pt. tracking
– Contact: Lato Black 8 pt.,
100 pt. tracking
D D I S C L A I M E R
– Helvetica Condensed Light 10 pt.,
11 pt. leading
E L E G A L
– Text: Helvetica Condensed Light 6 pt.,
6.5 pt. leading, -15 pt. tracking
F H O R I Z O N TA L L O G O
– Use the horizontal LexisNexis logo
when the tag logo is already present
– See page13 for rules.
A
B
C
D
E F
S P E C I F I C AT I O N S
P R I N T C O L L AT E R A L 2 9
Direct Mail
A L O G O
– Tag logo placed .75" from left edge
B I D E N T I F I E R
– Product name placed .125" from tag
– Text: Lato Black 12 pt., 50 pt. tracking
C H E A D L I N E
– Headline begins 1" from bottom of tag
– Type is aligned with left edge of tag
– Type size can change to emphasize
specific words and to fit within the
justified restrictions
– .125" spacing between lines
– Justified and centered in red overlay
D S U B H E A D & C O V E R C O P Y
– Subhead: Lato Black 8 pt.,
12 pt. leading, 100 pt. tracking
– Cover Body: Lato Regular 12 pt.,
18 pt. leading
E R E D O V E R L AY
– 5.25" wide red overlay
– See page 17 for additional rules.
F B A C K G R O U N D
– Full-color photography
G M A R G I N
– .25" margin around entire document
H T E X T H I G H L I G H T
– Lato Bold 6 pt., 60 pt. tracking
– Box color: PMS Cool Gray 4 at 50%
I S U B H E A D & B O D Y C O P Y
– Subhead: Lato Black 8 pt., 12 pt. leading,
100 pt. tracking
– Body: Lato Light 10 pt., 14 pt. leading
J C A L L T O A C T I O N & C O N TA C T I N F O
– CTA: Lato Italic 15 pt., 14 pt. leading,
10 pt. tracking
– Contact: Lato Black 8 pt.,
100 pt. tracking
K L E G A L
– Helvetica Condensed Light 6 pt.,
6.5 pt. leading, -15 pt. tracking
L H O R I Z O N TA L L O G O
– Use the horizontal LexisNexis logo
when the tag logo is already present
– See page 13 for rules.
A B
C
D
F
E
G
H
I
J
K
S P E C I F I C AT I O N S
If applicable, Essentials may be used on direct mail. Follow rules on page 19
P R I N T C O L L AT E R A L 3 0
Snapshot
S P E C I F I C AT I O N S
Snapshots are sales tools unique to the Big Red campaign.
They are quick, hard-hitting, competitive product one-sheets.
They clearly, concisely and, whenever possible, graphically
(through iconography, simple infographics, screenshots, etc.)
communicate critical product differences.
The Snapshot front page quickly establishes customer
benefits, utilizing use-case content, stacked headline
treatment, a single, central image and product-specific
“Essentials.” The back page further conveys other
compelling differentiators in these simple, scannable,
yet highly persuasive pieces.
P R I N T C O L L AT E R A L 3 1
Snapshot Cover
S P E C I F I C AT I O N S
AB
E
C
D
F G
H
I
H
A L O G O
– Tag logo placed .75" from left edge
B I D E N T I F I E R
– Product name placed .125" from tag
– Text: Lato Black 12 pt., 50 pt. tracking
C H E A D L I N E
– Headline begins 1" from the bottom
of tag
– Type is aligned with left edge of tag
– Type is centered between margins
of overlay
– Type size can change to emphasize
specific words and to fit within the
justified restrictions
– .125" spacing between lines
D S U B H E A D & C O V E R C O P Y
– Subhead: Lato Black all caps 8 pt.,
100 pt. tracking
– Cover copy: Lato Regular, 12 pt.,
18 pt. leading
– .25" spacing between lines
E R E D O V E R L AY
– 4” wide red overlay
(overlay is always sized to half the image)
– See page 17 for additional rules.
F C A L L T O A C T I O N & C O N TA C T I N F O
– CTA: Lato Italic 15 pt., 14 pt. leading,
10 pt. tracking
– Contact: Lato Black 8 pt., 100 pt. tracking
G E S S E N T I A L S
– Align the circle of the first essential
to the center measurement of the
document
– See page 19 for rules.
H M A R G I N
– .25" margin around entire document
I B A C K G R O U N D
– Full-color photography
P R I N T C O L L AT E R A L 3 2
Snapshot Back
A H E A D L I N E
– Lato Light, 25pt., 30 pt. leading
B S U B H E A D
– Lato Light, 10 pt., 14 pt. leading
C G R AY B O X E S
– 20% Cool Gray 4
D C O L U M N H E A D E R S
– Lato Black 20 pt., 20 pt. leading,
100 pt. tracking
E C O L U M N S U B H E A D S
– Lato Black 8 pt., 100 pt. tracking
– Use icons if necessary
F B O D Y/ B U L L E T C O P Y
– Lato Regular 7 pt., 9 pt. leading
– Lato Black 7 pt., 9 pt. leading
G C O L U M N D I V I D E R L I N E S
– Horizontal: .25 pt. dashed stroke,
Cool Gray 4
– Vertical: .25 pt. solid stroke, 85% Black
H N U M B E R C A L L O U T S
– Numbers: Lato Black 35 pt.
– Symbols: Lato Bold 8 pt.
– Bold text: Lato Black 9 pt, 9.5 pt. leading
– Condensed text: Helvetica Condensed
Light, 8 pt.
I S E C T I O N D I V I D E R
– Lato Black 8 pt., 100 pt. tracking
– In some situations, it may be necessary
to change box color to PMS 185 to
further divide sections
K L E G A L
– Helvetica Condensed Light 6 pt.,
6.5 pt. leading, -15 pt. tracking
L H O R I Z O N TA L L O G O
– Use the horizontal LexisNexis logo
when the tag logo is already present
– See page 13 for rules.
S P E C I F I C AT I O N S
A
B
D
C
E
F
G
HG
I
K L
DIGITAL MEDIA
B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5
Use the following templates for all digital pieces.
D I G I TA L M E D I A 3 4
Web Banners
A 7 2 8 X 9 0 P I X E L W E B B A N N E R
– Tag logo sized and left aligned
– Background image with red overlay
– Lato Black type sized to fit space
– See page 17 for additional rules.
B 3 0 0 X 2 5 0 P I X E L W E B B A N N E R
– Horizontal logo used when size restraints dictate
– Background image with red overlay
– Lato Black type sized and stacked to fit space
– See page 17 for additional rules.
C 3 0 0 X 6 0 0 P I X E L W E B B A N N E R
– Tag logo sized and left aligned
– Lato Black type sized to fit space
– Headline aligns with left edge of tag logo
– Background image with red overlay
– See page 17 for additional rules.
S P E C I F I C AT I O N S
A
B C
D I G I TA L M E D I A 3 5
S P E C I F I C AT I O N S
Infographics are a way to share information in a visually interesting way
through both print and digital communications. Infographics should be
clear, easy-to-follow and informative. The following are some general
guidelines to consider when creating infographics.
Infographics
A C H A R T S A N D G R A P H S
– Charts and graphs are a good way to communicate information quickly.
Bar charts, pie charts and line graphs are examples.
B D I V I D I N G H E A D L I N E S
– Organize information into sections by creating dividing headlines.
C S U B H E A D S
– Create hierarchy with headlines and subheads. Make use of the secondary
typeface, Helvetica, to create a noticeable difference between sections.
D I C O N S
– Icons are an important part of infographics; use a combination of
numbers and icons to help explain content.
E C O P Y
– Create resting breaks throughout the infographic by allowing for space
for body copy. Body copy should follow the brand and be set in Lato. Size
and weight can vary depending on infographic needs.
A
B
C
D
E
50
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In addition to having the largest collection of case law
summaries in the last 20 years and verdicts in Ohio,
LexisNexis delivers content you can’t get from Westlaw®:
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news sourcesunique sources to LexisNexis†
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* Comparison data is based on information available as of November 2011. † Comparison data is based on information available as of September 2011. ‡ Comparison data is based on information available as of August 2011. ** Comparison data is based on information available as of May 2011. †† Comparison data is based on information available as of January 2012.LexisNexis, lexis.com, Lexis, Shepard’s and Knowledge Burst logo are registered trademarks and Legal Issue Trail and Lexis Advance are trademarks of Reed Elsevier Properties Inc., used under license. CaseMap is a registered trademark of LexisNexis, a division of Reed Elsevier Inc. ALM is a registered trademark of ALM Media Properties, LLC. West, West's, Westlaw and KeyCite are registered trademarks of West Publishing Corporation. Other products or services may be trademarks or registered trademarks of their respective companies. © 2012 LexisNexis. All rights reserved. SM00013-0 0112
CALL 800-227-4908 OR VISIT LEXISNEXIS.COM/STATERESOURCES
For more information on how LexisNexis® can
give you a greater strategic advantage in Ohio
D I G I TA L M E D I A 3 6
Presentation Template
A PowerPoint® template has been created for
any Big Red presentation need. The template
includes master pages for title pages, section
headers and various standard body copy pages.
Sections have been added to include colors
from the campaign palette to provide additional
options when creating presentations.
The font has been changed to Arial for
consistency between presentations. Black
and Regular weights are used.
S P E C I F I C AT I O N S
Design examples are just a sampling of pages available for presentation within the template.
THANK YOUContact [email protected] for any questions about how to use the brand.
B R A N D I N G G U I D E L I N E S & E X E C U T I O N 2 0 1 5