the big reverse of the web
TRANSCRIPT
It’s theEND OF THE
WEB AS WE KNOW IT
and I feel finehttp://acquia.com — http://buytaert.net — @Dries
Founder ofDrupalPowers 1 in 40
websites worldwide
About Mehttp://buytaert.net — @Dries
CTO of Acquiafastest growing
private co. in US. 2 successive years
About Mehttp://buytaert.net — @Dries
What am I goingto talk about?
The future of the web
Lessonsfrom history
The Experience
Web
Architecture(a little)
Push and Pull
Industry Impact
The Open Web
Privacy
1790
Industrial Revolution
1790
Industrial Revolution
?
1790
Guilds
1350
Renaissance
HuntmacherSchneider Brauer
17901350
Age Of Guilds
Bespoke Tailoring
One-on-One
Customization
One-on-One
Handmade Goods
High Quality
One-on-One
Customization
High End Materials
Low Cost
Speed
EfficiencyCustomization
High Quality
IndustrialRevolution
One-on-One
Age of Guilds
Regency watch
Civil War Watch
18631790
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
Timex Watch
19401863
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
1983
Customizable Swatch Watch
One-On-One
High Quality
Customization
Efficiency
Speed
Low Cost
?
Let’sfast forward
The big reverseof the web
Today’s web is Pull based
Soon it will be Push based
Content will find you
It’s already happening
Media
Products
People
Music
What do they have in common?
One-on-one
Content-rich
Omni-channel
Contextual
The PullExperience
We’re Tracking & Measuring Our Lives
!!!!
What should I get Dusty?
1 to 2 weeks
payment info
waitship
reviews
add to cart address
review
create account
search price comparevisit websites
That’s Pull.What about Push?
We’re tracking & measuring our lives
Context Aware
Notifications
Streams
Aggregated
Personalized
Branded
Actionable
Cards
Push-based delivery
Success!
1 to 2 weeks
payment info
waitship
reviews
add to cart address
review
create account
search price comparevisit websites
Less than a day
shop ship (short) wait
What will make this happen?
?
Friendship Status
Shipping Address
Payment Information
Product Preferences
Location and Time
Personal information powers the experience
Nobody has all the data
Address, phone#
Social graph
Location
Payment gateway
Purchase history
Curated streams
Data
Features
What about privacy?
Tastes
Friendship Status
Friendship Status
That’s creepy.
Even Facebook Login is now opt-in
We need to get privacy right
How will push work?
New content is created
Brand
Published to the Brand site
Brand
Also to an API as a rendered “card”
Brand
Aggregators pull from brand APIs
Aggregator
Filter on contexts per-person
Aggregator
And deliver a curated stream
Aggregator
User
User views stream on their device
User takes action
User
Payment is processed
Commerce
$
Product is delivered
Fulfillment
$
Creation Aggregation Delivery Fulfillment
What does this mean for a single site?
?
Travel
What you need comes to you
Location
Date time
Interests
Social graph
Rich user profileA
Rich meta data
Lots of content B
getBestNext Experience()
Content matchmaking
3rd party servicegetBestNextExperience()
An endpointB
Presentation layerE
Anonymous
Authenticated
No two experiences will be the same
loading
loading
loading
loading
Caching becomes much more important
No two experiences will be the same
loading
loading
loading
loading
More precise cache invalidation
More precise cache variation
Server/client side dynamic content substitution
Facebook-style “BigPipe”
What does this enable?
One-On-One
Customization
High Quality
Low Cost
Efficiency
?Speed
Brick & mortar retail will crumble
But we’re at the dawn of the era of makers
Personal data is at risk
But push brings more physical security
Colleges are in decline
But education will be more accessible
Traditional media is on life support
But information is more universal than ever
The open web is closing
The open web is closing
But open-source is alive and well
Healthcare will be more worry free
BUT
Push puts people over technology
Push isn’t bad or goodjust different
Get ready!
Q&A
Thanks
http://buytaert.net/the-big-reverse-of-the-webhttp://acquia.com