Art Director

Account planner

Brian OwensDaniel PradillaIris LaiVicky Chang

ADV 616 Advanced Concept Developing

Actions and measurements that can be huge. Being well prepared is the safest measure in responding to an earthquake. Unfortunately, manypeople forget about the basic, essential items that are incredibly helpful to have around after a quake. We used our concept, “This can be huge after an earthquake,” to develop a brand sticker, highlighting our respective media.

The idea.

Bus shelter We will utilize bus shelters to provide a simple, friendly reminder that a basic portable lantern can be a major help after an earthquake. The media will make use of pre-existing fluorescent lighting, illuminating the lantern at night to literally demonstrate the importance of having a light source in the dark. The poster will contain informational branding, directing people to the website.

01.

A PORTABLE LANTERN

It might not seem like much, but an electric light can be a major help after an earthquake. For more useful tips, visit our website at TheBigRumble.org.

Matchbook Board We will utilize outdoor boards in areas thatexperience heavy foot traffic. The mediawill have actual matchbooks that peoplecan remove and keep. As the matchbooksare removed, a poster will be revealed,providing information and directing peopleto the website. Additionally, each matchbookwill be branded.

02.

A MATCHBOOK

They may not look like much, but matches can be a major help after an earthquake. For more useful tips, visit our website at TheBigRumble.org.

Power Generator with refrigerator A generator can be extremely useful in the event power is lost after an earthquake. They have the ability to power a variety of devices and equipment that require significant electricity to operate. A refrigerator is aperfect example, since it would prevent food from spoiling.

03.

Earthquake supplies vending machine A vending machine in need is a real vending machine indeed. An earthquake supplies vending machine would be set up in Bart Station. It will sell bottled water, flashlights, canned food, batteries, etc. The goal of this idea is to provide real supplies to our audience and tell them these things are importantafter an earthquake. It is also a reminder that people need to have extra cash with them in the event of an earthquake.

04.

MAILER / FRONT MAILER / BACK

Mailer Through this direct mailer, we highlight the importance of batteries as the power source for small, portable, electronic devices. We are including a 25% Off coupon at local drug stores and supermarkets.

05.OPEN HERE

For more helpful tips and information aboutearthquake preparedness visit TheBigRumble.org.

Your next purchase. Cannot be combined with any other offer. Offer expires 12/31/09

25%OFF

Packaging Stickers To emphasize the importance of canned and non-perishable foodswe designed branded stickers for these items.

06.

Interactive People are never far away from their cell phones. That is the idea behind the “iCandle” application. This application uses the light from cell phones to help people during a blackout. Through web banners, people will be able to access a link where they can download the “iCandle” application for their iPhones. The message we want to deliver is “A candle can be huge after an earth-quake.” And if you don’t have a candle, that’s fine, you can use iCandle instead.

07. Web Banners

iCandle application

T-shirt A cool give away that highlights those individuals that are well informed and prepared for the next earthquake.

08.

As easy as it sounds, there are tons of simplepreparation plans that can be a major help after

an earthquake. Visit TheBigRumble.org