the big small screen: mobile ui in japan
DESCRIPTION
Presentation from Mobile Monday Germany, Duesseldorf, September 15, 2008.TRANSCRIPT
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The Big Small Screen
Christopher Billich
Mobile Monday GermanyHome, September 15, 2008
Mobile UI in Japan
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I work for a company called
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based
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somewhere around here
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which works for companies like
The Shameless Advertising
Part
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The Shameless Advertising
Part
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(sorry, had to mention that)
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useful
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benri
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便利
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便 = convenient
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利 = beneficial
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useful:
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Convenient
A B Solution to a Problem
+ beneficial
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Japanese phones are a bit like these
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Or rather, like this one
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A B
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Which is why the manual looks like this
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That’s the bad news.
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The good news is that the Japanese
ROCK.
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AT:
The better news is that the Japanese
ROCK
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Making things simple.
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Making things easy.
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Making thingsappealing.
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A Simple AppealingEasy
Solutions to ProblemsB
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Japanese Operators know that
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if you have standards that
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make it simple and
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make it easy to
easy to
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create lots of great contentand services
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and
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a revenue share that makes it
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appealing to
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create lots of great contentand services
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plus
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promote flat rate data plansso people will use them
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then
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.
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How the Japanese solve problems
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10,000 charactersMobile PCMultiple LinksEmoticonsAttachments
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Telling LoveFrom Hate
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Knowing what the weather will be without asking
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On-deck, off-deck, full web search in one
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Playing games without having to download stuff
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Extending Brand Reach
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Finding yourway
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Redeeming coupons and payingwith the same touch
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Of course, if your gardens
have no walls
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and all sorts of people add new plants to it, all the time
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then some partsof it are boundto be less pretty
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but not everything that worksgreat has to look great.
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127 million Japanese
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with all sorts of different problems
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can make things a bit messy
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but, generally speaking
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A Simple AppealingEasy
Solutions to ProblemsB
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(we work the same way)
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Danke!
www.infinita.co.jp/enwww.slideshare.net/cbillich/slideshows