the big turn on 2015: the key to engaging employees with internal storytelling

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The Big Turn On 2015 The Key to Engaging Employees with Internal Storytelling By Anna Griffin, SVP Corporate Marketing, CA Technologies

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Page 1: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

The Big Turn On 2015

The Key to Engaging Employees with Internal Storytelling

By Anna Griffin, SVP Corporate Marketing, CA Technologies

Page 2: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

Destiny FollowsStory

Page 3: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

Facts are Meaninglessuntil you create a story around them.

Page 4: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

4 © 2014 CA. ALL RIGHTS RESERVED.

You are a product of thestory you havebeen told.

Page 5: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

5 © 2014 CA. ALL RIGHTS RESERVED.

DEFINE YOUR MISSIONBELIEVE IN THE OUTCOMES WE SEEK, AND WORK TO ACHIEVE THEM.

Page 6: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

6 © 2014 CA. ALL RIGHTS RESERVED.

FIND YOUR STORY,NOT THEIRS

Page 7: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

7 © 2014 CA. ALL RIGHTS RESERVED.

Page 8: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

8 © 2014 CA. ALL RIGHTS RESERVED.

IF YOU ARE ON THIS PLANET

There is a unique contribution you weremeant to make

Page 9: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

9 © 2014 CA. ALL RIGHTS RESERVED.

TO LOVE WHAT YOU DO, AND FEEL THAT IT MATTERSHOW CAN ANYTHING ELSE MATTER

Page 10: The Big Turn On 2015: The Key to Engaging Employees with Internal Storytelling

10 © 2014 CA. ALL RIGHTS RESERVED.

Where will you do your best work?This is the challenge for any employee , employer, any manager but it’s also our opportunity.

You, who have so much potential, bring the possibility of greatness—of the next new idea or insight, the wisdom or vision to see problems that others might ignore... or to imagine solutions that no one has yet to think of. That’s your part. But the company you work for and your management has an equal responsibility: To make the most of your potential. To do more than demand your “A” game but to coax it out of you. To create a climate where barriers, politics, corporate dynamics and mediocrity are unable to thrive by building an environment that encourages you to do nothing more than constantly strive to be your best. To utilize your investment of time and passion to make a positive contribution to the world. That’s the relationship. (At least, that’s what it should be.) And relationships are two way. They require mutual understanding, trust, and appreciation.

It doesn’t matter where you sit, or your role or your title - This is a place where anyone can do their best work and be recognized for their efforts. An opportunity to work collaboratively with some of the brightest minds anywhere.