the billion dollar startup playbook

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LinkedIn Talent Solutions Our Quest to become a Billion Dollar Startup

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Startups face an inherent challenge. Changing the world requires growth and scale. Yet growth has the potential to strip any company of the magic, culture and nimbleness that made it successful in the first place. In 2013, my LinkedIn Talent Solutions team rallied around the idea of becoming something unique: a “Billion Dollar Startup.” Our goal was to become a multi-billion dollar business that stayed true to our startup roots without falling prey to slowness, cautiousness, rigidity, inertia… all the things that we despise. Last week at our annual kickoff, we launched this Billion Dollar Startup playbook, which highlights the challenges that plague growing companies, and offers nine rules that can help your team navigate this phase of growth. This is a work in progress. Feedback welcome. Follow my blog at: https://www.linkedin.com/influencer/314058

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Page 1: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Our Quest to become aBillion Dollar Startup

Page 2: The Billion Dollar Startup Playbook

LinkedIn Talent SolutionsLinkedIn Talent Solutions

Page 3: The Billion Dollar Startup Playbook

Start-ups face a challenging road

LinkedIn Talent Solutions

Page 4: The Billion Dollar Startup Playbook

We have dreams of transforming the world

LinkedIn Talent SolutionsLinkedIn Talent Solutions

Page 5: The Billion Dollar Startup Playbook

But, changing the world requires scaleLinkedIn Talent Solutions

Page 6: The Billion Dollar Startup Playbook

With growth, we risk losing our startup DNA

LinkedIn Talent Solutions

Page 7: The Billion Dollar Startup Playbook

and the scrappiness that made us greatLinkedIn Talent Solutions

Page 8: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

We become complacent and assume success

LinkedIn Talent Solutions

Page 9: The Billion Dollar Startup Playbook

We don’t know our colleagues as well (or trust them as much) LinkedIn Talent Solutions

Page 10: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Page 11: The Billion Dollar Startup Playbook

Personal contributions become less visible

LinkedIn Talent SolutionsLinkedIn Talent Solutions

Page 12: The Billion Dollar Startup Playbook

We tend to worry about our own slice

LinkedIn Talent Solutions

Page 13: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Growing big while running like a startup is hard

Page 14: The Billion Dollar Startup Playbook

LinkedIn Talent SolutionsLinkedIn Talent Solutions

We must keep our startup rootsWe must keep our startup roots and remember what got us here

LinkedIn Talent Solutions

Page 15: The Billion Dollar Startup Playbook

While learning how to scale elegantly

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Page 16: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

We aspire to be a billion dollar business while keeping our startup

magic...here’s how.

Page 17: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

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We aspire to be a billion dollar business while keeping our startup

magic...here’s how.

Page 18: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Rule #1 - Remember why we’re here

Page 19: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Rule #2 - Make waves. Don’t ride them.

Page 20: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Rule #3 - Earn your customers business every day

Page 21: The Billion Dollar Startup Playbook

Rule #4 - Hire for culture fit and long term potential

LinkedIn Talent Solutions

Page 22: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Rule #5 - Let talent flow throughout the company

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LinkedIn Talent Solutions

Rule #6 - Leap often, learn quickly

Page 24: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Rule #7 - Innovate Locally, Scale Globally

Page 25: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Rule #8 - Listen to the frontlineLinkedIn Talent Solutions

Page 26: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Rule #9 - Stop doing what’s not working

Page 27: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Most startups lose their magic as they grow.  They get complacent, over-confident and cautious.  We don’t have time for that… we have a big mountain to climb together. 

Page 28: The Billion Dollar Startup Playbook

LinkedIn Talent Solutions

Authored byDan Shapero

linkedin.com/in/danshapero

Illustrated byBrett Wallace

linkedin.com/in/brettwallace

Thank you!