From: Kimberly D. Lee, Executive V.P.

FIFTHKING MEDIA

To: Steve Wilson, Executive Director

RUTH MOTT FOUNDATION

Re: The Black Land Project

Date: 08.31.11

Hello Steve,

It was a great pleasure to speak with you during our last meeting. Per our discussion, we have drafted a

preliminary plan to encompass the scope of work which, from our perspective, would best serve the project.

The following data represents the budgets for The Black Land Project media design.

You will find the following inclusions:

1) Scope of Work

2) Graphic Design

3) Web and IT Design

4) Print/Digital Publication Design

5) Strategies

Itemized details of each inclusion will be shown on the following pages. Thank you for the opportunity to work

with you and I personally look forward to making it a knock-out project!

Best regards

Kimberly D. Lee, EVP

FIFTHKING MEDIA

Ph: 208.460.6183

www.fifthking.com

The Black Land Project

SCOPE OF WORK

The Black Land Project (BLP) gathers and analyzes stories about the relationship between black people, land

and place. The purpose of the project is to identify and amplify the current critical dialogues surrounding the

relationship between black people(including African-Americans, Caribbean-Americans and African

immigrants) and land. The relationship to the land may be a fifth generation family farm in the Alabama Black

Belt or a neighborhood in Detroit. A public park, a church filled with local history, or an immigrant community’s

journey from one place to another are all stories about black relationship to the land and place. The

Black/Land project gathers these stories in order to share the powerful traditions of resourcefulness, resilience

and regeneration they contain.

The BLP will include the following:

- Development of graphic logo

- Development of project (brand) I.D.

- Development of fully functional (non-stat ic) web portal

- Development of Facebook web portal

- Development of Twitter web portal

- Development of YouTube web portal

- Development of proprietary electronic mail system for Stakeholder info sharing

- Development of print/digital publicat ion of project

- Development of project postcard mailer

- Development of project letterhead

- Development of project envelope

- Development of PR Strategy for local media dissemination

- Development of Community Resolut ion Strategy

- Development of Community Resolut ion Encounters

- Development of post project analysis

The Black Land Project

WEB / IT DEVELOPMENT

The Black Land Project

PUBLICATION DEVELOPMENT

The Black Land Project (BLP) will be encapsulated in a hardback book, containing the people, places, stories

and photos of the journey of the BLP. This book will be a collector’s item and a reference source for the

historical archives of the Flint community.

The Black Land Project

BUDGET SUMMARY

ITEM QUANTITY PRICE HOURS Graphic Design

BLP Logo Development 01 250.00 2

BLP Brand I.D. Development 01 1,000.00 8

Sub Total 02 $1,250.00

Web / IT Development

BLP Non Static Web Portal Development 01 7,500.00 60

BLP Facebook Social Network Web Development 01 750.00 6

BLP Twitter Social Network Web Development 01 750.00 6

BLP YouTube Social Web Development 01 750.00 6

BLP Proprietary Electronic Mail System 01 500.00 5

Sub Total 05 $10,250.00

Print and Publications

BLP 11 x 8.5 (landscape) Picture Book 01 12,500.00 100

BLP Postcard 01 500.00 2

BLP Letterhead 01 250.00 2

BLP Envelope 01 250.00 2

Sub Total 04 $13,500.00

Strategies

BLP Public Relations Strategy 01 1,250.00 All-Inclusive

BLP Community Resolution Strategy 01 - TBD

BLP Community Resolution Encounters 01 - TBD

BLP Post Project Analysis 01 - TBD

Sub Total 04 1,250.00

GRAND TOTAL $26,250.00

The Black Land Project

COMMUNITY RESOLUTION STRATEGY

The Black Land Project (BLP) will incorporate a series of Community Resolution Strategy Sessions. The sessions

will be designed to ‘coach’ the leaders from within the civic structure of our city, on how to best move forward

with the ultimate task of these three things: 1) Resolving the Past, 2) Healing Our Community, and 3) Reversing

the Trends. The CRS Sessions will be ongoing as required by the BLP project.

The Black Land Project

COMMUNITY RESOLUTION ENCOUNTERS

The Black Land Project (BLP) will incorporate a series of Community Resolution Encounters. The Encounters will

be an opportunity for those most directly involved and affected by the BLP crisis in our local flint community.

The CRE’s will be ongoing as required by the BLP project.

The Black Land Project

FIFTHKING SPECIAL NOTES

- All design work is calculated at the FIFTHKING standard rate of $125 per hour.

- Minimum 2 hours required for each different line item.

- All addit ional work which is outside of the Scope of Work defined in this presentat ion

will be subject to being billed at the FIFTHKING standard rate of $125 per hour.

- Prices do not reflect costs of print/mail/dist ribut ion, etc.

- All work will be commenced with a 50% payment in advance. A 50% payment of the

remaining balance will be due upon half complet ion of work. And the remaining

balance will be due prior to final complet ion of work.

- Ongoing monthly maintenance for websites are not included in this presentat ion and

will be discussed based on ongoing needs of project and will be billed separately.