the blog blog
TRANSCRIPT
WHO USES SOCIAL MEDIA?
There is a large market in Canada that uses just Facebook
A large majority of people 18-34 use social networking
SOCIAL MEDIA STATISTICS
An increasing amount of people are getting things such as
news, horoscopes and weather from Facebook
THE IMPORTANCE OF BRANDS
There are a wide variety of brands that are liked and followed on Facebook from
many different industries.
- A blog about blogs
- Started for people who, like me, are new to blogs
- Every post, blogs are rated based on content, color scheme, comments
section and overall aesthetic
- Each section is rated out of 5 with an overview of each blog and the URL
for the blog on the top of each post
OVERVIEW
• College/University student
• 23 years old
• Creative
• Funny
• Suburbs
• Parties
• Video games
• Music
PERSONA
BUSINESS REVIEW
Visitors mainly from North America although
some from Great Britain and Asia
Almost 2 pages per visit, 95% are new visitors
Average visit duration has gone up over the semester
Bounce rate has gone down slowly
The majority of visitors were new
and acquired through social media
Most of the traffic is referral traffic
(social media, ads)
More than 10% is direct
Very few searched for the Blog Blog
There was a major increase in Twitter followers followed by a sharp decrease
The amount of followers is directly related to the amount of activity on the Twitter page
Activity spikes when a new post is put on the site
SITE TRAFFIC
The most effective traffic sources were Facebook and Blogger
Direct traffic was generated through Facebook referrals most likely
Every post on Reddit generated visitors
A clear cut focus and definition for the blog
Find related blogs and advertise through them
Widen social media exposure by using as many social media sites as possible
Possibly changing the topic of the blog
Broadening the scope of the blog to include ratings for a variety of things
RECOMMENDATIONS