the blue economy - world academy of art and science economy 2009.pdf · the blue economy a report...

The Blue EconomyA Report to the Club of Rome 2009

Prof. Dr. Gunter Pauli Founder Director of the ZERI FoundationMember of the Club of RomeProfessor Systems Design at the Faculty of Architecture Politecnico di Torino © 2009, Pauli

10 years

100 innovations

100 million jobs

inspired by nature

Singapore 13th of November 2009

Friday, November 13, 2009

1992 - Built the First Ecofactory in Europe

13th of November 2009Singapore



Biodegradation is not Sustainability


Design a Competitive Business Model





Sustainability is the capacity to respond to the basic needs of all ...





with what we have





with what we have (that is how ecosystems work)



The Red Economy

The Plan Economy

did not work

The Plan Economy

did not work



The Red Economy

The Plan Economy

did not work

The Plan Economy

did not work

The Plan Economy

did not work



The Red Economy

The Plan Economy

did not work

The Plan Economy

did not work

The Plan Economy

did not work

We cannot expect to

achieve ever lower

marginal cost prices

through economies

of scale



The Red Economy

The Plan Economy

did not work

The Plan Economy

did not work

The Plan Economy

did not work

We cannot expect to

achieve ever lower


through economies

of scale

An Economy based on

what we do not have



The Red Economy

The Plan Economy

did not work

The Plan Economy

did not work

The Plan Economy

did not work

We cannot expect to

achieve ever lower


through economies

of scale

An Economy based on

what we do not haveFaile

d



The Green Economy



Requires toInvest more Save some

Payback over time

The Green Economy




Payback over time

The Green Economy

only works for the rich




Payback over time

The Green Economy

only works for the richnever took off



The Blue Economy



The Blue Economy

Invest less innovate more

generate multiple cash flowcreate jobs

build up social capitalstimulate entrepreneurship


How to stimulate entrepreneurship to create competitive and sustainable society at times of crisis?




FIRST Think Positive





SECOND Creative Learning






THIRD Make it Happen






THIRD Make it Happen

This requires innovations in the business model



Converting CO2 into Cash Flow



Converting CO2 into Cash Flow


“Food Security and Climate”


Jorge Alberto Vieira Costa UFRG

Singapore

Convert flue gas/CO2 into probiotic food and

biodieseland jobs

13th of November 2009


Beijing, 23 May 200713th of November 2009Singapore

children evolve from malnourished

to healthy


Thanks to coal fire power stationsThe economy shifts from scarcity to abundance



to healthy





to healthy

Then excess of spirulina converted

to biofuels





to healthy


to biofuels

The left-overs into esters

and polyesters





to healthy


to biofuels

The left-overs into esters

and polyesters

35 Masters and 7 doctorates


“Evolving like an Ecosystem”


Production of Polymers


Natural systems produce polymers





Amino AcidsConverted to silk by ants, bees, moths and spiders




NOT from petroleum or corn starch

Amino AcidsConverted to silk by ants, bees, moths and spiders


Laurea ad Honorom Castello del Valentino 6 ottobre 2006

Silk can outcompete Titaniumin price and performance



3rd-4th of December 2008AZTI San Sebastian

Silk geometry is the basis for product development



Singapore

Spinning like the spiderwith pressure and waterchanging the geometry

at the nanoscale



Singapore

Spinning like the spiderwith pressure and waterchanging the geometry

at the nanoscale


Dr. Fritz Vollrath


Laurea ad Honorom Castello del Valentino 6 ottobre 2006Singapore 13th of November 2009


Laurea ad Honorom Castello del Valentino 6 ottobre 2006Singapore

3D spidrex




Replace stainless steel and titaniumwith silk at half the cost per pound

managing the geometry at the nanoscaleprototype project

Singapore

3D spidrex




Replace stainless steel and titaniumwith silk at half the cost per pound

managing the geometry at the nanoscaleprototype project

Singapore

3D spidrex


NO metals NO petroleum NO landfill



The real value of the silk worm




The real value of the silk worm

Singapore

1 ton raw silk per year 1/3 is carbon fixed

9 tons of fertilizer recovering top soil




The Chinese pioneered ways to regenerate top soil 5,000 years ago



The Chinese pioneered ways to regenerate top soil 5,000 years ago

The mulberry tree was the best option:

silk was the by-product


Now we can combinenatural silk polymers


with the regeneration of top soilcreating millions of jobs


Now we can combinenatural silk polymers


with the regeneration of top soilcreating millions of jobs

insert maggot enzymesinto silk for slow deliveryof wound care


100,000 tons of silk




Singapore

250,000 HA




Singapore

250,000 HA


3,000 abattoirs



Singapore

250,000 HA

2,000,000 jobs13th of November 2009

3,000 abattoirs


“Cascading all Nutrients and Energy”


The Awaking Power of Coffee


Natural systems never sendorganic waste to landfills or incinerators





Waste of one is food for another belonging to another kingdom




Waste of one is food for another belonging to another kingdom

(mad cow disease)


Is there a crisis in the coffee market?123.6 million bags of 60 kg




100%




100%0.2%



only 0.2% has value


100%0.2%



only 0.2% has value


potential is x 500

100%0.2%



Laurea ad Honorom 13th of November 2009Singapore


producing shiitake at one tenth of the cost

Laurea ad Honorom 13th of November 2009Singapore


Zimbabwe Colombia

Women pioneers converting pulp to protein


Serbia

Chido Govero Ivanka Milenkovic Carmenza Jaramillo


Coffee processing in Chipinge, Zimbabwe


Shifting the Business Model from Production to Consumption


Women empowerment in Chipinge, Zimbabwe




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Zimbabwe, Rwanda and Kenya —A blend of spice, wood, !oral and fruit notes

8*.6(.)6!96/:)6;<=!6>)?

Chido’s Blend supports the work of the ZERI Foundation and its “pulp to protein” program in Africa, which turns co"ee production waste into high-quality food. Led by Chido Govero, a dynamic young woman from Zimbabwe, this ingenious program supports self-su#ciency by using co"ee pulp and other wastes as a growing medium for nutritious edible mushrooms, and the spent mushroom compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the Specialty Co!ee conference.

You can make a di!erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e"orts with an order of Chido’s Blend.

www.zeri.org

Chido’s Blend™ Supports OneWoman’s Hope for the Future

Chido’sBlendTM



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM

RelaunchExport from Zimbabwe



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM


Cash cropBasis forFood Security



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM



Food Security eliminates abuse



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM




Save girls from sex trade



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM





That is the real power of your purchasing power



!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


8*.6(.)6!96/:)6;<=!6>)?



www.zeri.org


Chido’sBlendTM

NO waste NO hunger NO abuse NO sex trade








!"#$$"#$%"&'#&((()*+,-./01/22**3)1/4

0/-3.*565-.*7OCT 28 2008


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www.zeri.org


Chido’sBlendTM

NO waste NO hunger NO abuse NO sex trade






Going beyondFair Tradeand organic


The same with prunings from orchardsleft-over from sea, corn cobs ....




Singapore

50 million rural jobs




How much food can we generate?

Singapore

50 million rural jobs




How much food can we generate?

Singapore

50 million rural jobs16 million tons of food



Club of Rome in Madrid

The village that could save the planetHow two men plan to extend the ecological miracle that is Gaviotas, Colombia, across the Third World.



Club of Rome in Madrid 13th of November 2009Singapore


Las Gaviotas en el Vichada

Club of Rome in Madrid 13th of November 2009Singapore


Savannah Forest

Biodiversity

Drinking Water

Carbon credits

biofuels

Food

eco-technologies

soil

social capital

Preventive

Medicine

Jobs

peace

Homenaje al Dr. Paolo Lugari

Lack of Biodiversity

bad water

no credits

Fossil fuels

Hunger

lack of technologies

infertile land

poverty

lack of medicine

Unemployment

War



Savannah Forest

Biodiversity

Drinking Water

Carbon credits

biofuels

Food

eco-technologies

soil

social capital

Preventive

Medicine

Jobs

peace

Homenaje al Dr. Paolo Lugari

Lack of Biodiversity

bad water

no credits

Fossil fuels

Hunger

lack of technologies

infertile land

poverty

lack of medicine

Unemployment

War


200925 years


if you tank gas with biofuels from Las Gaviotas

for the next 25 years



Finance the regeneration of 8 HA of rain forest






Generate 200 tons of wood for paper, furniture, housing and/or energy once







Fix 144 tons of CO2 per year








After 3 years each year 1,200 gallons of biofuel









Create 2 full time jobs










What more do you want?











Offer water for free to the local population







Cost of land: US$ 1/acre





Value 25 years later: $3,000/acre





Value 25 years later: $3,000/acre

Better than an investment in Microsoft



How viable is this new business model?

Some dream to escape reality



How viable is this new business model?

Some dream to escape reality

Soichiro Honda

Others dream to change reality forever


www.zeri.orgSingapore 13th of November 2009

12 languageeditions including Chinese, Arabic, Russian, Korean, Japanesenot yet in Dutch


www.zeri.orgSingapore 13th of November 2009

12 languageeditions including Chinese, Arabic, Russian, Korean, Japanesenot yet in Dutch

As of February 2010each week for 2 years one systemic business model in cooperation with the business mediaAIESECand YES Campaign


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