the boat race
TRANSCRIPT
Thespecialistininforma1onmanagement
THE BOAT RACE
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Onceupona+metherewasthisDutchrowingteam.2
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TheychallengedtheJapanesena+onalteamtorace.Eachboatwouldhave8crewmembers.
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Bothteamsworkedreallyhardtogetintothebestshape.TheDutchteamwasespeciallydeterminedtowin.
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But,lookwhathappened--theJapaneseteamwonby6lengths!
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TheDutchteammemberswerecrushed.Moralewasatitslowestinyears.
But,theyweredeterminedtowintheracenextyear.
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So,theyhiredagroupofauditorstoassessthesitua+onandfind-outwhatcausedtheirdefeat.
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APerweeksofanalysis,deskresearch,andBigDataMumboJumbo,theauditorsfoundoutthisamazingthing...
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TheJapaneseteamhad1coxswainand7rowers.
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WheretheDutchteamhad7coxswainsand1rower.
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Inspiredbytherawdata,theuppermanagementshowedunexpectedwisdom:theyhiredaconsul+ngcompanytoanalyzethedataandsuggestasolu+onthatwouldenable
theDutchteamtowinthenextyear. 11
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APerseveralmonths,theconsultantscametotheconclusionthattheDutchteam’sra+oofcoxswainstorowerswastheproblem.Basedonthis,asolu+onwas
proposed:thegovernanceoftheteamhadtobechanged!12
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Uppermanagementwastednotasecondinrestructuringthenewteaminto4coxswainsinstruc+ngtherower,ledby2managerswhoreporteddirectlytotheseniormanager.
Tomo+vatetherower,managementdecidedtoprovideanincen+ve--a“rowerofthemonth”awardifhewins
therace.
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Withthisnewgovernanceinplace,theDutchteamwasreadytogo!
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Buttheunexpectedhappened--theJapaneseteamwonagain,by12boatlengths!
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Therowerwasfiredforhisunsa+sfactoryperformance.16
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Needlesstosay,abigbonuswaspaidtothecoxswains,themanagers,andthedirectorforthestrongleadershipandmo+va+ontheyshowed
duringtheprepara+onphase.17
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Theconsultantteamconductedanewanalysisofthematch,whichrevealedthatthestrategyandgovernancewere
correct,themo+va+onwasgood,buttheboathadfailedandneededtobeimproved. 18
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They’recurrentlyselec+ngavendorforanewcanoe.
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Illustra+onsby:LuukdeBie,©2016www.luke-newmedia.com
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ErikHartmanCommunica+eVisschersplein160-113511LXUtrecht(NL)
+31(0)308773560
www.erikhartmancommunica+e.nlinfo@erikhartmancommunica+e.nl
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hfps://crea+vecommons.org/licenses/by-sa/4.0/