the brand solomo shoe story from yellow medya
DESCRIPTION
The digital marketing landscape in Turkey is currently in a serious state of disruption. Smart phones have become the most broadly used device for shoppers and searchers when looking for a product, information or a service. It is this Location-Based Engagement (LBE) that is driving customers to the doors of businesses and brand owners in Turkey. SoLoMo is an acronym for three words we all know very well, Social, Local and Mobile. The SoLoMo concept in its most basic form, is the foundation of a comprehensive "check list" any forward thinking marketing professional or business owner would employ as a guide to ensuring that their point of sale (POS) both physical and virtual is easily discoverable on a wide variety of social networks, local and mobile search platforms as well as online and mobile mapping applications including connected and non-connected in-car navigation systems, PND's and navigation apps. SoLoMo empowers a brand or business owner to ensure that their one or many thousands of business points of sale can be found on literally hundreds of various platforms in Turkey and around the world that their customers are using to search for products, brands and services everyday. In Turkiye, platforms like Google Maps, Facebook, Yandex Maps, Foursquare, Google.com.tr, Yandex.com.tr, Nokia Maps, Twitter, Linkedin, TripAdvisor, TomTom Places and Yellow.com.tr are essential platforms in facilitating enormous amounts of location-based engagement activities everyday. Both smb's and brand owners need to take control of their physical and virtual points of sale - using SoLoMo as a guide will most certainly help them accomplish that.TRANSCRIPT
Hi, I amTrevor Nadeau
Managing Director
not a typo!MEDYA = MEDIA
My mission today:
Help you sell moreof your products by
embracing a concept called…
Brand
But first...
A Shoe Story
On board a
flight, looking at a
Fashion Magazine
influenced by
marketing..
.
I’m gonna buy those shoes for my girlfriend
while I’m in Paris!
me Arc de Triomphe
Ground zero of shopping missionGround zero of
shopping mission
PARISPARIS
me
Phone in handmy search begins...
Phone in handmy search begins...
But where will I find the Dior
store?
No Dioranywhere!
me No Map Pin
Dior, Christian Dior, Dior Store
me So I startwalking down the Champs Elysees.
Who shall I ask?
Excuse me Louis Vuitton, could you tell me where Christian Dior is please?
Louis
Christian
The Store!
400! €
The Shoes!
A happy girlfriendPriceless ;)
But I am not the only crazy person to spend a lot on a pair of shoes for a girlfriend!
shoppingPeople
Millions and millions of peopleall over the world love
shopping for their favorite brands!
HEY!Marketing Professionals
Brand Managers
Creative Agencies
(Creative Marketing)
You create amazing desire ...
...for 1000’s of brands
Shopperslook for your brandafter being influenced
by your marketing.
On this day,
the reality was...
Louis Vuitton helped me
find and buy Dior shoes
I don’t think it is supposed to work this
way!
But what medium do these millions of
shoppers use to find things they want to
buy?
- Store -- Brand - - Service -
They find it everywhere!
Assume from now on... They will find it with this.
The Yellow Medya Value Proposition
SMBSMB
BRANDBRAND
Be found everywhere!
Yellow Medya has a suite of products that empower businesses to be found accurately online, on
mobile, on maps, on nav, on social.
Yellow Medya strategy
Build the best and richest db the country has ever seen.
Keep building it and geo-code it. Sign content licensing deals with major
search, mapping, navigation and social media platforms - and keep signing them.
Create a product offering leveraging the database asset and discovery on as many platforms as possible.
Help brands & SMB’s be found everywhere.
25 products and serviceson the menu!
Paid Listings
TripAdvisorfor Business
Store Finder App
SEOWebsite Development
Pay-Per-Click
Pay-Per-Call
Banner Advertising
Geo-coding
Splash Page
Super Page
LinkedIn Page
Twitter Page
Facebook Page
Priority Listing
Mobile App Development
Location Point Advertising
Google Adwords
Yellow API
Content Syndication
Yandex Map listing
Google Map listing
TomTom Places
Nokia Map Listing
Foursquare Venue
& LBE
SoLoMo is an acronym forthree words we all know
very well,Social, Local and Mobile.
Location-Based Engagement.LBE
Location-Based Engagement defined
People engaging with your brand at a Place. It could
be... A purchase A review A recommendation A phone call A visit to the store A check-in or a pin on a social network A share online or by email or sms It goes on and on………..
SoLoMo is the perfect wrapping paper for what
might be a confusing array of LBE products for small
business owners and brand managers to really
understand.
Yellow Medya Business Verticals
1.Content Licensing2.Brand SoLoMo3.SMB SoLoMo
1 Content Licensing
lots more coming...
BrandSMB
&explained
You can be 1 or 10,000 locations, but each one of
these locations have
the same DNA
The physical and virtual place.
A Point of Sale
© Robert Reed
2Brand defined
Making sure the MANY Places where your brand
is sold can be found. Period.
3SMB defined
Making sure the Place where – whatever it is
you sell - can be found. Period.
Yellow Medya is a“We do it for you” company.
We build your list of
POS’s
We create unique
URL’s for each POS
We shareWe keep it all up to
date
STEP 1 STEP 2 STEP 3 STEP 4
We build your list of
POS’s
We create unique
URL’s for each POS
We shareWe keep it all up to
date
STEP 1 STEP 2 STEP 3 STEP 4
Step 1. Build your list of POS’s
We start an Excel spreadsheet.
We create a list of every place that sells your Brand.
We call every location and get their correct business name, complete address and contact details.
We get their hours of operation and other rich content like photos and logos.
We accurately geo-code (X/Y) all the locations to within 20 meters of the real actual location.
About the complete address...FYI - this is a complete address
in Turkey!
A geo-code
We make sure it is correct!
We do not use automated software solutions like a geo-coding API.
We build your list of
POS’s
We create unique
URL’s for each POS
We shareWe keep it all up to
date
STEP 1 STEP 2 STEP 3 STEP 4
Step 2. Create unique URL’s for each Brand point of sale.
Each point of sale should have its own online identity in the form of a URL.
These unique URL’s should be online and mobile optimized.
The content of each page should include the brand name, business name, complete address, phone number and email address as well as a map location.
www.pirellilastiketiler.comwww.yellow.com.tr/pirellilastik_etiler
We build your list of
POS’s
We create unique
URL’s for each POS
We shareWe keep it all up to
date
STEP 1 STEP 2 STEP 3 STEP 4
The most important step!
Remember this?
Step 3.
What Yellow Medya does for brands: We submit all locations to Google Maps, Yandex Maps, Nokia Maps and TomTom Maps.
Submit (SEO) each of the unique URL’s to Google.com.tr, Yandex.com.tr and Bing.com.
Claim all the business locations on Facebook Places.
We bulk upload all locations on Foursquare. This list can get long....but the key is maps and online/mobile optimized Internet point of presence (a URL).
We share this information with as many Social, Local and Mobile platforms as we can or you want!
We build your list of
POS’s
We create unique
URL’s for each POS
We shareWe keep it all up to
date
STEP 1 STEP 2 STEP 3 STEP 4
Step 4. We keep it all up to date!
Marshall Paints
Case Study
2,000 Marshall Paint dealers can be found on map and online platforms and they are all mobile friendly!
Marshall dealers
Google Maps
mobile online
Yandex Maps
mobile online
www.marshallboyabayizeytinburnu.com/
mobile online
Web Sayfam
http://www.yellowpages.com.tr/tr/profile/abis-ticaret/mardin/
MjAyNjI3Mw==/
mobile online
Süper Sayfam
Embrace
Brand SoLoMoand Find More
Customers Now!
Contact Us;
Yellow Medya Rüzgarlıbahçe Mah. Cumhuriyet Cad. Gürsel Plaza No:123 K:8-9 Kavacık, Beykoz, Istanbul – Asia
Tel: +90 216 538 57 57Fax: +90 216 680 01 71
www.yellowmedya.com