the branding of mathriders

8/13/2019 The Branding of MathRiders

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TheMathRiders Brand Book


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Brand Identity Guidelines


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MathRiders is an extra-curricula mathematical program for

students aged 4-18. Through MathRiders the students improve

math grades and increase their chances to succeed in the real

world.

The theme of fun and energy is projected throughout the

program, as well as the brand story. Our ultimate goal is to build

one clear and strong brand (a name and associated symbols)

that our audiences equate with fun and liveliness, combined with

high quality and innovation. Every time our company appears in

print or online, we have an opportunity to reinforce the attributes

associated with the MathRiders brand. Thats why it is essential

that the brand is presented correctly and consistently whenever

it appears.

We have developed these graphic guidelines to help achieve

the consistent implementation of the MathRiders identity

worldwide. Following the guidelines will help make our company

instantly recognizable to all our audiences - students, parents,

franchisees, the general public and the MathRiders team. Whats

more, consistent implementation of the MathRiders brand will

strengthen our association with quality as the company expands

into other markets and industry sectors.

Building the Brand

How to Use this Guide

This guide is intended for everyone who is involved in preparing

the MathRiders communication package, including our marketing

specialists, business partners, advertising and PR agencies.

By following these guidelines carefully, the MathRiders brand

identity will have both a consistent style and create the necessary

impact.


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Collateral

Presentation Portfolio

Flyer

A5 Flyer

PPT

DVD and CD Rom

Centre Sign

Entrance Door Sign

Inner Door Sign

Advertisements

Adverts

Inside Banners

Billboard

Website

Home Page

Mouse Over Position

Internal Page

Mathjogs Template

Contents

Brand Identity

The Logo

Dynamic Logos

Incorrect Reproduction

Exclusion Zone

Minimum Size

Black & White

Tagline

Colour Palette

Background ColourBackground Don'ts

Typeface

Brand Relationship

Key Visual

Stationary

Letterhead A4

Letterhead Word Template

Facsimile

Envelope

Business Cards

E-signature

General Labels

Company Cars - bumper stickers

Compliment Slips

036

039

041

042

044

045

046

047

050

054

057

060

062

063

064

006

007

008

009

010

011

012

013

014015

016

018

019

022

023

024

025

026

030

032

033

034


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Brand Identity


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The Logo

Logotype

Child

Our logo is the primary visual expression of the MathRiders brand. It incorporates elements of the brand in the simplest, most

memorable way. The new logo is intended to visually represent a powerful combination of fun, energy and liveliness. The logo consists

of two elements - the logotype (name of the brand) and the shadow of the child. This differentiates our new logo in the marketplace.

In every situation and on every product, the logo appears as one complete creative unit. Neither of the elements should be used in

isolation.

The logotype is a distinct design that cannot be reproduced using standard typefaces. The relation between the icon - a child jumping

in the air above the logotype - and the logotype, will always remain consistent. The shadow of the child will always appear above the

letter E of the logotype.

Re-drawing or misusage of our logo will dilute and weaken the impression of our brand. Following the guidelines in this document will

ensure consistent representation.


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Dynamic Logo

In line with todays fast-paced and modern world, particularly the youth, the MathRiders logo is also dynamic and ever-changing. The

brand incorporates six logo variations; whereby each logo wil l stand alone, while applied across different mediums. Nevertheless, the

relation between the child and the logotype will always remain consistent. The aim is to create a dynamic, ever-changing, interesting

and energetic logo.

In order to keep a strong and effective brand, the logotype will always remain as a primary colour - green - and the shadow of the

children will alternate between three different secondary colours (red, orange and purple). However, regardless of the colour of the

child, it will always appear above the letter E of the logotype.


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When using the logotype, knowing what not to do is as important as knowing what to do. Examples of logo misuse are

shown above:

A- Never change the proportional relationship of the logotype and the shadow.

B- Never use the logo without its trademark.

C- Never represent the logo in different colours.

D- Never distort the logo.

E- Never represent the logo from a distorted angle.

F- Never redraw/re-design the logo in any way.

Incorrect Reproduction

A- B- C-

D- E- F-


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Exclusion Zone

x

2/3x

2/3x

x

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x

In order to represent the logo with a stand-alone look, an exclusion zone has been dened. This exclusion zone refers to the area

surrounding the logo and must be kept free of graphics, text and other logos. Whenever possible, exclusion zone dimensions should

be increased so that the impact of the logo can be maximized.


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Minimum Size

28mm / 1.1024in

To ensure good quality reproduction of the logo, it must never be used in a format where the width of the logotype is smaller than

28mm or 1.1024 inches. This ensures legibility across a variety of applications.


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Black & White Logo

Always ensure the black of the logo is 100%; no grey variations may be used.

The black and white version of the logo may only be used on documents that are to be output in black and white, and in adverts for

publications which are to be printed in black and white. The logotype may also be knocked-out in white on a black background.


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The tagline - MathRiders = Success - will appear as a stand-

alone element, as far away from the logo as possible.

The tagline will follow a dened grid, aligned to the logo. For

example, should the logo be aligned to the right, so would the

tagline.

The tagline will always appear in Tahoma Regular, grey (85%

black) and the precise measurement will always be 120% of the

logo width.

Tagline

100%

MathRiders=Success2

MathRiders=Success2

120%


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MathRiders Green

Pantone 369c

HTML 58A618

C- 59

M- 0

Y- 100

K- 7

MathRiders Orange

Pantone 172c

HTML F9461C

C- 0

M- 66

Y- 88

K-0

R- 244

G- 120

B- 54

MathRiders Purple

Pantone 259c

HTML 6E267B

C- 55

M- 100

Y- 0

K- 15

R- 120

G- 29

B- 126

MathRiders Red

Pantone 186c

HTML C60C30

C- 0

M- 100

Y- 81

K- 4

R- 227

G- 24

B- 54

Colour Palette

The colour palette is an essential tool that helps project a strong and consistent image. The MathRiders colour palette has been

designed to be as bright and vibrant as possible across all applications. The primary colour of the brand is green and consists of a large

percentage of yellow tints.

The secondary colours are orange, red and purple, which work in harmony with the green. All colours do not necessarily need to be

depicted on every product and the variety ensures a uniqueness which represents the brand.

R- 109

G- 179

B- 63


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Background Colour

The logo works best on a white background. Should the logo need to be implemented on a coloured background, the following

would apply:

A- The logo may be used on a grey background (no more than 25% black).

B- The logo may be used on a coloured background using the primary colour green. The logotype will be white and the child will be

red, purple or orange.

C- The logo may be used on a different coloured background using the secondary colours (red, orange, purple). The logotype and

child must be either completely black or completely white.

A- B- C-


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Background Don'ts

A- Never place the logo over a photograph.

B- Never place the logo over a graphic pattern.

C- Never place the logo over any colourized background.

A- B- C-


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Typeface

Vag Rounded Light:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890Vag Rounded Bold:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Vag Rounded typeface has been selected as the MathRiders logo typeface. It must be used in all our pre-printed

communication such as: folders, brochures, advertising, signage, exhibitions, etc.

In the MathRiders brand we are using two weights light and bold. This font may not be distorted or altered in any way.


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Tahoma Regular:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Tahoma Bold:ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Tahoma Italic:TahomaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Secondary typefaces:

We have chosen Tahoma as the MathRiders secondary typeface. It is a friendly and contemporary font which compliments the

main font - Vag Rounded.

Tahoma must be used in all our pre-printed communication such as: folders, brochures, advertising, signage, exhibitions, etc.

This font may not be distorted or altered in any way.


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Brand Relationship

An additional brand exists within the MathRiders brand - Mathjogs - a learning program aimed at children aged 4-11.

The Mathjogs program includes various learning materials, which will incorporate the MathRiders logo as well as the Mathjogs logo.


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Key Visual

The Key Visual originates from a splash, built from a composition of squares taken from math booklets combined with numbers and

mathematical elements. Together they represent movement and energy. The splash features images of children jumping, adding a

human aspect of fun and liveliness.

A rough texture, raster, appears on top of the logo and image as a design effect. It unites the elements, adding a youthful dimension,while connecting between the Key Visual and the logo.

The Key Visual appears on different elements of the brand in different variations. It is the visual language, which leads the MathRiders

brand.


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Stationary


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Correspondence with third parties should be on the brand

letterhead or facsimile paper. It should always comply with the

layout shown in this section and printed on 100% white paper.

The logo will appear in the header of the letterhead and the

company details will appear in the footer. The company details

will be in Tahoma Regular font, size 8 pt., grey (85% black).

The right, left and bottom margins will be 15mm, the baseline of

the logo will be 33mm from the top edge of the page.

The rst line of text will be 75mm from the top edge of the pageand will appear in Tahoma Regular font.

Letterhead A4

1234 Street Name, City Name

Zip Code - Country Name

Tel: +123-(0)1-1234567

Fax:+123-(0)2-1234567

[email protected]

www.mathriders.com

Dear John

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15mm / 0.5906in

75mm / 2.9528in

33mm / 1.2992in

43mm / 1.6929in

15mm / 0.5906in15mm / 0.5906in


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The Word template is created for in-house printing purposes

only, on 100% white paper, with high-quality colours. There are

certain parameters which need to be adhered to:

Margins and graphics may not touch the edges of the page.

Black-and-white printing requires the use of the facsimile

template.

Company details will be written in Tahoma Regular, 8 pt., grey

(85% black).

The right, left and bottom margins will be 15mm, the baseline ofthe logo will be 33mm from the top edge of the page.

The rst line of text will be 75mm from the top edge of the page

and will appear in Tahoma Regular font.



Tel:+123-(0)1-1234567

Fax: +123-(0)2-1234567

[email protected]

www.mathriders.com

Letterhead Word Template

15mm / 0.5906in

15mm / 0.5906in15mm / 0.5906in

33mm / 1.2992in


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Facsimile correspondence will always be written on the MathRiders

Facsimile paper and must comply with the following.

This template is to be used when black and white printing is

necessary.

The logo will always be 100% black (greys are not to be used).

The company details will appear in the footer, also in 100%

black.

All other rules regarding margins and sizes are identical to the

instructions of the coloured template.

Facsimile



Tel:+123-(0)1-1234567

Fax:+123-(0)2-1234567

[email protected]

www.mathriders.com

15mm / 0.5906in

15mm / 0.5906in15mm / 0.5906in

33mm / 1.2992in


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Zip Code, Country Name

Tel: +123-(0)1-1234567

Fax: +123-(0)2-1234567

[email protected]

www.mathriders.com

Envelope

The envelope size is 110 x 230mm and is printed on 100% white paper in high quality.

The margins are 15mm wide with no graphics.

Graphics consist of: a 33mm wide logo, the company details presented in three rows using Tahoma, size 8 pt., grey (85% black) anda graphical splash element (coloured squares and numbers).

15mm / 0.5906in

15mm / 0.5906in15mm / 0.5906in


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Business cards are an important personal representation of the

MathRiders brand to customers and business relations and should

be consistent and printed professionally.

The cards will always be horizontal, size 50 x 90mm. The bottom

and top margins will be 5mm; a grey (85% black) line will

separate the card in the middle, without going beyond the top

and bottom margins.

The logo will appear in the left hand side of the card. The logo is

33mm wide, 21mm from the bottom edge of the card.

There will be 5.5mm spacing between the logo and the left edge

of the card. 6mm spacing will remain between the logo and the

separation line.

On the right hand side of the card personal details will appear. The

name will be displayed in Tahoma Bold, size 6 pt., in MathRiders

green. The job title will appear below in Tahoma Regular, size 6

pt., also in MathRiders green.

Leave the equivalent of two lines of text and insert the company

address. Leave one line of space and insert the employee'spersonal details. The item description (tel, fax, etc) will be in

Tahoma Bold and the employee's details will be in Tahoma

Regular. At the bottom of the card the web address in Tahoma

Bold will appear.

All text will be in size 6 pt., grey (85% black).

Business Cards

On the back of the card, the coloured splash - taken from the Key

Visual - will appear.

Every employee will have a different logo on their business card,

alternating between the six logo options previously described.

The background colour on the back of the business card will be

identical to the colour of the child on the front of the card.

This will give each employee a unique identity while portraying a

dynamic and colourful brand.


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Full NameJob Title



Tel: +123-(0)1-1234567

Cell: +123-(01)2-1234567

Fax: +123-(0)3-1234567

[email protected]

www.mathriders.com

Full NameJob Title



Tel: +123-(0)1-1234567

Cell: +123-(01)2-1234567

Fax: +123-(0)3-1234567

[email protected]

www.mathriders.com

21mm / 0.8268in

5.5mm / 0.2165in

5mm / 0.1969in

33mm / 1.2992in

5mm / 0.1969in

5mm / 0.1969in6mm / 0.2362in


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Full NameJob Title



Tel: +123-(0)1-1234567

Cell: +123-(01)2-1234567

Fax: +123-(0)3-1234567

[email protected]

www.mathriders.com

Full NameJob Title



Tel: +123-(0)1-1234567

Cell: +123-(01)2-1234567

Fax: +123-(0)3-1234567

[email protected]

www.mathriders.com


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Full NameJob Title



Tel: +123-(0)1-1234567

Cell: +123-(01)2-1234567

Fax: +123-(0)3-1234567

[email protected]

www.mathriders.com

Full NameJob Title



Tel: +123-(0)1-1234567

Cell: +123-(01)2-1234567

Fax: +123-(0)3-1234567

[email protected]

www.mathriders.com


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Full Name l Job Title

1234 Street Name, City Name l Zip Code - Country NameTel:+123-(0)1-1234567 l Cell:+123-(01)2-1234567

Fax:+123-(0)3-1234567 l www.mathriders.com

MathRiders = Success2

E - Signature

11mm / 0.4331in

The E- Signature template is an automatic footer that consists of a full colour version of the MathRiders logo, the employee's personal

details, followed by the company's web address.

The logo will be 33mm wide, aligned to the left side of the page. 11mm below will be written the employee's personal details. The

name of the employee will be in Tahoma Bold and the job title, on the same line, in Tahoma Regular. Both will be the MathRiders green,size 8 pt.

The remaining details will appear below in Tahoma. The header will be in Bold and the details wil l be Regular grey (85% black).

The web address will be in Bold, size 8 pt.

6mm below will appear the MathRiders tagline in Tahoma Regular, size 10 pt. in MathRiders green.

33mm / 1.2992in


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1234 Street Name, City Name l Zip Code - Country Name

Tel:+123-(0)1-1234567 l Cell: +123-(01)2-1234567Fax:+123-(0)3-1234567 l www.mathriders.com



1234 Street Name, City Name l Zip Code - Country Name

Tel:+123-(0)1-1234567 l Cell: +123-(01)2-1234567



Full Name l Job Title1234 Street Name, City Name l Zip Code - Country Name

Tel:+123-(0)1-1234567 l Cell:+123-(01)2-1234567




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Labels with company details will be pasted on envelopes and company packages before distribution to a third party. There are three

different label types:

Large Labels 160 x 114mm for large packages.

The logo will be 62mm wide; the baseline will be 38mm from the top edge of the label. The details of the company will appear atthe bottom of the label in Tahoma, size 11 pt., grey (85% black). On the right hand side of the label a coloured splash (squares and

numbers) will always appear. All elements will be 10mm from the edge of the label.

Small Labels 40 x 80mm for small envelopes and packages. The label will contain a 33mm logo. 5mm from the bottom edge will

appear the company address in Tahoma, size 6 pt., grey (85% black). On the right hand side of the label a coloured splash (squares

and numbers) will always appear. All elements will be 5mm from the edge of the label.

General Labels

1234 Street Name, City Name l Zip Code - Country NameTel: +123-(0)1-1234567 l Fax: +123-(0)[email protected] l www.mathriders.com

18mm / 0.7087in

1234 Street Name, City Name l Zip Code - Country NameTel:+123-(0)1-1234567 l Fax:+123-(0)[email protected] l www.mathriders.com

38mm / 1.4961in

62mm / 2.4409in

10mm / 0.3937in 10mm / 0.3937in

10mm / 0.3937in

33mm / 1.2992in

5mm / 0.1969in

5mm / 0.1969in 5mm / 0.1969in


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Company Cars - Bumper Stickers

Company cars always help increase brand awareness by their extensive exposure. A full colour logo should appear on all company cars.

No other information should appear on the car.

The logo will be 200mm wide and each car will have a different version, selected from the six existing versions. On light coloured cars,

a full colour logo with the MathRiders green logotype will appear. On dark coloured cars, the MathRiders logo should be used with awhite logotype and full colour of the child.


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Compliments Slip

Size: 98.5 x 210mm, usually inserted in a small envelope, sized 110 x 230mm.

The slip will contain the Key Visual in purple. The header (With Compliments, Happy Birthday, etc) will appear in the top right hand

corner in purple, Vag Rounded Light, 25 pt.

The address, company details and logo will appear in the green area at the bottom of the slip in four columns. The text will appear in

white, Tahoma, size 7 pt.


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Collateral


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Presentation Portfolio

On all corporate items of the brand there will be a consistent

format:

The top 2/3 will be white with the Key Visual in a variety of

coloured versions. Each image will have a light green raster, 70%

opacity. The bottom third will be in green.

The logo and the tagline will always appear in two opposite

corners of the layout.

Folder

The folder is an excellent way to package an impressive

assortment of marketing materials to distribute to the press andpotential customers.

The folder will contain all graphical elements of the brand

identity and together with the Datasheets and the Business Cards

will serve as a total identity package for the brand.


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FullName

Job Title


Zip Code- CountryName

Tel: +123-(0)1-1234567

Cell: +123-(01)2-1234567

Fax: +123-(0)3-1234567

[email protected]

www.mathriders.com


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Flyer - cover

The yer is one of the basic marketing tools

and can be very useful and effective. The yer

is a small vertical brochure of four pages. The

format is 99mm wide and 210mm high.

The front cover of the yer will contain the

Key Visual in purple and an image of a child.

All elements wil l maintain the textured, raster

effect.

The purple version of the logo will appear inthe right hand corner. Beneath appears the

following: a dividing grey line (85% black),

the header of the yer in Tahoma, 13 pt., grey

(85% black).

In the right bottom corner the tag line will

appear in white.

On the back of the yer, in the left bottom

corner the company details will appear in three

consecutive rows.

Flyer


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Flyer - internal page

The inside of the yer will contain running text. The header will be in Vag Rounded Light, 13 pt. in MathRiders green. The running text

will be in Tahoma Regular, 9 pt., grey (85% black). There will be one line of spacing between each paragraph.

In special situations where the default font, Tahoma, is not suitable for the amount of text on a page, the chosen font would then beAriel. The guidelines and rules that apply to Tahoma would also apply to Ariel.

Mathjogs Flyer

The blonde girl together with the orange Key Visual will feature in all Mathjogs materials. This child represents the 4-11 age group.

The general layout remains the same. The Mathjogs logo will replace the MathRiders logo and the MathRiders logo will be displayed

in the bottom right hand corner, instead of the slogan.


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A5 Flyer

The A5 yer differs from the regular yer:

The top third will consist of the green, the Key Visual and the image of the child. Underneath it, the text will be written in the

surrounding white area . The header will be written in Vag Rounded Bold, (the main color of the key element). The running text will be

written in Tahoma, grey (85% black). The contact details will feature at the bottom in MathRiders green. The logo will appear in the

left top corner, in a negative version.

Mathjogs A5 Flyer

The main images consist of the blonde girl, as per the regular yer.

The MathRiders logo remains in the top left corner, the Mathjogs logo will appear above the main header.

All other design elements follow the general MathRiders A5 Flyer rules.


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Power Point

The Power Point Presentation (PPT), is a very

important element in the brand. It should

represent the company and products in the

most impressive and effective way.

It is very important to create a PPT which will

be memorable while representing the graphical

line and messaging of the brand. The graphics

should carry equal weight as the content as it

is the face of the brand.

The cover of the PPT will include the Key Visualwith the image of a skateboarding child. The

top section will have a header in the center in

Tahoma Bold in MathRiders green. Underneath

it will appear the date in Tahoma Regular, grey

(85% black).

In the bottom part of the front page the logo

will be displayed with a white logotype in the

left corner. In the right corner the tagline

appears also in white.


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The internal pages will be divided into two

sections: the top section will consist of a green

area with the header in Tahoma Bold, size

22pt., in white. The remainder of the page

will contain the relevant content. The logo will

appear in the bottom right hand corner.

The running text will be written in Tahoma

Regular, 18 pt., grey (85% black). The header

will be in Bold, 20 pt. The bullet points will be

made up of squares in the different colours of

the brand (green, orange, red and purple). Alloriginal brand colours must be utilized. The

graphs in the PPT will also be depicted in the

brand colours.

Helen DoronThe Helen Doron Group

Helen Doron Organization Chart Mathjogs level 1 to 3


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DVD and CD-Rom

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Annual Conference Israel 2007

V ID E O


The DVD cover and CD insert include the green area at the bottom,

and the Key Visual in red with an image of a jumping child in the

center. In the right top corner the logo will appear and beneath

it the header in Tahoma Regular, in grey (85% black).

DVD cover

the logo will be 44mm wide and the header will be 14 pt. It will

be 10mm from the right edge of the cover. The right bottom

corner will feature the tagline in white, aligned to the right with

the logo and the Header.

CD insertthe logo will be 34mm wide and the header will be 11 pt. It will

be 7mm from the right hand edge of the CD insert. The right

bottom corner will feature the tagline in white, aligned to the

right with the logo and the Header.

CD

the disc will be divided into two halves, with a red Key Visual in

the middle of the CD. The bottom will consist of a green area

with a tagline in white, centered, and a DVD icon (if necessary).

The top half will feature a 34mm wide logo and beneath it a

dividing grey line. Beneath the line the header will appear inTahoma Regular, 11 pt. The logo and the header wi ll be centered.

The child will not appear on the disc.


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Centre Sign

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>Learning Centre

The centre sign is always vertical, displayed/hanging above the learning centre. The purpose is to clearly highlight the location of

the centre and to serve as the ideal advertising tool. The sign may be displayed with a lighting effect behind it to emphasize the

location.

The sign will always appear in MathRiders green, with a negative logo in white. Text will always appear in white.

In this case the raster effect will not be used.

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>


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Entrance Door Sign

This sign may replace the Centre Signs if necessary. The signs are specically created for the entrance (door) of the learning centre.

This sign will feature the following: MathRiders logo in a negative version, Header, contact and age details.

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Learning CentreAges 4-18

www.mathriders.com l Tel: 01-1234567


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Inner Door Sign

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Classroom 1

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Classroom 2

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Classroom 3

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Classroom 4

The signs are specically created for the entrance (door) of specic rooms. The alternating logos and the different colours should easily

assist in locating the exact area of the learning centre.

Each sign will feature a different logo, chosen from the six logo versions. The bottom third of the sign is in green, with a hint of the

Key Visual. The name of the place/room will always appear in Tahoma Bold, white.

Classroom signs for the Mathjogs program will have the Mathjogs logo instead of the MathRiders logo. The MathRiders logo will always

be included in the right hand top corner.


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Advertisements


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Adverts

A4 adverts are used for print media. Different versions of the adverts may be created, aimed at different target markets, using a certain

coloured Key Visual and image (of a child).

All adverts should be a part of the main brand and all visuals should enforce the brand.

The top third of the yer will contain the green area with the Key Visual with the image of the child. Underneath it, in the white area

will be written the text.

The header will be written in Vag Rounded Bold, in the main colour of the key element. The running text will be written in Tahoma,

grey (85% black). The contact details will be at the bottom in MathRiders green.

The logo will appear in the left top corner, in negative version.


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Mathjogs Advert

The main images will consist of the blonde girl together with the orange Key Visual, as per the Mathjogs materials.

The MathRiders logo remains in the top left corner, the Mathjogs logo will appear above the main header.

All other design elements follow the general rules of the MathRiders Adverts.

Horizontal Advert

All elements remain identical to the Vertical adverts, only the proportions of the adverts differ.


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In black and white versions the visual key and all design elementswill appear in grey scale; the green is 36% black.

The logo and the running text will appear in 100% black.


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Small Adverts

Half-Page Vertical Advert

The Key Visual dominates the frame, while being cut off slightly.

All other rules remain the same as the A4 advert.

Quarter-Page Advert

The image no longer appears and minimal Key Visual

elements are displayed in the right bottom corner.

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MathRiders = Success2Ages 4-18

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Telephone - 1-234-5678-999

www.mathriders.com


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Inside Banners

The banners are intended to be printed in large formats, to be displayed in study centers. The banners should contain minimal

information and the main purpose is to create an atmosphere, while advertising and strengthening the brand.

The top of the banner features the header (Vag Rounded, MathRiders green). The logo appears in the right top corner.

The Key Visual, which appears in the center of the banner, is the dominant element, in this case the raster effect will not be used.All children can be used together in the wide banner or separately in the narrow banners as seen in the coming pages.

Mathjogs Banner

The background is taken from the MathRiders brand, always using the orange Key Visual, without the raster effect. This is combined with the

red-headed girl, the owl and the Detective. All elements can be used together in the wide banner or separately in the narrow banners as seen

in the coming pages. The banners can be displayed in the learning centre stand-alone or together, side-by-side.


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Billboard

The billboard is intended for very large printing purposes, to be displayed in open areas and outdoors. It should only contain minimal

details and elements with one primary message.

The information should be displayed as high as possible in large and clear fonts. It will include a header with a clear message, always

in the top half of the billboard.

The telephone number and web address will be displayed in the bottom half, but never too far down. For quick recognition the logo

will appear in the top right corner and the Key Visual will appear in the center, immediately attracting the viewer.

The billboard also has a division of 1/3 and 2/3.

In this case the raster effect will not be used.


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text

Website


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Home Page


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The objective of a company's website is to receive information, toget a rst impression about the company and to be updated on

their activities. The website has become a comprehensive tool to

reach anything and anyone, advertise your company and update

your users as quickly as possible in an easy and simple way.

Therefore the website must be user friendly, while portraying the

company's values and visual identity.

The Homepage

The Homepage is the entrance to the website and should give

users a visual experience that immediately informs them wherethey are.

The MathRiders Homepage should consist of a 2/3 white and

1/3 green background, covered by a raster. The main frame is

located on top of the background and is separated by a thin

shadow. The background includes the logo the tagline in the font

Tahoma Regular 14px. 85% black.

The main navigation bar buttons, located at the top of the frame,

will be in MathRiders green.

In the centre of the frame will appear the Key Visual, which

slightly overlaps the background. The tagline will appear in the

left-hand side in green.

At the bottom of the background will appear the bottom navigation

bar and footer.


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Mouse Over Position (MO)

When in mouse-over (MO) position, the buttons change and become highlighted and emphasized in order to draw the eye of the user.

The following rules apply to the MO position (i.e. when the user hovers with his/her mouse over a certain area of elements in the

website):

Main Navigation when in MO position the main navigation text will change to a bold dark green (#283f25) with a green background(#b2dc7c). Underneath the button appears a drop-down in green (385b34b) with a 1px line framing the drop-down. On this background

appears a list of the secondary navigation chapters in white text.

The MO position for the drop-down will be similar to the main navigation bar.

The Bottom Navigation bar and footer when in MO position the text changes to underline mode.


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Internal Page

The main purpose of the internal pages(templates) is to provide information to the

user in a pleasant, simple and easy way. The

top part of the page (background) will be

identical to the Homepage.

The length of the page will depend on the

amount of text inserted.

The green background will start on all pages

(templates) at the same height and will continue

until the end of the page.


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Mathjogs Template

The Mathjogs template will contain all of theMathRiders elements in addition to three owls

from the Mathjogs brand which will be added

to the graphics. The Key Visual will slightly

change its composition to combine both

brands.

the branding of mathriders

Documents